~2.1 Billion Consumers Across ~130 Markets
The Coca-Cola Company’s Europe, Middle East & Africa segment features ~130 markets and ~2.1 billion consumers with ~$350 billion in industry retail value.
At-A-Glance
~2.1 billion consumers
~$350 billion in industry retail value
~31% Reported NARTD value share
Organic Revenue Growth (Non-GAAP)
Comparable Currency Neutral Operating Income Growth (Non-GAAP)
Key Bottlers
Strengthening Our System for Enduring Advantage
Watch Brian Smith, former president of the Europe, Middle East & Africa segment, speak about strengthening our system for enduring advantage.
2022 Unit Case Volume by Operating Unit
2022 Unit Case Volume by Category
Value Share Position
#1
Sparkling Soft Drinks
#2
Juice, Value-Added Dairy & Plant-Based Beverages
#3
Water and Sports Beverages
#6
Hot Beverages (Coffee and Tea)
#2
Energy
2022 Highlights
- Despite a volatile macro backdrop, we grew both value share and volume share in EMEA for the full year.
- Grew volume low single digits for the year despite exiting the Russian market in Q1, which contributed a meaningful portion of 2021 volume.
- The Coca-Cola system again delivered the highest delivering highest incremental retail value in Europe and consistently recruited new households, primarily driven by trademark Coca-Cola.
- Through disciplined execution in Eurasia & Middle East, we gained value share and grew per capita consumption mid single digits, resulting in the operating unit surpassing $1 billion in revenue in 2022.
- Across Africa, a disciplined focus on in-market execution led to mid single digit improvement in customer coverage while meaningfully expanding our cooler coverage, and recruitment offerings.