Investor Relations

Asia Pacific

~3.3 Billion Consumers Across 37 Markets

~3.3 Billion Consumers Across 37 Markets

The Coca-Cola Company’s Asia Pacific segment features 37 markets, approximately 3.3 billion consumers, and an industry retail value of ~$308 billion.

At-A-Glance

~3.3 billion consumers

~$308 billion in industry retail value

~14% value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Non-GAAP Reconciliation available in Non-GAAP Reconciliations And Supplemental Financial Information section of the website under the Financial Info Tab

Sources: Value Share: Source for industry retail value and share is internal estimates, NARTD and NRTD Tea & Coffee. All numbers are 2021, unless otherwise noted.
Population Source: (UN 2021). Number of consumers represent individuals > 12 years.

Key Bottlers

Swire
COFCO
Coca-Cola Bottlers Japan Holdings Inc.
Bottling Investments Group
Coca-Cola Europacific Partners
Play
Developing a Brand Portfolio

Developing a Brand Portfolio

Watch John Murphy, Chief Financial Officer and former president of the Asia Pacific segment, speak about developing a brand portfolio.

2021 Unit Case Volume by Operating Unit

2021 Unit Case Volume by Category

Value Share Position

#1

Sparkling Soft Drinks

#4

Juice, Dairy & Plant

#1

Hydration

#3

Tea & Coffee

#4

Energy

Source: Euromonitor (2020)
Energy brands are owned by Monster Beverage Corporation in which TCCC has a minority investment.

2021 Highlights

  • Gained NARTD value share in China through the adoption of a dual strategy RGM initiative, as increased adoption of sleek and mini-cans in urban areas allowed a greater focus on affordability across rural markets.
  • Despite a government-imposed state of emergency in Japan for over 80% of the year, broad category improvement supplemented by placement of vending machines across the region drove meaningful share gains.
  • In Japan, we grew both alcohol revenue and share as thoughtful expansion of regional players like Lemon-Dou and intelligent experiments like Topo Chico Hard Seltzer were well received in the region.
  • Sparkling flavors in our India and Southwest Asia OU grew double-digits as local favorite brand Thums Up increased its annual retail sales to over $1 billion.
  • Amidst challenging external conditions in ASEAN and South Pacific, consumer transactions grew ahead of volume, with entry packs representing 85% of the additional transactions.

Quality Leadership in Action

Innovation Propelling Strong Regional Growth

Continuous innovation is a key pillar of our growth agenda. Over the past five years, despite varying restrictions amongst a challenging macro backdrop, we continued to launch innovative new products in Asia Pacific, including Ayataka Matcha Latte, Yakan Barley Tea from Hajime and Costa RTD. Further intelligent experimentation in the region with alcohol brands like Lemon-Dou and Topo Chico Hard Seltzer were met with strong consumer reception, ultimately leading to further expansion across the region.

But innovation can be extended beyond product and packaging, by adapting to the method in which our consumers are shopping in a digital world and meeting them with the products, packages and brands they know and love. With the right packaging options, we can solve consumer needs while driving incremental revenue. This is evidenced in China by our launch of 300ML/2L for affordability and sleek cans & mini cans for premiumization, with both strategies gaining at least 3pp of mix during the year. And all of this is further strengthened by our networked organization, allowing us to make more agile decisions, and take ideas from concept, to prototype, to market in less time. Take for example, our label-less bottle, which was designed in partnership between Atlanta and South Korea in ~45 days and launched into the Korean marketplace to strong reception.