The Coca-Cola Company Invites Californians to Experience the Fountain of the Future

San Diego First Market on the West Coast to Test Coca-Cola FreestyleTM, New Touch Screen Fountain Dispenser

ATLANTA--(BUSINESS WIRE)-- Coca-Cola North America today announced that it will test Coca-Cola FreestyleTM, The Coca-Cola Company's new proprietary fountain dispenser in the Southern California area. The dispenser offers consumers an unprecedented variety of ice-cold branded beverages. Dispensers already are installed in ten Jack in the Box restaurants in San Diego County with installations planned for select SUBWAY, Carl's Jr., El Pollo Loco, Noodles and Pei Wei Asian Diner restaurants throughout the summer.

The new self-serve fountains - which represent a complete departure from anything The Coca-Cola Company has offered before - have been in development for more than four years. The sleek, stylish units are touch screen operated, enabling consumers to select from more than 100 regular and low-calorie beverage brands - including many varieties of waters, juices, teas and sparkling beverages that have never before been sold in the U.S.

"We have captured the essence of what is so magical about Coca-Cola and the fountains of the past and partnered with technology leaders across a variety of industries to create a completely new beverage experience," said Gene Farrell, vice president, Special Projects, Coca-Cola North America. "I believe we have created a concept that will become the soda fountain of the future - a representation of the way people will experience our beverages years from now."

The Coca-Cola FreestyleTM dispenser uses proprietary PurePour TechnologyTM and has the capacity to dispense up to 100 beverages in the same amount of space as a standard eight-valve machine.

The fountains also are being tested currently in select quick-serve restaurants in Atlanta, Ga. In early testing, consumers gave the equipment high marks for appearance, product taste, beverage selection and overall experience.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(TM), vitaminwater(R), POWERADE(R), Minute Maid(R) and Georgia Coffee(TM). Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at

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    Source: The Coca-Cola Company