Aquarius Spring! (TM) Launches $500,000 Watershed Conservation Program
Partnership grants support and inspire watershed conservation events in 10 markets for summer bus tour
First stop: Upper Chattahoochee River in Atlanta
ATLANTA--(BUSINESS WIRE)-- Aquarius Spring!(TM) natural spring water is on a mission this summer to promote watershed conservation and encourage people to take action in their local communities. The brand is providing $500,000 in grants to community watershed organizations to facilitate consumer education and clean-up events at watersheds in 10 markets.
The centerpiece of the 20-week Aquarius Spring! summer tour is a specially designed, interactive, vegetable-oil powered bus that will visit select retail stores to invite local residents to participate in the watershed clean-up events taking place in each market.
"The Aquarius Spring summer mobile tour is inspiring local residents to take an active role in water conservation in their communities," said Sally Bethea, executive director of Upper Chattahoochee Riverkeeper, one of the first tour stops. "Beyond the clean up events the partnership grants will help provide opportunities throughout the year for community involvement in healthy watersheds."
The first stop on the Aquarius summer tour will be June 13 in Atlanta during the "Back to the Chattahoochee River Race & Festival," followed by events in New York, Philadelphia, Pittsburgh, Boise, Los Angeles, Phoenix, Tampa, Charlotte and Raleigh.
"Aquarius Spring! was founded with a mission to hydrate, donate and participate," said Brandon Leck, director of water brands, Coca-Cola North America. "In addition to our 10-market tour and donations to local watersheds, every Aquarius package and point of sale will direct consumers to www.EnjoyAquarius.com where they can learn more about water conservation efforts in their communities. Together we can make a lasting contribution to local watersheds through this call to action."
Aquarius Spring!, a natural spring water bottled fresh from four abundant, well-protected springs across the U.S., is produced by Coca-Cola North America. The brand can be found at grocery stores and retail outlets around the country.
Coca-Cola places a high priority on water stewardship and has set a goal to return to communities and nature an amount of water equivalent to what is used in its beverages and their production. Efforts include continually working to improve water use efficiency in operations, recycling water used for manufacturing processes, and replenishing water in communities and ecosystems through locally relevant projects such as the Aquarius tour. For more about the Company's programs and partners, visit: http://www.thecoca-colacompany.com/citizenship.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.
Source: The Coca-Cola Company
Released June 11, 2009