The Coca-Cola Company Reports First Quarter 2008 Results

-- First quarter EPS increased 19 percent to $0.64; increased 20 percent to $0.67 after considering items impacting comparability.

-- Worldwide unit case volume up 6 percent for the first quarter and International unit case volume up 7 percent.

-- Solid growth with sparkling beverage unit case volume up 3 percent, led by 5 percent growth in International, and still beverage unit case volume up 17 percent.

-- Strong cash generation with cash from operations increasing 18 percent.

ATLANTA--(BUSINESS WIRE)--

The Coca-Cola Company today reported first quarter earnings per share of $0.64, an increase of 19 percent versus the prior year on a reported basis, and $0.67 after considering items impacting comparability, an increase of 20 percent. Earnings per share for the quarter included a net charge of $0.03 per share primarily related to restructuring charges and asset write-downs. Earnings per share for the first quarter of 2007 were $0.54, which included a net charge of $0.02 per share primarily related to an asset write-off in the Philippines bottler, partially offset by gains on the sales of the equity interest in a Brazilian bottler and real estate in Spain.

"We have begun 2008 successfully, with another solid quarter consistent with our overriding objective of creating long-term sustainable growth," said Chairman and Chief Executive Officer Neville Isdell. "Our system's success in executing our strategies - from marketing and beverage innovation to effective execution at the point of sale - continues to drive our growth. Importantly, our growth was again balanced, proving our ability to manage our portfolio of brands and geographies over time to deliver results. As Muhtar assumes executive leadership of our Company, I am confident that the strategies and programs that we together have put in place will continue to deliver long-term sustainable growth and value to our shareowners."

President and Chief Operating Officer Muhtar Kent said, "Our performance in the first quarter further builds on our success in 2007 in every respect. Our International business once again led the way, with both sparkling and still beverages contributing to our results. We do recognize there is still much more work to be done, especially in our flagship North America market with its challenging economic environment.

"I remain optimistic about the progress we are making and committed to continued improvement in the execution of our strategies. Even in the face of a difficult macroeconomic climate, I believe that by continuing to collaborate with our bottling partners and maintaining an unrelenting focus on integrated consumer marketing and commercial and franchise leadership, we will achieve another successful year for The Coca-Cola Company."

(All references to growth rate percentages and share compare the results of the period to those of the prior year comparable period.)

    Financial Highlights

    --  First quarter net operating revenues increased 21 percent.
        Revenue growth reflected a 5 percent increase in concentrate
        sales, a 5 percent increase from structural changes primarily
        related to bottler acquisitions, a 9 percent currency benefit
        and a 2 percent favorable impact from pricing and mix.

    --  Operating income in the quarter increased 15 percent on a
        reported basis and increased 19 percent after considering
        items impacting comparability. Items impacting comparability
        negatively affected first quarter operating income by $78
        million in 2008 and by $10 million in 2007. Currency benefited
        ongoing operating income in the quarter by 11 percent.

    --  Cash from operations was $1.1 billion for the quarter, an 18
        percent increase versus the prior year.

    --  The Company repurchased $309 million of its stock in the
        quarter and expects to repurchase $1.5 to $2.0 billion of its
        stock for the full year.

    --  In February, the Company approved its 46th consecutive annual
        dividend increase, raising the quarterly dividend 12 percent
        over 2007.

    Operational Highlights

(All references to unit case volume percentage changes in this section are computed based on average daily sales.)

    Total Company

    --  Unit case volume increased 6 percent in the quarter, cycling 6
        percent growth in the prior year quarter. Acquisitions
        contributed 2 points of unit case volume growth.

    --  International operations delivered 7 percent unit case volume
        growth in the quarter, successfully cycling 9 percent growth
        in the prior year. Double-digit unit case volume growth in key
        emerging markets, including China, India, Brazil, Turkey,
        Russia, Eastern Europe and the Philippines continued to drive
        the results. Latin America continued to deliver strong unit
        case volume growth of 9 percent in the quarter. European Union
        achieved unit case volume growth of 3 percent in the quarter,
        successfully cycling double-digit growth in the prior year
        quarter. Japan continued to show signs of stabilization
        delivering its sixth consecutive quarter of growth. North
        America unit case volume was even reflecting the challenges in
        the U.S. economy.

    --  The Company continued to deliver solid growth in sparkling
        beverages, which increased unit case volume 3 percent in the
        quarter, led by 5 percent growth in International. Key brands
        drove the results with Trademark Coca-Cola growing unit case
        volume 2 percent in the quarter. Trademarks Fanta and Sprite
        increased unit case volume by 2 percent and 6 percent in the
        quarter, respectively.

    --  Still beverage unit case volume increased 17 percent in the
        quarter, led by strong growth across the Company's still brand
        portfolio including juice and juice drink brands, tea brands
        and water brands.

    --  For the quarter, the Company gained global volume and value
        share in nonalcoholic ready-to-drink beverages, as well as in
        both sparkling and still categories.

Africa
-------

                                             Percent Change
                                             From Prior Year
                                   -----------------------------------


                                              First Quarter
                                   -----------------------------------
       Unit Case Volume                                   (1%)
       Net Revenues                                        1%
       Operating Income                                   13%
    --  The Africa Group's unit case volume decreased 1 percent in the
        quarter, cycling 17 percent growth in the prior year quarter,
        reflecting volume declines in South Africa and Nigeria, offset
        by solid growth in East and Central Africa and North and West
        Africa. Net revenues for the quarter increased 1 percent,
        reflecting a 3 percent increase in concentrate sales with
        positive pricing and a low single-digit currency benefit,
        partially offset by unfavorable country mix. Operating income
        growth of 13 percent reflected the increase in net revenues
        and favorable business mix while continuing to invest in key
        marketing initiatives.

    --  In the quarter, South Africa's unit case volume declined 9
        percent, cycling 29 percent growth in the prior year quarter,
        driven by supply chain issues resulting from carbon dioxide
        shortages in the current quarter and the cycling of strong
        growth in the prior year quarter, primarily related to the
        replenishment of trade inventory levels due to carbon dioxide
        shortages in late 2006. Nigeria's unit case volume declined 1
        percent in the quarter, cycling 18 percent growth in the prior
        year quarter, with Trademark Coca-Cola up low single digits.
Eurasia
--------

                                              Percent Change
                                             From Prior Year
                                    ----------------------------------

                                                  First
                                                 Quarter
                                    ----------------------------------
        Unit Case Volume                              13%
        Net Revenues                                  49%
        Operating Income                              67%
    --  The Eurasia Group's unit case volume increased 13 percent in
        the quarter, cycling 16 percent growth in the prior year
        quarter. Double-digit unit case volume growth in key markets
        including India, Turkey, Russia and Eastern Europe drove the
        strong performance. Net revenues for the quarter increased 49
        percent, reflecting a 14 percent increase in concentrate sales
        with positive pricing and mix, including growth in finished
        products businesses, and a mid teens currency benefit.
        Operating income increased 67 percent reflecting the net
        revenue increase while continuing to invest in key marketing
        initiatives.

    --  In India, unit case volume increased 13 percent in the
        quarter. Double-digit unit case volume growth in Trademark
        Coca-Cola and still beverages in the quarter led to continued
        share gains in both sparkling and still beverage categories.
European Union
---------------

                                              Percent Change
                                              From Prior Year
                                     ---------------------------------

                                                   First
                                                  Quarter
                                     ---------------------------------
               Unit Case Volume                        3%
               Net Revenues                           17%
               Operating Income                       14%
    --  Unit case volume in the European Union Group increased 3
        percent in the quarter, successfully cycling 11 percent growth
        in the prior year quarter. Net revenues for the quarter
        increased 17 percent, reflecting a 2 percent increase in
        concentrate sales, positive pricing and mix and a low teens
        currency benefit. Operating income increased 14 percent
        primarily reflecting the higher net revenues while continuing
        to invest behind key marketing initiatives across the group.

    --  The results for the quarter reflected continued balanced
        growth across the portfolio, achieving 2 percent unit case
        volume growth in sparkling beverages and double-digit growth
        in still beverages. Unit case volume growth was also
        broad-based across the countries, with all key countries
        reflecting growth. Great Britain's unit case volume increased
        mid single digits, achieving its second consecutive quarter of
        growth. Germany's unit case volume increased 2 percent in the
        quarter, successfully cycling 11 percent growth in the prior
        year quarter.
Latin America
-------------

                                            Percent Change
                                           From Prior Year
                                --------------------------------------

                                                First
                                               Quarter
                                --------------------------------------
             Unit Case Volume                       9%
             Net Revenues                          25%
             Operating Income                      22%
    --  The Latin America Group continued to deliver strong unit case
        volume growth of 9 percent in the quarter, successfully
        cycling 7 percent growth in the prior year quarter. Solid unit
        case volume growth across all key markets, a 5 percent
        increase in Trademark Coca-Cola and the benefit of
        acquisitions drove the results for the quarter. Net revenues
        increased 25 percent, reflecting a 5 percent increase in
        concentrate sales, positive pricing and mix and a low
        double-digit currency benefit. Operating income increased 22
        percent reflecting the net revenue increase while continuing
        to invest in key marketing initiatives.

    --  In Mexico, unit case volume increased 11 percent in the
        quarter. The growth was led by brand Coca-Cola, which
        increased unit case volume 6 percent and the successful
        integration of Jugos del Valle, contributing 4 points of
        growth. Strong performance in sparkling and still beverages
        led to category share gains.

    --  In Brazil, unit case volume growth for the quarter was 11
        percent. Solid growth in Trademark Coca-Cola drove the results
        and led to sparkling beverage share gains for the quarter.

    --  In Argentina, strong sparkling beverage growth, led by
        Trademark Coca-Cola, contributed to unit case volume growth of
        5 percent in the quarter, successfully cycling 13 percent
        growth in the prior year quarter and driving sparkling share
        gains.
North America
--------------

                                             Percent Change
                                             From Prior Year
                                   -----------------------------------

                                                  First
                                                 Quarter
                                   -----------------------------------
              Unit Case Volume                    Even
              Net Revenues                         13%
              Operating Income                     (7%)
    --  Unit case volume in the North America Group was even in the
        quarter, reflecting a difficult U.S. economic environment.
        Retail unit case volume increased 2 percent, including a
        benefit from acquisitions, and Foodservice and Hospitality
        declined 4 percent, reflecting the challenging foodservice
        industry environment. Net revenues for the quarter increased
        13 percent, reflecting a 2 percent increase in concentrate
        sales, positive pricing, mix of finished goods businesses and
        an increase from acquisitions. Operating income decreased 7
        percent reflecting the growth in net revenues, including the
        benefit of acquisitions, offset by higher input costs in the
        finished goods businesses, unfavorable mix and continued
        investment in key business initiatives.

    --  Sparkling beverage unit case volume declined 3 percent in the
        quarter, primarily reflecting the decline in Foodservice and
        other on-premise businesses. The continued successful
        execution of the three-cola strategy resulted in Coca-Cola
        Classic, Diet Coke and Coca-Cola Zero each gaining share and
        contributed to core sparkling category share gains in the U.S.
        Coca-Cola Zero continued to deliver strong performance,
        increasing unit case volume more than 40 percent for the
        quarter, cycling strong double-digit growth in the prior year
        quarter. The Company's portfolio of energy drinks also
        delivered double-digit growth in the quarter.

    --  Still beverage unit case volume increased 10 percent in the
        quarter, reflecting the continued strong performance of
        glaceau and Fuze as well as mid single-digit growth in
        warehouse-delivered chilled juices. Warehouse-delivered
        chilled juices gained category volume and value share in the
        quarter, reflecting double-digit growth in Trademark Simply
        and the expansion of Minute Maid Enhanced Juices. Fuze and
        glaceau unit case volume continued to increase ahead of
        expectations, reflecting increased availability and velocity
        through the hybrid distribution model.
Pacific
-------

                                              Percent Change
                                              From Prior Year
                                     ---------------------------------

                                                   First
                                                  Quarter
                                     ---------------------------------
       Unit Case Volume                              10%
       Net Revenues                                   7%
       Operating Income                               4%
    --  The Pacific Group increased unit case volume 10 percent in the
        quarter. Net revenues increased 7 percent, reflecting an 8
        percent increase in concentrate sales positive pricing and a
        low double-digit favorable currency impact, partially offset
        by unfavorable country mix. Operating income increased 4
        percent reflecting the increase in net revenues while
        investing in key business initiatives, including the Olympics
        activation.

    --  In Japan, unit case volume reflected slight positive growth in
        the quarter, the sixth consecutive quarter of growth,
        successfully cycling 3 percent growth in the prior year
        quarter. Trademark Coca-Cola continued to deliver double-digit
        unit case volume growth driven by the success of Coca-Cola
        Zero and the execution of the three-cola strategy. Georgia
        Coffee unit case volume increased 1 percent in the quarter,
        achieving its second consecutive quarter of growth. Mid
        single-digit unit case volume declines in Sokenbicha and
        Aquarius reflected unfavorable weather early in the quarter.

    --  In China, even with the disruption from the heavy snows during
        Chinese New Year, unit case volume increased 20 percent in the
        quarter led by double-digit growth in Trademark Coca-Cola,
        Trademark Sprite and Minute Maid. The strong performance
        across the brands resulted in share gains in both sparkling
        and still beverages.

    --  In the Philippines, unit case volume increased 21 percent in
        the quarter, cycling a 12 percent decline in the prior year
        quarter, with both sparkling and still beverages increasing
        unit case volume double digits. Double-digit growth in
        Trademark Coca-Cola led to sparkling share gains.
Bottling Investments
--------------------

                                                Percent Change
                                               From Prior Year
                                        ------------------------------

                                                    First
                                                   Quarter
                                        ------------------------------
                    Unit Case Volume                  40%
                    Net Revenues                      43%
                    Operating Income                 n/a
    --  The Bottling Investments Group's unit case volume increased 40
        percent in the quarter, reflecting acquisitions of certain
        bottlers in the prior year and unit case volume growth across
        the group. Net revenues increased 43 percent due to the unit
        case volume increase, acquisitions, favorable product pricing
        and mix offsetting unfavorable country mix, and mid teens
        positive currency benefits. The operating income increase
        reflects the continued focus on investing to drive revenue
        growth while delivering efficiency and commodity procurement
        benefits through the supply chain.

    Financial Review

    Operating Results

Net operating revenues in the quarter increased 21 percent, driven by a 5 percent increase in concentrate sales, a 5 percent increase from structural changes primarily related to bottler acquisitions, a 9 percent currency benefit and a 2 percent favorable impact from pricing and mix.

Cost of goods sold increased 22 percent in the quarter, reflecting a 5 percent increase in concentrate sales, a 9 percent increase from currency and an 8 percent increase from structural changes primarily related to bottler acquisitions.

Selling, general and administrative expenses increased 21 percent in the quarter, with structural changes primarily related to bottler acquisitions, increased costs from brand acquisitions and currency increasing selling, general and administrative expenses by 17 percent. The Company continued to increase marketing expenses to support brand growth while effectively managing general and administrative expenses through productivity initiatives.

Operating income increased 15 percent for the quarter, reflecting the revenue growth, partially offset by the investments in marketing and increased sales and service expenses in the bottling operations while effectively managing general and administrative expenses. After considering items impacting comparability, operating income increased 19 percent in the quarter. Currency benefited ongoing operating income by 11 percent in the quarter. Based on current expectations of market rates for the remainder of the year and benefits of hedging coverage in place, the Company currently expects a favorable currency impact on 2008 operating income in the mid single-digit range. Given the greater than expected currency benefit, the Company is evaluating whether there might be opportunities to reinvest a portion of the currency benefit in marketing programs and productivity initiatives to drive long-term sustainable growth.

The Company had other operating charges in the quarter of $78 million related to restructuring charges and asset write-downs.

Effective Tax Rate

The reported effective tax rate for the quarter was 23.0 percent and the underlying effective tax rate on operations for the quarter was 22.0 percent. The variance between the reported rate and the underlying rate was primarily due to the tax impact of various separately disclosed items impacting comparability.

The Company anticipates that its underlying effective tax rate on operations for the full year 2008 will be 22.0 percent. The Company's estimated underlying effective tax rate does not reflect the impact of discrete events, which, if and when they occur, are separately recognized in the appropriate period.

Items Impacting Prior Year Results

In 2007, the first quarter results included a net charge of $0.02 per share primarily related to an asset write-off in the Philippines bottler, partially offset by gains on the sales of the equity interest in a Brazilian bottler and real estate in Spain.

Conference Call

The Company will host a conference call with investors and analysts to discuss the first quarter results today at 8:30 a.m. (EDT). The Company invites investors to listen to the live audiocast of the conference call at the Company's Web site, www.thecoca-colacompany.com in the "Investors" section. A replay in downloadable MP3 format will also be available within 24 hours after the audiocast on the Company's Web site. Further, the "Investors" section of the Company's Web site includes a reconciliation of non-GAAP financial measures that may be used periodically by management when discussing the Company's financial results with investors and analysts to our results as reported under GAAP.

                THE COCA-COLA COMPANY AND SUBSIDIARIES
             Condensed Consolidated Statements of Income
                             (UNAUDITED)
                 (In millions except per share data)
----------------------------------------------------------------------

                                          Three Months Ended
                                --------------------------------------

                                  March 28,     March 30,
                                      2008         2007     % Change
                                 ------------- ------------ ----------
Net Operating Revenues              $   7,379     $   6,103        21
Cost of goods sold                      2,624         2,145        22
                                 ------------- ------------
Gross Profit                            4,755         3,958        20
Selling, general and
 administrative expenses                2,803         2,325        21
Other operating charges                    78             6        --
                                 ------------- ------------
Operating Income                        1,874         1,627        15
Interest income                            65            37        76
Interest expense                          117            71        65
Equity income (loss) - net                137            20       585
Other income (loss) - net                 (11)          116        --
                                 ------------- ------------
Income Before Income Taxes              1,948         1,729        13
Income taxes                              448           467        (4)
                                 ------------- ------------
Net Income                          $   1,500     $   1,262        19
                                 ============= ============

Diluted Net Income Per Share(a)     $    0.64     $    0.54        19
                                 ============= ============
Average Shares Outstanding -
 Diluted(a)                             2,351         2,321
                                 ============= ============

(a)  For the three months ended March 28, 2008 and March 30, 2007,
 "Basic Net Income Per Share" was $0.65 and $0.55, respectively, based
 on "Average Shares Outstanding - Basic" of 2,322 and 2,314,
 respectively.
                THE COCA-COLA COMPANY AND SUBSIDIARIES
                Condensed Consolidated Balance Sheets
                             (UNAUDITED)
                    (In millions except par value)
----------------------------------------------------------------------

                                            March 28,    December 31,
                                                2008          2007
                                            ------------ -------------
                                Assets
----------------------------------------------------------------------
Current Assets
 Cash and cash equivalents                   $   6,199      $   4,093
 Marketable securities                             221            215
 Trade accounts receivable, less allowances
  of $68 and $56, respectively                   3,500          3,317
 Inventories                                     2,447          2,220
 Prepaid expenses and other assets               2,521          2,260
                                             ----------   ------------
Total Current Assets                            14,888         12,105
                                             ----------   ------------

Investments
 Equity method investments                       7,573          7,289
 Cost method investments, principally
  bottling companies                               549            488
                                             ----------   ------------
Total Investments                                8,122          7,777
                                             ----------   ------------

Other Assets                                     2,702          2,675
Property, Plant and Equipment - net              8,675          8,493
Trademarks With Indefinite Lives                 5,323          5,153
Goodwill                                         4,334          4,256
Other Intangible Assets                          2,960          2,810
                                             ----------   ------------

Total Assets                                 $  47,004      $  43,269
                                             ==========   ============

                 Liabilities and Shareowners' Equity
----------------------------------------------------------------------
Current Liabilities
 Accounts payable and accrued expenses       $   7,805      $   6,915
 Loans and notes payable                         7,285          5,919
 Current maturities of long-term debt              130            133
 Accrued income taxes                              368            258
                                             ----------   ------------
Total Current Liabilities                       15,588         13,225
                                             ----------   ------------

Long-Term Debt                                   3,259          3,277
Other Liabilities                                3,287          3,133
Deferred Income Taxes                            1,838          1,890

Shareowners' Equity
 Common stock, $0.25 par value; Authorized -
  5,600 shares; Issued - 3,519 shares and
  3,519 shares, respectively                       880            880
 Capital surplus                                 7,662          7,378
 Reinvested earnings                            36,843         36,235
 Accumulated other comprehensive income
  (loss)                                         1,199            626
 Treasury stock, at cost - 1,199 shares and
  1,201 shares, respectively                   (23,552)       (23,375)
                                             ----------   ------------
Total Shareowners' Equity                       23,032         21,744
                                             ----------   ------------

Total Liabilities and Shareowners' Equity    $  47,004      $  43,269
                                             ==========   ============
                THE COCA-COLA COMPANY AND SUBSIDIARIES
           Condensed Consolidated Statements of Cash Flows
                             (UNAUDITED)
                            (In millions)
----------------------------------------------------------------------

                                                 Three Months Ended
                                              ------------------------
                                               March 28,   March 30,
                                                  2008         2007
                                               ----------  -----------

Operating Activities
 Net income                                     $  1,500     $  1,262
 Depreciation and amortization                       307          241
 Stock-based compensation expense                     75           76
 Deferred income taxes                                (8)         (95)
 Equity income or loss, net of dividends            (122)          (1)
 Foreign currency adjustments                        (18)          (2)
 Gains on sales of assets, including bottling
  interests                                           (8)        (138)
 Other operating charges                              78            6
 Other items                                          11           44
 Net change in operating assets and
  liabilities                                       (695)        (444)
                                               ----------  -----------
    Net cash provided by operating activities      1,120          949
                                               ----------  -----------

Investing Activities
 Acquisitions and investments, principally
  beverage and bottling companies and
  trademarks                                        (238)        (767)
 Purchases of other investments                      (42)          (9)
 Proceeds from disposals of other investments         97          246
 Purchases of property, plant and equipment         (386)        (350)
 Proceeds from disposals of property, plant
  and equipment                                       14           89
 Other investing activities                           (2)          (4)
                                               ----------  -----------
    Net cash used in investing activities           (557)        (795)
                                               ----------  -----------

Financing Activities
 Issuances of debt                                 3,204        2,920
 Payments of debt                                 (1,825)      (1,288)
 Issuances of stock                                  316           93
 Purchases of stock for treasury                    (254)        (718)
                                               ----------  -----------
    Net cash provided by financing activities      1,441        1,007
                                               ----------  -----------

Effect of Exchange Rate Changes on Cash and
 Cash Equivalents                                    102           31
                                               ----------  -----------

Cash and Cash Equivalents
 Net increase during the period                    2,106        1,192
 Balance at beginning of period                    4,093        2,440
                                               ----------  -----------
    Balance at end of period                    $  6,199     $  3,632
                                               ==========  ===========
                THE COCA-COLA COMPANY AND SUBSIDIARIES
                          Operating Segments
                             (UNAUDITED)
                            (In millions)

                          Three Months Ended
----------------------------------------------------------------------


                      Net Operating Revenues   Operating Income (Loss)
----------------------------------------------------------------------
                                               March  March
                   March 28, March 30, % Fav.    28,    30,
                      2008      2007      /      2008   2007 % Fav. /
                      (1)       (4)    (Unfav.)  (2)    (5)   (Unfav.)
----------------------------------------------------------------------
Africa              $    314   $  310         1$  126 $  112       13
Eurasia                  326      219        49   145     87       67
European Union         1,275    1,090        17   691    604       14
Latin America            901      719        25   506    415       22
North America          1,898    1,681        13   324    347       (7)
Pacific                1,004      939         7   388    372        4
Bottling
 Investments           2,089    1,457        43    17     (2)       -
Corporate                 28       14       100  (323)  (308)      (5)
Eliminations            (456)    (326)        -     -      -        -
                   ---------------------------------------------------
Consolidated        $  7,379   $6,103        21$1,874 $1,627       15
----------------------------------------------------------------------



                                   Income (Loss) Before Income Taxes
----------------------------------------------------------------------
                                                March 30,
                                  March 28, 2008    2007   % Fav. /
                                     (2), (3)    (5), (6)   (Unfav.)
----------------------------------------------------------------------
Africa                              $      122    $    108         13
Eurasia                                    143          90         59
European Union                             700         614         14
Latin America                              504         415         21
North America                              325         348         (7)
Pacific                                    383         367          4
Bottling Investments                       155           7      2,114
Corporate                                 (384)       (220)       (75)
Eliminations                                 -           -          -
                                  ------------------------------------
Consolidated                        $    1,948    $  1,729         13
----------------------------------------------------------------------


(1) Intersegment revenues for the three months ended March 28, 2008
 were $12 million for Africa, $30 million for Eurasia, $230 million
 for European Union, $57 million for Latin America, $14 million for
 North America, $91 million for Pacific and $22 million for Bottling
 Investments.

(2) Operating income (loss) and income (loss) before income taxes for
 the three months ended March 28, 2008 decreased by $76 million for
 Corporate and $2 million for North America primarily due to asset
 write-downs and restructuring costs.

(3) Income (loss) before income taxes for the three months ended March
 28, 2008 increased by $5 million for Bottling Investments primarily
 due to our proportionate share of one-time adjustments recorded by
 our equity method investees.

(4) Intersegment revenues for the three months ended March 30, 2007
 were $10 million for Africa, $24 million for Eurasia, $168 million
 for European Union, $38 million for Latin America, $16 million for
 North America, $50 million for Pacific and $20 million for Bottling
 Investments.

(5) Operating income (loss) and income (loss) before income taxes for
 the three months ended March 30, 2007 decreased by $2 million for
 Africa, $6 million for Bottling Investments and $2 million for
 Corporate primarily due to asset write-offs and restructuring costs.

(6) Income (loss) before income taxes for the three months ended March
 30, 2007 decreased by $73 million for Bottling Investments primarily
 for our proportionate share of asset write-offs in the Philippines
 and increased by $137 million for Corporate primarily due to gains on
 the sale of real estate in Spain and the sale of the equity ownership
 in Vonpar, a bottler in Brazil.
                THE COCA-COLA COMPANY AND SUBSIDIARIES
----------------------------------------------------------------------
        Reconciliation of GAAP to Non-GAAP Financial Measures
----------------------------------------------------------------------
                             (UNAUDITED)
                 (In millions except per share data)


                              ----------------------------------------
                                 Three Months Ended March 28, 2008
                              ----------------------------------------
                                       Items Impacting Comparability
                                      --------------------------------
                                                             Certain
                                         Asset                 Tax
                              Reported Impairments/ Equity    Matters
                               (GAAP) Restructuring Investees   (1)
                              ----------------------------------------
Net Operating Revenues         $7,379
Cost of goods sold              2,624
                              ----------------------------------------
Gross Profit                    4,755
Selling, general and
 administrative expenses        2,803
Other operating charges            78         ($78)
                              ----------------------------------------
Operating Income                1,874           78
Interest income                    65
Interest expense                  117
Equity income - net               137                    ($5)
Other income (loss) - net         (11)
                              ----------------------------------------
Income Before Income Taxes      1,948           78        (5)
Income taxes                      448           13       (14)    ($2)
                              ----------------------------------------
Net Income                     $1,500       $   65    $    9  $    2
                              ========================================
Diluted Net Income Per Share   $ 0.64       $ 0.03    $ 0.00  $ 0.00
                              ========================================
Average Shares Outstanding -
 Diluted                        2,351        2,351     2,351   2,351
                              ========================================

Gross Margin                     64.4%
Operating Margin                 25.4%
Effective Tax Rate               23.0%
                              ----------------------------------------



                              -------------  --------- ------------
                              Three Months
                               Ended March
                                 28, 2008
                              -------------            % Change -
                                  After      % Change     After
                              - Considering   -         Considering
                                   Items      Reported    Items
                                (Non-GAAP)    (GAAP)    (Non-GAAP)
                              -------------  --------- ------------
Net Operating Revenues              $7,379         21            21(2)
Cost of goods sold                   2,624         22            23
                              -------------
Gross Profit                         4,755         20            20
Selling, general and
 administrative expenses             2,803         21            21
Other operating charges                  -         --            --
                              -------------
Operating Income                     1,952         15            19(3)
Interest income                         65         76            76
Interest expense                       117         65            65
Equity income - net                    132        585            42
Other income (loss) - net              (11)        --            --
                              -------------
Income Before Income Taxes           2,021         13            21
Income taxes                           445         (4)           16
                              -------------
Net Income                          $1,576         19            22
                              =============
Diluted Net Income Per Share        $ 0.67         19            20
                              =============
Average Shares Outstanding -
 Diluted                             2,351
                              =============

Gross Margin                          64.4%
Operating Margin                      26.5%
Effective Tax Rate                    22.0%
                              -------------  --------- ------------



                                  --------------------------------
                                   Three Months Ended March 30, 2007
                                  ------------------------------------
                                               Items Impacting
                                                 Comparability
                                          ----------------------------
                                             Asset
                                  Reported Impairments/ Equity
                                   (GAAP) Restructuring Investees
                                  --------------------------------
Net Operating Revenues             $6,103
Cost of goods sold                  2,145          ($4)
                                  --------------------------------
Gross Profit                        3,958            4
Selling, general and
 administrative expenses            2,325
Other operating charges                 6           (6)
                                  --------------------------------
Operating Income                    1,627           10
Interest income                        37
Interest expense                       71
Equity income - net                    20                 $   73
Other income (loss) - net             116
                                  --------------------------------
Income Before Income Taxes          1,729           10        73
Income taxes                          467            2         -
                                  --------------------------------
Net Income                         $1,262       $    8    $   73
                                  ================================
Diluted Net Income Per Share       $ 0.54       $ 0.00    $ 0.03
                                  ================================
Average Shares Outstanding -
 Diluted                            2,321        2,321     2,321
                                  ================================

Gross Margin                         64.9%
Operating Margin                     26.7%
Effective Tax Rate                   27.0%
                                  --------------------------------



                                  -----------------------------
                                  Three Months Ended March 30,
                                               2007
                                  -----------------------------
                                         Items
                                       Impacting
                                      Comparability
                                  -----------------
                                   Gains onCertain    After
                                    Sales    Tax    Considering
                                      of    Matters    Items
                                    Assets    (1)   (Non-GAAP)
                                  -----------------------------
Net Operating Revenues                                  $6,103
Cost of goods sold                                       2,141
                                  -----------------------------
Gross Profit                                             3,962
Selling, general and
 administrative expenses                                 2,325
Other operating charges                                      -
                                  -----------------------------
Operating Income                                         1,637
Interest income                                             37
Interest expense                                            71
Equity income - net                                         93
Other income (loss) - net            ($137)                (21)
                                  -----------------------------
Income Before Income Taxes            (137)              1,675
Income taxes                           (73)   ($11)        385
                                  -----------------------------
Net Income                            ($64) $   11      $1,290
                                  =============================
Diluted Net Income Per Share        ($0.03) $ 0.00      $ 0.56 (4)
                                  =============================
Average Shares Outstanding -
 Diluted                             2,321   2,321       2,321
                                  =============================

Gross Margin                                              64.9%
Operating Margin                                          26.8%
Effective Tax Rate                                        23.0%
                                  -----------------------------


Note: Items to consider for comparability include primarily charges,
 gains, and accounting changes. Charges and accounting changes
 negatively impacting net income are reflected as increases to
 reported net income. Gains and accounting changes positively
 impacting net income are reflected as deductions to reported net
 income.

(1) Primarily related to changes in reserves related to certain tax
 matters.

(2) Net operating revenues excluding structural changes:
                                        2008   2007  % Change
                                      ------------------------
       Reported net operating revenues$7,379 $6,103        21%
       Structural changes               (421)  (129)       --
                                      ------------------------
       Net operating revenues
        excluding structural changes  $6,958 $5,974        16%
                                      ========================


(3) Ongoing operating income for the three months ended March 28, 2008
 includes a positive currency impact of approximately 11 percent.
 Ongoing, currency neutral operating income growth is 8 percent.

(4) Per share amounts do not add due to rounding.

The Company reports its financial results in accordance with U.S. generally accepted accounting principles (GAAP). However, management believes that certain non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability. Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the Tables above for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended March 28, 2008 and March 30, 2007. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company's reported results prepared in accordance with GAAP.

The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola(R), recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke(R), Fanta(R) and Sprite(R), and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.5 billion servings each day. For more information about The Coca-Cola Company, please visit our Web site at www.thecoca-colacompany.com.

Forward-Looking Statements

This press release may contain statements, estimates or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company's historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes and needs, changes in lifestyles and increased consumer information; increased competition; our ability to expand our operations in emerging markets; foreign currency and interest rate fluctuations; our ability to maintain good relationships with our bottling partners; the financial condition of our bottlers; our ability and the ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms and avoid strikes or work stoppages; increase in the cost of energy; increase in cost, disruption of supply or shortage of raw and packaging materials; changes in laws and regulations relating to beverage containers and packaging, including mandatory deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the U.S.; unfavorable economic and political conditions in international markets, including civil unrest and product boycotts; changes in commercial and market practices and business model within the European Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and product quality as well as other product issues such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned bottling operations; global or regional catastrophic events; and other risks discussed in our Company's filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

Source: The Coca-Cola Company