Investor Relations

North America

The Coca-Cola Company’s Flagship Market

The Coca-Cola Company’s Flagship Market

North America, The Coca-Cola Company’s flagship market, includes finished goods, juice, and foodservice businesses. With approximately 320 million consumers, the region holds approximately $350 billion in industry value.

At-A-Glance

~320 million consumers

~$350 billion in industry retail value

~30% Reported NARTD value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Non-GAAP Reconciliation available in Non-GAAP Reconciliations And Supplemental Financial Information section of the website under the Financial Info Tab

Sources: Value Share: Source for industry retail value and share is internal estimates. All numbers are 2022, unless otherwise noted.
Population Source: (UN 2022). Number of consumers represent individuals > 12 years.

Key Bottlers

Swire
Reyes Coca-Cola Bottling
Coca-Cola Southwest Beverages
Coca-Cola United
Coca-Cola Consolidated
Coca-Cola Canada Bottling Limited
Liberty CocaCola Beverages
Coca-Cola Beverages Northeast
Coca-Cola Beverages Florida

2022 Unit Case Volume by Category

Value Share Position

#1

Sparkling Soft Drinks

#1

Juice, Value-Added Dairy & Plant-Based Beverages

#2

Water and Sports Beverages

#3

Hot Beverages (Coffee and Tea)

#1

Energy

Source: Euromonitor (2021).
Energy brands are owned by Monster Beverage Corporation in which TCCC has a minority investment.
Note: Tea & Coffee includes RTD & NRTD

2022 Highlights

  • Healthy growth equation in NAOU with revenues well ahead of transactions which remain ahead of volume.
  • Coca-Cola Zero Sugar full year volume grew double digits while also helping to grow share in the sparkling soft drink category.
  • 2022 marked fairlife's 8th consecutive year of double-digit volume growth.
  • Coke Creations generated over $100 million USD during its first year of launch.
  • Shifted to more sustainable packaging across key brands such as Sprite (green to clear PET) and 100% rPET Dasani packaging across most US states.
  • Successful integration of BodyArmor + Powerade businesses driving increased competitive positioning.

Quality Leadership in Action

Driving Growth in Our Flagship Market

Constant innovation is crucial for sustained growth. Trademark Coca-Cola has momentum because it has been continually updated to maintain its relevance. Globally, Trademark Coca-Cola growth is driven by an accelerated pace of innovation and optimizing price/pack architecture in the marketplace. The largest contributor to retail value acceleration has been our flagship U.S. market, driven by continued solid volume growth in Coca-Cola Zero Sugar, with a high single-digit compound annual growth rate over the 2017-2022 time period.

The Coca-Cola Value Bundle, which was launched in North America during the third quarter of 2022, is an example of how the company is offering more choices to cost-conscious consumers. The bundle features an assortment of core sparkling brands at relevant and competitive price points. By utilizing end-to-end messaging across platforms, these offerings are retaining and recruiting more consumers while creating value for our customers. Additionally, the company is balancing the mix between affordability and premiumization, while driving pricing actions in the marketplace in response to ongoing cost inflation.