Mello Yello® Goes Camo in New Partnership with Realtree®
“This is MY World” promotion asks fans to take Mello Yello® along on their outdoor adventures
ATLANTA--(BUSINESS WIRE)-- Hunters wear blaze orange, fishermen have waders and camping enthusiasts go in whatever feels good. This fall, Mello Yello® has an all-new look of its own, making it the perfect accompaniment for any outdoor excursion. The beloved citrus flavored soda will sport a signature camouflage pattern designed by Columbus, Georgia based Realtree®.
Mello Yello Goes Camo in New Partnership with Realtree (Photo: Business Wire)
The new look is part of the “This is MY World” campaign, which encourages those who love the outdoors to enjoy their favorite pastimes with a refreshing Mello Yello®. And while the product’s packaging will look different, the delicious lemon, lime and orange flavors inside will remain the same.
“Our fans are passionate people, from their loyalty to the smooth citrus taste of Mello Yello® and 300 mph of drag racing to the gritty adventures of the outdoors,” said Bobby Oliver, director, sparkling citrus brands. “This fall, we’re bringing Realtree’s camouflage revolution directly to Mello Yello® packaging for the perfect partnership between two lifestyle brands.”
The brand’s “This is MY World” campaign includes out-of-home advertising featuring David Blanton, the host of Realtree® Outdoors and other outdoor lifestyle movements. The promotion will be supported with additional out-of-home, radio and in-store point-of-sale in select markets between August 3 and December 31.
Realtree signature camo pattern will appear on Mello Yello® and Mello Yello Zero™ 20-ounce bottles, 12-ounce cans in 12-packs and on 16-ounce cans. The limited edition packaging will be available in retail outlets nationwide through December. Visit MelloYello.com to learn more.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola Company
Lauren Thompson, 404-676-3034
laurenthompson@coca-cola.com
Source: The Coca-Cola Company
Released August 3, 2015