Investor Relations

North America

The Coca-Cola Company’s Flagship Market

The Coca-Cola Company’s Flagship Market

North America, The Coca-Cola Company’s flagship market, includes finished goods, juice, and foodservice businesses. With approximately 320 million consumers, the region holds approximately $228 billion in industry value.

At-A-Glance

~320 million consumers

$228 billion in industry retail value

~29% value share

Organic Revenue Growth (Non-GAAP)

Comparable Currency Neutral Operating Income Growth (Non-GAAP)

Non-GAAP Reconciliation available in Non-GAAP Reconciliations And Supplemental Financial Information section of the website under the Financial Info Tab

Sources: Value Share: Source for industry retail value and share is internal estimates, NARTD and NRTD Tea & Coffee. All numbers are 2021, unless otherwise noted.
Population Source: (UN 2021). Number of consumers represent individuals > 12 years.

Key Bottlers

Swire
Reyes Coca-Cola Bottling
Coca-Cola Southwest Beverages
Coca-Cola United
Coca-Cola Consolidated
Coca-Cola Canada Bottling Limited
Liberty CocaCola Beverages
Coca-Cola Beverages Northeast
Coca-Cola Beverages Florida

2021 Unit Case Volume by Category

Value Share Position

#1

Sparkling Soft Drinks

#1

Juice, Dairy & Plant

#2

Hydration

#4

Tea & Coffee

#1

Energy

Source: Euromonitor (2020).
Energy brands are owned by Monster Beverage Corporation in which TCCC has a minority investment.

2021 Highlights

  • Diets and zero-sugar sparkling beverages grew volume in 2021, driven by another year of strong Coca-Cola Zero Sugar growth.
  • We saw strong performance from our sparkling water portfolio, with AHA growing volume double digits, supplemented by strong growth in Topo Chico.
  • Away-from-home channels had strong double-digit volume growth in 2021, and we ended the year with our immediate consumption mix slightly trailing 2019 levels as recovery continues to be impacted by consumer mobility, labor constraint and pandemic-related capacity restrictions
  • Completed acquisition of high-growth, finished goods BodyArmor brand.
  • Captured the #5 share position in hard seltzers with Topo Chico Hard Seltzer.

Quality Leadership in Action

Driving Growth in Our Flagship Market

Constant innovation is crucial for sustained growth. Trademark Coca-Cola has momentum because it has been continually updated to maintain its relevance. Globally, Trademark Coca-Cola growth is driven by an accelerated pace of innovation and optimizing price/pack architecture in the marketplace. The largest contributor to retail value acceleration has been our flagship U.S. market, driven by continued solid growth in Coca-Cola Zero Sugar, with a high single-digit compound annual growth rate over the 2017-2021 time period. This trend has accelerated driven by the launch of “New Coke Zero Sugar 2.0” and “Best Coke Ever?” campaigns, driving double-digit growth in each of the last three quarters.