Sprite® Brings Back Tropical Flavor for First Time in a Decade
Beverage brand returns fan-favorite tropical flavor – lemon-lime with strawberry and pineapple – for a limited time only
ATLANTA--(BUSINESS WIRE)-- Millions of fans are about to enjoy a tropical blast from the past, and it’s sure to trigger memories of a certain delicious flavor from back in the day. The tropical Sprite flavor fans loved more than a decade ago makes its return today with an all-new name – Sprite Tropical Mix – and a fresh new look.
(Photo: Business Wire)
Sprite Tropical Mix combines the crisp, familiar Sprite lemon-lime taste with delicious strawberry and pineapple flavors. The refreshing flavor combination is available now for a limited time only in a retro-inspired orange-on-white package design.
“Fans have thirsted for the return of this popular Sprite tropical flavor for years, and it’s great to finally bring it back to reward their enthusiasm. I can’t think of a better way to let them know that we’re listening,” said Kimberly Paige, vice president, Sparkling Brands, Sprite and Flavors, Coca-Cola North America. “The blend of lemon-lime, strawberry and pineapple flavors gives the delicious taste of Sprite a fresh twist for summer, and for fans unfamiliar with the tropical mix, it’s a refreshing way to quench their thirst for something new.”
Sprite Tropical Mix joins a number of other product variations Sprite has introduced in recent years to offer consumers innovative flavor mixes. Other popular limited-edition Sprite flavors include the holiday-favorite Sprite Cranberry, which was first introduced in 2013, and Sprite LeBron’s Mix™, which was available in 2014 and 2015.
Sprite Tropical Mix will be available in 20-ounce PET bottles and sold in convenience, value and other retail stores nationwide through August, or while supplies last. The limited-edition release will be supported through an integrated marketing campaign, including radio and out-of-home advertising and content on Sprite social channels. To check local product availability, visit the “Ask Coca-Cola” virtual agent at SpriteURL.com/VirtualAgent.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola Company
Abby Todd, 404-676-5873
atodd@coca-cola.com
Source: The Coca-Cola Company
Released April 21, 2016