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EXHIBIT 10.44

THE COCA-COLA COMPANY

SEVERANCE PAY PLAN

AS AMENDED AND RESTATED
EFFECTIVE MAY 1, 2003



ARTICLE 1
PURPOSE AND ADOPTION OF PLAN

        The Coca-Cola Company established The Coca-Cola Company Severance Pay Plan (the "Plan") effective as of January 1, 1993 to provide benefits to certain eligible employees of the Company who were terminated by the Company. The Company now amends and restates the Plan effective May 1, 2003. The Plan shall be an unfunded severance pay plan that is a welfare plan as such term is defined by the Employee Retirement Income Security Act of 1974, as amended, ("ERISA"), the benefits of which shall be paid solely from the general assets of the Company.


ARTICLE 2
DEFINITIONS

        For purposes of this Plan, the following terms shall have the meanings set forth below.

        Affiliate means any corporation or other business organization in which the Company owns, directly or indirectly, 20% or more of the voting stock or capital at the relevant time.

        Cause means a violation of the Company's Code of Business Conduct or any other policy of the Company or an Affiliate, or gross misconduct.

        CCE means Coca-Cola Enterprises Inc.

        Committee means The Coca-Cola Company Benefits Committee appointed by the Senior Vice President, Human Resources, which shall act on behalf of the Company to administer the Plan as provided in Article 4.

        Company means The Coca-Cola Company.

        Consideration Period means the period given to a Participant to consider whether to sign the release and agreement required under Section 3.1.

        Disability or Disabled means a condition for which a Participant becomes eligible for and receives a disability benefit under the long term disability insurance policy issued to the Company providing Basic Long Term Disability Insurance benefits pursuant to The Coca-Cola Company Health and Welfare Benefits Plan, or under any other long term disability plan that hereafter may be maintained by the Company or any Affiliate.

        International Service Employee means an employee of the Company or any Affiliate who is classified as an International Service Employee on the Company's personnel and payroll systems.

        Participant means:

        Notwithstanding the foregoing, the term "Participant" shall not include any employee covered by a collective bargaining agreement between an employee representative and the Company or any Affiliate, unless otherwise provided in the collective bargaining agreement. Further, the term "Participant" shall not include any employee who is designated as hourly by the Company (or to the extent applicable, any Affiliate) on its payroll, personnel and benefits system.

        An individual shall be treated as an "employee" for purposes of this Plan for any period only if (i) he is actually classified during such period by the Company (or to the extent applicable, any Affiliate) on its payroll, personnel and benefits system as an employee, and (ii) he is paid for services rendered during such period through the payroll system, as distinguished from the accounts payable



department, of the Company or the Affiliate. No other individual shall be treated as an employee under this Plan for any period, regardless of his or her status during such period as an employee under common law or under any statute.

        Participating Affiliate means any Affiliate identified in Appendix A.

        Plan means The Coca-Cola Company Severance Pay Plan as set forth in this document and as hereafter amended from time to time.

        Severance Benefits Committee means the committee appointed by the Senior Vice President, Human Resources to make certain determinations with regard to benefits payable under Article 3 and claims under Article 5 of this Plan.

        Substantially Equivalent Employment means a position in the Company or with an Affiliate, or a position with an entity to whom all or any part of a Company division, subsidiary, or other business segment is outsourced, sold or otherwise disposed (including, without limitation, a disposition by sale of shares of stock or of assets) that, at the time the employment offer is made:

        Weekly Pay means 1/52 of a Participant's annual basic salary (as determined by the Committee) as in effect on the date the Committee determines that his active employment terminated. For each Participant whose pay depends at least in part on commissions, "Weekly Pay" shall mean his basic weekly pay rate (as determined by the Committee) as in effect on the date the Committee determines that his active employment terminated, plus the weekly average of his commissions that the Committee determines that he earned during the calendar year immediately preceding the calendar year in which his active employment terminated.

        Years of Service means:


ARTICLE 3
BENEFITS

        3.1    Circumstances in Which Benefits are Payable.    

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        3.2    Circumstances in Which Benefits are Not Payable.    Notwithstanding any other provision in this Plan to the contrary, an employee is not entitled to benefits under this Plan if the employee:

        Notwithstanding the foregoing, if a Participant otherwise eligible for benefits under Section 3.1, is offered Substantially Equivalent Employment with CCE between May 1, 2003 and December, 31, 2003, such Participant will be entitled to benefits under this Plan if he declines such offer of employment.

        3.3    Benefit Formula    


Severance Table

Tier
  Service Factor
1   104 weeks
2   78 weeks
3   52 weeks
4 and 5   2 weeks for each Year of Service with a minimum service factor of 12 weeks and a maximum service factor of 52 weeks

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Tier
  Job Grade
1   18 or higher
17 and elected corporate officer
2   17 and not an elected corporate officer
16
15
3   14
13
4   12
11
10
5   9
8
7
6
5
4
3
2
1

        3.4    Benefit Payment Form.    If a Participant qualifies for a benefit under this Plan, such benefit shall be paid as soon as practicable after his active employment has terminated, and payment shall be made in the discretion of the Severance Benefits Committee either (i) in a lump sum or (ii) in equal weekly or semi-monthly installments (whichever installment form most closely reflects the Participant's pay period immediately prior to his termination of employment) over a period commencing with the date on which his employment terminated and extending for the period set forth as the Participant's service factor under Section 3.3(a) above; provided no installments shall be paid over a period that exceeds two years from the date that the Participant's employment terminated. At any time during the period in which a benefit under the Plan is paid to a Participant in installments, the Participant may elect to terminate the installments and receive the remaining balance of the benefit in a lump sum payment. No interest whatsoever shall be paid on any benefit under this Plan.

        3.5    Withholding.    The Company shall have the right to take such action as it deems necessary or appropriate in order to satisfy any federal, state or local income or other tax requirement to withhold or make deductions from any benefit otherwise payable under this Plan.

        3.6    Presumed Qualification for Benefits and Obligation to Repay.    If the Consideration Period given to a Participant ends after the date the Company would otherwise commence payment of benefits under this Plan to the Participant under Section 3.3, the Company may commence payment of the benefit to the Participant in accordance with Section 3.3 during the Consideration Period in the installment form. However, if at the end of the Consideration Period the Participant has not properly, timely and unconditionally executed the required release and, if applicable, an agreement on confidentiality and competition, his benefit under this Plan shall cease and the Participant shall return to the Company any benefit payments previously made to him.

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        3.7    Forfeiture of Benefit.    

        3.8    No Duplication of Benefits.    If the Severance Benefits Committee determines that the benefit payable under this Plan to a Participant duplicates (directly or indirectly) any other benefit otherwise payable to such Participant by the Company or any Affiliate (including, without limitation, any repatriation payment or allowance or any termination indemnity), the Severance Benefits

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Committee shall have the right to reduce the benefit otherwise payable under this Plan to the extent deemed necessary to eliminate such duplication.


ARTICLE 4
ADMINISTRATION

        4.1    Committee.    

        4.2    Authority to Appoint Advisors and Agents.    The Committee may appoint and employ such persons as it may deem advisable and as it may require in carrying out the provisions of the Plan. To the extent permitted by law, the members of the Committee and the Severance Benefits Committee shall be fully protected by any action taken in reliance upon advice given by such persons and in reliance on tables, valuations, certificates, determinations, opinions and reports that are furnished by any accountant, counsel, claims administrator or other expert who is employed or engaged by the Committee.

        4.3    Compensation and Expenses of Committee.    The members of the Committee shall receive no compensation for its duties hereunder, but the Committee shall be reimbursed for all reasonable and necessary expenses incurred in the performance of its duties, including counsel fees and expenses. Such expenses of the Committee, including the compensation of administrators, actuaries, counsel, agents or others that the Committee may employ, shall be paid out of the general assets of the Company.

        4.4    Records.    The Committee shall keep or cause to be kept books and records with respect to the operations and administration of this Plan.

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        4.5    Indemnification of Committee.    The Company agrees to indemnify and to defend to the fullest extent permitted by law any employee serving as a member of the Committee and the Severance Benefits Committee or as their delegate(s) against all liabilities, damages, costs and expenses, including attorneys' fees and amounts paid in settlement of any claims approved by the Company, occasioned by any act or failure to act in connection with the Plan, unless such act or omission arises out of such employee's gross negligence, willful neglect or willful misconduct.

        4.6    Fiduciary Responsibility Insurance, Bonding.    If the Company has not done so, the Committee may purchase appropriate insurance on behalf of the Plan and the Plan's fiduciaries to cover liability or losses occurring by reason of the acts or omissions of a fiduciary; provided, however, that such insurance to the extent purchased by the Plan must permit recourse by the insurer against the fiduciary in the case of a breach of a fiduciary duty or obligation by such fiduciary. The cost of such insurance shall be paid out of the general assets of the Company. The Committee may also obtain a bond covering all of the Plan's fiduciaries, to be paid from the general assets of the Company.


ARTICLE 5
CLAIMS PROCEDURE

        5.1    Right to File a Claim.    Any Participant who believes he is entitled to a benefit hereunder that has not been received, may file a claim in writing with the Severance Benefits Committee. The Severance Benefits Committee may require such claimant to submit additional documentation, if necessary, in support of the initial claim.

        5.2    Denial of a Claim.    Any claimant whose claim to any benefit hereunder has been denied in whole or in part shall receive a notice from the Severance Benefits Committee within 90 days of such filing or within 180 days after such receipt if special circumstances require an extension of time. If the Severance Benefits Committee determines that an extension of time is required, the claimant will be notified in writing of the extension and reason for the extension within 90 days after the Severance Benefits Committee's receipt of the claim. The extension notice will also include the date by which the Severance Benefits Committee expects to make the benefit determination. The notice of the denial of the claim will set forth the specific reasons for such denial, specific references to the Plan provisions on which the denial was based and an explanation of the procedure for review of the denial.

        5.3    Claim Review Procedure.    A claimant may appeal the denial of a claim to the Committee by written request for review to be made within 60 days after receiving notice of the denial. The request for review shall set forth all grounds on which it is based, together with supporting facts and evidence that the claimant deems pertinent, and the Committee shall give the claimant the opportunity to review pertinent Plan documents in preparing the request. The Committee may require the claimant to submit such additional facts, documents or other material as it deems necessary or advisable in making its review. The Committee will provide the claimant a written or electronic notice of the decision within 60 days after receipt of the request for review, except that, if there are special circumstances requiring an extension of time for processing, the 60-day period may be extended for an additional 60 days. If the Committee determines that an extension of time is required, the claimant will be notified in writing of the extension and reason for the extension within 60 days after the Committee's receipt of the request for review. The extension notice will also include the date by which the Committee expects to complete the review. The Committee shall communicate to the claimant in writing its decision, and if the Committee confirms the denial, in whole or in part, the communication shall set forth the reasons for the decision and specific references to the Plan provisions on which the decision is based. Any suit for benefits must be brought within one year after the date the Committee (or its designee) has made a final denial (or deemed denial) of the claim. Notwithstanding any other provision herein, any suit for benefits must be brought within two years of the date of termination of active employment. No claimant may file suit for benefits until exhausting the claim review procedure described herein.

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ARTICLE 6
AMENDMENT AND TERMINATION OF PLAN

        6.1    Amendment of Plan.    The Committee reserves the right to amend the provisions of the Plan at any time to any extent and in any manner it desires by execution of a written document describing the intended amendment(s).

        6.2    Termination of Plan.    The Company shall have no obligation whatsoever to maintain the Plan or any benefit under the Plan for any given length of time. The Company reserves the right to terminate the Plan or any benefit option under the Plan at any time by written document.

        6.3    Inclusion of Participating Affiliates.    Additional Participating Affiliates may be included for participation in the Plan by written action of the Committee.


ARTICLE 7
MISCELLANEOUS PROVISIONS

        7.1    Plan Is Not an Employment Contract.    This Plan is not a contract of employment, and neither the Plan nor the payment of any benefits will be construed as giving to any person any legal or equitable right to employment by the Company or any Affiliate. Nothing herein shall be construed to interfere with the right of the Company of any Affiliate to discharge, with or without cause, any employee at any time.

        7.2    Assignment.    A Participant may not assign or alienate any payment with respect to any benefit that a Participant is entitled to receive from the Plan, and further, except as may be prescribed by law, no benefits shall be subject to attachment or garnishment of or for a Participant's debts or contracts, except for recovery of overpayments made on a Participant's behalf by this Plan.

        7.3    Fraud.    No payments with respect to benefits under this Plan will be paid if the Participant attempts to perpetrate a fraud upon the Plan with respect to any such claim. The Committee shall have the right to make the final determination of whether a fraud has been attempted or committed upon the Plan or if a misrepresentation of fact has been made, and its decision shall be final, conclusive and binding upon all persons. The Plan shall have the right to fully recover any amounts, with interest, improperly paid by the Plan by reason of fraud, attempted fraud or misrepresentation of fact by a Participant and to pursue all other legal or equitable remedies.

        7.4    Offset for Monies Owed.    The benefits provided hereunder will be offset for any monies that the Committee determines are owed to the Company or any Affiliate.

        7.5    Funding Status of Plan.    The benefits provided hereunder will be paid solely from the general assets of the Company, and nothing herein will be construed to require the Company or the Committee to maintain any fund or segregate any amount for the benefit of any Participant. No Participant or other person shall have any claim against, right to, or security or other interest in, any fund, account or asset of the Company from which any payment under the Plan may be made.

        7.6    Construction.    This Plan shall be construed, administered and enforced according to the laws of the State of Georgia, except to the extent preempted by federal law. The headings and subheadings are set forth for convenient reference only and have no substantive effect whatsoever. All pronouns and all variations thereof shall be deemed to refer to the masculine, feminine, neuter, singular or plural, as the identity of the person, persons or entity may require.

        7.7    Conclusiveness of Records.    The records of the Company with respect to age, employment history, compensation, and all other relevant matters shall be conclusive for purposes of the administration of, and the resolution of claims arising under, the Plan.

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        The Coca-Cola Company has caused this document to be signed by its duly authorized officer, effective as of May 1, 2003.

    THE COCA-COLA COMPANY

 

 

By:

/s/  
CORETHA M. RUSHING      
Senior Vice President, Human Resources

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APPENDIX A
Participating Affiliates

        Rocketcash LLC

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AMENDMENT NUMBER ONE TO
THE COCA-COLA COMPANY
SEVERANCE PAY PLAN

        THIS AMENDMENT to The Coca-Cola Company Severance Pay Plan (the "Plan") is adopted by The Coca-Cola Company Benefits Committee (the "Committee").


W I T N E S S E T H:

        WHEREAS, The Coca-Cola Company currently maintains the Plan for the benefit of its eligible employees; and

        WHEREAS, Section 6.1 of the Plan provides that the Committee may amend the Plan at any time; and

        WHEREAS, the Committee wishes to amend the Plan in order to clarify the definitions of "Participant" and "Years of Service" and to clarify the claims procedure.

        NOW, THEREFORE, the Committee hereby amends the Plan as follows, effective as of May 1, 2003:

        1.     The definition of "Participant" shall be restated in its entirety to read as follows:


        IN WITNESS WHEREOF, the Committee has adopted this Amendment Number One on the date shown below, but effective as of the date indicated above.

    The Coca-Cola Company Benefits Committee

 

 

By:

 

/s/  
BARBARA S. GILBREATH      

 

 

Date:

 

11/14/03



AMENDMENT NUMBER TWO TO
THE COCA-COLA COMPANY
SEVERANCE PAY PLAN

        THIS AMENDMENT to The Coca-Cola Company Severance Pay Plan (the "Plan") is adopted by The Coca-Cola Company Benefits Committee (the "Committee").


W I T N E S S E T H:

        WHEREAS, The Coca-Cola Company currently maintains the Plan for the benefit of its eligible employees;

        WHEREAS, Section 6.1 of the Plan provides that the Committee may amend the Plan at any time; and

        WHEREAS, the Committee wishes to amend the Plan.

        NOW, THEREFORE, the Committee hereby amends the Plan as follows, effective as of January 1, 2004:

        3.     Appendix A shall be amended by restating it in its entirety substantially in the form attached hereto as reference.

        IN WITNESS WHEREOF, the Committee has adopted this Amendment Number Two on the date shown below, but effective as of the date indicated above.

    The Coca-Cola Company Benefits Committee

 

 

By:

 

/s/  
BARBARA S. GILBREATH      

 

 

Date:

 

4/14/04



APPENDIX A

Participating Affiliates



AMENDMENT NUMBER THREE TO
THE COCA-COLA COMPANY
SEVERANCE PAY PLAN

        THIS AMENDMENT to The Coca-Cola Company Severance Pay Plan (the "Plan") is adopted by The Coca-Cola Company Benefits Committee (the "Committee").


W I T N E S S E T H:

        WHEREAS, The Coca-Cola Company currently maintains the Plan for the benefit of its eligible employees;

        WHEREAS, Section 6.1 of the Plan provides that the Committee may amend the Plan at any time; and

        WHEREAS, the Committee wishes to amend the Plan.

        NOW, THEREFORE, the Committee hereby amends the Plan as follows, effective as of January 1, 2005:

        1.     The definition of "Participant" shall be amended by adding the following new subsection (d):

        2.     Appendix A shall be amended by restating it in its entirety substantially in the form attached hereto as reference.

        IN WITNESS WHEREOF, the Committee has adopted this Amendment Number Three on the date shown below, but effective as of the date indicated above.

    The Coca-Cola Company Benefits Committee

 

 

By:

 

/s/  
BARBARA S. GILBREATH      

 

 

Date:

 

12/15/04



APPENDIX A

Participating Affiliates




QuickLinks

ARTICLE 1 PURPOSE AND ADOPTION OF PLAN
ARTICLE 2 DEFINITIONS
ARTICLE 3 BENEFITS
Severance Table
ARTICLE 4 ADMINISTRATION
ARTICLE 5 CLAIMS PROCEDURE
ARTICLE 6 AMENDMENT AND TERMINATION OF PLAN
ARTICLE 7 MISCELLANEOUS PROVISIONS
APPENDIX A Participating Affiliates
AMENDMENT NUMBER ONE TO THE COCA-COLA COMPANY SEVERANCE PAY PLAN
W I T N E S S E T H
AMENDMENT NUMBER TWO TO THE COCA-COLA COMPANY SEVERANCE PAY PLAN
W I T N E S S E T H
APPENDIX A Participating Affiliates
AMENDMENT NUMBER THREE TO THE COCA-COLA COMPANY SEVERANCE PAY PLAN
W I T N E S S E T H
APPENDIX A Participating Affiliates