Segments
The Coca-Cola Company’s operational structure includes four geographic operating segments: Europe, Middle East & Africa; Latin America; North America; and Asia Pacific. The company reporting structure also includes the non-geographic segments of Global Ventures and Bottling Investments Group (BIG).
North America
Our flagship market, North America, reaches approximately 320 million consumers and holds an industry retail value of approximately $228 billion.
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Latin America
With approximately 520 million consumers, our Latin America segment is comprised of 39 markets and has an industry retail value of approximately $72 billion.
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Europe, Middle East & Africa
Our Europe, Middle East & Africa segment includes ~130 markets and touches approximately 2.0 billion consumers and holds an industry retail value of approximately $254 billion.
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Asia Pacific
Our Asia Pacific segment reaches approximately 3.3 billion consumers across 37 markets and holds approximately $308 billion in industry retail value.
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Bottling Investments Group (BIG)
In January 2006, our company-owned bottling operations were brought together to form the Bottling Investments Group, or BIG. BIG was created to ensure those bottling operations receive the appropriate investments and expertise to ensure their long‑term success.
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Global Ventures (GV)
In January 2019, we established a new operating segment, Global Ventures, which focuses on globally scaling acquisitions and brands, such as Costa Limited and Coca-Cola’s investment in Monster Beverage Corp, as well as identifying and nurturing future opportunities for growth
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