Coke ''Pops the Top'' on a Brand New Attraction
Company Celebrates New World of Coca-Cola Grand Opening
The Coca-Cola Company:
What: The Coca-Cola Company will host a "Happiness
Celebration" to commemorate the highly anticipated
grand opening of the New World of Coca-Cola.
The event will feature characters from Coca-Cola
iconography and appearances by Neville Isdell,
The Coca-Cola Company chairman and CEO;
Muhtar Kent, The Coca-Cola Company president and
COO; Sonny Perdue, Georgia Governor; and
Shirley Franklin, Atlanta Mayor.
When/Where: Thursday, May 24, 2007
New World of Coca-Cola at Pemberton Place
121 Baker Street/Atlanta, GA 30313
General parking will not be available in the
attraction parking deck
Broadcast microwave satellite trucks park along
Baker street
Highlights: 6:00 AM
-- Visuals will include a Tai Chi exhibition
-- Spokespeople available
11:00 AM
-- Coca-Cola's "Happiness Celebration" will start
to come to life for invited guests including a
drum line and iconic Coca-Cola characters:
Polar Bear, Sundblom Santa Claus and others
-- Performance vignettes by Cirque du Soleil
12:00 PM
-- An "explosive" ceremony to officially "pop the
top" on the attraction, led by Neville Isdell
and a cast of colorful characters
-- Remarks by Neville Isdell, Gov. Perdue and
Mayor Franklin
-- Special performance by local musician Michael
Tolcher and Atlanta's Harmony youth choir
-- Q&A with Gov. Perdue, Mayor Franklin, Neville
Isdell and Muhtar Kent will be held
immediately following the ceremony
Editor's Note: Photos will be available at
http://www.thecoca-colacompany.com/presscenter
Source: The Coca-Cola Company
Released May 23, 2007