Investor Relations

Latin America

650 Million Consumers Across 39 Markets

650 Million Consumers Across 39 Markets

The Coca-Cola Company’s Latin America segment includes 39 markets (primarily developing and emerging) with more than 650 million consumers and an industry retail value of ~$72 billion.


~650 million consumers

~$72 billion in industry retail value

~43% NARTD value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Key Bottlers

Coca-Cola FEMSA
Coca-Cola SOLAR BR
Arca Continental
Coca-Cola Andina

The Power of Quality Leadership

Watch Alfredo Rivera, former president of the Latin America segment, speak about the power of quality leadership.

2020 Unit Case Volume by Category

Value Share Position


Sparkling Soft Drinks


Juice, Dairy & Plant




Tea & Coffee



2020 Highlights

  • We gained value share in total NARTD beverages in addition to all category clusters
  • We saw single-serve recover as a percent of mix in our business, and multi-serve refillables grew at a double-digit pace.
  • In 2020, Brazil’s results remained strong, and Mexico improved sequentially.
  • Focusing on execution fundamentals of accelerating cooler placements, single-serve packs, and returnables.

Quality Leadership in Action

POWERADE Finds Success in Mexico

Growing a brand into a market leader requires discipline and persistence. It requires a sharp focus on consumer segmentation including behavior, values and lifestyle, and experiential brand building.

Through persistent and disciplined portfolio growth, POWERADE went from explorer to challenger to leader over a 10-year period in Mexico, now owning over half of the sports drink market within the country.