Investor Relations

Latin America

~530 Million Consumers Across 39 Markets

~530 Million Consumers Across 39 Markets

The Coca-Cola Company’s Latin America segment includes 39 markets (primarily developing and emerging) with ~530 million consumers and an industry retail value of ~$120 billion.

At-A-Glance

~530 million consumers

~$120 billion in industry retail value

~55% Reported NARTD value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Non-GAAP Reconciliation available in Non-GAAP Reconciliations And Supplemental Financial Information section of the website under the Financial Info Tab

Sources: Value Share: Source for industry retail value and share is internal estimates. All numbers are 2023, unless otherwise noted.
Population Source: (UN 2023). Number of consumers represent individuals > 12 years.

Key Bottlers

Coca-Cola FEMSA
Coca-Cola SOLAR BR
Arca Continental
Coca-Cola Andina

2023 Unit Case Volume by Category

Value Share Position

#1

Sparkling Soft Drinks

#1

Juice, Value-Added Dairy & Plant-Based Beverages

#1

Water and Sports Drinks

#1

Tea and Coffee

#1

Energy

Source: GlobalData (2023).
Energy brands are owned by Monster Beverage Corporation in which TCCC has a minority investment.

2023 Highlights

  • Through aligned strategic priorities and enhanced execution in the market, we won volume and value share in 2023 in total NARTD.
  • We delivered a healthy RGM equation with currency neutral organic revenues growing ahead of transactions which grew ahead of volume by focusing on occasion-based marketing to build consumer centricity.
  • Digitized ~30% of our business by year-end as we continue to prioritize creating the best connections with consumers.
  • We continue to explore the Emerging category, with RTD rollouts such as our Jack Daniel’s & Coca-Cola canned cocktails driving category growth acceleration during the year.