The Coca-Cola Company Reports 2010 Second Quarter and Year-to-Date Results

Today, our Company reports strong performance in the second quarter, delivering volume, profit and earnings growth ahead of our long-term targets. We are winning in the marketplace with global volume and value share gains in total nonalcoholic ready-to-drink beverages as well as across the sparkling and still beverage categories.

    --  Strong worldwide volume growth of 5% in the quarter, ahead of our
        long-term target, with balanced growth around the world, including 2%
        growth in North America and 6% international growth. Year-to-date
        worldwide volume grew 4%. Volume growth led by brand Coca-Cola, up 5% in
        the quarter and 4% year-to-date.
    --  Second quarter reported EPS was $1.02, up 16%, with comparable EPS up
        15% to $1.06, ahead of our long-term target.
    --  Reported operating income increased 13% in the quarter and 15%
        year-to-date. Comparable currency neutral operating income grew 11% in
        Q2, ahead of our long-term target.
    --  Reported net revenues grew 5% in the quarter and year-to-date, with
        comparable currency neutral net revenue growth of 5% in Q2, in line with
        our long-term target.
    --  Extensive global nonalcoholic ready-to-drink beverage volume and value
        share gains, driven by both sparkling and still beverages. International
        volume and value share gains continued, with widespread share gains in
        North America as well.
    --  Strong cash flow continued, with year-to-date cash from operations up
        18% to $4.3 billion.
    --  Integration planning for the pending acquisition of Coca-Cola
        Enterprises' North American business remains on track with an expected
        fourth quarter close.

ATLANTA--(BUSINESS WIRE)-- The Coca-Cola Company reports strong second quarter 2010 operating results, with volume increasing 5%, ahead of our long-term target and cycling 4% growth in the prior year. We achieved 2% volume growth in North America, demonstrating the momentum we are building for our system in this important market. International volume increased 6%. Eurasia and Africa volume grew 10% in the quarter, cycling 7% in the prior year, with a return to growth in Russia, which was up 6%. India demonstrated continued strong growth of 22% in the quarter, cycling prior year growth of 33%. Latin America volume grew 7%, cycling 6% growth in the prior year quarter, with 13% growth in Brazil and 5% growth in Mexico. Pacific volume grew 6%, cycling 6% in the prior year quarter, with 6% growth in China and double-digit growth in the Philippines and Thailand. Although Europe volume was down 1% in the quarter due to continued challenging economic conditions, Germany and Iberia both grew volume 1% and France was up high single digits.

Strong growth continued in countries with per capita consumption of Company brands less than 150 eight-ounce servings per year, with volume up 10% in the quarter and year-to-date in those countries.

We gained global volume and value share in total nonalcoholic ready-to-drink (NARTD) beverages as well as sparkling and still beverages, driven by gains in both North America and many international markets. We also realized volume and value share gains across core sparkling beverages, juices and juice drinks, sports drinks and packaged water.

Brand Coca-Cola, which was up 5% in the second quarter and 4% year-to-date, continues to energize the Company's growth through our investment in global properties like the FIFA World Cup(TM) sponsorship and the "Open Happiness" global integrated marketing campaign, resulting in continued volume and value share gains. The strong brand Coca-Cola growth came from a diversity of markets, including Brazil, Mexico, the Philippines, Turkey, Thailand, Russia, India and the United States. Total sparkling beverage volume increased 3% in the quarter, with international sparkling beverage volume increasing 4%. Total still beverage volume increased 10% in the quarter, led by continued growth in juices and juice drinks, sports drinks, teas and water brands. Still beverage volume increased 11% internationally.

Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company said, "I am pleased with the performance of our Company, where we once again delivered a solid quarter of growth with consistent profitable results inspired by our 2020 Vision and fueled by our strategic marketing, innovation and focused execution. We continue executing around the globe in close alignment with our bottling partners, leveraging our scale and unique global platforms - such as our FIFA World Cup(TM) campaign - to build the equity and global share of our brands."

Mr. Kent continued, "It is clear, however, that the state of the global economy remains uncertain in many regions, affected by ongoing deficit concerns in Europe, recent downward revisions to China's economy and weakened consumer confidence. While this uncertainty weighs on us all, we remain resolute in our commitment to invest in our global operations and our brands for the long-term. Even during these challenging times, our brand equity is growing stronger around the world, as consumers continue to choose our brands, with 4% global growth for brand Coca-Cola year-to-date. Additionally, we continue to make tangible progress with our planning related to the efficient and effective integration of Coca-Cola Enterprises' (CCE) North American bottling business and we remain on track to complete the transaction in the fourth quarter of 2010.

"Looking forward to the balance of the year, we remain cautious, yet confident in our ability to deliver our 2010 plan while continuing our efforts to achieve our 2020 Vision through consistent long-term profitable growth."

FINANCIAL HIGHLIGHTS

    --  Second quarter and year-to-date 2010 reported net revenues increased 5%.
        Second quarter reported net revenues included a positive currency impact
        of 2% offset by a 2% impact due to the deconsolidation of certain
        entities required by a change in accounting guidance. Comparable
        currency neutral net revenues increased 5% in the quarter, reflecting a
        5% increase in concentrate sales. Price/mix for the quarter was even,
        with our positive revenue growth management strategies being offset by
        geographic mix. Year-to-date comparable currency neutral net revenues
        increased 3%.

    --  Reported operating income increased 13% in the quarter and 15%
        year-to-date. Second quarter 2010 comparable currency neutral operating
        income increased 11%. This was driven by strong top-line performance as
        well as a continued strong focus on cost management and the leveraging
        of productivity initiatives as well as favorable timing of marketing
        expenses versus the prior year. Year-to-date comparable currency neutral
        operating income increased 10%.
    --  Year-to-date cash from operations increased 18%. There were no share
        repurchases during the first half of 2010 (except for minimal treasury
        share activity related to employee benefit plans) due to the proposed
        acquisition of Coca-Cola Enterprises' North American bottling business.
    --  Productivity initiatives are well on track to achieve our target of $500
        million in annualized savings by year-end 2011.

OPERATING REVIEW

                      Three Months Ended July 2, 2010

                      % Favorable / (Unfavorable)

                                                          Comparable
                      Unit Case   Net        Operating    Currency
                      Volume      Revenues   Income       Neutral
                                                          Operating
                                                          Income

Total Company         5           5          13           11

Eurasia & Africa      10          14         26           17

Europe                (1 )        2          9            7

Latin America         7           12         22           20

North America         2           3          11           9

Pacific               6           (1 )       0            (5 )

Bottling Investments  1           3          12           17

                      Six Months Ended July 2, 2010

                      % Favorable / (Unfavorable)

                                                          Comparable
                      Unit Case   Net        Operating    Currency
                      Volume      Revenues   Income       Neutral
                                                          Operating
                                                          Income

Total Company         4           5          15           10

Eurasia & Africa      11          17         24           14

Europe                (1 )        4          6            4

Latin America         5           13         27           24

North America         0           (1 )       6            4

Pacific               6           2          2            (4 )

Bottling Investments  2           6          170          51



Eurasia & Africa

    --  Our Eurasia and Africa Group's volume increased 10% in the quarter,
        cycling 7% growth in the prior year quarter. Year-to-date volume
        increased 11%, cycling 5% growth in the prior year. Net revenues for the
        quarter increased 14%, reflecting a 13% increase in concentrate sales
        and a 6% positive currency impact, partially offset by negative country
        and price/mix of 5%. Reported operating income increased 26% in the
        quarter. Comparable currency neutral operating income increased 17% in
        the quarter due to the increase in concentrate sales, partially offset
        by increased FIFA World Cup(TM) marketing investments and continued
        investment in the business as well as country and product mix.
    --  In Eurasia and Africa, sparkling beverages increased 9% and still
        beverages increased 18% in the quarter, with brand Coca-Cola growing
        10%. The broad-based volume growth was led by a 22% increase in India in
        the quarter, up 24% year-to-date, with share gains across most key
        beverage categories in that market. Volume in Turkey was up 10%, and
        Africa also reported strong volume growth in the quarter with the East
        and Central Region growing double digits and high single-digit growth in
        the North and West Region. Russia volume grew 6% in the quarter, showing
        sequential improvement as well as strong brand Coca-Cola performance,
        which was up 19%.

Europe

    --  Our Europe Group's volume in the quarter declined 1%, cycling 1% growth
        in the prior year quarter, yet showed improving volume trends in June.
        Year-to-date volume decreased 1%, cycling a decline of 1% in the prior
        year. Net revenues for the quarter increased 2%, primarily driven by
        positive country and price/mix of 2% and partially offset by a 1%
        decline in concentrate sales. There was no impact from currency.
        Reported operating income increased 9% in the quarter as a result of
        positive price/mix and continued expense management as well as favorable
        timing of marketing expenses. Comparable currency neutral operating
        income increased 7%.
    --  Volume performance in the quarter was positively impacted by strong
        growth in France as well as volume growth in Germany and Iberia.
        Coca-Cola Zero volume grew 6% in the quarter and brand Coca-Cola was
        even, with volume and value share gains in total NARTD beverages and
        value share gains in core sparkling and still beverages. Europe also
        gained volume and value share in sports drinks and energy drinks. Volume
        results were impacted by ongoing challenges in South and Eastern Europe
        and the Adriatic and Balkans region, and we continue to monitor consumer
        confidence throughout Europe as economic challenges persist and consumer
        confidence remains weak.

Latin America

    --  Our Latin America Group delivered volume growth of 7% in the quarter,
        cycling 6% growth in the prior year quarter. Year-to-date volume grew
        5%, cycling 6% growth in the prior year. Brand Coca-Cola volume was up
        7% in the quarter and 6% year-to-date driven by strong activation of our
        FIFA World Cup(TM) programs. Net revenues for the quarter increased 12%,
        reflecting positive price/mix of 12% along with 6% concentrate sales
        growth and a 4% positive currency impact, partially offset by the impact
        of the deconsolidation of certain entities required by a change in
        accounting guidance. Reported operating income was up 22% in the
        quarter, with comparable currency neutral operating income up 20%,
        primarily reflecting favorable volume and pricing and the continued
        management of expenses.
    --  Solid volume growth in the quarter was led by a 13% increase in Brazil,
        a 5% increase in Mexico and a 5% increase in our South Latin Region.
        Brazil's focus on single-serve and returnable packaging has resulted in
        steady volume growth as well as strong volume and value share gains in
        total NARTD and sparkling beverages. Additionally, Mexico continued to
        gain volume and value share in total NARTD beverages as well as in the
        sparkling and still beverage categories, driven by volume and value
        share gains across juices and juice drinks, sports drinks, energy drinks
        and tea.
    --  In the quarter the Latin America Group gained volume and value share in
        total NARTD beverages and across most key countries. In addition, the
        group posted volume and value share gains in sparkling beverages, sports
        drinks, energy drinks and tea, with volume share gains in juices and
        juice drinks.

North America

    --  Our North America Group's volume improved 2% during the quarter with
        volume and value share gains across most categories, and driven by a
        continued focus on building strong value-creating brands, led by brand
        Coca-Cola. Year-to-date volume growth was even, cycling a decline of 1%
        in the prior year. Net revenues for the quarter increased 3%, reflecting
        a 2% increase in concentrate sales and a 1% positive currency impact.
        Reported operating income increased 11%, while comparable currency
        neutral operating income increased 9% in the quarter, reflecting the
        impact of higher concentrate sales coupled with favorable timing of
        marketing expenses and the continued focus on executing a well-defined
        price, package and channel strategy.
    --  Volume for sparkling beverages was even in the quarter, showing
        sequential improvement quarter on quarter and positively impacted by
        strong summer marketing initiatives, including activations around the
        FIFA World Cup(TM). Brand Coca-Cola was up 1% in the quarter and
        continued to increase its favorite brand score advantage versus the
        competition among key consumer segments. Coca-Cola Zero again delivered
        double-digit volume growth in the quarter, achieving 17 consecutive
        quarters of double-digit growth. North America gained volume and value
        share in sparkling beverages.
    --  Still beverage volume was up 7% in the quarter, led by the strong growth
        of POWERADE, which was up 17%, resulting in volume and value share gains
        in sports drinks. In addition, the glaceau business grew volume 6% in
        North America. In the quarter, North America gained volume and value
        share in total still beverages and juices and juice drinks with the
        expansion of Trademark Simply single-serve packaging in the cold drink
        channel. Trademark Simply volume grew 29% in the quarter.

Pacific

    --  Our Pacific Group delivered volume growth of 6% in the quarter, cycling
        6% growth in the prior year quarter. Volume in the Pacific Group was
        partially impacted by poor weather in the key markets of China and
        Japan. Year-to-date volume grew 6%, cycling 5% growth in the prior year.
        Net revenues for the quarter decreased 1%, primarily reflecting a 3%
        increase in concentrate sales and a 5% positive currency impact, offset
        by a 10% impact from country and channel mix. Reported operating income
        was even in the quarter. Comparable currency neutral operating income
        decreased 5% in the quarter, reflecting negative country and channel
        mix, primarily in Japan.
    --  Pacific Group volume growth in the quarter was led by the Philippines,
        China and Southeast and West Asia. Volume in China grew 6%, with
        sequential monthly improvement from April to June. Importantly, we
        gained volume and value share in total NARTD beverages as well as volume
        and value share in key beverage categories, including still beverages,
        packaged water and juices and juice drinks. China also posted value
        share gains in sparkling beverages. China juices and juice drinks grew
        21% in the quarter due to the continued strong momentum of Minute Maid
        Pulpy, a brand which has expanded into the value-added dairy category
        with the successful launch of Minute Maid Pulpy Super Milky.
    --  In Japan, volume declined 3% in the quarter, consistent with volume
        performance in the first quarter, but showed sequentially improving
        volume and share performance during the quarter. While our Japan
        business continues to be impacted by a weak economy and unfavorable
        weather, we saw improved performance in the key convenience store
        channel, driven by the continued strong momentum of Coca-Cola Zero, up
        21% in the quarter, and package diversification of the I LOHAS natural
        mineral water in the award winning eco-crush PET bottle and Sokenbicha
        tea in the lightweight "double eco" plant bottle.

Bottling Investments

    --  Our Bottling Investments Group's volume increased 1% in the quarter on a
        reported basis, and increased 11% on a comparable basis after adjusting
        for the impact of the deconsolidation of certain bottlers required by a
        change in accounting guidance. This performance was driven by growth
        across most markets, especially India, the Philippines and Brazil.
        Reported net revenues for the quarter increased 3%, while comparable net
        revenues were up 11% after adjusting for the impact of the
        deconsolidation. This reflects the 11% increase in volume and a low
        single-digit currency benefit, partially offset by country mix. Reported
        operating income increased 12%. Comparable currency neutral operating
        income increased 17% reflecting the increase in revenues and the
        benefits of disciplined capital investments and expense management,
        partially offset by continued investment in our in-market capabilities.

FINANCIAL REVIEW

Reported net revenues for the quarter increased 5%, with comparable net revenues up 7%, reflecting a 2% impact due to the deconsolidation of certain entities required by a change in accounting guidance. Net revenues were further impacted by a 2% positive currency impact and a 5% increase in concentrate sales, and reflected price/mix even with the prior year. Net revenues were negatively impacted during the quarter by geographic country mix as economic recovery in emerging markets generally continues to outpace the rest of the world. At the same time, however, we effectively executed our revenue growth management initiatives to realize positive pricing. This enabled us to grow global value share for the twelfth consecutive quarter while also gaining global volume share for the quarter.

Cost of goods sold increased 1% in the quarter. After adjusting for items impacting comparability, currency neutral cost of goods sold increased 3%, as a result of a shift in mix.

Selling, general and administrative (SG&A) expenses increased 1% in the quarter. After adjusting for items impacting comparability, SG&A expenses increased 3% in the quarter and increased 1% on a currency neutral basis. This increase was primarily driven by the continued investment behind our bottling operations partly offset by the continued benefits associated with our ongoing productivity initiatives as well as timing of marketing expenses versus the prior year.

Reported operating income increased 13% and our comparable operating income increased 15% in the quarter. Items impacting comparability reduced second quarter operating income by $78 million in 2010 and by $34 million in 2009. These items were primarily related to restructuring charges and costs related to global productivity initiatives as well as costs in 2010 related to the CCE transaction. In addition, items impacting comparability in 2009 included the deconsolidation of certain entities required by a change in accounting guidance. Currency positively impacted comparable operating income by 4% in the quarter. Comparable currency neutral operating income was up 11% in the quarter.

For the second quarter of 2010, our reported earnings per share were $1.02, an increase of 16%. Reported earnings per share for the second quarter of 2010 and 2009 included a net charge of $0.04 in both years. The net charge in both years included restructuring charges and costs related to global productivity initiatives. The net charge in 2010 also included costs related to the CCE transaction. After considering the items impacting comparability, earnings per share for the quarter were $1.06, an increase of 15%. Earnings per share for the quarter were positively impacted by the relative weakness of the U.S. dollar versus other currencies around the world as compared to the prior year.

Cash from operations was $4.3 billion for the first six months of the year as compared with $3.7 billion in the prior year, an increase of 18%. This increase was primarily driven by our improved performance, including the effect of currency.

Effective Tax Rate

The reported effective tax rate for the quarter was 23.7%. The underlying effective tax rate on operations for the quarter was 23.2%. The variance between the reported rate and the underlying rate was due to the tax impact of various separately disclosed items impacting comparability.

Our underlying effective tax rate does not reflect the impact of significant or unusual items and discrete events, which, if and when they occur, are separately recognized in the appropriate period.

Items Impacting Prior Year Results

First quarter 2009 results included a net charge of $0.07 per share primarily related to restructuring charges and asset write-downs.

Second quarter 2009 results included a net charge of $0.04 per share primarily related to restructuring charges and asset write-downs.

NOTES

    --  All references to growth rate percentages, share and cycling of growth
        rates compare the results of the period to those of the prior year
        comparable period.
    --  "Concentrate sales" represents the amount of concentrates, syrups,
        beverage bases and powders sold by, or used in finished beverages sold
        by, the Company to its bottling partners or other customers.
    --  "Sparkling beverages" means nonalcoholic ready-to-drink beverages with
        carbonation, including energy drinks and carbonated waters and flavored
        waters.
    --  "Still beverages" means nonalcoholic beverages without carbonation,
        including noncarbonated waters, flavored waters and enhanced waters,
        juices and juice drinks, teas, coffees and sports drinks.
    --  All references to volume and volume percentage changes indicate unit
        case volume. All volume percentage changes are computed based on average
        daily sales. "Unit case" means a unit of measurement equal to 24
        eight-ounce servings of finished beverage. "Unit case volume" means the
        number of unit cases (or unit case equivalents) of Company beverages
        directly or indirectly sold by the Company and its bottling partners to
        customers.
    --  Year-to-date 2010 results were impacted by one fewer selling day in the
        first quarter, which will be offset by the impact of one additional
        selling day in fourth quarter 2010 results.
    --  Comparable results for the second quarter and year-to-date 2010 reflect
        the impact of the deconsolidation of certain entities required by a
        change in accounting guidance.
    --  Our long-term growth targets referenced in this release are on a
        comparable currency neutral basis and exclude structural changes.

CONFERENCE CALL

We are hosting a conference call with investors and analysts to discuss our second quarter and year-to-date 2010 results today at 9:00 a.m. (EDT). We invite investors to listen to the live audiocast of the conference call at our website, http://www.thecoca-colacompany.com/investors/index.html in the "Investors" section. A replay in downloadable MP3 format will also be available within 24 hours after the audiocast on our website. Further, the "Investors" section of our website includes a reconciliation of non-GAAP financial measures that may be used periodically by management when discussing our financial results with investors and analysts to our results as reported under GAAP.

THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                                          Three Months Ended

                                          July 2, 2010  July 3, 2009  % Change

Net Operating Revenues                    $ 8,674       $ 8,267       5

Cost of goods sold                          2,955         2,913       1

Gross Profit                                5,719         5,354       7

Selling, general and administrative         2,878         2,844       1
expenses

Other operating charges                     78            72          --

Operating Income                            2,763         2,438       13

Interest income                             67            57          18

Interest expense                            81            97          (16      )

Equity income (loss) - net                  356           310         15

Other income (loss) - net                   18            20          --

Income Before Income Taxes                  3,123         2,728       14

Income taxes                                741           679         9

Consolidated Net Income                     2,382         2,049       16

Less: Net income attributable to            13            12          8
noncontrolling interests

Net Income Attributable to Shareowners of $ 2,369       $ 2,037       16
The Coca-Cola Company

Diluted Net Income Per Share*             $ 1.02        $ 0.88        16

Average Shares Outstanding - Diluted*       2,325         2,323

* For the three months ended July 2, 2010 and July 3, 2009, "Basic Net Income
Per Share" was $1.03 for 2010 and $0.88 for 2009 based on "Average Shares
Outstanding - Basic" of 2,306 for 2010 and 2,313 for 2009. Basic net income per
share and diluted net income per share are calculated based on net income
attributable to shareowners of The Coca-Cola Company.

THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                                          Six Months Ended

                                          July 2, 2010  July 3, 2009  % Change

Net Operating Revenues                    $ 16,199      $ 15,436      5

Cost of goods sold                          5,496         5,503       0

Gross Profit                                10,703        9,933       8

Selling, general and administrative         5,583         5,468       2
expenses

Other operating charges                     174           164         --

Operating Income                            4,946         4,301       15

Interest income                             127           117         9

Interest expense                            166           182         (9       )

Equity income (loss) - net                  492           327         50

Other income (loss) - net                   (97    )      (20    )    --

Income Before Income Taxes                  5,302         4,543       17

Income taxes                                1,294         1,135       14

Consolidated Net Income                     4,008         3,408       18

Less: Net income attributable to            25            23          9
noncontrolling interests

Net Income Attributable to Shareowners of $ 3,983       $ 3,385       18
The Coca-Cola Company

Diluted Net Income Per Share*             $ 1.71        $ 1.46        17

Average Shares Outstanding - Diluted*       2,326         2,319

* For the six months ended July 2, 2010 and July 3, 2009, "Basic Net Income Per
Share" was $1.73 for 2010 and $1.46 for 2009 based on "Average Shares
Outstanding - Basic" of 2,305 for 2010 and 2,313 for 2009. Basic net income per
share and diluted net income per share are calculated based on net income
attributable to shareowners of The Coca-Cola Company.



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

(UNAUDITED)

(In millions except par value)

                                                 July 2, 2010  December 31, 2009

Assets

Current Assets

 Cash and cash equivalents                       $ 7,735       $ 7,021

 Short-term investments                            2,364         2,130

Total Cash, Cash Equivalents and Short-Term        10,099        9,151
Investments

 Marketable securities                             67            62

 Trade accounts receivable, less allowances of

 $46 and $55, respectively                         4,001         3,758

 Inventories                                       2,363         2,354

 Prepaid expenses and other assets                 2,044         2,226

Total Current Assets                               18,574        17,551

Equity Method Investments                          6,199         6,217

Other Investments, Principally Bottling            539           538
Companies

Other Assets                                       2,092         1,976

Property, Plant and Equipment - net                8,931         9,561

Trademarks With Indefinite Lives                   6,218         6,183

Goodwill                                           3,810         4,224

Other Intangible Assets                            2,081         2,421

Total Assets                                     $ 48,444      $ 48,671

Liabilities and Equity

Current Liabilities

 Accounts payable and accrued expenses           $ 6,202       $ 6,657

 Loans and notes payable                           6,738         6,749

 Current maturities of long-term debt              544           51

 Accrued income taxes                              450           264

Total Current Liabilities                          13,934        13,721

Long-Term Debt                                     4,427         5,059

Other Liabilities                                  2,719         2,965

Deferred Income Taxes                              1,556         1,580

The Coca-Cola Company Shareowners' Equity

 Common stock, $0.25 par value; Authorized -
 5,600 shares;

 Issued - 3,520 and 3,520 shares, respectively     880           880

 Capital surplus                                   8,751         8,537

 Reinvested earnings                               43,490        41,537

 Accumulated other comprehensive income (loss)     (2,298  )     (757    )

 Treasury stock, at cost - 1,213 and

 1,217 shares, respectively                        (25,305 )     (25,398 )

Equity Attributable to Shareowners of The          25,518        24,799
Coca-Cola Company

Equity Attributable to Noncontrolling Interests    290           547

Total Equity                                       25,808        25,346

Total Liabilities and Equity                     $ 48,444      $ 48,671



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flow

(UNAUDITED)

(In millions)

                                                      Six Months Ended

                                                      July 2, 2010  July 3, 2009

Operating Activities

 Consolidated net income                              $ 4,008       $ 3,408

 Depreciation and amortization                          611           585

 Stock-based compensation expense                       114           107

 Deferred income taxes                                  33            (83    )

 Equity income or loss, net of dividends                (246   )      (191   )

 Foreign currency adjustments                           67            1

 Gains on sales of assets, including bottling           (19    )      (15    )
 interests

 Other operating charges                                105           106

 Other items                                            75            141

 Net change in operating assets and liabilities         (438   )      (397   )

 Net cash provided by operating activities              4,310         3,662

Investing Activities

 Acquisitions and investments, principally beverage
 and

 bottling companies and trademarks                      (144   )      (248   )

 Purchases of other investments                         (1,431 )      (17    )

 Proceeds from disposals of bottling companies

 and other investments                                  1,201         45

 Purchases of property, plant and equipment             (893   )      (980   )

 Proceeds from disposals of property, plant and

 equipment                                              65            32

 Other investing activities                             (136   )      4

 Net cash provided by (used in) investing activities    (1,338 )      (1,164 )

Financing Activities

 Issuances of debt                                      5,450         8,058

 Payments of debt                                       (5,500 )      (6,087 )

 Issuances of stock                                     207           74

 Purchases of stock for                                 (2     )      (4     )
 treasury

 Dividends                                              (2,030 )      (1,899 )

 Net cash provided by (used in) financing activities    (1,875 )      142

Effect of Exchange Rate Changes
on

 Cash and Cash Equivalents                              (383   )      306

Cash and Cash Equivalents

 Net increase (decrease) during the period              714           2,946

 Balance at beginning of period                         7,021         4,701

 Balance at end of period                             $ 7,735       $ 7,647





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In Millions)

Three Months Ended

             Net Operating Revenues       Operating Income (Loss)      Income (Loss) Before Income
                                                                       Taxes

             July 2,   July 3,   % Fav. / July 2,   July 3,   % Fav. / July 2,   July 3,   % Fav. /
             2010      2009      (Unfav.) 2010      2009      (Unfav.) 2010      2009      (Unfav.)
             (1)       (4)                (2)       (5)                (2), (3)  (5), (6)

Eurasia &    $ 702     $ 615     14       $ 306     $ 243     26       $ 319     $ 253     26
Africa

Europe         1,486     1,453   2          937       861     9          953       880     8

Latin          1,003     898     12         577       472     22         585       470     24
America

North          2,280     2,210   3          507       455     11         508       461     10
America

Pacific        1,315     1,322   (1 )       592       594     0          594       587     1

Bottling       2,317     2,242   3          137       122     12         476       420     13
Investments

Corporate      33        35      (6 )       (293  )   (309  ) 5          (312  )   (343  ) 9

Eliminations   (462  )   (508  ) --         --        --      --         --        --      --

Consolidated $ 8,674   $ 8,267   5        $ 2,763   $ 2,438   13       $ 3,123   $ 2,728   14

     Intersegment revenues for the three months ended July 2, 2010, were approximately $49 million
(1)  for Eurasia and Africa, $227 million for Europe, $57 million for Latin America, $20 million
     for North America, $84 million for Pacific and $25 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the three months ended July
     2, 2010, were reduced by approximately $2 million for Eurasia and Africa, $2 million for
     Europe, $6 million for North America, $5 million for Pacific, $11 million for Bottling
(2)  Investments and $52 million for Corporate, primarily due to the Company's ongoing
     productivity, integration and restructuring initiatives as well as transaction costs incurred
     in connection with our definitive agreements to acquire the assets and liabilities of CCE's
     North American operations and to sell our Norwegian and Swedish bottling operations to CCE.

     Income (loss) before income taxes for the three months ended July 2, 2010, was reduced by
(3)  approximately $16 million for Bottling Investments, primarily attributable to the Company's
     proportionate share of unusual tax charges and transaction costs recorded by equity method
     investees.

     Intersegment revenues for the three months ended July 3, 2009, were approximately $69 million
(4)  for Eurasia and Africa, $242 million for Europe, $37 million for Latin America, $37 million
     for North America, $87 million for Pacific and $36 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the three months ended July
     3, 2009, were reduced by approximately $3 million for Eurasia and Africa, $1 million for
(5)  Europe, $8 million for North America, $26 million for Bottling Investments and $34 million for
     Corporate, primarily as a result of the Company's ongoing productivity, integration and
     restructuring initiatives and an asset impairment.

     Income (loss) before income taxes for the three months ended July 3, 2009, was reduced by
(6)  approximately $10 million for Bottling Investments, primarily attributable to our
     proportionate share of restructuring costs recorded by equity method investees.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In Millions)

Six Months Ended

             Net Operating Revenues         Operating Income (Loss)      Income (Loss) Before Income
                                                                         Taxes

             July 2,    July 3,             July 2,   July 3,            July 2,   July 3,
             2010       2009       % Fav. / 2010      2009      % Fav. / 2010      2009      % Fav. /
             (1)        (6)        (Unfav.) (2)       (7)       (Unfav.) (2), (3), (7), (8), (Unfav.)
                                                                         (4), (5)  (9)

Eurasia &    $ 1,313    $ 1,118    17       $ 560     $ 450     24       $ 577     $ 455     27
Africa

Europe         2,748      2,633    4          1,649     1,553   6          1,675     1,577   6

Latin          1,988      1,758    13         1,179     926     27         1,193     927     29
America

North          4,212      4,266    (1 )       932       883     6          932       887     5
America

Pacific        2,517      2,462    2          1,072     1,050   2          1,071     1,040   3

Bottling       4,294      4,064    6          143       53      170        586       377     55
Investments

Corporate      51         52       (2 )       (589  )   (614  ) 4          (732  )   (720  ) (2 )

Eliminations   (924   )   (917   ) --         --        --      --         --        --      --

Consolidated $ 16,199   $ 15,436   5        $ 4,946   $ 4,301   15       $ 5,302   $ 4,543   17

     Intersegment revenues for the six months ended July 2, 2010, were approximately $85 million for
(1)  Eurasia and Africa, $455 million for Europe, $111 million for Latin America, $35 million for
     North America, $188 million for Pacific and $50 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the six months ended July 2,
     2010, were reduced by approximately $3 million for Eurasia and Africa, $30 million for Europe,
     $10 million for North America, $5 million for Pacific, $44 million for Bottling Investments and
(2)  $82 million for Corporate, primarily due to the Company's ongoing productivity, integration and
     restructuring initiatives as well as transaction costs incurred in connection with our
     definitive agreements to acquire the assets and liabilities of CCE's North American operations
     and to sell our Norwegian and Swedish bottling operations to CCE.

     Income (loss) before income taxes for the six months ended July 2, 2010, was reduced by
(3)  approximately $45 million for Bottling Investments, primarily attributable to the Company's
     proportionate share of unusual tax charges, asset impairments, restructuring charges and
     transaction costs recorded by equity method investees.

     Income (loss) before income taxes for the six months ended July 2, 2010, was reduced by
(4)  approximately $103 million for Corporate due to the remeasurement of our Venezuelan subsidiary's
     net assets.

     Income (loss) before income taxes for the six months ended July 2, 2010, was reduced by
(5)  approximately $23 million for Bottling Investments and $3 million for Corporate, primarily due
     to other-than-temporary impairments of available-for-sale securities.

     Intersegment revenues for the six months ended July 3, 2009, were approximately $114 million for
(6)  Eurasia and Africa, $442 million for Europe, $69 million for Latin America, $49 million for
     North America, $181 million for Pacific and $62 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the six months ended July 3,
     2009, were reduced by approximately $3 million for Eurasia and Africa, $1 million for Europe,
(7)  $13 million for North America, $91 million for Bottling Investments and $56 million for
     Corporate, primarily as a result of the Company's ongoing productivity, integration and
     restructuring initiatives and asset impairments.

     Income (loss) before income taxes for the six months ended July 3, 2009, was reduced by
(8)  approximately $61 million for Bottling Investments and $1 million for Corporate, primarily
     attributable to our proportionate share of asset impairment charges and restructuring costs
     recorded by equity method investees.

     Income (loss) before income taxes for the six months ended July 3, 2009, was reduced by
(9)  approximately $27 million for Corporate due to an other-than-temporary impairment of a cost
     method investment.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

(UNAUDITED)

(In millions except per share data)

               Three Months Ended July 2, 2010
                                                                                                                      % Change -
                          Items Impacting Comparability                                                     % Change  After
                                                                                           After            -         Considering
               Reported   Asset                                                Certain     Considering      Reported  Items
               (GAAP)     Impairments/   Productivity  Equity     CCE          Tax         Items            (GAAP)    (Non-GAAP)
                          Restructuring  Initiatives   Investees  Transaction  Matters     (Non-GAAP)


Net Operating  $ 8,674                                                                     $ 8,674          5         7           (1)
Revenues

Cost of goods    2,955                                                                       2,955          1         5           (2)
sold

Gross            5,719                                                                       5,719          7         8           (3),
Profit                                                                                                                            (6)

Selling,
general and      2,878                                                                       2,878          1         3           (4)
administrative
expenses

Other
operating        78         ($19  )        ($35  )                  ($24  )                  -              --        --
charges

Operating        2,763      19             35                       24                       2,841          13        15          (5),
Income                                                                                                                            (6)

Interest         67                                                                          67             18        20
income

Interest         81                                                                          81             (16 )     (13 )
expense

Equity income    356                                   $ 16                                  372            15        10
(loss) - net

Other income     18                                                                          18             --        --
(loss) - net

Income Before    3,123      19             35            16         24                       3,217          14        15
Income Taxes

Income           741        2              13            2          5            ($16  )     747            9         15
taxes

Consolidated     2,382      17             22            14         19           16          2,470          16        15
Net Income

Less: Net
income
attributable     13                                                                          13             8         117
to
noncontrolling
interests

Net Income
Attributable
to Shareowners $ 2,369    $ 17           $ 22          $ 14       $ 19         $ 16        $ 2,457          16        15
of The
Coca-Cola
Company

Diluted Net
Income Per     $ 1.02     $ 0.01         $ 0.01        $ 0.01     $ 0.01       $ 0.01      $ 1.06      (7 ) 16        15
Share

Average Shares
Outstanding -    2,325      2,325          2,325         2,325      2,325        2,325       2,325
Diluted

Gross            65.9  %                                                                     65.9  %
Margin

Operating        31.9  %                                                                     32.8  %
Margin

Effective Tax    23.7  %                                                                     23.2  %
Rate

               Three Months Ended July 3, 2009

                          Items Impacting Comparability
                                                                                           After
               Reported                                                                    Considering
               (GAAP)     Asset          Productivity  Equity     Certain Tax  Accounting  Items
                          Impairments/   Initiatives   Investees  Matters      Guidance
                          Restructuring                                        Changes     (Non-GAAP)


Net Operating  $ 8,267                                                           ($187 )   $ 8,080
Revenues

Cost of goods    2,913                                                           (111  )     2,802
sold

Gross            5,354                                                           (76   )     5,278
Profit

Selling,
general and      2,844                                                           (38   )     2,806
administrative
expenses

Other
operating        72         ($56  )        ($16  )                                           -
charges

Operating        2,438      56             16                                    (38   )     2,472
Income

Interest         57                                                              (1    )     56
income

Interest         97                                                              (4    )     93
expense

Equity income    310                                   $ 10                      17          337
(loss) - net

Other income     20                                                              1           21
(loss) - net

Income Before    2,728      56             16            10                      (17   )     2,793
Income Taxes

Income           679        4              6             2          ($33  )      (11   )     647
taxes

Consolidated     2,049      52             10            8          33           (6    )     2,146
Net Income

Less: Net
income
attributable     12                                                              (6    )     6
to
noncontrolling
interests

Net Income
Attributable
to Shareowners $ 2,037    $ 52           $ 10          $ 8        $ 33         $ 0         $ 2,140
of The
Coca-Cola
Company

Diluted Net
Income Per     $ 0.88     $ 0.02         $ 0.00        $ 0.00     $ 0.01       $ 0.00      $ 0.92      (7 )
Share

Average Shares
Outstanding -    2,323      2,323          2,323         2,323      2,323        2,323       2,323
Diluted

Gross            64.8  %                                                                     65.3  %
Margin

Operating        29.5  %                                                                     30.6  %
Margin

Effective Tax    24.9  %                                                                     23.2  %
Rate

Notes:
           Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting
           changes negatively impacting net income are reflected as increases to reported net income. Gains and accounting changes
           positively impacting net income are reflected as deductions to reported net income.


           The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates
           compared to current year U.S. dollar amounts recalculated using prior year comparable period exchange rates. In all cases,
           the exchange rates include the impact of hedging in the applicable periods.

(1)
           Reported net operating revenue growth includes a negative impact of $187 million, or approximately 2%, due to items
           impacting comparability, which represents accounting guidance changes that are structural in nature. Net operating revenue
           growth after considering items impacting comparability for the three months ended July 2, 2010 includes a positive currency
           impact of approximately 2%. Currency neutral net operating revenue growth after considering items impacting comparability
           is 5%. Currency neutral net operating revenue growth also includes a negative impact of $3 million due to other structural
           changes. Currency neutral net operating revenue growth after considering items impacting comparability and other structural
           changes is 5%.


(2)
           Cost of goods sold after considering items impacting comparability for the three months ended July 2, 2010 includes a
           currency impact of approximately 2%. Currency neutral cost of goods sold after considering items impacting comparability
           increased 3%.


(3)
           Gross profit after considering items impacting comparability for the three months ended July 2, 2010 includes a positive
           currency impact of approximately 2%. Currency neutral gross profit growth after considering items impacting comparability
           is 6%.


(4)
           Selling, general and administrative expenses after considering items impacting comparability for the three months ended
           July 2, 2010 include a currency impact of approximately 2%. Currency neutral selling, general and administrative expenses
           after considering items impacting comparability increased 1%.


(5)
           Operating income after considering items impacting comparability for the three months ended July 2, 2010 includes a
           positive currency impact of approximately 4%. Currency neutral operating income growth after considering items impacting
           comparability is 11%.


(6)
           Currency neutral operating expense leverage after considering items impacting comparability for the three months ended July
           2, 2010 is positive 5 percentage points, which is calculated by subtracting currency neutral gross profit growth after
           considering items impacting comparability of 6% from currency neutral operating income growth after considering items
           impacting comparability of 11%.


(7)        Per share amounts do not add due to rounding.

The Company reports its financial results in accordance with U.S. generally accepted accounting principles (GAAP). However, management
believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information
additional meaningful comparisons between current results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a
comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these
non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the
tables above for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended
July 2, 2010 and July 3, 2009. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the
Company's reported results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

(UNAUDITED)

(In millions except per share data)

               Six Months Ended July 2, 2010
                                                                                                                                   % Change -
                           Items Impacting Comparability                                                                 % Change  After
                                                                                                         After           -         Considering
               Reported    Asset                                                Certain                  Considering     Reported  Items
               (GAAP)      Impairments/   Productivity  Equity     CCE          Tax         Other Items  Items           (GAAP)    (Non-GAAP)
                           Restructuring  Initiatives   Investees  Transaction  Matters                  (Non-GAAP)


Net Operating  $ 16,199                                                                                  $   16,199      5         7           (1)
Revenues

Cost of goods    5,496                                                                                       5,496       0         4           (2)
sold

Gross            10,703                                                                                      10,703      8         9           (3),
Profit                                                                                                                                         (6)

Selling,
general and      5,583                                                                                       5,583       2         4           (4)
administrative
expenses

Other
operating        174         ($59  )        ($85  )                  ($30  )                                 -           --        --
charges

Operating        4,946       59             85                       30                                      5,120       15        16          (5),
Income                                                                                                                                         (6)

Interest         127                                                                                         127         9         11
income

Interest         166                                                                                         166         (9 )      (5 )
expense

Equity income    492                                    $ 45                                                 537         50        28
(loss) - net

Other income     (97    )    26                                                             $ 103            32          --        --
(loss) - net

Income Before    5,302       85             85            45         30                       103            5,650       17        18
Income Taxes

Income           1,294       4              29            6          7            ($29  )                    1,311       14        18
taxes

Consolidated     4,008       81             56            39         23           29          103            4,339       18        18
Net Income

Less: Net
income
attributable     25                                                                                          25          9         67
to
noncontrolling
interests

Net Income
Attributable
to Shareowners $ 3,983     $ 81           $ 56          $ 39       $ 23         $ 29        $ 103        $   4,314       18        18
of The
Coca-Cola
Company

Diluted Net
Income Per     $ 1.71      $ 0.03         $ 0.02        $ 0.02     $ 0.01       $ 0.01      $ 0.04       $   1.85    (7) 17        18
Share

Average Shares
Outstanding -    2,326       2,326          2,326         2,326      2,326        2,326       2,326          2,326
Diluted

Gross            66.1   %                                                                                    66.1%
Margin

Operating        30.5   %                                                                                    31.6%
Margin

Effective Tax    24.4   %                                                                                    23.2%
Rate

               Six Months Ended July 3, 2009

                           Items Impacting Comparability
                                                                                            After
               Reported    Asset                                                Accounting  Considering
               (GAAP)      Impairments/   Productivity  Equity     Certain Tax  Guidance    Items
                           Restructuring  Initiatives   Investees  Matters      Changes     (Non-GAAP)


Net Operating  $ 15,436                                                           ($338 )   $ 15,098
Revenues

Cost of goods    5,503                                                            (207  )     5,296
sold

Gross            9,933                                                            (131  )     9,802
Profit

Selling,
general and      5,468                                                            (78   )     5,390
administrative
expenses

Other
operating        164         ($131 )        ($33  )                                           -
charges

Operating        4,301       131            33                                    (53   )     4,412
Income

Interest         117                                                              (3    )     114
income

Interest         182                                                              (8    )     174
expense

Equity income    327                                    $ 62                      29          418
(loss) - net

Other income     (20    )    27                                                   (3    )     4
(loss) - net

Income Before    4,543       158            33            62                      (22   )     4,774
Income Taxes

Income           1,135       7              12            15         ($47  )      (14   )     1,108
taxes

Consolidated     3,408       151            21            47         47           (8    )     3,666
Net Income

Less: Net
income
attributable     23                                                               (8    )     15
to
noncontrolling
interests

Net Income
Attributable
to Shareowners $ 3,385     $ 151          $ 21          $ 47       $ 47         $ 0         $ 3,651
of The
Coca-Cola
Company

Diluted Net
Income Per     $ 1.46      $ 0.07         $ 0.01        $ 0.02     $ 0.02       $ 0.00      $ 1.57       (7)
Share

Average Shares
Outstanding -    2,319       2,319          2,319         2,319      2,319        2,319       2,319
Diluted

Gross            64.3   %                                                                     64.9   %
Margin

Operating        27.9   %                                                                     29.2   %
Margin

Effective Tax    25.0   %                                                                     23.2   %
Rate

Notes:
           Items to consider for comparability include primarily charges, gains, and accounting changes. Charges and accounting changes negatively
           impacting net income are reflected as increases to reported net income. Gains and accounting changes positively impacting net income are
           reflected as deductions to reported net income.


           The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates compared to
           current year U.S. dollar amounts recalculated using prior year comparable period exchange rates. In all cases, the exchange rates
           include the impact of hedging in the applicable periods.

(1)
           Reported net operating revenue growth includes a negative impact of $338 million, or approximately 2%, due to items impacting
           comparability, which represents accounting guidance changes that are structural in nature. Net operating revenue growth after
           considering items impacting comparability for the six months ended July 2, 2010 includes a positive currency impact of approximately 4%.
           Currency neutral net operating revenue growth after considering items impacting comparability is 3%. Currency neutral net operating
           revenue growth also includes a negative impact of $3 million due to other structural changes. Currency neutral net operating revenue
           growth after considering items impacting comparability and other structural changes is 3%.


(2)
           Cost of goods sold after considering items impacting comparability for the six months ended July 2, 2010 includes a currency impact of
           approximately 4%. Currency neutral cost of goods sold after considering items impacting comparability remained constant over prior year.


(3)
           Gross profit after considering items impacting comparability for the six months ended July 2, 2010 includes a positive currency impact
           of approximately 4%. Currency neutral gross profit growth after considering items impacting comparability is 5%.


(4)
           Selling, general and administrative expenses after considering items impacting comparability for the six months ended July 2, 2010
           include a currency impact of approximately 4%. Currency neutral selling, general and administrative expenses after considering items
           impacting comparability remained constant over prior year.


(5)
           Operating income after considering items impacting comparability for the six months ended July 2, 2010 includes a positive currency
           impact of approximately 6%. Currency neutral operating income growth after considering items impacting comparability is 10%.


(6)
           Currency neutral operating expense leverage after considering items impacting comparability for the six months ended July 2, 2010 is
           positive 5 percentage points, which is calculated by subtracting currency neutral gross profit growth after considering items impacting
           comparability of 5% from currency neutral operating income growth after considering items impacting comparability of 10%.


(7)        Per share amounts do not add due to rounding.

The Company reports its financial results in accordance with U.S. generally accepted accounting principles (GAAP). However, management believes
that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful
comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide
additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes
certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and
planning decisions and in evaluating the Company's performance. See the tables above for supplemental financial data and corresponding
reconciliations to GAAP financial measures for the six months ended July 2, 2010 and July 3, 2009. Non-GAAP financial measures should be viewed in
addition to, and not as an alternative for, the Company's reported results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

             Three Months Ended July 2, 2010                                                 Three Months Ended July 3, 2009
                                                                                                                                                                  % Favorable
                            Items Impacting Comparability                                                    Items Impacting                                      (Unfavorable)
                                                                                                             Comparability                        % Favorable     -
                                                                       After                                                         After        (Unfavorable)-  After
             Reported                                                  Considering           Reported                                Considering  Reported        Considering
             (GAAP)         Asset          Productivity   CCE          Items   Asset         (GProductivity              Accounting  Items        (GAAP)          Items
                            Impairments/   Initiatives    Transaction  (Non-GAAImpairments/    Initiatives               Guidance    (Non-GAAP)                   (Non-GAAP)
                            Restructuring                                      Restructuring                             Changes                                  (1)


Eurasia &    $ 306          $ 1            $ 1                         $ 308                 $ 243           $ 3                     $ 246        26              25
Africa

Europe         937                           2                           939                   861                 $ 1                 862        9               9

Latin          577                                                       577                   472                       ($9  )        463        22              25
America

North          507            6                                          513                   455             8         2             465        11              10
America

Pacific        592                           5                           597                   594                       (7   )        587        0               2

Bottling       137            11                                         148                   122             26        (26  )        122        12              21
Investments

Corporate      (293  )        1              27           $ 24           (241  )               (309  )         19    15  2             (273  )    5               12

Consolidated $ 2,763        $ 19           $ 35           $ 24         $ 2,841               $ 2,438         $ 56  $ 16  ($38 )      $ 2,472      13              15

Note: The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates compared to current year U.S. dollar amounts
recalculated using

prior year comparable period exchange rates. In all cases, the exchange rates include the impact of hedging in the applicable periods.

(1) Currency neutral operating income growth after considering items impacting comparability for each operating segment is calculated as follows:

             % Favorable                   % Favorable
             (Unfavorable)  % Currency     (Unfavorable)
             -              Impact After   -
             After          Considering    Currency
             Considering    Items          Neutral After
             Items          Impacting      Considering
             (Non-GAAP)     Comparability  Items
                                           (Non-GAAP)

Eurasia &      25             8              17
Africa

Europe         9              2              7

Latin          25             5              20
America

North          10             1              9
America

Pacific        2              7              (5 )

Bottling       21             4              17
Investments

Corporate      12             (1 )           13

Consolidated   15             4              11

The Company reports its financial results in accordance with U.S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial
measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating
periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a
comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's performance. See the tables above for supplemental financial data and corresponding reconciliations
to GAAP financial measures for the three months ended July 2, 2010 and July 3, 2009. Non-GAAP financial measures should be viewed in addition to, and not as an alternative
for, the Company's reported results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

             Six Months Ended July 2, 2010                                                   Six Months Ended July 3, 2009
                                                                                                                                                                    % Favorable
                            Items Impacting Comparability                                               Items Impacting Comparability                % Favorable    (Unfavorable)
                                                                                                                                                     (Unfavorable)  -
                                                                       After                                                            After        -              After
             Reported       Asset                                      ConsiderAsset         Reported                       Accounting  Considering  Reported       Considering
             (GAAP)         Impairments/   Productivity   CCE          Items   Impairments/  (GAAP)     Productivity        Guidance    Items        (GAAP)         Items
                            Restructuring  Initiatives    Transaction  (Non-GAARestructuring            Initiatives         Changes     (Non-GAAP)                  (Non-GAAP)
                                                                                                                                                                    (1)


Eurasia &    $ 560          $ 1            $ 2                         $ 563                 $ 450      $ 3                             $ 453        24             24
Africa

Europe         1,649                         30                          1,679                 1,553                  $ 1   ($1  )        1,553      6              8

Latin          1,179                                                     1,179                 926                          (21  )        905        27             30
America

North          932            9              1                           942                   883        13                5             901        6              5
America

Pacific        1,072                         5                           1,077                 1,050                        (10  )        1,040      2              4

Bottling       143            44                                         187                   53         91                (30  )        114        170            64
Investments

Corporate      (589  )        5              47           $ 30           (507  )               (614  )    24            32  4             (554  )    4              8

Consolidated $ 4,946        $ 59           $ 85           $ 30         $ 5,120               $ 4,301    $ 131         $ 33  ($53 )      $ 4,412      15             16

Note: The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates compared to current year U.S. dollar amounts
recalculated using prior year comparable period exchange rates. In all cases, the exchange rates include the impact of hedging in the applicable periods.

(1) Currency neutral operating income growth after
considering items impacting comparability for each
operating segment is calculated as follows:

             % Favorable                   % Favorable
             (Unfavorable)  % Currency     (Unfavorable)
             -              Impact After   -
             After          Considering    Currency
             Considering    Items          Neutral After
             Items          Impacting      Considering
             (Non-GAAP)     Comparability  Items
                                           (Non-GAAP)

Eurasia &      24             10             14
Africa

Europe         8              4              4

Latin          30             6              24
America

North          5              1              4
America

Pacific        4              8              (4 )

Bottling       64             13             51
Investments

Corporate      8              0              8

Consolidated   16             6              10

The Company reports its financial results in accordance with U.S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial
measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating
periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a
comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's performance. See the tables above for supplemental financial data and corresponding reconciliations
to GAAP financial measures for the six months ended July 2, 2010 and July 3, 2009. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for,
the Company's reported results prepared in accordance with GAAP.



The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola(R), recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(R), vitaminwater(R), POWERADE(R), Minute Maid(R), Simply(R) and Georgia Coffee(R). Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Forward-Looking Statements

This press release may contain statements, estimates or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The

Coca-Cola Company's historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed in our Company's filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The

Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

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    Source: The Coca-Cola Company