Investor Relations

Latin America

650 Million Consumers Across 39 Markets

650 Million Consumers Across 39 Markets

The Coca-Cola Company’s Latin America group includes 39 markets (primarily developing and emerging) with more than 650 million consumers and an industry retail value of ~$90 billion.


~650 million consumers

~$90 billion in industry retail value

~43% NARTD value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Key Bottlers

Coca-Cola FEMSA
Coca-Cola SOLAR BR
Arca Continental
Coca-Cola Andina

The Power of Quality Leadership

Watch Alfredo Rivera, president of the Latin America group, speak about the power of quality leadership.

2019 Unit Case Volume by Business Unit

2019 Unit Case Volume by Category Cluster*

*Excluding energy drinks cluster

Value Share Position


Sparkling Soft Drinks


Juice, Dairy & Plant




Tea & Coffee



2019 Highlights

  • Double-digit organic revenue growth led by strong performance in Brazil and Mexico.
  • Brazil delivered the best performance in 7 years and grew more than twice the rate of consumer spending.
  • Focusing on fundamentals of accelerating cooler placements, single-serve packs, and returnables.

Quality Leadership in Action

POWERADE Finds Success in Mexico

Growing a brand into a market leader requires discipline and persistence. It requires a sharp focus on consumer segmentation including behavior, values and lifestyle, and experiential brand building.

Through persistent and disciplined portfolio growth, POWERADE went from explorer to challenger to leader over a 10-year period in Mexico, now owning over half of the sports drink market within the country.