Investor Relations

North America

The Coca-Cola Company’s Flagship Market

The Coca-Cola Company’s Flagship Market

North America, The Coca-Cola Company’s flagship market, includes finished goods, juice, and foodservice businesses. With over 360 million consumers, the region holds $300 billion in industry value.

At-A-Glance

360+ million consumers

$300 billion in industry retail value

~25% NARTD value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Non-GAAP Reconciliation available in Non-GAAP Reconciliations And Supplemental Financial Information section of the website under the Financial Info Tab

Sources: Value Share: Source for industry retail value and share is internal estimates. All numbers are 2019, unless otherwise noted.

Key Bottlers

Swire
Reyes Coca-Cola Bottling
Coca-Cola Southwest Beverages
Coca-Cola United
Coca-Cola Consolidated
Coca-Cola Canada Bottling Limited
Liberty CocaCola Beverages
Coca-Cola Beverages Northeast
Coca-Cola Beverages Florida
Great Lakes Coca-Cola
Play
Continuing the Growth Momentum in North America

Continuing the Growth Momentum in North America

Watch Jim Dinkins, the president of Coca-Cola North America speak about continuing the growth momentum in North America.

2019 Unit Case Volume by Business Unit

2019 Unit Case Volume by Category Cluster*

*Excluding energy drinks cluster

Value Share Position

#1

Sparkling Soft Drinks

#1

Juice, Dairy & Plant

#2

Hydration

#6

Tea & Coffee

#1

Energy

Source: Euromonitor (2019).
Energy brands are owned by Monster Beverage Corporation in which TCCC has a minority investment.

2019 Highlights

  • We continue to see a healthy industry. Our performance was driven by solid share gains in both sparkling and non-sparkling.
  • Trademark Coke grew retail value 4%. Coca-Cola Zero Sugar grew double digits for the second consecutive year. Mini cans continue to grow double digits annually.
  • Strong growth in premium water offerings led by smartwater and Topo Chico.
  • Strong system alignment as our bottling partners continue to invest behind our innovation and RGM agenda

Quality Leadership in Action

Driving Growth in Our Flagship Market

Constant innovation is crucial for sustained growth. Trademark Coca-Cola has momentum because it has been continually updated to maintain its relevance. Globally, Trademark Coca-Cola grew retail value 6% in 2019 through an accelerated pace of innovation and optimizing price/pack architecture in the marketplace. The largest contributor to retail value growth was the flagship U.S. market, driven by continued double digit volume growth in Coca-Cola Zero Sugar, in addition to strong growth in smaller packages, led by double digit growth in 7.5-oz. mini cans.