Coca-Cola To Send Team Of Happiness Ambassadors On A Year-Long Journey To Seek Out What Makes People Happy

Beginning Today Consumer Votes Will Determine The Final Three Travelers Who Will Visit 206 Countries Where Coca-Cola Is Sold That Will Be Documented Online With Video, Photos And Blog Posts At

ATLANTA--(BUSINESS WIRE)-- Countless people have taken a year off to travel, but nobody has ever embarked on a trip quite like this before - 206 countries, covering 150,000 miles in just 365 days.

From Aruba to Zimbabwe and nearly every nation in between, a team of three young people will attempt to visit 206 countries where Coca-Cola is sold to seek out what makes people happy and share their happiness and enthusiasm with the rest of the world.

Dubbed 'Expedition 206', the year-long adventure throughout 2010 will bring Coca-Cola's Open Happiness campaign to life as the travelers visit with people from different cultures, document their experiences and share stories of happiness throughout their journey.

People online around the world will play a critical role every step of the way, beginning with the opportunity to choose the team they want to see on the expedition. After an extensive search, Coca-Cola has selected nine finalists, but fans will make the final decision by visiting through Nov. 6, 2009, to vote for their favorite candidates. Fans can vote once each day throughout the three-week voting period.

Beginning in Madrid on Jan. 1, 2010, and culminating with a celebration at the World of Coca-Cola museum in Atlanta on Dec. 31, 2010, the story of the happiness ambassadors and their adventure will play out online with content for fans to follow via the expedition's online headquarters at, as well as on Facebook, YouTube, Twitter, Flickr and other social networking sites.

Fans engaging with the Expedition 206 Web site and other interactive online content will serve as virtual travel agents for the expedition team, giving suggestions on where they go, what they do and who they visit in each market. The expedition will make stops in cities big and small, visiting everyday people and marquee global events, such as the Vancouver 2010 Olympic Winter Games in Canada, the FIFA World Cup in South Africa, and the World Expo 2010 in Shanghai, China.

The diverse group of candidates includes finalists from the United States, Canada, China, Mexico, Australia, Germany, Belgium and Denmark.

The route map with approximate dates of the tour is available at

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at

NOTE TO EDITORS: Digital artwork including global route map and photos of candidates are available at the Press Center at

    Source: The Coca-Cola Company