Form: SC 13D/A

Schedule filed to report acquisition of beneficial ownership of 5% or more of a class of equity securities

February 18, 1997

EXHIBIT 99.1 - DIRECTORS & EXECUTIVE OFFICERS

Published on February 18, 1997





DIRECTORS AND EXECUTIVE OFFICERS OF THE COCA-COLA COMPANY


Set forth below is the name, business address, present occupation
or employment and five-year employment history of each director and
executive officer of The Coca-Cola Company. Except as indicated below,
each such person is a citizen of the United States. None of the
directors and executive officers named below own any Common Stock of
Coca-Cola Bottling Co. Consolidated. Directors of The Coca-Cola Company
who are also executive officers of The Coca-Cola Company are indicated by
an asterisk. Except as indicated below, the business address of each
executive officer of The Coca-Cola Company is One Coca-Cola Plaza,
Atlanta, Georgia 30313.


DIRECTORS OF THE COCA-COLA COMPANY

PRINCIPAL OCCUPATION
NAME OR EMPLOYMENT ADDRESS

Roberto C. Goizueta * Chairman of the Board of
Directors and Chief Executive
Officer of The Coca-Cola Company

M. Douglas Ivester * President and Chief Operating
Officer of The Coca-Cola Company

Herbert A. Allen President, Chief Executive Allen & Company
Officer and a Managing Director Incorporated
of Allen & Company Incorporated, 711 Fifth Avenue
a privately held investment New York, NY 10022
banking firm

Ronald W. Allen Chairman of the Board, President Delta Air Lines, Inc.
and Chief Executive Officer of Hartsfield International
Delta Air Lines, Inc., a major Airport
U.S. air transportation company Atlanta, GA 30320

Cathleen P. Black President of the Hearst Magazines Hearst Magazines
Division of The Hearst Corporation 959 8th Avenue
a major media and communications New York, NY 10019
company

Warren E. Buffett Chairman of the Board of Berkshire Hathaway Inc.
Directors and Chief Executive 1440 Kiewit Plaza
Officer of Berkshire Hathaway Omaha, NE 68131
Inc., a diversified holding
company

Charles W. Duncan, Jr. Private investor Duncan Interests
600 Travis, Suite 6100
Houston, TX 77002-3007



DIRECTORS OF THE COCA-COLA COMPANY

PRINCIPAL OCCUPATION
NAME OR EMPLOYMENT ADDRESS

Susan B. King Leader in Residence, Hart Hart Leadership Program
Leadership Program, Duke Terry Sanford Institute
University, a program for the of Public Policy
development and advancement of Duke University
leadership and management Box 90248
skills in the public and private Durham, NC 27708-0248
sectors

Donald F. McHenry University Research Professor Edmund A. Walsh School
of Diplomacy and International of Foreign Service
Affairs, Georgetown University; Georgetown University
President of The IRC Group, a Washington, D.C. 20057
New York City and Washington,
D.C. consulting firm

Sam Nunn Partner of the law firm of King & Spalding
King & Spalding since 191 Peachtree Street
January 3, 1997; member of the Atlanta, GA 30303
United States Senate from 1972
through 1996

Paul F. Oreffice Retired as Chairman of the Board 2630 Barcelona Drive
of Directors of The Dow Chemical Fort Lauderdale, FL 33301
Company in 1992 (The Dow Chemical
Company is a diversified chemical,
metals, plastics and packaging
company)

James D. Robinson III Chairman and Chief Executive J.D. Robinson Inc.
Officer of RRE Investors, LLC, a 22nd Floor
private venture investment firm; 126 East 56th Street
President of J.D. Robinson Inc., New York, NY 10022
a strategic advisory company

Peter V. Ueberroth Investor and Managing Director, The Contrarian Group, Inc.
The Contrarian Group, Inc., a Suite 900
management company 500 Newport Center Drive
Newport Beach, CA 92660

James B. Williams Chairman of the Board of SunTrust Banks, Inc.
Directors and Chief Executive P.O. Box 4418
Officer, SunTrust Banks, Inc., Atlanta, GA 30302
a bank holding company




EXECUTIVE OFFICERS OF THE COCA-COLA COMPANY

PRINCIPAL OCCUPATION
NAME OR EMPLOYMENT ADDRESS

Ralph H. Cooper Senior Vice President and President The Minute Maid Company
and Chief Executive Officer of 2000 St. James Place
The Minute Maid Company Houston, TX 77056

Douglas N. Daft Senior Vice President and President
of the Middle and Far East Group

Mr. Daft is a citizen of Australia.

Timothy J. Haas Vice President and President of
the Latin America Group

E. Neville Isdell Senior Vice President and
President of the Greater Europe
Group

Mr. Isdell is a citizen of the
United Kingdom and Northern
Ireland.

Jack L. Stahl Senior Vice President and President
of the North America Group

Carl Ware Senior Vice President and President
of the Africa Group

Anton Amon Senior Vice President and Manager
of the Product Integrity Division

James E. Chestnut Senior Vice President and Chief
Financial Officer

Mr. Chestnut is a citizen of
the United Kingdom.

Joseph R. Gladden, Jr. Senior Vice President and General
Counsel

George Gourlay Senior Vice President and Manager
of the Technical Operations
Division

Earl T. Leonard, Jr. Senior Vice President,
Corporate Affairs

Sergio S. Zyman Senior Vice President and Chief
Marketing Officer





DIRECTORS AND EXECUTIVE OFFICERS OF THE COCA-COLA EXPORT CORPORATION

PRINCIPAL OCCUPATION
NAME AND TITLE OR EMPLOYMENT ADDRESS

Roberto C. Goizueta Chairman of the Board of
Chairman of the Board Directors and Chief Executive
and a Director Officer of The Coca-Cola Company

M. Douglas Ivester President and Chief Operating
President and a Director Officer of The Coca-Cola Company

James E. Chestnut Senior Vice President and Chief
Senior Vice President, Financial Officer, The Coca-Cola
Chief Financial Officer Company
and a Director
Mr. Chestnut is a citizen of
the United Kingdom.

E. Neville Isdell Senior Vice President and
Senior Vice President President of the Greater Europe
Group, The Coca-Cola Company

Mr. Isdell is a citizen of the
United Kingdom and Northern
Ireland.




DIRECTORS AND EXECUTIVE OFFICERS OF COCA-COLA INTERAMERICAN CORPORATION

PRINCIPAL OCCUPATION
NAME AND TITLE OR EMPLOYMENT ADDRESS

Roberto C. Goizueta Chairman of the Board of
Chairman of the Board Directors and Chief Executive
and a Director Officer of The Coca-Cola Company

M. Douglas Ivester President and Chief Operating
President and a Director Officer of The Coca-Cola Company

James E. Chestnut Senior Vice President and Chief
Vice President, Chief Financial Officer, The Coca-Cola
Financial Officer Company
and a Director
Mr. Chestnut is a citizen of
the United Kingdom.





DIRECTORS AND EXECUTIVE OFFICERS OF COCA-COLA DE ARGENTINA S.A.

PRINCIPAL OCCUPATION
NAME AND TITLE OR EMPLOYMENT ADDRESS

Glenn Jordan Vice President, Coca-Cola Coca-Cola de Argentina S.A.
Director and President International and President, Paraguay 733
River Plate Division of the 1057 Buenos Aires
Latin America Group, The Argentina
Coca-Cola Company

Mr. Jordan is a citizen of
Colombia.

Juan Manuel Almiron Senior Vice President and Asst. Coca-Cola de Argentina S.A.
Director and Vice to the President of the Paraguay 733
President River Plate Division of the 1057 Buenos Aires
Latin America Group, The Argentina
Coca-Cola Company

Mr. Almiron is a citizen of
Argentina.

Fernando Marin Executive Vice President and Coca-Cola de Argentina S.A.
Director Finance Director, River Plate Paraguay 733
Division of the Latin America 1057 Buenos Aires
Group, The Coca-Cola Company Argentina

Mr. Marin is a citizen of Chile.

Mario Rivera Legal Director, River Plate Coca-Cola de Argentina S.A.
Director Division of the Latin America Paraguay 733
Group, The Coca-Cola Company 1057 Buenos Aires
Argentina
Mr. Rivera is a citizen of
Colombia.