Coca-Cola Lights Refurbished Landmark Sign at Historic South-of-Market San Francisco Location

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Renewable Energy, PlantBottle(TM), Recycling Programs Also Among Environmental Initiatives Launched In San Francisco

SAN FRANCISCO--(BUSINESS WIRE)-- The Coca-Cola Company officially "flipped the switch" today on its newly refurbished, historic Coca-Cola sign located in downtown San Francisco at 701 Bryant St. The relighting also coincides with several environmental initiatives that Coca-Cola is currently introducing in the Bay Area.

About the New Coca-Cola Sign

Viewed by thousands of people who cross the Bay Bridge every day, the new sign's high efficiency lighting provides the same level of brightness as the previous sign, but with enhanced reliability and greater energy efficiency. With this new sign,

Coca-Cola has furthered its corporate commitment to environmental sustainability by converting obsolete lighting technology to a state-of-the-art LED display that is 80 percent more energy efficient than the previous sign and has offset 100 percent of the electricity used to power the sign through the purchase of Green-e certified 100 percent wind Renewable Energy Certificates (RECs).

In this endeavor, Coca-Cola collaborated with Sterling Planet, the nation's leading retail provider of renewable energy, carbon offsets and energy efficiency "White Tags". The purchase of Green-e certified wind energy displaces the generation of conventional electricity therefore reducing carbon emissions that would otherwise enter the atmosphere.

The new display was engineered, manufactured and installed by Young Electric Sign Company, a leading manufacturer and supplier of electronic displays in the U.S. During the replacement process, 90 percent of the metal materials and wiring from the previous sign faces were recycled. Sign elements that could not be recycled such as the neon fixtures were disposed of in accordance with EPA guidelines.

"We have heard from many Bay Area residents about their love for this iconic sign and we are honored that it has become such a beloved San Francisco landmark," said Bea Perez, Senior Vice President, Integrated Marketing, Coca-Cola North America. "The new sign reaffirms our commitment to maintain a positive presence in the community by championing energy management and sustainability initiatives."

A Coca-Cola sign has been on display alongside the southbound lanes of the

Bay Bridge for more than 70 years. The new 70-foot-by-30-foot sign is roughly the same size and appearance as the previous sign. The new sign also features the familiar Spencerian script of the Coca-Cola logo on both the north and south faces of the display.

About Coca-Cola's Local Environmental Initiatives

Along with new sign, Coca-Cola is also introducing PlantBottle(TM), a 100 percent recyclable PET bottle made partially from plants, which reduces Coca-Cola's dependency on petroleum. For select markets in the Western United States, including San Francisco, Seattle and Los Angeles, PlantBottle packaging will be used for certain sparkling beverage brands and DASANI(R) water in several sizes starting in January.

In addition, Coca-Cola Enterprises, the bottling partner serving the San Francisco area, launched a recycling program at the San Leandro bottling facility in January 2009. As of November 2009, this facility is recovering and recycling the equivalent of 95 percent of packaging material used at the plant (up from 61 percent in November 2008) with the goal of achieving 100 percent. The program was launched as part of a goal to recover 500 million pounds of recyclables by 2010.

About Live Positively

"Live Positively" is The Coca-Cola Company's commitment to make a positive difference in the world through sustainability efforts. This operating philosophy is based on the recognition that a sustainable business relies on sustainable communities in order to thrive. To learn more about the Company's sustainability initiatives, visit www.livepostively.com.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(TM), vitaminwater(R), POWERADE(R), Minute Maid(R) and Georgia Coffee(TM). Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

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    Source: The Coca-Cola Company

Released January 6, 2010