Segments
The Coca-Cola Company’s operational structure includes four geographic operating segments: Europe, Middle East & Africa; Latin America; North America; and Asia Pacific. The company reporting structure also includes the non-geographic segments of Global Ventures and Bottling Investments Group (BIG).
North America
Our flagship market, North America, reaches ~325 million consumers and holds an industry retail value of ~$380 billion.
View North America
Latin America
With ~530 million consumers, our Latin America segment is comprised of 39 markets and has an industry retail value of ~$120 billion.
View Latin America
Europe, Middle East & Africa
Our Europe, Middle East & Africa segment includes ~120 markets and touches ~2.1 billion consumers and holds an industry retail value of ~$390 billion.
View Europe, Middle East & Africa
Asia Pacific
Our Asia Pacific segment reaches ~3.3 billion consumers across 37 markets and holds ~$500 billion in industry retail value.
View Asia Pacific
Bottling Investments Group (BIG)
In January 2006, our company-owned bottling operations were brought together to form the Bottling Investments Group, or BIG. BIG was created to ensure those bottling operations receive the appropriate investments and expertise to ensure their long‑term success.
View Bottling Investments Group
Global Ventures (GV)
Global Ventures includes Costa coffee, our equity investment in Monster beverages, innocent juices and smoothies, and doğadan tea.
View Global Ventures