Investor Relations

North America

The Coca-Cola Company’s Flagship Market

The Coca-Cola Company’s Flagship Market

North America, The Coca-Cola Company’s flagship market, includes finished goods, juice and foodservice businesses. With ~325 million consumers, the region holds ~$380 billion in industry value.

At-A-Glance

~325 million consumers

~$380 billion in industry retail value

~30% Reported NARTD value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Non-GAAP Reconciliation available in Non-GAAP Reconciliations And Supplemental Financial Information section of the website under the Financial Info Tab

Sources: Value Share: Source for industry retail value and share is internal estimates. All numbers are 2023, unless otherwise noted.
Population Source: (UN 2023). Number of consumers represent individuals > 12 years.

Key Bottlers

Swire
Reyes Coca-Cola Bottling
Coca-Cola Southwest Beverages
Coca-Cola United
Coca-Cola Consolidated
Coca-Cola Canada Bottling Limited
Liberty CocaCola Beverages
Coca-Cola Beverages Northeast
Coca-Cola Beverages Florida

2023 Unit Case Volume by Category

Value Share Position

#1

Sparkling Soft Drinks

#1

Juice, Value-Added Dairy & Plant-Based Beverages

#2

Water and Sports Drinks

#4

Tea and Coffee

#2

Energy

Source: GlobalData (2023).
Energy brands are owned by Monster Beverage Corporation in which TCCC has a minority investment.

2023 Highlights

  • Won both volume and value share in 2023 in total NARTD.
  • Coca-Cola Zero Sugar full year volume grew high single digits while also helping to grow volume and value share in the sparkling soft drink category.
  • 2023 marked fairlife's ninth consecutive year of double-digit volume growth.
  • Continued success with the Coke Creations platform with the launch of Y3000.
  • Continue to evolve packaging options across more distribution points to drive affordability and premiumization.