The Coca-Cola Company and H.J. Heinz Company to Announce Innovative Sustainability Partnership

ATLANTA & PITTSBURGH--(BUSINESS WIRE)-- The Coca-Cola Company (KO) and H.J. Heinz Company (HNZ) will announce a significant new partnership as part of their ongoing commitment to sustainability at the Consumer Analyst Group of New York (CAGNY) annual conference in Boca Raton, Florida.

WHAT:        Joint announcement by The Coca-Cola Company and H.J. Heinz Company

WHO:         Muhtar Kent, Chairman and CEO, The Coca-Cola Company

             William R. Johnson, Chairman, President and CEO, H.J. Heinz Company

WHEN:        Wednesday, February 23, 2011

             10:15 AM ET

WHERE:       Consumer Analyst Group of New York (CAGNY) Annual Conference

             Media Room (Veranda Salon 3 & 4 of the Mizner Conference Center)

             Boca Raton Resort & Club

             501 East Camino Real

             Boca Raton, FL 33432

             Please contact Elizabeth Dexheimer Elizabeth.Dexheimer@bm.com to
R.S.V.P.:    R.S.V.P. to the press event or for more information. Interviews
             with select spokespersons from both companies are available upon
             request and are subject to availability.

             A mult-box and B-roll will be available for broadcast media. Media
NOTE:        may also dial-in to the press event by dialing 1-888-587-0616;
             Passcode / Conference ID: 1688777.

About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

The H.J. Heinz Company

H.J. Heinz Company, offering "Good Food Every Day"(TM) is one of the world's leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz(R) Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida(R) potato products, Weight Watchers(R) Smart Ones(R) entrees, T.G.I. Friday's(R) snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz(R) Ketchup, The World's Favorite Ketchup(R).

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6619728&lang=en

    Source: The Coca-Cola Company

Released February 21, 2011