Eight Lucky Winners Savor Red Carpet Treatment from Coca-Cola(R) Telenovela Club and Universal Studios Hollywood
Telenovela Stars Cristian de la Fuente and Jacqueline Bracamontes Continue to Open Happiness in 2012
LOS ANGELES--(BUSINESS WIRE)-- Lights, camera, action! Recently the Coca-Cola Telenovela Club rolled out the red carpet, giving eight lucky winners the ultimate star treatment at Universal Studios Hollywood, The Entertainment Capital of Los Angeles. Described by some as "the experience of a lifetime," each telenovela fan enjoyed a five-day, four-night vacation for five to Universal Studios Hollywood to get a behind-the-scenes experience where the movies are made.
"The weekend was an incredible experience. From the first day, we were treated like superstars," said Maria Campos, winner from Los Angeles. "The time we spent with Cristian and Jacky was extraordinary, and has left us with great memories that we will never forget. My family and I would like to thank Coca-Cola and Universal Studios Hollywood for this amazing opportunity."
The eight winners were selected from a combination of local radio promotions and an online sweepstakes through My Coke Rewards - all part of a year-long Coca-Cola Telenovela Club promotion. The winners experienced an incredible weekend along two of Spanish's television biggest telenovela stars, Cristian de la Fuentes and Jacqueline Bracamontes.
"As Coca-Cola celebrates its 125th anniversary, we recognize the shared heritage our brands have with the Hispanic community," said Al Rondon, Senior Brand Manager of Hispanic Marketing for Coca-Cola North America. "Along with Cristian and Jacky, the Coca-Cola Telenovela Club has become part of many moments of happiness and optimism enjoyed by Hispanic families. We look forward to creating more uplifting memories during the next phase of our 2011 program - and when we welcome these talented actors back for our 2012 program."
The winning families from Chicago, Las Vegas, Los Angeles, Phoenix, San Diego and San Francisco received airfare, hotel accommodations and tickets to Universal Studios Hollywood, the park known for its thrilling rides, dynamic shows and working movie studio. They also received $500 in spending money plus a personal meet-and-greet with telenovela superstars de la Fuente and Bracamontes during a gala hosted by Coca-Cola.
"The Coca-Cola Telenovela Club provided us with the opportunity to meet with some of our most loyal fans who not only enjoy our work, but also embrace the telenovela world," said de la Fuente.
The next Coca-Cola Telenovela Club promotion will kick off on August 30. Fans will be able to find more information later this summer at www.mycokerewards.com.
"Our partnership with Coca-Cola enhances the telenovela experience for our fans, which is so important to us," said Bracamontes. "In 2012, we're looking forward to being part of many more unforgettable memories with the winners and their families."
About My Coke Rewards
With more than 15 million registered members, www.mycokerewards.com is one of the top consumer packaged goods loyalty websites and the number one beverage website in the U.S. My Coke Rewards helps consumers find lots of little and big things that put a smile on their face every time they enjoy a Coca-Cola product. Consumers may join My Coke Rewards by going online and setting up a rewards account at www.mycokerewards.com. Members then accumulate points by entering the My Coke Rewards codes found under the cap or on inside flap of fridge packs of any of the hundreds of participating Coca-Cola products in a variety of brands and sizes. My Coke Rewards codes may also be found on bonus offers on cups, scratch cards and coupons. Members then easily redeem rewards for great prizes and gifts, enter sweepstakes or donate points to their local school, favorite charity or cause. Since its inception in 2006, My Coke Rewards members have entered more than 1 billion codes from participating brands.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
Source: The Coca-Cola Company
Released July 28, 2011