Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    
Reclassified Operating Segment Data
Unaudited
(In millions)

 
 
1Q16
 
2Q16
 
1Q15
 
2Q15
 
3Q15
 
4Q15
 
FY15
 
1Q14
 
2Q14
 
3Q14
 
4Q14
 
FY14
 
FY13
Net Operating Revenues — Third Party
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
$
1,609

 
$
1,908

 
$
1,706

 
$
1,935

 
$
1,764

 
$
1,561

 
$
6,966

 
$
1,792

 
$
2,117

 
$
1,951

 
$
1,714

 
$
7,574

 
$
7,408

Latin America
 
917

 
921

 
1,047

 
955

 
993

 
1,004

 
3,999

 
1,094

 
1,105

 
1,161

 
1,237

 
4,597

 
4,748

North America
 
1,421

 
1,677

 
1,276

 
1,493

 
1,468

 
1,344

 
5,581

 
1,117

 
1,328

 
1,280

 
1,250

 
4,975

 
5,047

Asia Pacific
 
1,102

 
1,401

 
1,156

 
1,413

 
1,247

 
891

 
4,707

 
1,210

 
1,550

 
1,421

 
1,076

 
5,257

 
5,372

Bottling Investments
 
5,251

 
5,571

 
5,486

 
6,335

 
5,900

 
5,164

 
22,885

 
5,330

 
6,424

 
6,120

 
5,585

 
23,459

 
24,125

Corporate
 
(18
)
 
61

 
40

 
25

 
55

 
36

 
156

 
33

 
50

 
43

 
10

 
136

 
154

Consolidated
 
$
10,282

 
$
11,539

 
$
10,711

 
$
12,156

 
$
11,427

 
$
10,000

 
$
44,294

 
$
10,576

 
$
12,574

 
$
11,976

 
$
10,872

 
$
45,998

 
$
46,854

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Operating Revenues — Intersegment
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
$
141

 
$
123

 
$
144

 
$
158

 
$
169

 
$
150

 
$
621

 
$
159

 
$
184

 
$
187

 
$
162

 
$
692

 
$
689

Latin America
 
18

 
16

 
19

 
18

 
19

 
19

 
75

 
17

 
13

 
16

 
14

 
60

 
191

North America
 
943

 
1,032

 
1,041

 
1,158

 
1,112

 
948

 
4,259

 
944

 
1,155

 
1,151

 
1,046

 
4,296

 
4,168

Asia Pacific
 
133

 
159

 
129

 
188

 
159

 
69

 
545

 
105

 
173

 
154

 
57

 
489

 
497

Bottling Investments
 
41

 
44

 
45

 
50

 
48

 
35

 
178

 
43

 
51

 
56

 
42

 
192

 
195

Corporate
 
3

 
2

 
—

 
—

 
—

 
10

 
10

 
—

 
—

 
—

 
—

 
—

 
—

Eliminations
 
(1,279
)
 
(1,376
)
 
(1,378
)
 
(1,572
)
 
(1,507
)
 
(1,231
)
 
(5,688
)
 
(1,268
)
 
(1,576
)
 
(1,564
)
 
(1,321
)
 
(5,729
)
 
(5,740
)
Consolidated
 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
$
—

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net Operating Revenues — Total
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
$
1,750

 
$
2,031

 
$
1,850

 
$
2,093

 
$
1,933

 
$
1,711

 
$
7,587

 
$
1,951

 
$
2,301

 
$
2,138

 
$
1,876

 
$
8,266

 
$
8,097

Latin America
 
935

 
937

 
1,066

 
973

 
1,012

 
1,023

 
4,074

 
1,111

 
1,118

 
1,177

 
1,251

 
4,657

 
4,939

North America
 
2,364

 
2,709

 
2,317

 
2,651

 
2,580

 
2,292

 
9,840

 
2,061

 
2,483

 
2,431

 
2,296

 
9,271

 
9,215

Asia Pacific
 
1,235

 
1,560

 
1,285

 
1,601

 
1,406

 
960

 
5,252

 
1,315

 
1,723

 
1,575

 
1,133

 
5,746

 
5,869

Bottling Investments
 
5,292

 
5,615

 
5,531

 
6,385

 
5,948

 
5,199

 
23,063

 
5,373

 
6,475

 
6,176

 
5,627

 
23,651

 
24,320

Corporate
 
(15
)
 
63

 
40

 
25

 
55

 
46

 
166

 
33

 
50

 
43

 
10

 
136

 
154

Eliminations
 
(1,279
)
 
(1,376
)
 
(1,378
)
 
(1,572
)
 
(1,507
)
 
(1,231
)
 
(5,688
)
 
(1,268
)
 
(1,576
)
 
(1,564
)
 
(1,321
)
 
(5,729
)
 
(5,740
)
Consolidated
 
$
10,282

 
$
11,539

 
$
10,711

 
$
12,156

 
$
11,427

 
$
10,000

 
$
44,294

 
$
10,576

 
$
12,574

 
$
11,976

 
$
10,872

 
$
45,998

 
$
46,854

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating Income (Loss)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
$
927

 
$
1,056

 
$
995

 
$
1,111

 
$
930

 
$
839

 
$
3,875

 
$
1,022

 
$
1,182

 
$
1,017

 
$
715

 
$
3,936

 
$
3,946

Latin America
 
523

 
512

 
578

 
525

 
538

 
528

 
2,169

 
668

 
633

 
653

 
362

 
2,316

 
2,908

North America
 
581

 
735

 
535

 
754

 
585

 
492

 
2,366

 
494

 
634

 
629

 
486

 
2,243

 
2,233

Asia Pacific
 
551

 
758

 
544

 
761

 
571

 
313

 
2,189

 
557

 
846

 
638

 
407

 
2,448

 
2,478

Bottling Investments
 
(118
)
 
216

 
(10
)
 
164

 
85

 
(115
)
 
124

 
(92
)
 
231

 
145

 
(71
)
 
213

 
314

Corporate
 
(323
)
 
(418
)
 
(346
)
 
(780
)
 
(330
)
 
(539
)
 
(1,995
)
 
(273
)
 
(356
)
 
(371
)
 
(448
)
 
(1,448
)
 
(1,651
)
Consolidated
 
$
2,141

 
$
2,859

 
$
2,296

 
$
2,535

 
$
2,379

 
$
1,518

 
$
8,728

 
$
2,376

 
$
3,170

 
$
2,711

 
$
1,451

 
$
9,708

 
$
10,228

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income (Loss) Before Income Taxes
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
$
950

 
$
1,078

 
$
1,010

 
$
1,130

 
$
945

 
$
838

 
$
3,923

 
$
1,039

 
$
1,217

 
$
1,035

 
$
726

 
$
4,017

 
$
4,032

Latin America
 
518

 
520

 
588

 
526

 
535

 
515

 
2,164

 
667

 
636

 
654

 
362

 
2,319

 
2,920

North America
 
580

 
745

 
532

 
752

 
581

 
491

 
2,356

 
491

 
629

 
626

 
482

 
2,228

 
2,233

Asia Pacific
 
554

 
760

 
548

 
766

 
576

 
317

 
2,207

 
560

 
851

 
648

 
405

 
2,464

 
2,494

Bottling Investments
 
(432
)
 
269

 
(46
)
 
353

 
(547
)
 
(187
)
 
(427
)
 
(44
)
 
307

 
65

 
(208
)
 
120

 
880

Corporate
 
(276
)
 
927

 
(651
)
 
834

 
(365
)
 
(436
)
 
(618
)
 
(508
)
 
(256
)
 
(368
)
 
(691
)
 
(1,823
)
 
(1,082
)
Consolidated
 
$
1,894

 
$
4,299

 
$
1,981

 
$
4,361

 
$
1,725

 
$
1,538

 
$
9,605

 
$
2,205

 
$
3,384

 
$
2,660

 
$
1,076

 
$
9,325

 
$
11,477


Reclassified operating segment data reflect changes in the Company's operating structure which became effective August 1, 2016.

1

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    
Reclassified Operating Segment Data
Unaudited

Reclassified Operating Review:
 
 
Three Months Ended April 1, 2016
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
0
 
Sparkling Beverages
(1)
 
Still Beverages
4
Concentrate Sales/Reported Volume
(2)
Price/Mix
3
Currency
(4)
Acquisitions, Divestitures and Structural Items, Net
(2)
Reported Net Revenues
(5)
 
Organic Revenues *
1
Reported Operating Income
(7)
 
Comparable Currency Neutral Operating Income *
(2)
Reported Income Before Taxes
(6)
 
Comparable Currency Neutral Income Before Taxes *
(1)
 
 
Three Months Ended July 1, 2016
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
(1)
 
Sparkling Beverages
0
 
Still Beverages
(2)
Concentrate Sales/Reported Volume
0
Price/Mix
4
Currency
(3)
Acquisitions, Divestitures and Structural Items, Net
(4)
Reported Net Revenues
(3)
 
Organic Revenues *
4
Reported Operating Income
(5)
 
Comparable Currency Neutral Operating Income *
(2)
Reported Income Before Taxes
(5)
 
Comparable Currency Neutral Income Before Taxes *
(3)
*
Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.


2

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    
Reclassified Operating Segment Data
Unaudited

Reclassified Operating Review (continued):
 
 
Three Months Ended April 3, 2015
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
2
 
Sparkling Beverages
2
 
Still Beverages
4
Reported Net Revenues
(5)
 
Organic Revenues *
6
Reported Operating Income
(3)
 
Comparable Currency Neutral Operating Income *
3
Reported Income Before Taxes
(3)
 
Comparable Currency Neutral Income Before Taxes *
3
 
 
Three Months Ended July 3, 2015
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
2
 
Sparkling Beverages
1
 
Still Beverages
7
Reported Net Revenues
(9)
 
Organic Revenues *
3
Reported Operating Income
(6)
 
Comparable Currency Neutral Operating Income *
2
Reported Income Before Taxes
(7)
 
Comparable Currency Neutral Income Before Taxes *
1
 
 
Three Months Ended October 2, 2015
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
4
 
Sparkling Beverages
3
 
Still Beverages
8
Reported Net Revenues
(10)
 
Organic Revenues *
2
Reported Operating Income
(9)
 
Comparable Currency Neutral Operating Income *
(3)
Reported Income Before Taxes
(9)
 
Comparable Currency Neutral Income Before Taxes *
(3)
*
Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.

3

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    
Reclassified Operating Segment Data
Unaudited

Reclassified Operating Review (continued):

 
 
Three Months Ended December 31, 2015
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
2
 
Sparkling Beverages
1
 
Still Beverages
6
Reported Net Revenues
(9)
 
Organic Revenues *
1
Reported Operating Income
17
 
Comparable Currency Neutral Operating Income *
5
Reported Income Before Taxes
16
 
Comparable Currency Neutral Income Before Taxes *
3
 
 
Year Ended December 31, 2015
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
3
 
Sparkling Beverages
2
 
Still Beverages
6
Concentrate Sales/Reported Volume
2
Price/Mix
1
Currency
(10)
Acquisitions, Divestitures and Structural Items, Net
(1)
Reported Net Revenues
(8)
 
Organic Revenues *
3
Reported Operating Income
(2)
 
Comparable Currency Neutral Operating Income *
2
Reported Income Before Taxes
(2)
 
Comparable Currency Neutral Income Before Taxes *
1
*
Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.



4

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    
Reclassified Operating Segment Data
Unaudited

Reclassified Operating Review (continued):

 
 
Year Ended December 31, 2014
 
 
Percent Change
 
 
Europe, Middle East & Africa
Unit Case Volume
1
 
Sparkling Beverages
0
 
Still Beverages
5
Concentrate Sales/Reported Volume
1
Price/Mix
3
Currency
(2)
Acquisitions, Divestitures and Structural Items, Net
0
Reported Net Revenues
2
 
Organic Revenues *
4
Reported Operating Income
0
 
Comparable Currency Neutral Operating Income *
4
Reported Income Before Taxes
0
 
Comparable Currency Neutral Income Before Taxes *
4
*
Organic revenues, comparable currency neutral operating income and comparable currency neutral income before taxes are non-GAAP financial measures. Refer to the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.





5

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    
Reconciliation of GAAP and Non-GAAP Financial Measures
Reclassified Operating Segment Data
Unaudited

The Company reports its financial results in accordance with accounting principles generally accepted in the United States ("GAAP" or referred to herein as "reported"). However, management uses non-GAAP financial measures in making financial, operating, compensation and planning decisions and in evaluating the Company's performance. Management believes that certain non-GAAP financial measures provide users with additional meaningful financial information that should be considered when assessing our ongoing performance. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company’s reported results prepared in accordance with GAAP. Our non-GAAP financial information does not represent a comprehensive basis of accounting.

ITEMS IMPACTING COMPARABILITY
The following information is provided to give qualitative and quantitative information related to items impacting comparability for the Europe, Middle East and Africa operating segment. Items impacting comparability are not defined terms within GAAP. Therefore, our non-GAAP financial information may not be comparable to similarly titled measures reported by other companies. We determine which items to consider as "items impacting comparability" based on how management views our business; makes financial, operating, compensation and planning decisions; and evaluates the Company's ongoing performance. Items such as charges, gains and accounting changes which are viewed by management as impacting only the current period or the comparable period, but not both, or as pertaining to different and unrelated underlying activities or events across comparable periods, are generally considered "items impacting comparability". In addition, we provide the impact that changes in foreign currency exchange rates had on our financial results ("currency neutral") defined below.

Productivity and Reinvestment
During the periods presented, the Company incurred costs related to our productivity and reinvestment initiatives. These initiatives are focused on four key areas: restructuring the Company's global supply chain; implementing zero-based work, an evolution of zero-based budget principles across the organization; streamlining and simplifying the Company's operating model; and further driving increased discipline and efficiency in direct marketing investments.

CURRENCY NEUTRAL
Management evaluates the operating performance of our Company and our international subsidiaries on a currency neutral basis. We determine our currency neutral operating results by dividing or multiplying, as appropriate, our current period actual U.S. dollar operating results, normalizing for certain structural items in hyperinflationary economies, by the current period actual exchange rates (that include the impact of current period currency hedging activities), to derive our current period local currency operating results. We then multiply or divide, as appropriate, the derived current period local currency operating results by the foreign currency exchange rates (that also include the impact of the comparable prior period currency hedging activities) used to translate the Company's financial statements in the comparable prior year period to determine what the current period U.S. dollar operating results would have been if the foreign currency exchange rates had not changed from the comparable prior year period.

ORGANIC REVENUES
Organic revenues is a non-GAAP financial measure that excludes or has otherwise been adjusted for the impact of changes in foreign currency exchange rates and acquisitions, divestitures and structural items, as applicable. The adjustments related to acquisitions, divestitures and structural items for the periods presented consisted of the structural changes discussed below.

6

Exhibit 99.1

The Coca-Cola Company and Subsidiaries                                    
Reconciliation of GAAP and Non-GAAP Financial Measures
Reclassified Operating Segment Data
Unaudited

STRUCTURAL CHANGES
Structural changes generally refer to acquisitions or dispositions of bottling, distribution or canning operations and consolidation or deconsolidation of bottling and distribution entities for accounting purposes. In 2016, the Company deconsolidated our German bottling operations as a result of their being merged to create Coca-Cola European Partners plc ("CCEP"). As a result of the merger transaction, the Company now owns an equity method investment in CCEP. Accordingly, the impact of the deconsolidation and new equity method investment has been included as a structural change (a component of acquisitions and divestitures) in our analysis of net operating revenues for our Europe, Middle East and Africa operating segment. In 2015, the Company sold its global energy drink business to Monster Beverage Corporation ("Monster"); acquired Monster's non-energy drink business; amended its current distribution coordination agreements with Monster to expand into additional territories; and acquired a South African bottler. Accordingly, the impact of these activities have been included as structural items in our analysis of the impact of these changes on certain line items in our condensed consolidated statements of income for our Europe, Middle East and Africa operating segment.

7

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
Reclassified Net Operating Revenues by Segment:
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 1, 2016
Three Months Ended July 1, 2016
 
Reported (GAAP)
 
$
1,750

$
2,031

 
Items Impacting Comparability:
 
 
 
 
Other Items
 
—

—

 
After Considering Items (Non-GAAP)
 
$
1,750

$
2,031

 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 3, 2015
Three Months Ended July 3, 2015
 
Reported (GAAP)
 
$
1,850

$
2,093

 
Items Impacting Comparability:
 
 
 
 
Other Items
 
—

—

 
After Considering Items (Non-GAAP)
 
$
1,850

$
2,093

 
 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
(5)
(3)
 
% Currency Impact
 
(4)
(3)
 
% Change — Currency Neutral Reported
 
(1)
0
 
% Acquisitions, Divestitures and Structural Items
 
(2)
(4)
 
% Change — Organic Revenues (Non-GAAP)
 
1
4
 
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
(5)
(3)
 
% Currency Impact After Considering Items (Non-GAAP)
 
(4)
(3)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
(1)
0
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.









8

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
 
 
 
Reclassified Net Operating Revenues by Segment:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 3, 2015
Three Months Ended July 3, 2015
Three Months Ended October 2, 2015
Three Months Ended December 31, 2015
Year Ended December 31, 2015
 
Reported (GAAP)
 
$
1,850

$
2,093

$
1,933

$
1,711

$
7,587

 
Items Impacting Comparability:
 
 
 
 
 
 
 
Other Items
 
—

—

—

—

—

 
After Considering Items (Non-GAAP)
 
$
1,850

$
2,093

$
1,933

$
1,711

$
7,587

 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended March 28, 2014
Three Months Ended June 27, 2014
Three Months Ended September 26, 2014
Three Months Ended December 31, 2014
Year Ended December 31, 2014
 
Reported (GAAP)
 
$
1,951

$
2,301

$
2,138

$
1,876

$
8,266

 
Items Impacting Comparability:
 
 
 
 
 
 
 
Other Items
 
—

—

—

—

—

 
After Considering Items (Non-GAAP)
 
$
1,951

$
2,301

$
2,138

$
1,876

$
8,266

 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
(5)
(9)
(10)
(9)
(8)
 
% Currency Impact
 
(11)
(12)
(11)
(9)
(10)
 
% Change — Currency Neutral Reported
 
6
2
1
0
2
 
% Acquisitions, Divestitures and Structural Items
 
0
0
(1)
(1)
(1)
 
% Change — Organic Revenues (Non-GAAP)
 
6
3
2
1
3
 
 
 
 
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
(5)
(9)
(10)
(9)
(8)
 
% Currency Impact After Considering Items (Non-GAAP)
 
(11)
(12)
(11)
(9)
(10)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
6
2
1
0
2
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.












9

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
Reclassified Net Operating Revenues by Segment:
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Year Ended December 31, 2014
 
Reported (GAAP)
 
$
8,266

 
Items Impacting Comparability:
 
 
 
Other Items
 
—

 
After Considering Items (Non-GAAP)
 
$
8,266

 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Year Ended December 31, 2013
 
Reported (GAAP)
 
$
8,097

 
Items Impacting Comparability:
 
 
 
Other Items
 
—

 
After Considering Items (Non-GAAP)
 
$
8,097

 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
2
 
% Currency Impact
 
(2)
 
% Change — Currency Neutral Reported
 
4
 
% Acquisitions, Divestitures and Structural Items
 
0
 
% Change — Organic Revenues (Non-GAAP)
 
4
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
2
 
% Currency Impact After Considering Items (Non-GAAP)
 
(2)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
4
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.




10

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
Reclassified Operating Income (Loss) by Segment:
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 1, 2016
Three Months Ended July 1, 2016
 
Reported (GAAP)
 
$
927

$
1,056

 
Items Impacting Comparability:
 
 
 
 
Productivity & Reinvestment1
 
3

1

 
Equity Investees
 
—

—

 
Other Items
 
—

—

 
After Considering Items (Non-GAAP)
 
$
930

$
1,057

 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 3, 2015
Three Months Ended July 3, 2015
 
Reported (GAAP)
 
$
995

$
1,111

 
Items Impacting Comparability:
 
 
 
 
Productivity & Reinvestment2
 
1

3

 
Equity Investees
 
—

—

 
Other Items
 
—

—

 
After Considering Items (Non-GAAP)
 
$
996

$
1,114

 
 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
(7)
(5)
 
% Currency Impact
 
(4)
(3)
 
% Change — Currency Neutral Reported
 
(2)
(2)
 
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
(7)
(5)
 
% Currency Impact After Considering Items (Non-GAAP)
 
(4)
(3)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
(2)
(2)
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.
1 
During the three months ended April 1, 2016 and July 1, 2016, the Company recorded charges of $3 million and $1 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.
2 
During the three months ended April 3, 2015 and July 3, 2015, the Company recorded charges of $1 million and $3 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.






11

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
 
 
 
Reclassified Operating Income (Loss) by Segment:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 3, 2015
Three Months Ended July 3, 2015
Three Months Ended October 2, 2015
Three Months Ended December 31, 2015
Year Ended December 31, 2015
 
Reported (GAAP)
 
$
995

$
1,111

$
930

$
839

$
3,875

 
Items Impacting Comparability:
 
 
 
 
 
 
 
Productivity & Reinvestment1
 
1

3

(1
)
(12
)
(9
)
 
Equity Investees
 
—

—

—

—

—

 
Other Items
 
—

—

—

—

—

 
After Considering Items (Non-GAAP)
 
$
996

$
1,114

$
929

$
827

$
3,866

 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended March 28, 2014
Three Months Ended June 27, 2014
Three Months Ended September 26, 2014
Three Months Ended December 31, 2014
Year Ended December 31, 2014
 
Reported (GAAP)
 
$
1,022

$
1,182

$
1,017

$
715

$
3,936

 
Items Impacting Comparability:
 
 
 
 
 
 
 
Productivity & Reinvestment2
 
—

—

3

134

137

 
Equity Investees
 
—

—

—

—

—

 
Other Items
 
—

—

—

—

—

 
After Considering Items (Non-GAAP)
 
$
1,022

$
1,182

$
1,020

$
849

$
4,073

 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
(3)
(6)
(9)
17
(2)
 
% Currency Impact
 
(6)
(8)
(6)
(8)
(7)
 
% Change — Currency Neutral Reported
 
3
2
(3)
26
5
 
 
 
 
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
(3)
(6)
(9)
(2)
(5)
 
% Currency Impact After Considering Items (Non-GAAP)
 
(6)
(8)
(6)
(7)
(7)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
3
2
(3)
5
2
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.
1 
During the three months ended April 3, 2015, July 3, 2015, October 2, 2015 and December 31, 2015, the Company recorded charges of $1 million and $3 million and gains of $1 million and $12 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program. During the year ended December 31, 2015, the Company recorded a gain of $9 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.
2 
During the three months ended September 26, 2014 and December 31, 2014, the Company recorded charges of $3 million and $134 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program. During the year ended December 31, 2014, the Company recorded a charge of $137 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.



12

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
Reclassified Operating Income (Loss) by Segment:
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Year Ended December 31, 2014
 
Reported (GAAP)
 
$
3,936

 
Items Impacting Comparability:
 
 
 
Productivity & Reinvestment1
 
137

 
Equity Investees
 
—

 
Other Items
 
—

 
After Considering Items (Non-GAAP)
 
$
4,073

 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Year Ended December 31, 2013
 
Reported (GAAP)
 
$
3,946

 
Items Impacting Comparability:
 
 
 
Productivity & Reinvestment1
 
59

 
Equity Investees
 
—

 
Other Items
 
—

 
After Considering Items (Non-GAAP)
 
$
4,005

 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
0
 
% Currency Impact
 
(2)
 
% Change — Currency Neutral Reported
 
2
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
2
 
% Currency Impact After Considering Items (Non-GAAP)
 
(2)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
4
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.
1 
During the years ended December 31, 2014 and December 31, 2013, the Company recorded charges of $137 million and $59 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.









13

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
Reclassified Income (Loss) Before Income Taxes by Segment:
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 1, 2016
Three Months Ended July 1, 2016
 
Reported (GAAP)
 
$
950

$
1,078

 
Items Impacting Comparability:
 
 
 
 
Productivity & Reinvestment1
 
3

1

 
Equity Investees
 
—

—

 
Other Items
 
—

—

 
After Considering Items (Non-GAAP)
 
$
953

$
1,079

 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 3, 2015
Three Months Ended July 3, 2015
 
Reported (GAAP)
 
$
1,010

$
1,130

 
Items Impacting Comparability:
 
 
 
 
Productivity & Reinvestment2
 
1

3

 
Equity Investees3
 
1

5

 
Other Items
 
—

—

 
After Considering Items (Non-GAAP)
 
$
1,012

$
1,138

 
 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
(6)
(5)
 
% Currency Impact
 
(4)
(3)
 
% Change — Currency Neutral Reported
 
(1)
(2)
 
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
(6)
(5)
 
% Currency Impact After Considering Items (Non-GAAP)
 
(4)
(3)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
(1)
(3)
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.
1 
During the three months ended April 1, 2016 and July 1, 2016, the Company recorded charges of $3 million and $1 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.
2 
During the three months ended April 3, 2015 and July 3, 2015, the Company recorded charges of $1 million and $3 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.
3 
During the three months ended April 3, 2015 and July 3, 2015, the Company recorded net charges of $1 million and $5 million, respectively, in the Europe, Middle East & Africa operating segment. These amounts represent the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.


14

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
 
 
 
Reclassified Income (Loss) Before Taxes by Segment:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended April 3, 2015
Three Months Ended July 3, 2015
Three Months Ended October 2, 2015
Three Months Ended December 31, 2015
Year Ended December 31, 2015
 
Reported (GAAP)
 
$
1,010

$
1,130

$
945

$
838

$
3,923

 
Items Impacting Comparability:
 
 
 
 
 
 
 
Productivity & Reinvestment1
 
1

3

(1
)
(12
)
(9
)
 
Equity Investees2
 
1

5

(3
)
1

4

 
Other Items
 
—

—

—

—

—

 
After Considering Items (Non-GAAP)
 
$
1,012

$
1,138

$
941

$
827

$
3,918

 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Three Months Ended March 28, 2014
Three Months Ended June 27, 2014
Three Months Ended September 26, 2014
Three Months Ended December 31, 2014
Year Ended December 31, 2014
 
Reported (GAAP)
 
$
1,039

$
1,217

$
1,035

$
726

$
4,017

 
Items Impacting Comparability:
 
 
 
 
 
 
 
Productivity & Reinvestment3
 
—

—

3

134

137

 
Equity Investees4
 
—

—

—

2

2

 
Other Items
 
—

—

—

—

—

 
After Considering Items (Non-GAAP)
 
$
1,039

$
1,217

$
1,038

$
862

$
4,156

 
 
 
 
 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
(3)
(7)
(9)
16
(2)
 
% Currency Impact
 
(6)
(8)
(6)
(8)
(7)
 
% Change — Currency Neutral Reported
 
3
0
(3)
24
5
 
 
 
 
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
(3)
(7)
(9)
(4)
(6)
 
% Currency Impact After Considering Items (Non-GAAP)
 
(6)
(8)
(6)
(7)
(7)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
3
1
(3)
3
1
 
Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.
1 
During the three months ended April 3, 2015, July 3, 2015, October 2, 2015 and December 31, 2015, the Company recorded charges of $1 million and $3 million and gains of $1 million and $12 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program. During the year ended December 31, 2015, the Company recorded a gain of $9 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.
2 
During the three months ended April 3, 2015, July 3, 2015, October 2, 2015 and December 31, 2015, the Company recorded net charges of $1 million and $5 million, a net gain of $3 million, and a net charge of $1 million, respectively, in the Europe, Middle East & Africa operating segment. During the year ended December 31, 2015, the Company recorded a net charge of $4 million in the Europe, Middle East & Africa operating segment. These amounts represent the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.
3 
During the three months ended September 26, 2014 and December 31, 2014, the Company recorded charges of $3 million and $134 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program. During the year ended December 31, 2014, the Company recorded a charge of $137 million in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.
4 
During the three months and year ended December 31, 2014, the Company recorded a net charge of $2 million in the Europe, Middle East & Africa operating segment. This amount represents the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.

15

Exhibit 99.1

The Coca-Cola Company and Subsidiaries
Reconciliation of GAAP and Non-GAAP Financial Measures
Unaudited
(In millions)
 
 
 
Reclassified Income (Loss) Before Income Taxes by Segment:
 
 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Year Ended December 31, 2014
 
Reported (GAAP)
 
$
4,017

 
Items Impacting Comparability:
 
 
 
Productivity & Reinvestment1
 
137

 
Equity Investees2
 
2

 
Other Items
 
—

 
After Considering Items (Non-GAAP)
 
$
4,156

 
 
 
 
 
 
Europe, Middle East & Africa
 
 
Year Ended December 31, 2013
 
Reported (GAAP)
 
$
4,032

 
Items Impacting Comparability:
 
 
 
Productivity & Reinvestment1
 
59

 
Equity Investees
 
—

 
Other Items
 
—

 
After Considering Items (Non-GAAP)
 
$
4,091

 
 
 
 
 
 
Europe, Middle East & Africa
% Change — Reported (GAAP)
 
0
 
% Currency Impact
 
(2)
 
% Change — Currency Neutral Reported
 
2
 
 
 
 
 
% Change — After Considering Items (Non-GAAP)
 
2
 
% Currency Impact After Considering Items (Non-GAAP)
 
(2)
 
% Change — Currency Neutral After Considering Items (Non-GAAP)
 
4
 

Note: Certain columns may not add due to rounding. Certain growth rates may not recalculate using the rounded dollar amounts provided.
1 
During the years ended December 31, 2014 and December 31, 2013, the Company recorded charges of $137 million and $59 million, respectively, in the Europe, Middle East & Africa operating segment related to our productivity and reinvestment program.
2 
During the year ended December 31, 2014, the Company recorded a net charge of $2 million in the Europe, Middle East & Africa operating segment. This amount represents the Company's proportionate share of unusual or infrequent items recorded by certain of our equity method investees.


16