Coca-Cola Announces to "Get the Ball Rolling" for Youth Fitness in Partnership with Presbyterian Hemby Children's Hospital, Harris Teeter, the Charlotte Checkers, Charlotte Eagles, and the Charlotte Knights

CHARLOTTE, N.C.--(BUSINESS WIRE)-- The Coca-Cola Company, Presbyterian Hemby Children's Hospital, Harris Teeter, the Charlotte Checkers, Charlotte Eagles, and the Charlotte Knights joined forces at Time Warner Cable Arena today to announce a unique partnership aimed at educating local youth about the importance of physical activity and a balanced diet. The collective influence of these high-profile partners is expected to amplify the need to educate and engage area youth about eating right and keeping fit. These are shared goals for all partners involved and an extension of Coca-Cola's numerous Live Positively programs.

This announcement will mark the kick-off of the "Live Positively: Get the Ball Rolling" partnership initiative for Charlotte, NC. Through this new partnership, youth from around the area will have the opportunity to learn about living a healthy lifestyle by exercising and eating right at a series of fitness clinics led by staff and professional athletes from the Checkers, Eagles and the Knights as well as area nutrition experts.

"We are committed to doing our part to fight obesity and to help create a healthier nation through policies and programs that promote active, healthy living," said Jenny Miller, Marketing Manager for Coca-Cola Refreshment. "We are joining forces and coming together to benefit the community and our youth."

Each sports team, along with Coca-Cola, will host a workshop clinic that will focus on teaching youth the importance of exercising and eating a balanced diet. Athletes and nutrition experts will run fitness drills and give nutrition lessons for kids to take home and share with their families.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola(R), cognized as the world's most valuable brands, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(R), Vitaminwater(R), Powerade(R), Minute Maid(R), Simply(R) and Georgia(R). Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com

Coca-Cola Bottling Co. Consolidated is the largest Coca-Cola Bottler in the United States. The Company is a leader in the manufacturing, marketing and distribution of soft drinks. With corporate offices in Charlotte, North Carolina, the Company does business in eleven states, primarily in the Southeast. Coca-Cola Consolidated has one of the highest per capita soft drink consumption rates in the world and manages franchise territories with a consumer base of more than eighteen million people. Coca-Cola Bottling Co. Consolidated makes, sells and delivers carbonated and noncarbonated beverages, primarily products of The Coca-Cola Company, which include some of the most recognized and popular beverage brands in the world. The Company's product offerings include carbonated soft drinks, bottled water, teas, juices, isotonics and energy drinks. Coca-Cola Bottling Co. Consolidated is listed on the NASDAQ national market system under the symbol COKE. For more information about our CCBCC, please visit our website at http://www.cokeconsolidated.com/

    Source: The Coca-Cola Company

Released February 14, 2011