SECURITIES AND EXCHANGE COMMISSION

                     Washington, D.C. 20549



                            FORM 8-K


                         CURRENT REPORT
                                
               Pursuant to Section 13 or 15(d) of
               the Securities Exchange Act of 1934
                                
                                
        Date of Report (Date of earliest event reported):
                        October 23, 1997
                                
                                
                                
                      THE COCA-COLA COMPANY
     (Exact name of Registrant as specified in its charter)



       Delaware             001-02217             58-0628465
   (State or other        (Commission           (IRS Employer
     jurisdiction         File Number)        Identification No.)
   of incorporation)



              One Coca-Cola Plaza
                Atlanta, Georgia                   30313
    (Address of principal executive offices)     (Zip Code)


Registrant's telephone number, including area code: (404) 676-2121


Item 5.  Other Events

     On October 23, 1997, The Coca-Cola Company (the "Company")
     announced that at a special meeting held on that date by its
     Board of Directors, the Board had elected M. Douglas Ivester
     Chairman of the Board and Chief Executive Officer of the
     Company.  The Company also announced that Mr. Ivester will
     relinquish the office of President in assuming his new
     responsibilities, and that the office of President will not
     be filled at this time.



Item 7.  Financial Statements and Exhibits

     (c)  Exhibits:

          99   Press release of The Coca-Cola Company issued
               October 23, 1997






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                           SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this report to be signed
on its behalf by the undersigned hereunto duly authorized.


                              THE COCA-COLA COMPANY
                                   (REGISTRANT)


Date:  October 24, 1997        By:/s/ JOSEPH R. GLADDEN, JR.
                                  -------------------------------
                                  Joseph R. Gladden, Jr.
                                  Senior Vice President and
                                   General Counsel








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                          Exhibit Index



 Exhibit No.
 -----------
     99        Press release issued October 23, 1997