Europe, Middle East & Africa

2.2 Billion Consumers Across 130 Markets

The Coca-Cola Company’s Europe, Middle East & Africa group features 130 markets and 2.2 billion consumers with ~$260 billion in industry retail value.

At-A-Glance

~2.2 billion consumers

~$260 billion in industry retail value

~23% NARTD value share

Key Bottlers

Strengthening Our System for Enduring Advantage

Watch Brian Smith, President and Chief Operating Officer and former president of the Europe, Middle East & Africa group, speak about strengthening our system for enduring advantage.

2019 Unit Case Volume by Business Unit

2019 Unit Case Volume by Category Cluster*

*Excluding energy drinks cluster

Value Share Position

#1

Sparkling Soft Drinks

#3

Juice, Dairy & Plant

#3

Hydration

#6

Tea & Coffee

#2

Energy

2019 Highlights

Growth was balanced between solid industry growth and highest share gain in years.
Growth was driven by strong results across developed, developing and emerging markets.
Innovation within trademark Coke led growth, leading to the best performance in eight years under the trademark. The non-sparkling portfolio continued to perform well fueled by continued success in Fuze Tea.
Our bottler CCEP was the greatest absolute value contributor to FMCG growth across Western Europe.

Quality Leadership in Action

Lifting, Shifting, and Scaling with Speed

Coca-Cola has been listening to consumers and is striving to give people more of the drinks they want–all part of the company’s disciplined growth agenda. Sometimes this means adding vitamins, minerals, and new flavors; other times it means rethinking recipes to reduce sugar where possible. And, the company is “lifting, shifting and scaling” brands, like Fuze Tea, market-to-market when opportunities present. Fuze Tea, which was already available in 49 countries, was introduced in an additional 37 countries across Europe, featuring new herb and fruit infused flavors with fewer calories. The single-day launch of Fuze Tea in Europe was executed on a scale that was unprecedented in the company’s history. With Fuze Tea, nearly all ingredients meet Coca-Cola’s sustainable sourcing requirements. All farms that supply tea extract for Fuze Tea have third-party certification to demonstrate that they meet at least one of five independent, internationally recognized standards.