The Coca-Cola Company Reports 2009 Fourth Quarter and Full Year Results

Today, our Company reports continued worldwide unit case volume growth in 2009, which drove share gains in sparkling, still and total nonalcoholic ready-to-drink beverages for the year, and full year profit growth in line with our long-term target.

    --  Strong worldwide unit case volume growth of 5 percent in the quarter and
        3 percent for the full year, in line with our long-term volume target,
        and driven by international volume growth of 6 percent in the quarter
        and 4 percent for the full year.
    --  Fourth quarter reported EPS was $0.66, up 53 percent, with comparable
        EPS up 3 percent to $0.66. Full year reported EPS was $2.93, up 18
        percent, while comparable EPS was down 3 percent to $3.06 reflecting a
        negative currency impact.
    --  Reported operating income increased 4 percent in the quarter, and
        decreased 3 percent for the full year. Comparable currency neutral
        operating income was even for the quarter, and grew 7 percent for the
        full year, in line with our long-term target.
    --  Strong cash flow generation continued, with full year cash from
        operations up 8 percent to $8.2 billion.
    --  Global nonalcoholic ready-to-drink beverage volume and value share gains
        continued for the tenth consecutive quarter.
    --  Productivity initiatives are well on track to achieve our goal of $500
        million in annualized savings by year-end 2011, with more than half of
        the savings realized by year-end 2009.

ATLANTA--(BUSINESS WIRE)-- The Coca-Cola Company reports solid fourth quarter 2009 operating results, with unit case volume increasing 5 percent, successfully cycling 4 percent growth in the prior year quarter. For the full year, unit case volume increased 3 percent, in line with our long-term volume target. Internationally, we achieved broad-based unit case volume growth of 6 percent in the fourth quarter, cycling 6 percent growth in the prior year quarter. In the quarter, unit case volume increased strongly in key emerging markets (China +29 percent, India +20 percent), developing markets (Brazil +8 percent, Mexico +4 percent) and developed markets (France +12 percent, Germany +3 percent). Further, in the 118 countries with per capita consumption of Company products less than 150 eight-ounce servings per year, we achieved 12 percent unit case volume growth in the quarter.

We gained volume and value share globally in nonalcoholic ready-to-drink (NARTD) beverages for the tenth consecutive quarter with share gains across most key categories. For the year, we gained volume and value share in total NARTD beverages as well as in both the sparkling and still beverage categories. The combined power of the global "Open Happiness" campaign and the strength of holiday programs drove growth in brand Coca-Cola. Brand Coca-Cola unit case volume grew a solid 4 percent in the quarter, with strong growth across global markets, including 22 percent in India, 13 percent in China, 12 percent in France, 5 percent in Mexico and 4 percent in Germany. Total sparkling beverage unit case volume increased 3 percent in the quarter, with international sparkling beverage unit case volume increasing 5 percent, cycling 4 percent growth in the prior year quarter. Total still beverage unit case volume increased 9 percent in the quarter, led by growth across the portfolio, including juices and fruit stills, teas and water brands. Still beverage unit case volume increased 14 percent internationally and was even in North America.

"We ended this year on a high note, delivering global volume and value share gains, comparable currency neutral revenue growth, improved productivity and increased cash flows," said Muhtar Kent, Chairman and Chief Executive Officer, The Coca-Cola Company.

"In a year marked by unprecedented economic uncertainty, our foundation leading brands, unmatched global footprint, great bottling partners and a solid financial position proved that we have the right ingredients for growth even under challenging economic conditions. Early last year we committed to align our Company and our system to emerge from this global crisis stronger. Our performance results for the year underscore that we are doing just that. Now, with our 2020 Vision as our roadmap, we look forward to entering our next decade of growth as we work closely together with our bottling partners to usher in a new era of winning for the Coca-Cola system."

FINANCIAL HIGHLIGHTS

    --  Fourth quarter 2009 reported net revenues increased 5 percent and were
        impacted by six fewer selling days, which offset the impact of five
        additional selling days in first quarter 2009 results. Excluding the
        impact of six fewer selling days, we estimate that fourth quarter
        currency neutral net revenues would have been in line with our long-term
        target. Reported net revenues for the full year decreased 3 percent.
        Excluding structural changes, full year net revenues increased 4 percent
        on a comparable currency neutral basis.
    --  Fourth quarter 2009 reported operating income increased 4 percent, and
        comparable currency neutral operating income was even. Excluding the
        impact of six fewer selling days, we estimate that fourth quarter
        comparable currency neutral operating income would have been ahead of
        our long-term target. Reported operating income for the full year
        decreased 3 percent. Comparable currency neutral full year operating
        income increased 7 percent, in line with our long-term growth target.
        This was driven by a continued strong focus on cost management and the
        leveraging of productivity initiatives.
    --  Cash from operations for the full year increased 8 percent to $8.2
        billion, and we repurchased $1.5 billion of our stock for the full year.

OPERATING REVIEW

                       Three Months Ended December 31, 2009

                       % Favorable / (Unfavorable)

                                                              Comparable

                                                              Currency
                       Unit Case                  Operating
                                   Net Revenues               Neutral
                       Volume                     Income
                                                              Operating

                                                              Income

Total Company          5           5              4           0

Eurasia & Africa       5           7              11          7

Europe                 1           1              (1)         (1)

Latin America          7           19             11          16

North America          (1)         (4)            (7)         (10)

Pacific                11          5              5           3

Bottling Investments   13          12             72          17



                       Year Ended December 31, 2009

                       % Favorable / (Unfavorable)

                                                              Comparable

                                                              Currency
                       Unit Case                  Operating
                                   Net Revenues               Neutral
                       Volume                     Income
                                                              Operating

                                                              Income

Total Company          3           (3)            (3)         7

Eurasia & Africa       4           (6)            (3)         12

Europe                 (1)         (10)           (7)         4

Latin America          6           1              (3)         15

North America          (2)         0              7           7

Pacific                7           4              2           (2)

Bottling Investments   2           (7)            (32)        23



Eurasia & Africa

    --  Our Eurasia and Africa Group's unit case volume increased 5 percent in
        the quarter, cycling 7 percent growth in the prior year quarter. Full
        year unit case volume increased 4 percent, cycling 7 percent growth in
        the prior year. Net revenues for the quarter increased 7 percent,
        reflecting a 6 percent increase in concentrate sales and a positive
        currency impact, partially offset by the impact of six fewer selling
        days in the quarter as well as negative price/mix. Reported operating
        income increased 11 percent in the quarter. Comparable currency neutral
        operating income increased 7 percent in the quarter due to the increase
        in concentrate sales and focused expense management. For the full year,
        reported operating income decreased 3 percent, while comparable currency
        neutral operating income increased 12 percent as the group continued to
        focus on driving favorable operating leverage.
    --  In Eurasia and Africa, sparkling beverages increased 4 percent and still
        beverages increased 9 percent in the quarter, with brand Coca-Cola
        growing 2 percent. The growth in unit case volume was led by a 20
        percent increase in India, cycling a 28 percent increase in the prior
        year quarter. Africa also reported strong unit case volume growth in the
        quarter with the East and Central Region growing 12 percent, cycling 5
        percent growth in the prior year quarter, and the North and West Region
        also growing 12 percent, cycling 6 percent growth in the prior year
        quarter. Russia gained share in total NARTD beverages and in sparkling
        beverages for the year while reporting a unit case volume decline of 13
        percent in the quarter and a decline of 14 percent for the year. The
        results in Russia continue to reflect the impact of a challenging
        economic environment.
    --  In the quarter, Eurasia and Africa gained share in NARTD beverages.
        India gained volume and value share across most categories, including
        sparkling, still and juice and juice drinks.

Europe

    --  Our Europe Group's unit case volume increased 1 percent in the quarter,
        cycling 2 percent growth in the prior year quarter, demonstrating
        sequential improvement relative to the first nine months of the year in
        very challenging economic conditions. Unit case volume for the year
        decreased 1 percent, cycling 3 percent growth in the prior year. Net
        revenues for the quarter increased 1 percent, primarily driven by a 6
        percent positive currency impact partially offset by a 5 percent decline
        in concentrate sales as a result of six fewer selling days in the
        quarter. Reported operating income decreased 1 percent in the quarter,
        with comparable currency neutral operating income also decreasing 1
        percent on lower concentrate sales, partially offset by tight expense
        management. For the full year, reported operating income is down 7
        percent while comparable currency neutral operating income increased 4
        percent as the group continues to drive efficiencies and effectiveness
        in overall SG&A spend.
    --  Unit case volume growth in the quarter was driven by France, Great
        Britain, Germany and Italy, with strong growth in brand Coca-Cola. This
        growth was partially offset by results in Eastern Europe which continue
        to be impacted by challenging economic conditions.
    --  In the quarter, Europe gained value share in total NARTD beverages as
        did Spain, France, Germany, Great Britain and Italy. For the full year,
        we achieved both volume and value share gains in Europe and across most
        key countries.

Latin America

    --  Our Latin America Group continued to deliver strong unit case volume
        growth with 7 percent growth in the quarter, cycling 6 percent growth in
        the prior year quarter. Unit case volume for the year increased 6
        percent, cycling 8 percent growth in the prior year. Net revenues for
        the quarter increased 19 percent, primarily due to a high single-digit
        benefit from price/mix, combined with 4 percent concentrate sales growth
        and a positive currency impact, partially offset by the impact of six
        fewer selling days in the quarter. Reported operating income was up 11
        percent in the quarter, with comparable currency neutral operating
        income up 16 percent, primarily reflecting the solid revenue growth and
        consistent investment behind both our sparkling and still brands. For
        the full year, reported operating income was down 3 percent, but was up
        15 percent on a comparable currency neutral basis due to continued
        favorable volume and pricing.
    --  Strong unit case volume growth in the quarter was led by an 8 percent
        increase in Brazil, a 4 percent increase in Mexico and an 18 percent
        increase in our Latin Center Region.
    --  Latin America delivered growth across the portfolio with sparkling
        beverages increasing 5 percent and still beverages increasing 20 percent
        in the quarter. Sparkling beverage growth was led by brand Coca-Cola
        with 7 percent growth in the quarter.
    --  In the quarter and for the full year, the Latin America Group gained
        volume and value share in total NARTD beverages and across most key
        countries. In addition, the group posted volume and value share gains in
        both the sparkling and still categories.

North America

    --  Our North America Group's unit case volume declined 1 percent in the
        quarter primarily due to continued macroeconomic pressures impacting
        consumer spending and foodservice traffic. Full year unit case volume
        decreased 2 percent. Net revenues for the quarter decreased 4 percent,
        reflecting a 6 percent decrease in concentrate sales as a result of six
        fewer selling days in the quarter, partially offset by a 1 percent
        positive currency impact and a 1 percent positive impact from price/mix.
        Reported operating income decreased 7 percent in the quarter, reflecting
        the impact of lower concentrate sales, and increased 7 percent for the
        year. Comparable currency neutral operating income decreased 10 percent
        in the quarter, but increased 7 percent for the year driven by business
        mix and productivity savings.
    --  Unit case volume for sparkling beverages declined 2 percent in the
        quarter, as consumer spending continues to be impacted by unemployment
        and economic uncertainty. Brand Coca-Cola has continued to increase its
        favorite brand score advantage versus the competition among the
        important teen and mom consumer segments. Coca-Cola Zero delivered
        double-digit unit case volume growth in the quarter, achieving 15
        consecutive quarters of double-digit growth.
    --  Still beverage unit case volume was even in the quarter. Still beverage
        volume in our Foodservice and Hospitality business continued to grow,
        driven by innovation and new segmented customer offerings in our tea
        portfolio.
    --  In the quarter, North America gained value share in NARTD beverages for
        the fifth consecutive quarter, with both volume and value share gains
        for the full year. Still beverages also gained value share for the fifth
        consecutive quarter, led by strong performance in our Foodservice and
        Hospitality business, Trademark Simply and Fuze. Trademark Simply and
        Minute Maid continued to perform strongly with new flavor innovations
        and expanded availability, contributing to volume and value share gains
        in the juice and juice drinks category for both the quarter and the full
        year. In 2009, Simply became our Company's 14th billion dollar brand.

Pacific

    --  Our Pacific Group delivered unit case volume growth of 11 percent in the
        quarter, cycling 9 percent growth in the prior year quarter. Full year
        unit case volume increased 7 percent, cycling 8 percent growth in the
        prior year. Net revenues for the quarter increased 5 percent, reflecting
        an 8 percent increase in concentrate sales and a 7 percent positive
        impact from currencies, partially offset by the impact of six fewer
        selling days in the quarter as well as negative country and channel mix.
        Reported operating income increased 5 percent in the quarter. Comparable
        currency neutral operating income increased 3 percent in the quarter,
        reflecting higher concentrate sales partially offset by negative country
        and channel mix, primarily in Japan. For the full year, reported
        operating income increased 2 percent, but declined 2 percent on a
        comparable currency neutral basis as a result of the same country and
        channel mix drivers.
    --  Pacific delivered unit case volume growth across the portfolio with
        sparkling beverages increasing 9 percent and still beverages increasing
        15 percent in the quarter. Importantly, brand Coca-Cola grew 11 percent
        in the quarter. Unit case volume growth was led by China, Thailand,
        Australia, the Philippines, Korea and Vietnam. In the quarter, Pacific
        gained volume and value share in total NARTD beverages.
    --  In China, unit case volume grew 29 percent in the quarter driven by
        strong double-digit growth in Minute Maid Pulpy and the successful
        launch of Minute Maid Pulpy Super Milky, the Company's first entry into
        the value-added dairy segment. Trademark Sprite was also up double
        digits, and brand Coca-Cola was up 13 percent. China achieved volume and
        value share gains in total NARTD beverages as well as the sparkling and
        still categories in both the quarter and full year.
    --  In Japan, unit case volume declined 4 percent in the quarter reflecting
        the continued weak economy and unfavorable weather. However, our
        business in Japan continued to outperform the NARTD industry, resulting
        in the seventh consecutive quarter of share gains. Importantly,
        Coca-Cola Zero maintained its strong momentum with unit case volume
        growth of 23 percent in the quarter, and I LOHAS mineral water in new
        lightweight eco-friendly crushable PET bottles has gained volume and
        value share in this competitive category.

Bottling Investments

    --  Our Bottling Investments Group's unit case volume increased 13 percent
        in the quarter, primarily driven by strong growth in China, India and
        the Philippines. Net revenues for the quarter increased 12 percent,
        primarily reflecting the increase in unit case volume and a high
        single-digit currency benefit, partially offset by negative country mix.
        Reported operating income increased 72 percent in the quarter while
        comparable currency neutral operating income increased 17 percent,
        primarily driven by the increase in volume and disciplined expense
        management. For the full year, reported operating income was down 32
        percent, but was up 23 percent on a comparable currency neutral basis as
        volume and favorable cost of goods continued to fuel growth.

FINANCIAL REVIEW

Net revenues for the quarter increased 5 percent, driven by a 5 percent positive currency impact and a 1 percent increase in concentrate sales, offset by a 1 percent negative impact from price/mix. While net revenue was favorably impacted during the quarter by positive concentrate pricing, geographic country mix offset this benefit as economic recovery in emerging markets outpaces the rest of the world. Additionally, fourth quarter net revenues were impacted by six fewer selling days versus the prior year quarter. Excluding the impact of six fewer selling days, we estimate that fourth quarter currency neutral net revenues would have been in line with our long-term target. For the full year, comparable currency neutral net revenues excluding structural changes increased 4 percent.

Cost of goods sold increased 3 percent in the quarter. This increase is primarily driven by the 1 percent increase in concentrate sales and a 6 percent impact from currencies, offset by a favorable impact from lower input costs.

Selling, general and administrative expenses increased 9 percent in the quarter, and increased 2 percent on a currency neutral basis. The increase was partly attributable to a net increase in pension and incentive costs offset by our continued effective management of general and administrative expenses.

Reported and comparable operating income both increased 4 percent in the quarter. Items impacting comparability reduced operating income by $101 million in 2009 and by $108 million in 2008. These items were primarily related to restructuring charges and costs related to global productivity initiatives. Comparable currency neutral operating income was even in the quarter. Currency positively impacted comparable operating income by 4 percent in the quarter. Excluding the impact of six fewer selling days, we estimate that comparable currency neutral operating income for the quarter would have been ahead of our long-term target. After considering current spot rates, the anticipated benefits of our hedging coverage and the cycling of prior year exchange rates, we expect currencies to have a slightly positive impact on full year 2010 operating income with the benefit more heavily weighted to the first half of 2010.

For the fourth quarter of 2009, our reported earnings per share were $0.66, an increase of 53 percent. Reported earnings per share for the fourth quarter of 2009 and 2008 included a net charge of $0.00 and $0.21 per share, respectively. The net charge in both years included restructuring charges and costs related to global productivity initiatives. The 2008 net charge also included a non-cash impairment charge related to Coca-Cola Enterprises Inc. (CCE), an equity investee. After considering the items impacting comparability, earnings per share for the quarter were $0.66, an increase of 3 percent. Earnings per share for the quarter were positively impacted by the relative weakness of the U.S. dollar versus other currencies around the world as compared to the prior year.

Cash from operations was $8.2 billion for the year compared with $7.6 billion in the prior year, an increase of 8 percent. This increase was primarily driven by better management of working capital versus the prior year as well as higher dividends from equity investees. For the full year, we repurchased $1.5 billion of our stock.

Effective Tax Rate

The reported effective tax rate for the quarter and full year was 19.5 percent and 22.8 percent, respectively. The underlying effective tax rate on operations for both the quarter and full year was 23.0 percent. The variance between the reported rate and the underlying rate was due to the tax impact of various separately disclosed items impacting comparability.

The Company anticipates that its underlying effective tax rate on operations for the full year 2010 will be in the range of 23.0 percent to 23.5 percent. Our estimated underlying effective tax rate does not reflect the impact of significant or unusual items and discrete events, which, if and when they occur, are separately recognized in the appropriate period.

Items Impacting Prior Year Results

Fourth quarter 2008 results included a net charge of $0.21 per share primarily related to a non-cash impairment charge at CCE, restructuring charges and asset write-downs.

Third quarter 2008 results included a net charge of $0.02 per share primarily due to restructuring charges and costs related to global productivity initiatives partially offset by a gain on the sale of a portion of our investment in the Pakistan bottler.

Second quarter 2008 results included a net charge of $0.40 per share primarily related to charges recorded by our equity method investees, restructuring charges and asset write-downs.

First quarter 2008 results included a net charge of $0.03 per share primarily related to restructuring charges and asset write-downs.

NOTES

    --  All references to growth rate percentages and share compare the results
        of the period to those of the prior year comparable period. References
        to cycling of growth rates compare the growth rate of the current period
        to that of the prior year comparable period.
    --  "Concentrate sales" represents the amount of concentrates, syrups,
        beverage bases and powders sold by, or used in finished beverages sold
        by, the Company to its bottling partners or other customers.
    --  "Sparkling beverages" means nonalcoholic ready-to-drink beverages with
        carbonation, including energy drinks and carbonated waters and flavored
        waters.
    --  "Still beverages" means nonalcoholic beverages without carbonation,
        including noncarbonated waters, flavored waters and enhanced waters,
        juices and juice drinks, teas, coffees and sports drinks.
    --  All unit case volume percentage changes are computed based on average
        daily sales for the fourth quarter and are computed on a reported basis
        for the full year. "Unit case" means a unit of measurement equal to 24
        eight-ounce servings of finished beverage, and "unit case volume" means
        the number of unit cases (or unit case equivalents) of Company beverages
        directly or indirectly sold by the Company and its bottling partners to
        customers.
    --  Fourth quarter 2009 results were impacted by six fewer selling days,
        which offset the impact of five additional selling days in first quarter
        2009 results.
    --  "Structural changes" refers to acquisitions or dispositions of bottling,
        distribution or canning operations and consolidation or deconsolidation
        of bottling and distribution entities for accounting purposes.
    --  Our long-term growth targets referenced in this release are on a
        comparable currency neutral basis and exclude structural changes.

CONFERENCE CALL

We are hosting a conference call with investors and analysts to discuss our fourth quarter and full year 2009 results today at 9:30 a.m. (EST). We invite investors to listen to the live audiocast of the conference call at our website, http://www.thecoca-colacompany.com/investors/index.html in the "Investors" section. A replay in downloadable MP3 format will also be available within 24 hours after the audiocast on our website. Further, the "Investors" section of our website includes a reconciliation of non-GAAP financial measures that may be used periodically by management when discussing our financial results with investors and analysts to our results as reported under GAAP.

THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                                         Three Months Ended

                                         December 31,   December 31,
                                                                       % Change
                                         2009           2008

Net Operating Revenues                   $ 7,510        $ 7,126        5

Cost of goods sold                         2,651          2,568        3

Gross Profit                               4,859          4,558        7

Selling, general and administrative        2,978          2,744        9
expenses

Other operating charges                    101            108          --

Operating Income                           1,780          1,706        4

Interest income                            65             94           (31)

Interest expense                           84             121          (31)

Equity income (loss) - net                 172            (440  )      --

Other income (loss) - net                  27             (79   )      --

Income Before Income Taxes                 1,960          1,160        69

Income taxes                               382            155          146

Consolidated Net Income                    1,578          1,005        57

Less: Net income attributable to           35             10           250
noncontrolling interests

Net Income Attributable to Shareowners   $ 1,543        $ 995          55
of The Coca-Cola Company

Diluted Net Income Per Share*            $ 0.66         $ 0.43         53

Average Shares Outstanding - Diluted*      2,342          2,321



   For the three months ended December 31, 2009 and December 31, 2008, "Basic
   Net Income Per Share" was $0.67 for 2009 and $0.43 for 2008 based on "Average
*  Shares Outstanding - Basic" of 2,312 for 2009 and 2,312 for 2008. Basic net
   income per share and diluted net income per share are calculated based on net
   income attributable to shareowners of The Coca-Cola Company.



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                                         Year Ended

                                         December 31,   December 31,
                                                                       % Change
                                         2009           2008

Net Operating Revenues                   $ 30,990       $ 31,944       (3)

Cost of goods sold                         11,088         11,374       (3)

Gross Profit                               19,902         20,570       (3)

Selling, general and administrative        11,358         11,774       (4)
expenses

Other operating charges                    313            350          --

Operating Income                           8,231          8,446        (3)

Interest income                            249            333          (25)

Interest expense                           355            438          (19)

Equity income (loss) - net                 781            (874   )     --

Other income (loss) - net                  40             39           --

Income Before Income Taxes                 8,946          7,506        19

Income taxes                               2,040          1,632        25

Consolidated Net Income                    6,906          5,874        18

Less: Net income attributable to           82             67           22
noncontrolling interests

Net Income Attributable to Shareowners   $ 6,824        $ 5,807        18
of The Coca-Cola Company

Diluted Net Income Per Share*            $ 2.93         $ 2.49         18

Average Shares Outstanding - Diluted*      2,329          2,336



   For the years ended December 31, 2009 and December 31, 2008, "Basic Net
   Income Per Share" was $2.95 for 2009 and $2.51 for 2008 based on "Average
*  Shares Outstanding - Basic" of 2,314 for 2009 and 2,315 for 2008. Basic net
   income per share and diluted net income per share are calculated based on net
   income attributable to shareowners of The Coca-Cola Company.



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

(UNAUDITED)

(In millions except par value)

                                          December 31, 2009   December 31, 2008

Assets

Current Assets

Cash and cash equivalents                 $ 9,151             $ 4,701

Marketable securities                       62                  278

Trade accounts receivable, less             3,758               3,090
allowances of $55 and $51, respectively

Inventories                                 2,354               2,187

Prepaid expenses and other assets           2,226               1,920

Total Current Assets                        17,551              12,176

Equity Method Investments                   6,217               5,316

Other Investments, Principally Bottling     538                 463
Companies

Other Assets                                1,976               1,733

Property, Plant and Equipment - net         9,561               8,326

Trademarks With Indefinite Lives            6,183               6,059

Goodwill                                    4,224               4,029

Other Intangible Assets                     2,421               2,417

Total Assets                              $ 48,671            $ 40,519

Liabilities and Equity

Current Liabilities

Accounts payable and accrued expenses     $ 6,657             $ 6,205

Loans and notes payable                     6,749               6,066

Current maturities of long-term debt        51                  465

Accrued income taxes                        264                 252

Total Current Liabilities                   13,721              12,988

Long-Term Debt                              5,059               2,781

Other Liabilities                           2,965               3,011

Deferred Income Taxes                       1,580               877

The Coca-Cola Company Shareowners'
Equity

Common stock, $0.25 par value;
Authorized - 5,600 shares; Issued -         880                 880
3,520 and 3,519 shares, respectively

Capital surplus                             8,537               7,966

Reinvested earnings                         41,537              38,513

Accumulated other comprehensive income      (757    )           (2,674  )
(loss)

Treasury stock, at cost - 1,217 and         (25,398 )           (24,213 )
1,207 shares, respectively

Equity Attributable to Shareowners of       24,799              20,472
The Coca-Cola Company

Equity Attributable to Noncontrolling       547                 390
Interests

Total Equity                                25,346              20,862

Total Liabilities and Equity              $ 48,671            $ 40,519



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flow

(UNAUDITED)

(In millions)

                                          Year Ended

                                          December 31, 2009   December 31, 2008

Operating Activities

Consolidated net income                   $ 6,906             $ 5,874

Depreciation and amortization               1,236               1,228

Stock-based compensation expense            241                 266

Deferred income taxes                       353                 (360   )

Equity income or loss, net of dividends     (359    )           1,128

Foreign currency adjustments                61                  (42    )

Gains on sales of assets, including         (43     )           (130   )
bottling interests

Other operating charges                     134                 209

Other items                                 221                 153

Net change in operating assets and          (564    )           (755   )
liabilities

Net cash provided by operating              8,186               7,571
activities

Investing Activities

Acquisitions and investments,
principally beverage and bottling           (300    )           (759   )
companies and trademarks

Purchases of other investments              (22     )           (240   )

Proceeds from disposals of bottling         240                 479
companies and other investments

Purchases of property, plant and            (1,993  )           (1,968 )
equipment

Proceeds from disposals of property,        104                 129
plant and equipment

Other investing activities                  (48     )           (4     )

Net cash used in investing activities       (2,019  )           (2,363 )

Financing Activities

Issuances of debt                           14,689              4,337

Payments of debt                            (12,326 )           (4,308 )

Issuances of stock                          662                 586

Purchases of stock for treasury             (1,518  )           (1,079 )

Dividends                                   (3,800  )           (3,521 )

Net cash used in financing activities       (2,293  )           (3,985 )

Effect of Exchange Rate Changes on Cash     576                 (615   )
and Cash Equivalents

Cash and Cash Equivalents

Net increase during the year                4,450               608

Balance at beginning of year                4,701               4,093

Balance at end of year                    $ 9,151             $ 4,701





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In millions)

Three Months Ended

               Net Operating Revenues             Operating Income (Loss)            Income (Loss) Before Income
                                                                                     Taxes

               December    December               December    December               December    December
               31,         31,                    31,         31,                    31,         31,
                                       % Fav. /                           % Fav. /                           % Fav. /
               2009        2008                   2009        2008                   2009        2008
                                       (Unfav.)                           (Unfav.)                           (Unfav.)
               (1)         (5)                    (2)         (6)                    (2), (3),   (6), (7),
                                                                                     (4)         (8)

Eurasia &      $ 542       $ 507       7          $ 176       $ 158       11         $ 173       $ 153       13
Africa

Europe           1,190       1,175     1            619         628       (1 )         615         602       2

Latin            1,120       941       19           559         503       11           558         497       12
America

North            1,886       1,974     (4 )         383         411       (7 )         379         399       (5 )
America

Pacific          1,144       1,091     5            395         375       5            391         371       5

Bottling         2,044       1,832     12           43          25        72           234         (384  )   --
Investments

Corporate        24          16        50           (395  )     (394  )   0            (390  )     (478  )   18

Eliminations     (440  )     (410  )   --           --          --        --           --          --        --

Consolidated   $ 7,510     $ 7,126     5          $ 1,780     $ 1,706     4          $ 1,960     $ 1,160     69



     Intersegment revenues for the three months ended December 31, 2009, were
(1)  approximately $34 million for Eurasia and Africa, $210 million for Europe,
     $69 million for Latin America, $24 million for North America, $74 million
     for Pacific and $29 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the three
     months ended December 31, 2009, were reduced by approximately $1 million
(2)  for Eurasia and Africa, $4 million for Europe, $16 million for North
     America, $32 million for Bottling Investments and $48 million for
     Corporate, primarily due to restructuring costs and the Company's ongoing
     productivity initiatives.

     Income (loss) before income taxes for the three months ended December 31,
(3)  2009, was reduced by approximately $18 million for Bottling Investments,
     primarily attributable to the Company's proportionate share of
     restructuring charges recorded by certain of our equity method investees.

     Income (loss) before income taxes for the three months ended December 31,
     2009, was increased by approximately $34 million for Corporate, primarily
     due to realized gains on the sale of equity securities that were classified
(4)  as available-for-sale. In 2008, the Company recognized an
     other-than-temporary impairment related to these securities. The gains on
     the sale of these securities represent the appreciation in market value
     since the impairment was recognized.

     Intersegment revenues for the three months ended December 31, 2008, were
(5)  approximately $33 million for Eurasia and Africa, $206 million for Europe,
     $48 million for Latin America, $28 million for North America, $65 million
     for Pacific and $30 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the three
     months ended December 31, 2008, were reduced by approximately $1 million
(6)  for Eurasia and Africa, $44 million for North America, $21 million for
     Bottling Investments and $42 million for Corporate, primarily due to
     restructuring costs, productivity initiatives, asset impairments and
     contract termination fees.

     Income (loss) before income taxes for the three months ended December 31,
     2008, was reduced by approximately $19 million for Europe, $8 million for
(7)  North America and $529 million for Bottling Investments, primarily
     attributable to the Company's proportionate share of asset impairment
     charges recorded by certain of our equity method investees.

     Income (loss) before income taxes for the three months ended December 31,
(8)  2008, was reduced by approximately $2 million for North America, $30
     million for Bottling Investments and $52 million for Corporate, primarily
     due to other-than-temporary impairments of available-for-sale securities.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In millions)

Year Ended

               Net Operating Revenues               Operating Income (Loss)              Income (Loss) Before Income Taxes

               December     December                December     December                December     December
               31,          31,                     31,          31,                     31,          31,
                                         % Fav. /                             % Fav. /                             % Fav. /
               2009         2008                    2009         2008                    2009         2008
                                         (Unfav.)                             (Unfav.)                             (Unfav.)
               (1)          (6)                     (2)          (7)                     (2), (3),    (7), (8),
                                                                                         (4), (5)     (9), (10)

Eurasia &      $ 2,197      $ 2,327      (6  )      $ 810        $ 834        (3  )      $ 810        $ 823        (2 )
Africa

Europe           5,203        5,801      (10 )        2,946        3,175      (7  )        2,976        3,182      (6 )

Latin            3,882        3,835      1            2,042        2,099      (3  )        2,039        2,098      (3 )
America

North            8,271        8,280      0            1,699        1,584      7            1,701        1,579      8
America

Pacific          4,875        4,695      4            1,887        1,858      2            1,866        1,841      1

Bottling         8,320        8,931      (7  )        179          264        (32 )        980          (582   )   --
Investments

Corporate        88           107        (18 )        (1,332 )     (1,368 )   3            (1,426 )     (1,435 )   1

Eliminations     (1,846 )     (2,032 )   --           --           --         --           --           --         --

Consolidated   $ 30,990     $ 31,944     (3  )      $ 8,231      $ 8,446      (3  )      $ 8,946      $ 7,506      19



      Intersegment revenues for the year ended December 31, 2009, were
(1)   approximately $220 million for Eurasia and Africa, $895 million for
      Europe, $182 million for Latin America, $80 million for North America,
      $342 million for Pacific and $127 million for Bottling Investments.

      Operating income (loss) and income (loss) before income taxes for the year
      ended December 31, 2009, were reduced by approximately $4 million for
(2)   Eurasia and Africa, $7 million for Europe, $31 million for North America,
      $1 million for Pacific, $141 million for Bottling Investments and $129
      million for Corporate, primarily as a result of restructuring costs, the
      Company's ongoing productivity initiatives and asset impairments.

      Income (loss) before income taxes for the year ended December 31, 2009,
      was reduced by approximately $84 million for Bottling Investments and $2
(3)   million for Corporate, primarily attributable to the Company's
      proportionate share of asset impairment and restructuring charges recorded
      by certain of our equity method investees.

      Income (loss) before income taxes for the year ended December 31, 2009,
(4)   was reduced by approximately $27 million for Corporate due to an
      other-than-temporary impairment of a cost method investment.

      Income (loss) before income taxes for the year ended December 31, 2009,
      was increased by approximately $44 million for Corporate due to realized
      gains on the sale of equity securities that were classified as
(5)   available-for-sale. In 2008, the Company recognized an
      other-than-temporary impairment related to these securities. The gains on
      the sale of these securities represent the appreciation in market value
      since the impairment was recognized.

      Intersegment revenues for the year ended December 31, 2008, were
(6)   approximately $192 million for Eurasia and Africa, $1,016 million for
      Europe, $212 million for Latin America, $75 million for North America,
      $337 million for Pacific and $200 million for Bottling Investments.

      Operating income (loss) and income (loss) before income taxes for the year
      ended December 31, 2008, were reduced by approximately $1 million for
(7)   Eurasia and Africa, $1 million for Latin America, $56 million for North
      America, $46 million for Bottling Investments and $246 million for
      Corporate, primarily attributable to restructuring costs, contract
      termination fees, productivity initiatives and asset impairments.

      Income (loss) before income taxes for the year ended December 31, 2008,
      was reduced by approximately $19 million for Europe, $8 million for North
(8)   America and $1,659 million for Bottling Investments, primarily as a result
      of our proportionate share of asset impairment charges recorded by certain
      of our equity method investees.

      Income (loss) before income taxes for the year ended December 31, 2008,
      was increased by approximately $119 million for Bottling Investments and
(9)   Corporate, primarily due to the gain on the sale of Refrigerantes Minas
      Gerais Ltda. ("Remil"), a bottler in Brazil, to Coca-Cola FEMSA, S.A.B. de
      C.V. and the sale of 49 percent of our interest in Coca-Cola Beverages
      Pakistan Ltd. to Coca-Cola Icecek A.S.

      Income (loss) before income taxes for the year ended December 31, 2008,
(10)  was reduced by approximately $2 million for North America, $30 million for
      Bottling Investments and $52 million for Corporate, primarily due to
      other-than-temporary impairments of available-for-sale securities.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

(UNAUDITED)

(In millions except per share data)

                 Three Months Ended December 31, 2009
                                                                                                                             % Change -
                            Items Impacting Comparability                                                         % Change
                                                                                                After             -          After

                 Reported   Asset                                                    Certain    Considering       Reported   Considering
                                            Productivity   Equity      Transaction   Tax
                 (GAAP)     Impairments/                                                        Items             (GAAP)     Items
                                            Initiatives    Investees   Gain          Matters
                            Restructuring                                                       (Non-GAAP)                   (Non-GAAP)


Net Operating    $7,510                                                                         $7,510            5          5           (1)
Revenues

Cost of goods    2,651                                                                          2,651             3          3
sold

Gross Profit     4,859                                                                          4,859             7          7           (2),
                                                                                                                                         (5)

Selling,
general and      2,978                                                                          2,978             9          9           (3)
administrative
expenses

Other
operating        101        ($52  )         ($49  )                                             -                 --         --
charges

Operating        1,780      52              49                                                  1,881             4          4           (4),
Income                                                                                                                                   (5)

Interest         65                                                                             65                (31)       (31)
income

Interest         84                                                                             84                (31)       (31)
expense

Equity income    172                                       $18                                  190               --         64
- net

Other income     27                                                    ($34   )                 (7     )          --         --
(loss) - net

Income Before    1,960      52              49             18          (34    )                 2,045             69         7
Income Taxes

Income taxes     382        7               18             3                         $53        463               146        11

Consolidated     1,578      45              31             15          (34    )      (53    )   1,582             57         6
Net Income

Less: Net
income
attributable     35                                                                             35                250        250
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $1,543     $45             $31            $15         ($34   )      ($53   )   $1,547            55         5
of The
Coca-Cola
Company

Diluted Net
Income Per       $0.66      $0.02           $0.01          $0.01       ($0.01 )      ($0.02 )   $0.66       (6)   53         3
Share

Average Shares
Outstanding -    2,342      2,342           2,342          2,342       2,342         2,342      2,342
Diluted

Gross Margin     64.7   %                                                                       64.7   %

Operating        23.7   %                                                                       25.0   %
Margin

Effective Tax    19.5   %                                                                       22.6   %    (7)
Rate

                 Three Months Ended December 31, 2008

                            Items Impacting Comparability
                                                                                                After

                 Reported   Asset                                                    Certain    Considering
                                            Productivity   Equity      Transaction   Tax
                 (GAAP)     Impairments/                                                        Items
                                            Initiatives    Investees   Gains         Matters
                            Restructuring                                                       (Non-GAAP)


Net Operating    $7,126                                                                         $7,126
Revenues

Cost of goods    2,568                                                                          2,568
sold

Gross Profit     4,558                                                                          4,558

Selling,
general and      2,744                                                                          2,744
administrative
expenses

Other
operating        108        ($77  )         ($31  )                                             -
charges

Operating        1,706      77              31                                                  1,814
Income

Interest         94                                                                             94
income

Interest         121                                                                            121
expense

Equity income    (440   )                                  $556                                 116
(loss) - net

Other income     (79    )   84                                         ($1    )                 4
(loss) - net

Income Before    1,160      161             31             556         (1     )                 1,907
Income Taxes

Income taxes     155        23              12             197                       $31        418

Consolidated     1,005      138             19             359         (1     )      (31    )   1,489
Net Income

Less: Net
income
attributable     10                                                                             10
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $995       $138            $19            $359        ($1    )      ($31   )   $1,479
of The
Coca-Cola
Company

Diluted Net
Income Per       $0.43      $0.06           $0.01          $0.15       $0.00         ($0.01 )   $0.64
Share

Average Shares
Outstanding -    2,321      2,321           2,321          2,321       2,321         2,321      2,321
Diluted

Gross Margin     64.0   %                                                                       64.0   %

Operating        23.9   %                                                                       25.5   %
Margin

Effective Tax    13.4   %                                                                       21.9   %    (7)
Rate



        Items to consider for comparability include primarily charges, gains,
        and accounting changes. Charges and accounting changes negatively
Notes:  impacting net income are reflected as increases to reported net income.
        Gains and accounting changes positively impacting net income are
        reflected as deductions to reported net income.

        The currency impact is equal to the difference between current year U.S.
        dollar amounts at current year exchange rates compared to current year
        U.S. dollar amounts recalculated using prior year comparable period
        exchange rates. In all cases, the exchange rates include the impact of
        hedging in the applicable periods.



     Net operating revenues after considering items impacting comparability for
     the three months ended December 31, 2009 include a positive currency impact
     of approximately 5%. Currency neutral net operating revenue growth after
(1)  considering items impacting comparability is 0%. Currency neutral net
     operating revenue growth is not impacted by structural changes. Currency
     neutral net operating revenue growth after considering items impacting
     comparability and structural changes is 0%.

     Gross profit after considering items impacting comparability for the three
(2)  months ended December 31, 2009 includes a positive currency impact of
     approximately 6%. Currency neutral gross profit growth after considering
     items impacting comparability is 1%.

     Selling, general and administrative expenses after considering items
     impacting comparability for the three months ended December 31, 2009
(3)  include a currency impact of approximately 6%. Currency neutral selling,
     general and administrative expense growth after considering items impacting
     comparability is 2%. Items do not add due to rounding.

     Operating income after considering items impacting comparability for the
(4)  three months ended December 31, 2009 includes a positive currency impact of
     approximately 4%. Currency neutral operating income growth after
     considering items impacting comparability is 0%.

     Currency neutral operating expense leverage after considering items
     impacting comparability for the three months ended December 31, 2009 is
(5)  negative 1%, which is calculated by subtracting currency neutral gross
     profit growth after considering items impacting comparability of 1% from
     currency neutral operating income growth after considering items impacting
     comparability of 0%.

(6)  Per share amounts do not add due to rounding.

(7)  Effective tax rate after considering impact of net income attributable to
     noncontrolling interests:

                                                                 2009     2008

     Income before income taxes of $2,045 and $1,907 for 2009
     and 2008, respectively, less net income attributable to     $2,010   $1,897
     noncontrolling interests of $35 and $10 for 2009 and
     2008, respectively

     Income taxes                                                $463     $418

     Effective tax rate after considering impact of net income   23.0%    22.0%
     attributable to noncontrolling interests

The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall
comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's
performance. See the tables above for supplemental financial data and
corresponding reconciliations to GAAP financial measures for the three months
ended December 31, 2009 and December 31, 2008. Non-GAAP financial measures
should be viewed in addition to, and not as an alternative for, the Company's
reported results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

(UNAUDITED)

(In millions except per share data)

                 Year Ended December 31, 2009
                                                                                                                            % Change -
                            Items Impacting Comparability                                                        % Change
                                                                                               After             -          After

                 Reported   Asset                                                    Certain   Considering       Reported   Considering
                                            Productivity   Equity      Transaction   Tax
                 (GAAP)     Impairments/                                                       Items             (GAAP)     Items
                                            Initiatives    Investees   Gain          Matters
                            Restructuring                                                      (Non-GAAP)                   (Non-GAAP)


Net Operating    $30,990                                                                       $30,990           (3)        (3)         (1)
Revenues

Cost of goods    11,088                                                                        11,088            (3)        (3)
sold

Gross Profit     19,902                                                                        19,902            (3)        (3)         (2),
                                                                                                                                        (4)

Selling,
general and      11,358                                                                        11,358            (4)        (4)
administrative
expenses

Other
operating        313        ($206)          ($107)                                             -                 --         --
charges

Operating        8,231      206             107                                                8,544             (3)        (3)         (3),
Income                                                                                                                                  (4)

Interest         249                                                                           249               (25)       (25)
income

Interest         355                                                                           355               (19)       (19)
expense

Equity income    781                                       $86                                 867               --         7
- net

Other income     40         27                                         ($44)                   23                --         --
(loss) - net

Income Before    8,946      233             107            86          (44)                    9,328             19         (2)
Income Taxes

Income taxes     2,040      16              38             18                        $15       2,127             25         2

Consolidated     6,906      217             69             68          (44)          (15)      7,201             18         (3)
Net Income

Less: Net
income
attributable     82                                                                            82                22         22
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $6,824     $217            $69            $68         ($44)         ($15)     $7,119            18         (3)
of The
Coca-Cola
Company

Diluted Net
Income Per       $2.93      $0.09           $0.03          $0.03       ($0.02)       ($0.01)   $3.06       (5)   18         (3)
Share

Average Shares
Outstanding -    2,329      2,329           2,329          2,329       2,329         2,329     2,329
Diluted

Gross Margin     64.2%                                                                         64.2%

Operating        26.6%                                                                         27.6%
Margin

Effective Tax    22.8%                                                                         22.8%       (6)
Rate

                 Year Ended December 31, 2008

                            Items Impacting Comparability
                                                                                               After

                 Reported   Asset                                                    Certain   Considering
                                            Productivity   Equity      Transaction   Tax
                 (GAAP)     Impairments/                                                       Items
                                            Initiatives    Investees   Gains         Matters
                            Restructuring                                                      (Non-GAAP)


Net Operating    $31,944                                                                       $31,944
Revenues

Cost of goods    11,374                                                                        11,374
sold

Gross Profit     20,570                                                                        20,570

Selling,
general and      11,774                                                                        11,774
administrative
expenses

Other
operating        350        ($295)          ($55)                                              -
charges

Operating        8,446      295             55                                                 8,796
Income

Interest         333                                                                           333
income

Interest         438                                                                           438
expense

Equity income    (874)                                     $1,686                              812
(loss) - net

Other income     39         84                                         ($119)                  4
(loss) - net

Income Before    7,506      379             55             1,686       (119)                   9,507
Income Taxes

Income taxes     1,632      66              21             392         (29)          ($5)      2,077

Consolidated     5,874      313             34             1,294       (90)          5         7,430
Net Income

Less: Net
income
attributable     67                                                                            67
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $5,807     $313            $34            $1,294      ($90)         $5        $7,363
of The
Coca-Cola
Company

Diluted Net
Income Per       $2.49      $0.13           $0.01          $0.55       ($0.04)       $0.00     $3.15       (5)
Share

Average Shares
Outstanding -    2,336      2,336           2,336          2,336       2,336         2,336     2,336
Diluted

Gross Margin     64.4%                                                                         64.4%

Operating        26.4%                                                                         27.5%
Margin

Effective Tax    21.7%                                                                         21.8%       (6)
Rate



        Items to consider for comparability include primarily charges, gains,
        and accounting changes. Charges and accounting changes negatively
Notes:  impacting net income are reflected as increases to reported net income.
        Gains and accounting changes positively impacting net income are
        reflected as deductions to reported net income.

        The currency impact is equal to the difference between current year U.S.
        dollar amounts at current year exchange rates compared to current year
        U.S. dollar amounts recalculated using prior year comparable period
        exchange rates. In all cases, the exchange rates include the impact of
        hedging in the applicable periods.



     Net operating revenues after considering items impacting comparability for
     the year ended December 31, 2009 include a negative currency impact of
     approximately 5%. Currency neutral net operating revenue growth after
(1)  considering items impacting comparability is 2%. Currency neutral net
     operating revenue growth includes a negative impact due to structural
     changes of $396, or approximately 1%. Currency neutral net operating
     revenue growth after considering items impacting comparability and
     structural changes is 4%. Items do not add due to rounding.

     Gross profit after considering items impacting comparability for the year
(2)  ended December 31, 2009 includes a negative currency impact of
     approximately 7%. Currency neutral gross profit growth after considering
     items impacting comparability is 4%.

     Operating income after considering items impacting comparability for the
(3)  year ended December 31, 2009 includes a negative currency impact of
     approximately 10%. Currency neutral operating income growth after
     considering items impacting comparability is 7%.

     Currency neutral operating expense leverage after considering items
     impacting comparability for the year ended December 31, 2009 is 3%, which
(4)  is calculated by subtracting currency neutral gross profit growth after
     considering items impacting comparability of 4% from currency neutral
     operating income growth after considering items impacting comparability of
     7%.

(5)  Per share amounts do not add due to rounding.

(6)  Effective tax rate after considering impact of net income attributable to
     noncontrolling interests:

                                                                 2009     2008

     Income before income taxes of $9,328 and $9,507 for 2009
     and 2008, respectively, less net income attributable to     $9,246   $9,440
     noncontrolling interests of $82 and $67 for 2009 and
     2008, respectively

     Income taxes                                                $2,127   $2,077

     Effective tax rate after considering impact of net income   23.0%    22.0%
     attributable to noncontrolling interests

The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall
comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's
performance. See the tables above for supplemental financial data and
corresponding reconciliations to GAAP financial measures for the years ended
December 31, 2009 and December 31, 2008. Non-GAAP financial measures should be
viewed in addition to, and not as an alternative for, the Company's reported
results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

               Three Months Ended December 31, 2009                          Three Months Ended December 31, 2008
                                                                                                                                                     % Favorable
                               Items Impacting                                          Items Impacting
                                                                                                                                                     (Unfavorable)
                               Comparability                                            Comparability                                % Favorable     -
                                                               After                                                   After
                                                                                                                                     (Unfavorable)   After
               Reported                                        Considering   Reported                                  Considering   -
                               Asset                                                    Asset                                                        Considering
               (GAAP)                          Productivity    Items         (GAAP)                     Productivity   Items         Reported
                               Impairments/                                             Impairments/                                                 Items
                                               Initiatives     (Non-GAAP)                               Initiatives    (Non-GAAP)    (GAAP)
                               Restructuring                                            Restructuring                                                (Non-GAAP)

                                                                                                                                                     (1)


Eurasia &      $176                            $1              $177          $158       $1                             $159          11              11
Africa

Europe         619             $1              3               623           628                                       628           (1)             (1)

Latin          559                                             559           503                                       503           11              11
America

North          383             15              1               399           411        44                             455           (7)             (12)
America

Pacific        395                                             395           375                                       375           5               5

Bottling       43              32                              75            25         21                             46            72              63
Investments

Corporate      (395)           4               44              (347)         (394)      11              $31            (352)         0               1

Consolidated   $1,780          $52             $49             $1,881        $1,706     $77             $31            $1,814        4               4

Note: The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates compared to current year U.S. dollar
amounts recalculated using prior year comparable period exchange rates. In all cases, the exchange rates include the impact of hedging in the applicable periods.

(1) Currency neutral operating income growth after considering items impacting comparability for each operating segment is calculated as follows:

                                               % Favorable
               % Favorable
                               % Currency      (Unfavorable)
               (Unfavorable)                   -
               -               Impact After
                                               Currency
               After           Considering
                                               Neutral After
               Considering     Items
                               Impacting       Considering
               Items
                               Comparability   Items
               (Non-GAAP)
                                               (Non-GAAP)

Eurasia &      11              4               7
Africa

Europe         (1)             0               (1)

Latin          11              (5)             16
America

North          (12)            (2)             (10)
America

Pacific        5               2               3

Bottling       63              46              17
Investments

Corporate      1               18              (17)

Consolidated   4               4               0

The Company reports its financial results in accordance with U.S. generally accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability.
Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the
tables above for supplemental financial data and corresponding reconciliations to GAAP financial measures for the three months ended December 31, 2009 and
December 31, 2008. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company's reported results prepared in
accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

               Year Ended December 31, 2009                                  Year Ended December 31, 2008
                                                                                                                                                     % Favorable
                               Items Impacting                                          Items Impacting
                                                                                                                                                     (Unfavorable)
                               Comparability                                            Comparability                                % Favorable     -
                                                               After                                                   After
                                                                                                                                     (Unfavorable)   After
               Reported                                        Considering   Reported                                  Considering   -
                               Asset                                                    Asset                                                        Considering
               (GAAP)                          Productivity    Items         (GAAP)                     Productivity   Items         Reported
                               Impairments/                                             Impairments/                                                 Items
                                               Initiatives     (Non-GAAP)                               Initiatives    (Non-GAAP)    (GAAP)
                               Restructuring                                            Restructuring                                                (Non-GAAP)

                                                                                                                                                     (1)


Eurasia &      $810            $2              $2              $814          $834       $1                             $835          (3)             (3)
Africa

Europe         2,946           2               5               2,953         3,175                                     3,175         (7)             (7)

Latin          2,042                                           2,042         2,099      1                              2,100         (3)             (3)
America

North          1,699           30              1               1,730         1,584      56                             1,640         7               5
America

Pacific        1,887                           1               1,888         1,858                                     1,858         2               2

Bottling       179             141                             320           264        46                             310           (32)            3
Investments

Corporate      (1,332)         31              98              (1,203)       (1,368)    191             $55            (1,122)       3               (7)

Consolidated   $8,231          $206            $107            $8,544        $8,446     $295            $55            $8,796        (3)             (3)

Note: The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates compared to current year U.S. dollar
amounts recalculated using prior year comparable period exchange rates. In all cases, the exchange rates include the impact of hedging in the applicable periods.

(1) Currency neutral operating income growth after considering items impacting comparability for each operating segment is calculated as follows:

                                               % Favorable
               % Favorable
                               % Currency      (Unfavorable)
               (Unfavorable)                   -
               -               Impact After
                                               Currency
               After           Considering
                                               Neutral After
               Considering     Items
                               Impacting       Considering
               Items
                               Comparability   Items
               (Non-GAAP)
                                               (Non-GAAP)

Eurasia &      (3)             (15)            12
Africa

Europe         (7)             (11)            4

Latin          (3)             (18)            15
America

North          5               (2)             7
America

Pacific        2               4               (2)

Bottling       3               (20)            23
Investments

Corporate      (7)             (4)             (3)

Consolidated   (3)             (10)            7

The Company reports its financial results in accordance with U.S. generally accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of historical information that excludes certain items that impact the overall comparability.
Management also uses these non-GAAP financial measures in making financial, operating and planning decisions and in evaluating the Company's performance. See the
tables above for supplemental financial data and corresponding reconciliations to GAAP financial measures for the years ended December 31, 2009 and December 31,
2008. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the Company's reported results prepared in accordance with GAAP.



The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 14 billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Forward-Looking Statements

This press release may contain statements, estimates or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company's historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed in our Company's filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

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    Source: The Coca-Cola Company