America is Beautiful and Coca-Cola is for Everyone
ATLANTA--(BUSINESS WIRE)-- Each year, the Big Game broadcast is the focus of the nation, and this year, Coca-Cola will unveil a 60-second advertisement titled “It’s Beautiful.” In a salute to America, the ad features real people enjoying each other and a Coke. The inspiring moments of optimism and overall message of inclusion communicated by the ad reflects some of Coca-Cola’s most important values.
"It's Beautiful" from Coca-Cola (Photo: Business Wire)
“For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made,” said Katie Bayne, President, North America Brands, Coca-Cola North America. "With ‘It’s Beautiful,’ we are simply showing that America is beautiful, and Coke is for everyone.”
Set to “America the Beautiful” sung in seven different languages, the spot opens to expansive scenes from the West to the Pacific shore to the desert Southwest, interspersed with everyday American neighborhoods, cityscapes and tucked-away cafes. It gives way to a series of snapshots of people who represent the nation’s incredible diversity. Together they make up the fabric of American life: brothers enjoying a movie; friends dancing; families dining out and roller-skating; siblings camping and many others. Each moment is about people enjoying themselves and their friends and families – and an ice-cold Coca-Cola.
The Coca-Cola ad will not end when it fades to black. Behind-the-scenes content, interviews with cast members and vignettes of “America the Beautiful” sung in various languages are available on YouTube and other Coca-Cola social channels. The multi-lingual version of the song will also be available on Spotify.
“It’s Beautiful” prompts viewers with the #AmericaIsBeautiful hashtag to share their stories and submit photos to a Tumblr gallery called “America’s Selfie.” Select images and messages also will be displayed on the Coca-Cola digital billboard in Times Square.
Coca-Cola plans to debut a 90-second version of the spot during the opening ceremony of the 2014 winter games.
This is the eighth consecutive year Coca-Cola commercials will appear during the Big Game broadcast. Coca-Cola worked with Wieden+Kennedy in Portland, Ore. to create “It’s Beautiful.” The spot was directed by John Hillcoat, composed by Robert Miller and produced by Skunk Productions.
Earlier this week, Coca-Cola pledged to donate $50,000 to the Boys and Girls Club of America (BGCA) Triple Play program once its first ad, “Going All The Way,” reached 10,000 shares online. Coca-Cola is overjoyed to confirm the donation will be made to BGCA as “Going All The Way” reached 10,000 shares on its first day.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 16 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola Company
Lauren Thompson, 404-676-3034
laurenthompson@coca-cola.com
Source: The Coca-Cola Company
Released February 2, 2014