Our company started in 1886 and grew with a purpose to refresh the world. This became refreshment not just in a physical sense but also in spirit, and not just to refresh people but also communities.

Today, we are a total beverage company. We’re present in almost every beverage category, and we have approximately 200 master brands. Over 700,000 people in our system help deliver those brands to customers and consumers every day.

The Coca-Cola Company purpose remains clear:
To refresh the world and make a difference.

This purpose is uniquely us. It’s why we exist, and it’s needed now, more than ever. In doing so, we must think expansively. It’s about how we refresh people in both body and spirit. It’s about how we refresh the planet and limit the footprint we leave behind. It’s about how our business system refreshes the communities we serve. It’s about how we and our bottlers refresh, inspire, and develop the people who work with us.

We're also clear on the vision for our next stage of growth.

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities, and our planet.

This has three connected pillars:

• LOVED BRANDS. We craft meaningful brands and a choice of drinks that people love and that refresh them in body and spirit.
• DONE SUSTAINABLY. We use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet.
• FOR A BETTER SHARED FUTURE. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.

The reality of our success and scale is that we have to lead, to be a force for progress and for good. We have an incredible opportunity ahead of us and wind in our sails. Let us set this as our north star, guiding us to further purposeful success.

Read more about our Purpose here.

Read James’ letter to the organization on our Purpose here.