“Share a Coke” Returns for the Holidays
Coca-Cola delivers more ways to “Make Someone Happy” this holiday season
ATLANTA--(BUSINESS WIRE)-- This season, Coca-Cola is making spirits even brighter with the introduction of new holiday-themed “Share a Coke” offerings. Whether it’s surprising a friend with an ice-cold “Someone Nice” bottle or sharing a special moment “Under the Mistletoe,” Coca-Cola is giving people even more ways to “Make Someone Happy” this holiday season.
For a limited time, Coca-Cola will swap out its iconic logo on glass bottles, multi-packs, 12-ounce cans, 20-ounce bottles, 1.25-liter and 2-liter PET bottles for seasonal names such as “Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,” “Elves” and “Secret Santa.” Aluminum bottles of Coca-Cola will feature reindeer names such as “Dasher & Dancer,” “Prancer & Vixen” and “Comet & Cupid.”
“The ‘Make Someone Happy’ campaign is all about sharing your time, attention, love and laughter with others. And by pairing the holiday with ‘Share a Coke’ packaging, we’re hoping to give people even more ways to make a connection and share a special moment together,” said Racquel Harris Mason, vice president Coca-Cola trademark, Coca-Cola North America. “Whether it’s toasting to ‘Mrs. Claus’ or wrapping gifts with your ‘Elves,’ we hope ‘Share a Coke’ helps make moments with friends and family even more magical this holiday season.”
Coca-Cola is also encouraging people to look beyond the presents and focus on the true spirit of the holidays. Coca-Cola’s “Make Someone Happy” campaign returns to inspire fans everywhere to spread happiness through small but meaningful ways during the holidays and beyond. The 60-second TV spot shows that all it takes to make someone happy is the act of opening your heart.
Coca-Cola is also donating $75,000 worth of toys to the Marine Toys for Tots Foundation in San Francisco, Baltimore and Cincinnati. Valued customers Compass and MGM Resorts International are also partnering with Coca-Cola to donate to the Marine Toys for Tots Foundation. The Coca-Cola Holiday Caravan, five trucks each illuminated by more than 30,000 red and white sparkling lights, will roll into 90 cities across the country to spread holiday happiness through December 20, 2015.
Those who want to spread happiness far and wide can continue to purchase and send “Share a Coke” glass bottles customized with names or holiday themes through ShareaCoke.com. Online purchase options include individual eight-ounce glass bottles and six-packs of eight-ounce glass bottles of Coca-Cola.
Coca-Cola’s iconic Santa Claus, as imagined by the artist Haddon Sundblom, will also appear along with “Share a Coke” names on limited-edition holiday packaging on Coca-Cola multi-packs, cans, glass bottles, and on 20-ounce, 1.25-liter and 2-liter PET bottles. “Share a Coke” will also come to life through Coca-Cola Freestyle fountain dispensers, which will offer a limited-time mix called “Secret Santa.”
Social and digital campaigns will provide fans the opportunity to test and share whether they’ve been “Someone Naughty” or “Someone Nice” this year through a Facebook app. The fully integrated campaign will also feature a radio takeover across partnering stations, print, out-of-home, point of sale, Delta in-flight and mall advertising.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-dollar brands including, Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply, Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola Company
Lauren Thompson, 404-676-3034
LaurenThompson@coca-cola.com
Source: The Coca-Cola Company
Released November 18, 2015