Investor Relations

Europe, Middle East & Africa

~2.1 Billion Consumers Across ~130 Markets

~2.1 Billion Consumers Across ~130 Markets

The Coca-Cola Company’s Europe, Middle East & Africa segment features ~130 markets and ~2.1 billion consumers with ~$350 billion in industry retail value.


~2.1 billion consumers

~$350 billion in industry retail value

~31% Reported NARTD value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Key Bottlers

Coca-Cola Europacific Partners
Coca-Cola Icecek
Coca-Cola Hellenic Bottling Company
Coca-Cola Beverages South Africa

Strengthening Our System for Enduring Advantage

Watch Brian Smith, former president of the Europe, Middle East & Africa segment, speak about strengthening our system for enduring advantage.

2022 Unit Case Volume by Operating Unit

2022 Unit Case Volume by Category

Value Share Position


Sparkling Soft Drinks


Juice, Value-Added Dairy & Plant-Based Beverages


Water and Sports Beverages


Hot Beverages (Coffee and Tea)



2022 Highlights

  • Despite a volatile macro backdrop, we grew both value share and volume share in EMEA for the full year.
  • Grew volume low single digits for the year despite exiting the Russian market in Q1, which contributed a meaningful portion of 2021 volume.
  • The Coca-Cola system again delivered the highest delivering highest incremental retail value in Europe and consistently recruited new households, primarily driven by trademark Coca-Cola.
  • Through disciplined execution in Eurasia & Middle East, we gained value share and grew per capita consumption mid single digits, resulting in the operating unit surpassing $1 billion in revenue in 2022.
  • Across Africa, a disciplined focus on in-market execution led to mid single digit improvement in customer coverage while meaningfully expanding our cooler coverage, and recruitment offerings.

Quality Leadership in Action

Leveraging digital engagement to connect with more consumers

By linking consumption occasions with consumer passion points, the company is building deeper connections with consumers and reaching them in new and unique ways. The company successfully executed on the Coca-Cola® “Believing is Magic” global campaign for FIFA World Cup Qatar 2022 by creating end-to-end, digitally driven experiences. The company developed its own digital platform, the Coca-Cola Fan Zone, which was activated in 41 markets and featured social experiences for soccer fans. Approximately 5 million consumers interacted with this platform. Through an exclusive partnership with Panini, the official licensed sticker album of FIFA World Cup Qatar 2022, soccer fans were able to trade physical and digital stickers, which drove approximately 28 million product label scans, up approximately 400% versus the 2018 FIFA World Cup.