Europe, Middle East & Africa

2.8 Billion Consumers Across 130 Markets

The Coca-Cola Company’s Europe, Middle East & Africa segment features 130 markets and 2.8 billion consumers with ~$221 billion in industry retail value.

At-A-Glance

~2.8 billion consumers

~$221 billion in industry retail value

~22% NARTD value share

Key Bottlers

Strengthening Our System for Enduring Advantage

Watch Brian Smith, President and Chief Operating Officer and former president of the Europe, Middle East & Africa group, speak about strengthening our system for enduring advantage.

2020 Unit Case Volume by Operating Unit

2020 Unit Case Volume by Category

Value Share Position

#1

Sparkling Soft Drinks

#3

Juice, Dairy & Plant

#3

Hydration

#6

Tea & Coffee

#2

Energy

2020 Highlights

EMEA showed resilience despite experiencing strict levels of lockdown throughout the major part of the year, driving a dispersion in results between developed and developing markets.
We saw strong performance by West Africa primarily led by Sparkling category.
Successful launches of “Open Like Never Before” and “Xmas Like Never Before” to capitalize on reopening and Coke with meals occasions.
Focus on 2021 remains on the “Out of Home” drinking moments and continued evolution of RGM actions to offer both affordability and premiumization

Quality Leadership in Action

Lifting, Shifting, and Scaling with Speed

Coca-Cola has been listening to consumers and is striving to give people more of the drinks they want–all part of the company’s disciplined growth agenda. Sometimes this means adding vitamins, minerals, and new flavors; other times it means rethinking recipes to reduce sugar where possible. And, the company is “lifting, shifting and scaling” brands, like Fuze Tea, market-to-market when opportunities present. Fuze Tea, which was already available in 49 countries, was introduced in an additional 37 countries across Europe, featuring new herb and fruit infused flavors with fewer calories. The single-day launch of Fuze Tea in Europe was executed on a scale that was unprecedented in the company’s history. With Fuze Tea, nearly all ingredients meet Coca-Cola’s sustainable sourcing requirements. All farms that supply tea extract for Fuze Tea have third-party certification to demonstrate that they meet at least one of five independent, internationally recognized standards.