Live Streaming of Global Press Conference to Launch Coca-Cola Sponsorship of the 2010 FIFA World Cup(TM)

The Coca-Cola Company:

                In anticipation of what promises to be the most exciting and
                uplifting FIFA World Cup(TM) ever, The Coca-Cola Company and
What:           FIFA invite you to view a live online broadcast of the
                ceremonial start of the FIFA World Cup(TM) Trophy Tour by
                Coca-Cola and launch of the global campaign for Coca-Cola
                sponsorship of the 2010 FIFA World Cup(TM).

                Live streaming from the House of FIFA, Zurich,
Where:          Switzerland
                http://gaia.world-television.com/coke/launch/

                Note: media can send questions to speakers at the event
                during the Q&A section via the above link

When:           10.00 - 11.30 (GMT)

                Monday, September 21, 2009

Who:            Joseph S. BlatterFIFA President

                Muhtar KentChairman and CEO, The Coca-Cola Company

                Jerome ValckeFIFA Secretary General

                Joseph V. TripodiChief Marketing and Commercial
                Leadership Officer, The Coca-Cola Company

                Roger MillaCameroon's legendary striker

Media Contact:
                Petro Kacur
                The Coca-Cola Company
                +1 404-676-2683
                pressinquiries@na.ko.com

                or

                Ryan Greenwood

                M&C Saatchi

                +44 (0) 7969573505

    Source: The Coca-Cola Company

Released September 18, 2009