The Coca-Cola Company Annual report pursuant to Section 13 and 15(d)

Annual report pursuant to Section 13 and 15(d)

Cover
- Document and Entity Information Document
Financial Statements
Notes to Financial Statements
Accounting Policies
- BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)
Notes Tables
Notes Details

FAIR VALUE MEASUREMENTS (Details 2)

v3.3.1.900

FAIR VALUE MEASUREMENTS (Details 2) - USD ($) $ in Millions	3 Months Ended	12 Months Ended
FAIR VALUE MEASUREMENTS (Details 2) - USD ($) $ in Millions	Mar. 31, 2012	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Assets measured at fair value on a nonrecurring basis
Assets held for sale		$ (980)
Intangible assets			$ (18)	$ (195)
Percentage of shares sold or to be sold through options			10.00%
Impairment of Intangible Assets, Indefinite-lived (Excluding Goodwill)		55		113
Nonrecurring gain (Loss) fair value adjustment		(1,478)	$ (544)
Level 1
Assets measured at fair value on a nonrecurring basis
Valuation of shares in equity method investee Gain (Loss)		(6)
Level 1 \| Coca-Cola FEMSA
Assets measured at fair value on a nonrecurring basis
Valuation of shares in equity method investee Gain (Loss)			(32)
Level 3
Assets measured at fair value on a nonrecurring basis
Intangible assets		(473)
Philippines Bottling Operations \| Level 3
Assets measured at fair value on a nonrecurring basis
Assets held for sale			(494)
CCEJ \| Level 1
Assets measured at fair value on a nonrecurring basis
Exchange of investment in equity securities		(19)
CCEJ \| Level 1 \| Equity method investments
Assets measured at fair value on a nonrecurring basis
Exchange of investment in equity securities	$ 0
Corporate
Assets measured at fair value on a nonrecurring basis
Intangible assets				(195)
Valuation of shares in equity method investee Gain (Loss)		(6)	$ (32)
Impairment of Intangible Assets (Excluding Goodwill)		$ 418
Corporate \| CCEJ
Assets measured at fair value on a nonrecurring basis
Exchange of investment in equity securities				$ (114)

- Definition

Percent of options to be put or called by another party related to an investment owned by the Company.

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Represents the gain recognized due to the exchange of equity securities net of other general expenses items. Gain originated from the exchange of shares on one investee to shares on a new merged company with was measured at the stock price date.

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- Definition

Amount of write-down of assets recognized in the income statement. Includes, but is not limited to, losses from tangible assets, intangible assets and goodwill.

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Amount, before tax, of (gain) loss recognized for the (reversal of write-down) write-down to fair value, less cost to sell, of a disposal group. Excludes discontinued operations.

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The amount of impairment loss recognized in the period resulting from the write-down of the carrying amount of an intangible asset (excluding goodwill) to fair value.

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Amount of impairment loss resulting from write-down of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit to fair value.

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