The Coca-Cola Company Reports Fourth Quarter and Full-Year 2010 Results

Q4 and Full-Year Results Meet or Exceed All Long-Term Growth Targets

Today, our Company reports strong worldwide volume growth, with fourth quarter comparable EPS at the high end of our long-term growth target and full-year comparable EPS well ahead of our long-term growth target. Our global momentum advances as we once again extend worldwide volume and value share gains in total nonalcoholic ready-to-drink beverages, driven by volume and value share gains in both sparkling and still beverages.

    --  Strong worldwide volume growth of 6% in the quarter and 5% for the full
        year. Excluding the benefit of new cross-licensed brands, primarily Dr
        Pepper brands, worldwide volume growth was 5% in the quarter and for the
        full year, with organic volume growth in the quarter across every one of
        our five geographic operating groups.
    --  North America volume growth of 8% in the quarter and 2% for the full
        year. Excluding new cross-licensed brands, North America organic volume
        was up 3% in the quarter and up 1% for the full year.
    --  Fourth quarter reported EPS was $2.46, with comparable EPS at $0.72, up
        9%, including a $0.02 dilutive impact to comparable EPS as a result of
        the Coca-Cola Enterprises (CCE) transaction. Full-year reported EPS was
        $5.06, with comparable EPS at $3.49, up 14%.
    --  Fourth quarter reported net revenue was $10.5 billion, with comparable
        currency neutral net revenue also at $10.5 billion, up 45%, including a
        37% benefit from structural changes, principally related to the CCE
        transaction. For the full year, reported net revenue was $35.1 billion,
        with comparable currency neutral net revenue of $34.5 billion, up 14%,
        including an 8% benefit from structural changes, principally related to
        the CCE transaction.
    --  Fourth quarter reported operating income was $1.2 billion, with
        comparable currency neutral operating income of $2.0 billion, up 10%,
        including a 3% benefit from structural changes, principally related to
        the CCE transaction. For the full year, reported operating income was
        $8.4 billion, with comparable currency neutral operating income of $9.3
        billion, up 11%, including a 1% benefit from structural changes,
        principally related to the CCE transaction.
    --  Worldwide volume growth was led by brand Coca-Cola, up 4% in the quarter
        and for the full year. Global volume and value share gains in total
        nonalcoholic ready-to-drink (NARTD) beverages and across both sparkling
        and still beverages in the quarter and for the full year.
    --  Strong cash flow generated, with full-year cash from operations up 16%
        to $9.5 billion.
    --  Our transaction with CCE closed on plan and integration efforts are on
        schedule, with expected 2011 cost synergies of $140 to $150 million.
    --  Productivity initiatives are well on plan and on track to achieve our
        targeted $500 million in annualized savings by year-end 2011.

ATLANTA--(BUSINESS WIRE)-- The Coca-Cola Company reports strong fourth quarter 2010 operating results, with reported worldwide volume growth of 6%, cycling 5% growth in the prior year quarter. For the full year, reported worldwide volume grew 5%, ahead of our long-term growth target. Excluding the benefit of new cross-licensed brands in North America, primarily Dr Pepper brands, worldwide volume grew 5% in the quarter and 5% for the full year. We achieved broad-based volume growth in the quarter across each of our five geographic operating groups, with growth of 14% in Eurasia and Africa, 5% in Latin America, 2% in Europe, 1% in Pacific and 8% in North America (3% excluding the benefit of new cross-licensed brands), its third consecutive quarter of organic growth.

In the quarter and for the full year, we gained global volume and value share in NARTD beverages, with share gains across most beverage categories. We continued to see strong growth in sparkling beverages, with worldwide brand Coca-Cola volume up 4% in the quarter driven by a wide array of global markets, including 37% in Russia, 20% in Turkey, 10% in India, 8% in Brazil, 7% in South Africa, 5% in Japan, 5% in Mexico and 2% in France. Worldwide sparkling beverage volume increased 5% in the quarter (3% excluding the benefit of new cross-licensed brands in North America), with international sparkling beverage volume increasing 4%.

Worldwide still beverage volume increased 9% in the quarter, led by growth across the portfolio, including juices and juice drinks, sports drinks, teas and water brands. Still beverage volume in the quarter increased 11% internationally and 7% in North America with the continued strong global performance of sports drinks, driven by Powerade (+12%). Sports drink growth in the quarter was balanced across key geographies, led by North America (+20%), South Korea (+43%), South Africa (+21%) and Mexico (+14%) as we continued to benefit from our powerful FIFA World Cup(TM) programs and successful innovation like Powerade Zero in the United States. Minute Maid Pulpy, which became our 14th billion dollar brand at the end of 2010, continues to expand globally and achieved 23% growth in the quarter and 31% growth for the full year. We also grew vitaminwater in the quarter, with double-digit growth internationally and 10% growth in North America.

Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, "We once again delivered strong results this quarter, with volume growth realized across all five of our geographic operating groups. Importantly, we achieved solid growth in our developed markets with 3% growth in North America, 2% growth in Europe and 2% growth in Japan. Together with our global bottling partners, we are decisively executing our 2020 Vision, and I am pleased that we met or exceeded all of our long-term growth targets for both the quarter and the year, all while we completed our acquisition of CCE's North American business, began successfully integrating Coca-Cola Refreshments and operated in a still uncertain global economic environment. Further, as we strategically invest in inspirational marketing as well as sales and marketplace execution, we again gained broad-based worldwide volume and value share. 2010 was the first year in our journey to realize our 2020 Vision and our reported results today underscore the strength of our foundation.

"Now, as we enter 2011, we do so with solid momentum. This year marks the 125th anniversary of Coca-Cola, and the second year of our 2020 Vision, and we see opportunities as exciting as our predecessors must have seen back in 1886. Our commitment to shape a better future is perhaps the greatest responsibility given to each and every one of us at The Coca-Cola Company. This commitment is the foundation upon which our 2020 Vision is built, and we are confident that our system is well-positioned to build on the legacy of those who came before us. We intend to be the industry leader in every market we serve by continuing to invest in our brands and market execution capabilities, by advancing our sustainability efforts to drive our business, and by embedding ourselves even further into our customers' growth strategies.

"The fact that we are a thriving business after nearly 125 years is a testament to our youth, not our age. There is something special indeed about an enterprise that is in a state of constant renewal and dynamic growth. And while we recognize that challenges remain in our worldwide marketplace, we are confident that we are advancing our global momentum to deliver long-term sustainable growth and value for our shareowners."

FINANCIAL HIGHLIGHTS

All references to structural changes impacting comparable currency neutral results include the CCE transaction and elimination of CCE equity income, the sale of the Norway and Sweden bottling operations, other structural items and the benefit of new cross-licensed brands, primarily Dr Pepper brands.

    --  Fourth quarter comparable currency neutral net revenue increased 45%,
        reflecting a 6% increase in concentrate sales, 2% positive price/mix and
        a 37% benefit from structural changes, principally related to the CCE
        transaction. Concentrate sales growth is in line with unit case volume
        growth for the full year at 5% after adjusting for the deconsolidation
        of certain entities as of January 1, 2010 required by a change in
        accounting guidance. The 2% positive price/mix in the quarter reflects
        our continued focus on executing our revenue growth management
        strategies to realize positive pricing that more than offsets the
        ongoing impact of geographic mix. Full-year comparable currency neutral
        net revenue increased 14%, reflecting a 5% increase in concentrate
        sales, 1% positive price/mix and an 8% benefit from structural changes,
        principally related to the CCE transaction.
    --  Comparable currency neutral operating income was up 10% in the quarter
        and 11% for the full year, reflecting a 3% increase in the quarter and a
        1% increase for the year as a result of structural changes, principally
        related to the CCE transaction. This was driven by strong top-line
        performance as well as a continued focus on cost management and the
        leveraging of productivity initiatives. Currency had a 1% positive
        impact on comparable operating income in the quarter and a 3% positive
        impact for the year.
    --  Reported full-year cash from operations increased 16% to $9.5 billion.
    --  Our Company returned $7.2 billion to shareowners in 2010, through $4.1
        billion in dividends and $3.1 billion in share repurchases. In 2011, we
        expect to repurchase $2.0 to $2.5 billion in stock over the course of
        the year as part of our share repurchase program.
    --  As required by accounting standards, the Company revalued its 33%
        ownership of CCE to fair value at the closing date of the transaction to
        acquire CCE's North American operations, resulting in a $5.0 billion
        one-time non-cash gain in the fourth quarter of 2010.
    --  Our transaction with CCE closed on plan and on schedule, with expected
        2011 cost synergies of $140 to $150 million. This is in addition to the
        $150 million in annual synergies previously identified in North America
        as part of Coca-Cola Supply.
    --  Productivity initiatives are well on track and on plan to achieve our
        target of $500 million in annualized savings by year-end 2011.

OPERATING REVIEW

                      Three Months Ended December 31, 2010

                      % Favorable / (Unfavorable)

                                                            Comparable

                                                            Currency
                      Unit Case                Operating
                                 Net Revenues               Neutral
                      Volume                   Income
                                                            Operating

                                                            Income

Total Company         6          40            (35)         10

Eurasia & Africa      14         14            13           9

Europe                2          (2)           (5)          2

Latin America         5          (3)           9            10

North America         8          156           (78)         27

Pacific               1          6             (1)          (5)

Bottling Investments  (8)        (9)           (86)         27



                      Year Ended December 31, 2010

                      % Favorable / (Unfavorable)

                                                            Comparable

                                                            Currency
                      Unit Case                Operating
                                 Net Revenues               Neutral
                      Volume                   Income
                                                            Operating

                                                            Income

Total Company         5          13            3            11

Eurasia & Africa      12         16            21           14

Europe                0          1             1            3

Latin America         5          6             18           18

North America         2          35            (11)         12

Pacific               6          8             9            2

Bottling Investments  (1)        0             27           43



Eurasia & Africa

    --  Our Eurasia and Africa Group's volume increased 14% in the quarter,
        cycling 5% growth in the prior year quarter. Full-year volume increased
        12%, cycling 4% growth in the prior year. Reported net revenue for the
        quarter increased 14%, reflecting an 8% increase in concentrate sales, a
        3% positive currency impact and 3% positive price/mix. Reported
        operating income increased 13% in the quarter. Comparable currency
        neutral operating income increased 9% in the quarter due to the increase
        in revenue and partially offset by increased investments in the
        business, timing of SG&A expenses and increases to long-term incentive
        compensation tied to performance. Full-year reported net revenue
        increased 16%, reflecting a 12% increase in concentrate sales and a 6%
        positive currency impact, partially offset by 2% price/mix. Full-year
        reported operating income increased 21%, while comparable currency
        neutral operating income increased 14% driven by increased revenue and
        partially offset by continued investments in the business, including
        FIFA World Cup(TM) investments.
    --  In Eurasia and Africa, sparkling beverages increased 12%, with brand
        Coca-Cola growing 12%, and still beverages increased 23% in the quarter.
        Volume growth in the quarter was broad-based, with double-digit growth
        in nearly all business units. Volume in Russia was up 31% and we once
        again outperformed the industry. Volume growth for brand Coca-Cola, the
        single largest NARTD brand in Russia, continued to accelerate through
        the year to 37% growth in the fourth quarter led by an integrated
        marketing campaign fully supported by appropriate packaging
        segmentation. Russia gained volume and value share in total NARTD
        beverages, as well as in sparkling beverages and juices and juice
        drinks. Africa also reported strong volume growth in the quarter with
        double-digit growth in the East and Central Region, 8% growth in South
        Africa and 7% growth in the North and West Region. Volume in Turkey was
        up 19% driven by 20% growth in brand Coca-Cola. India grew 12% in the
        quarter with strong festival activation, cycling 20% growth in the prior
        year quarter. Our brands now represent 4 of the top 5 sparkling brands
        in India.

Europe

    --  Our Europe Group's volume in the quarter was up 2%, cycling 1% growth in
        the prior year quarter. Full-year volume was slightly positive, rounding
        to even, cycling a decline of 1% in the prior year and reflecting
        full-year growth in Germany and Northwest Europe. Reported net revenue
        for the quarter decreased 2%, with 4% concentrate sales growth offset by
        the impact of currency. Price/mix in the quarter was even. Reported
        operating income decreased 5% in the quarter driven by the impact of
        currency. Comparable currency neutral operating income increased 2% in
        the quarter, driven by higher concentrate sales and favorable cost of
        goods partially offset by timing of marketing and other operating
        expenses as well as increases to long-term incentive compensation tied
        to performance. Reported net revenue for the full year increased 1%,
        with 1% positive price/mix and the impact of structural changes
        partially offset by a 2% currency impact. Full-year concentrate sales
        were even. Full-year reported operating income increased 1% and
        comparable currency neutral operating income increased 3% due to
        positive revenue growth and continued tight management of operating
        expenses.
    --  Volume growth in the quarter was driven by 2% growth in the Northwest
        Europe and Nordics Region, with France growing mid single digits, and
        growth in the Central and Southern Europe Region, driven by recovery in
        countries like Poland, Romania, Hungary and Czech Republic. Brand
        Coca-Cola grew 2% and Coca-Cola Zero grew 15% in the quarter as we
        leveraged a strong pan-European integrated holiday campaign and
        continued our focus on packaging segmentation to remain relevant and
        affordable with consumers in a continued challenging economic and
        competitive environment. Still beverage volume was up 5%. In a quarter
        of continued price competition, we were pleased to see NARTD volume and
        value share gains across Europe including France, Germany, Great Britain
        and Italy. Europe also gained volume and value share in sparkling
        beverages, still beverages, sports drinks and ready-to-drink teas.

Latin America

    --  Our Latin America Group delivered volume growth of 5% in the quarter,
        cycling 7% growth in the prior year quarter. Full-year volume also grew
        5%, cycling 6% growth in the prior year. Reported net revenue for the
        quarter decreased 3%, reflecting concentrate sales growth of 7%,
        positive price/mix of 4% and a currency benefit of 1%, offset by the
        impact of the deconsolidation of certain entities required by a change
        in accounting guidance as well as the impact of structural changes.
        Reported operating income was up 9% in the quarter, with comparable
        currency neutral operating income up 10%, primarily reflecting favorable
        volume and pricing, partially offset by timing of marketing expenses and
        increases to long-term incentive compensation tied to performance.
        Reported net revenue for the full year increased 6%, reflecting
        concentrate sales growth of 7%, positive price/mix of 9% and a currency
        benefit of 3%, partially offset by the impact of the deconsolidation of
        certain entities required by a change in accounting guidance as well as
        the impact of structural changes. Full-year reported operating income
        was up 18% and comparable currency neutral operating income also
        increased 18%.
    --  Solid volume growth in the quarter was led by an 8% increase in Mexico,
        7% growth in Brazil and 6% growth in our South Latin Region. Sparkling
        beverages grew 4% in the quarter, driven by continued growth of brand
        Coca-Cola, up 4% in Latin America as a whole, 8% in Brazil and 5% in
        Mexico. Brand Coca-Cola was up 5% for the full year in Latin America.
        This growth was driven by the ongoing benefit of our powerful FIFA World
        Cup(TM) program activation and a fully integrated holiday campaign as
        well as continued focus on mealtime occasions. Sprite and Fanta were
        also both up mid single digits in the quarter. Brazil's focus on
        single-serve and returnable packaging has resulted in steady volume
        growth as well as continued strong volume and value share gains in total
        NARTD, sparkling and still beverages, including juices and juice drinks,
        sports drinks, energy drinks and ready-to-drink teas. During the
        quarter, Mexico also posted strong volume and value share growth in
        total NARTD, sparkling and still beverages, including juices and juice
        drinks, sports drinks and ready-to-drink teas.
    --  In the quarter the Latin America Group gained volume and value share in
        total NARTD beverages including volume and value share gains in
        sparkling and still beverages.

North America

    --  Our North America Group's organic volume grew 3% in the quarter and 1%
        for the full year. Including the benefit of new cross-licensed brands,
        primarily Dr Pepper brands, North America volume grew 8% in the quarter
        and 2% for the full year. Reported net revenue for the quarter increased
        156%, primarily reflecting 5% growth in concentrate sales and the
        benefit of structural changes, principally related to the CCE
        transaction. Price/mix in the quarter was even. Fourth quarter reported
        operating income decreased 78%. Comparable currency neutral operating
        income increased 27% in the quarter, including an 18% benefit from
        structural changes, principally related to the CCE transaction. This
        increase also reflects higher concentrate sales and the continued focus
        on executing a well-defined brand, price, package and channel strategy,
        partially offset by timing of general and administrative expenses and
        increases to long-term incentive compensation tied to performance.
        Reported net revenue for the full year increased 35%, primarily
        reflecting 1% growth in concentrate sales and the benefit of structural
        changes, principally related to the CCE transaction. Price/mix for the
        full year was even. Full-year reported operating income declined 11%.
        Comparable currency neutral operating income increased 12% for the full
        year, including a 4% benefit from structural changes, principally
        related to the CCE transaction.
    --  Organic volume for sparkling beverages increased 1% in the quarter (up
        8% including the benefit of new cross-licensed brands, principally Dr
        Pepper), as we continue to focus on strong marketing execution and
        product and package innovation. For the full year, organic sparkling
        volume was even (up 1% including the benefit of new cross-licensed
        brands, principally Dr Pepper). We grew sparkling beverage volume and
        value share in the quarter and for the full year, driven by a continued
        focus on a well-defined brand, price, package and channel strategy.
        Trademark Coca-Cola in North America was up 1% in the quarter, led by
        Coca-Cola Zero, which delivered double-digit volume growth for the 19th
        consecutive quarter. For the full year, Trademark Coca-Cola volume was
        even. Sprite growth continued, up 4% in the quarter and 2% for the full
        year, while Fanta was up 3% in the quarter and 1% for the full year.
    --  North America still beverage volume was once again strong, up 7% in the
        quarter, led by strong double-digit growth of Powerade (+20%) and
        Trademark Simply (+17%). During the quarter, we gained volume and value
        share across nearly all still beverage categories, including sports
        drinks, energy drinks, ready-to-drink teas and coffees and enhanced
        water. We maintained our volume share in juices and juice drinks while
        increasing value share. In addition, the glaceau business grew 19% in
        North America with vitaminwater and smartwater both continuing to
        perform well.

Pacific

    --  Our Pacific Group delivered volume growth of 1% in the quarter, cycling
        11% growth in the prior year quarter and bringing full-year volume
        growth to 6%, cycling 7% growth in the prior year. Results in the
        quarter were driven by the second consecutive quarter of growth in
        Japan, up 2% in the quarter and 3% for the full year, as well as growth
        of 8% in the Philippines and 16% in South Korea, partially offset by a
        3% decline in China. Reported net revenue for the quarter increased 6%,
        primarily reflecting a 5% increase in concentrate sales and a 6%
        positive currency impact, partially offset by the impact of product mix
        and geographic mix. Reported operating income decreased 1% in the
        quarter. Comparable currency neutral operating income decreased 5% in
        the quarter, reflecting unfavorable mix and timing of operating expenses
        as well as increases to long-term incentive compensation tied to
        performance. Reported net revenue for the full year increased 8%,
        primarily reflecting a 6% increase in concentrate sales and a 6%
        positive currency impact, partially offset by the impact of product mix
        and geographic mix. Full-year reported operating income increased 9%,
        and comparable currency neutral operating income grew 2% reflecting the
        impact of lower cost of goods due to product mix and partially offset by
        continued investments in the business.
    --  Japan delivered 2% volume growth in the quarter, representing continued
        improvement across our beverage portfolio. Brand Coca-Cola was up 5% in
        the quarter and 3% for the year, while Coca-Cola Zero grew 16% in the
        quarter and 20% for the full year. In the quarter, Japan gained volume
        share in total NARTD and sparkling beverages while gaining volume and
        value share in sports drinks, energy drinks and packaged water.
        Importantly, our business in Japan saw positive results across major
        channels, including a second consecutive quarter of positive growth in
        the key vending and supermarket channels. While we remain cautious about
        the economic challenges that remain in Japan, we are encouraged to see
        continued momentum in this highly profitable developed market.
    --  China full-year volume grew 6% with a 3% decline in the quarter, cycling
        29% growth in the fourth quarter of 2009. It is not uncommon to see
        noticeable volume swings in China from quarter to quarter. This is
        especially true between the fourth and first quarter of every year,
        given the fluctuating end-of-year trading activity driven by the varied
        timing of the Chinese New Year. Importantly, China gained volume and
        value share in sparkling beverages and also in juices and juice drinks,
        with Minute Maid Pulpy, a brand born and launched in China, achieving
        billion dollar brand status after only five years. For the full year, we
        grew our business in China by over 100 million incremental unit cases,
        our seventh consecutive year of achieving this level of incremental unit
        case growth. As our business and the industry in China continue to
        evolve, we are adapting our in-market strategies to make sure we keep
        building on our strong foundation and remain well positioned to win in
        China between now and 2020.

Bottling Investments

    --  Our Bottling Investments Group's volume increased 9% in the quarter on a
        comparable basis after adjusting for structural items and the
        deconsolidation of certain bottlers required by a change in accounting
        guidance. Reported volume decreased 8% in the quarter. The increase in
        comparable volume was driven by strong growth across many markets,
        including the Philippines, India and Brazil. Reported net revenue for
        the quarter decreased 9%. This reflects the 9% increase in volume and
        positive price/mix of 2%, offset by 1% currency and the 11% impact of
        structural changes, principally related to the sale of the Norway and
        Sweden bottling operations. Reported net revenue in the quarter also
        reflects the impact of the deconsolidation required by a change in
        accounting guidance. Reported operating income in the quarter decreased
        86%. Comparable currency neutral operating income grew 27% in the
        quarter, reflecting the increase in revenue and the benefits of
        disciplined capital investments and expense management, partially offset
        by continued investment in our in-market capabilities and the impact of
        structural changes. Reported net revenue for the full year was even.
        This reflects 10% unit case volume growth and 2% positive currency,
        partially offset by 1% price/mix, due to geographic mix, and the impact
        of structural changes. Full-year reported net revenue also reflects the
        impact of the deconsolidation required by a change in accounting
        guidance. For the full year, reported operating income increased 27% and
        comparable currency neutral operating income grew 43%, reflecting the
        increase in revenue and the benefits of disciplined capital investments
        and expense management, partially offset by the impact of structural
        changes.

FINANCIAL REVIEW

Fourth quarter reported net revenue increased 40% to $10.5 billion, with comparable currency neutral net revenue also at $10.5 billion, up 45%. Comparable currency neutral net revenue also excludes the deconsolidation of certain entities required by a change in accounting guidance. This 45% increase reflects a 6% increase in concentrate sales during the quarter, 2% positive price/mix and a 37% benefit from structural changes, principally related to the CCE transaction. After adjusting for the deconsolidation of certain entities as of January 1, 2010 required by a change in accounting guidance, concentrate sales are in line with unit case volume for the full year at 5%. The positive 2% price/mix in the quarter reflects our continued focus on executing our revenue growth management strategies to realize positive pricing that more than offsets the ongoing expected impact of geographic mix. This enabled us to grow global value share for the 14th consecutive quarter. Full-year reported net revenue was up 13% to $35.1 billion, with comparable currency neutral net revenue of $34.5 billion, up 14%. This reflects 5% growth in concentrate sales, 1% positive price/mix and an 8% benefit from structural changes, principally related to the CCE transaction.

Reported cost of goods sold increased 61% in the quarter. Comparable currency neutral cost of goods sold increased 60% in the quarter, primarily driven by a 6% increase in concentrate sales and an increase of 52% related to structural changes. Reported cost of goods sold for the full year increased 14%. Comparable currency neutral cost of goods sold increased 15% for the full year, driven by increased concentrate sales and a 12% increase related to structural changes partially offset by favorable product mix related to the strong performance of sparkling beverages in 2010.

Reported selling, general and administrative (SG&A) expenses increased 51% in the quarter. Comparable currency neutral SG&A expenses increased 52% in the quarter. This increase was primarily driven by continued investments behind our bottling operations and the timing of marketing expenses versus the prior year as well as increases to long-term incentive compensation tied to performance. Structural changes also increased comparable currency neutral SG&A expenses by 45%. For the full year, reported SG&A expenses increased 16%. Comparable currency neutral SG&A expenses increased 16% for the full year, driven by a 12% increase related to structural changes. Comparable currency neutral operating expense leverage declined 3 points for the full year as a result of an adverse 6 point impact from structural changes, principally related to the CCE transaction.

Fourth quarter reported operating income decreased 35% to $1.2 billion, with comparable currency neutral operating income of $2.0 billion, up 10%, including a 3% increase from structural changes, principally related to the CCE transaction. Full-year reported operating income was $8.4 billion, up 3%. Items impacting comparability reduced fourth quarter operating income by $856 million in 2010 and by $40 million in 2009. These items were primarily related to restructuring charges and costs related to global productivity initiatives as well as costs in 2010 related to the CCE transaction and a donation to The Coca-Cola Foundation. Comparable currency neutral operating income was $9.3 billion, up 11% for the full year, reflecting a 1% increase from structural changes, principally related to the CCE transaction. Currency had a 1% positive impact on comparable operating income in the quarter and a 3% positive impact for the year. Including the impact from our hedge positions and the cycling of our prior year rates, we expect currencies to have an even to slightly positive impact on operating income for the full year 2011 and also in the first quarter of 2011.

In the fourth quarter, The Coca-Cola Company was actively engaged in hedging activities for commodity exposure associated with the North American business acquired from CCE. This hedging activity resulted in an unrealized gain of $29 million, which has been excluded from fourth quarter comparable earnings and is reflected in the Reconciliation of GAAP and Non-GAAP Financial Measures schedule. In the future, these gains will be reflected in comparable earnings in the period that the related underlying transactions occur.

As required by accounting standards, The Coca-Cola Company revalued its approximately 33% ownership of CCE to fair value at the closing date of the transaction to purchase CCE's North American operations, resulting in a $5.0 billion one-time non-cash gain in the fourth quarter of 2010.

Fourth quarter reported EPS was $2.46, an increase of 273%, with comparable EPS at $0.72, up 9%. Items impacting comparability increased fourth quarter 2010 reported EPS by $1.74 per share and had no net impact on fourth quarter 2009 reported EPS. The net gain in 2010 included the non-cash gain related to the purchase of CCE's North American operations, partially offset by restructuring charges, costs related to global productivity initiatives, costs related to the CCE transaction, the retiring of debt, a donation to The Coca-Cola Foundation as well as certain tax matters. Fourth quarter 2009 reported EPS included restructuring charges and costs related to global productivity initiatives, offset by transaction gains and gains from certain tax matters. As anticipated, the impact of the CCE transaction was dilutive to fourth quarter 2010 comparable EPS by $0.02.

Total assets on our December 31, 2010 balance sheet increased by $24.3 billion when compared to our December 31, 2009 balance sheet, primarily due to the acquisition of CCE's North American operations partially offset by the deconsolidation of our Norway and Sweden bottling operations as well as the deconsolidation of certain entities, primarily bottlers, due to a change in accounting guidance effective January 1, 2010.

Cash from operations was $9.5 billion for the full year as compared with $8.2 billion in the prior year, an increase of 16%. This increase was primarily driven by our improved performance, including the effect of currency.

Effective Tax Rate

The reported effective tax rates for the quarter and the full year were 7.3% and 16.7%, respectively. The underlying effective tax rate on operations for the quarter was 21.5%, reflecting an underlying effective annual tax rate of 22.7%. The variance between the reported tax rate and the underlying tax rate was due to the tax impact of various items impacting comparability, separately presented in this document in the Reconciliation of GAAP and Non-GAAP Financial Measures schedule. The most significant item creating this variance for the quarter and the full year was the $5.0 billion one-time non-cash gain related to the acquisition of CCE's North American operations.

Our underlying effective tax rate does not reflect the impact of significant or unusual items and discrete events, which, if and when they occur, are separately recognized in the appropriate period.

For 2011, we expect our underlying effective tax rate on operations to be in the range of 23.5% to 24.5%.

Items Impacting Prior Year Results

First quarter 2009 results included a net charge of $0.07 per share primarily related to restructuring charges and asset write-downs.

Second quarter 2009 results included a net charge of $0.04 per share primarily related to restructuring charges and asset write-downs.

Third quarter 2009 results included a net charge of $0.01 per share primarily related to restructuring charges and costs related to global productivity initiatives.

Items impacting comparability had no net impact on fourth quarter 2009 reported EPS. Restructuring charges and costs related to global productivity initiatives were offset by transaction gains and gains from certain tax matters.

NOTES

    --  All references to structural changes impacting comparable currency
        neutral results include the CCE transaction and elimination of CCE
        equity income, the sale of the Norway and Sweden bottling operations,
        other structural items and the benefit of new cross-licensed brands,
        primarily Dr Pepper brands.
    --  All references to growth rate percentages, share and cycling of growth
        rates compare the results of the period to those of the prior year
        comparable period.
    --  "Concentrate sales" represents the amount of concentrates, syrups,
        beverage bases and powders sold by, or used in finished beverages sold
        by, the Company to its bottling partners or other customers.
    --  "Sparkling beverages" means NARTD beverages with carbonation, including
        energy drinks and carbonated waters and flavored waters.
    --  "Still beverages" means nonalcoholic beverages without carbonation,
        including noncarbonated waters, flavored waters and enhanced waters,
        juices and juice drinks, teas, coffees and sports drinks.
    --  All references to volume and volume percentage changes indicate unit
        case volume. All volume percentage changes are computed based on average
        daily sales. "Unit case" means a unit of measurement equal to 24
        eight-ounce servings of finished beverage. "Unit case volume" means the
        number of unit cases (or unit case equivalents) of Company beverages
        directly or indirectly sold by the Company and its bottling partners to
        customers.
    --  Fourth quarter 2010 results were impacted by one additional selling day,
        which offset the impact of one fewer selling day in first quarter 2010
        results.
    --  Comparable results for the fourth quarter and full-year 2010 reflect the
        impact of the deconsolidation of certain entities required by a change
        in accounting guidance.
    --  Our long-term revenue and operating income growth targets as referenced
        in this release are on a comparable currency neutral basis and exclude
        structural changes. Our long-term volume growth target is on a
        comparable basis, excluding structural changes. Our long-term EPS growth
        target is on a comparable basis.
    --  All references to operating expense leverage indicate currency neutral
        operating expense leverage. This is calculated by subtracting comparable
        currency neutral gross profit growth from comparable currency neutral
        operating income growth.

CONFERENCE CALL

We are hosting a conference call with investors and analysts to discuss our fourth quarter and full-year 2010 results today at 9:30 a.m. (EST). We invite investors to listen to the live audiocast of the conference call at our website, http://www.thecoca-colacompany.com in the "Investors" section. A replay in downloadable MP3 format will also be available within 24 hours after the audiocast on our website. Further, the "Investors" section of our website includes a reconciliation of non-GAAP financial measures that may be used periodically by management when discussing our financial results with investors and analysts to our results as reported under GAAP.

THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                               Three Months Ended

                               December 31, 2010  December 31, 2009  % Change

Net Operating Revenues         $ 10,494           $ 7,510            40

Cost of goods sold               4,279              2,651            61

Gross Profit                     6,215              4,859            28

Selling, general and             4,511              2,978            51
administrative expenses

Other operating charges          545                101              --

Operating Income                 1,159              1,780            (35      )

Interest income                  97                 65               49

Interest expense                 487                84               480

Equity income (loss) - net       178                172              3

Other income (loss) - net        5,294              27               --

Income Before Income Taxes       6,241              1,960            218

Income taxes                     457                382              20

Consolidated Net Income          5,784              1,578            267

Less: Net income
attributable to                  13                 35               (63      )
noncontrolling interests

Net Income Attributable to
Shareowners of The Coca-Cola   $ 5,771            $ 1,543            274
Company

Diluted Net Income Per         $ 2.46             $ 0.66             273
Share*

Average Shares Outstanding -     2,349              2,342
Diluted*

* For the three months ended December 31, 2010 and December 31, 2009, "Basic
Net Income Per Share" was $2.50 for 2010 and $0.67 for 2009 based on "Average
Shares Outstanding - Basic" of 2,311 for 2010 and 2,312 for 2009. Basic net
income per share and diluted net income per share are calculated based on net
income attributable to shareowners of The Coca-Cola Company.



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                           Year Ended

                           December 31, 2010    December 31, 2009    % Change

Net Operating Revenues     $ 35,119             $ 30,990             13

Cost of goods sold           12,693               11,088             14

Gross Profit                 22,426               19,902             13

Selling, general and         13,158               11,358             16
administrative expenses

Other operating charges      819                  313                --

Operating Income             8,449                8,231              3

Interest income              317                  249                27

Interest expense             733                  355                106

Equity income (loss) -       1,025                781                31
net

Other income (loss) -        5,185                40                 --
net

Income Before Income         14,243               8,946              59
Taxes

Income taxes                 2,384                2,040              17

Consolidated Net Income      11,859               6,906              72

Less: Net income
attributable to              50                   82                 (39      )
noncontrolling interests

Net Income Attributable
to Shareowners of The      $ 11,809             $ 6,824              73
Coca-Cola Company

Diluted Net Income Per     $ 5.06               $ 2.93               73
Share*

Average Shares               2,333                2,329
Outstanding - Diluted*

* For the years ended December 31, 2010 and December 31, 2009, "Basic Net Income
Per Share" was $5.12 for 2010 and $2.95 for 2009 based on "Average Shares
Outstanding - Basic" of 2,308 for 2010 and 2,314 for 2009. Basic net income per
share and diluted net income per share are calculated based on net income
attributable to shareowners of The Coca-Cola Company.



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

(UNAUDITED)

(In millions except par value)

                                            December 31, 2010  December 31, 2009

Assets

Current Assets

Cash and cash equivalents                   $ 8,517            $ 7,021

Short-term investments                        2,682              2,130

Total Cash, Cash Equivalents and              11,199             9,151
Short-Term Investments

Marketable securities                         138                62

Trade accounts receivable, less               4,430              3,758
allowances of $48 and $55, respectively

Inventories                                   2,650              2,354

Prepaid expenses and other assets             3,162              2,226

Total Current Assets                          21,579             17,551

Equity Method Investments                     6,954              6,217

Other Investments, Principally Bottling       631                538
Companies

Other Assets                                  2,121              1,976

Property, Plant and Equipment - net           14,727             9,561

Trademarks With Indefinite Lives              6,356              6,183

Bottlers' Franchise Rights With               7,511              1,953
Indefinite Lives

Goodwill                                      11,665             4,224

Other Intangible Assets                       1,377              468

Total Assets                                $ 72,921           $ 48,671

Liabilities and Equity

Current Liabilities

Accounts payable and accrued expenses       $ 8,859            $ 6,657

Loans and notes payable                       8,100              6,749

Current maturities of long-term debt          1,276              51

Accrued income taxes                          273                264

Total Current Liabilities                     18,508             13,721

Long-Term Debt                                14,041             5,059

Other Liabilities                             4,794              2,965

Deferred Income Taxes                         4,261              1,580

The Coca-Cola Company Shareowners' Equity

Common stock, $0.25 par value; Authorized
- 5,600 shares; Issued - 3,520 and 3,520      880                880
shares, respectively

Capital surplus                               10,057             8,537

Reinvested earnings                           49,278             41,537

Accumulated other comprehensive income        (1,450  )          (757    )
(loss)

Treasury stock, at cost - 1,228 and 1,217     (27,762 )          (25,398 )
shares, respectively

Equity Attributable to Shareowners of The     31,003             24,799
Coca-Cola Company

Equity Attributable to Noncontrolling         314                547
Interests

Total Equity                                  31,317             25,346

Total Liabilities and Equity                $ 72,921           $ 48,671



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flows

(UNAUDITED)

(In millions)

                                            Year Ended

                                            December 31, 2010  December 31, 2009

Operating Activities

 Consolidated net income                    $ 11,859           $ 6,906

 Depreciation and amortization                1,443              1,236

 Stock-based compensation expense             380                241

 Deferred income taxes                        617                353

 Equity (income) loss - net of dividends      (671    )          (359    )

 Foreign currency adjustments                 151                61

 Significant (gains) losses on sales of       (645    )          (43     )
 assets - net

 Other significant (gains) losses - net       (4,713  )          -

 Other operating charges                      264                134

 Other items                                  477                221

 Net change in operating assets and           370                (564    )
 liabilities

 Net cash provided by operating               9,532              8,186
 activities

Investing Activities

 Purchases of short-term investments          (4,579  )          (2,130  )

 Proceeds from disposals of short-term        4,032              -
 investments

 Acquisitions and investments,
 principally beverage and bottling            (2,511  )          (300    )
 companies and trademarks

 Purchases of other investments               (132    )          (22     )

 Proceeds from disposals of bottling          972                240
 companies and other investments

 Purchases of property, plant and             (2,215  )          (1,993  )
 equipment

 Proceeds from disposals of property,         134                104
 plant and equipment

 Other investing activities                   (106    )          (48     )

 Net cash provided by (used in) investing     (4,405  )          (4,149  )
 activities

Financing Activities

 Issuances of debt                            15,251             14,689

 Payments of debt                             (13,403 )          (12,326 )

 Issuances of stock                           1,666              664

 Purchases of stock for treasury              (2,961  )          (1,518  )

 Dividends                                    (4,068  )          (3,800  )

 Other financing activities                   50                 (2      )

 Net cash provided by (used in) financing     (3,465  )          (2,293  )
 activities

Effect of Exchange Rate Changes on

 Cash and Cash Equivalents                    (166    )          576

Cash and Cash Equivalents

 Net increase (decrease) during the year      1,496              2,320

 Balance at beginning of year                 7,021              4,701

 Balance at end of year                     $ 8,517            $ 7,021





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In millions)

Three Months Ended

               Net Operating Revenues           Operating Income (Loss)         Income (Loss) Before Income
                                                                                Taxes

                                                                                December
                                                                                31,

                                                                                2010
                                                December
                                                31,                             (2),      December
               December    December                        December             (3),      31,
               31,         31,        % Fav. /  2010       31,        % Fav. /  (4),                 % Fav. /
                                                                                (5),      2009
               2010        2009       (Unfav.)  (2), (3),  2009       (Unfav.)                       (Unfav.)
                                                (4),                            (6),      (14),
               (1)         (13)                            (14)                 (7),      (15),
                                                (5), (6)                        (8),      (16)
                                                                                (9),

                                                                                (10),
                                                                                (11),
                                                                                (12)

Eurasia &      $ 619       $ 542      14        $ 199      $ 176      13        $ 206     $ 173      19
Africa

Europe           1,163       1,190    (2  )       585        619      (5  )       597       615      (3  )

Latin            1,085       1,120    (3  )       610        559      9           616       558      10
America

North            4,822       1,886    156         85         383      (78 )       90        379      (76 )
America

Pacific          1,216       1,144    6           390        395      (1  )       390       391      0

Bottling         1,860       2,044    (9  )       6          43       (86 )       187       234      (20 )
Investments

Corporate        29          24       21          (716  )    (395  )  (81 )       4,155     (390  )  --

Eliminations     (300   )    (440  )  --          --         --       --          --        --       --

Consolidated   $ 10,494    $ 7,510    40        $ 1,159    $ 1,780    (35 )     $ 6,241   $ 1,960    218



      Intersegment revenues were $20 million for Eurasia and Africa, $139
(1)   million for Europe, $70 million for Latin America, $18 million for North
      America, $33 million for Pacific and $20 million for Bottling Investments.

      Operating income (loss) and income (loss) before income taxes were reduced
      by $3 million for Eurasia and Africa, $7 million for Europe, $125 million
      for North America, $9 million for Pacific, $66 million for Bottling
      Investments and $335 million for Corporate, primarily due to the Company's
(2)   productivity, integration and restructuring initiatives, charitable
      donations, transaction costs incurred in connection with our acquisition
      of CCE's North American business and the sale of our Norway and Sweden
      bottling operations to CCE and other distribution charges related to
      bottling activities in Eurasia.

      Operating income (loss) and income (loss) before income taxes for North
      America were negatively impacted by $235 million due to the elimination of
      gross profit in inventory on intercompany sales and an inventory fair
      value adjustment as a result of our acquisition of CCE's North American
      business. Prior to the acquisition, we recognized the profit associated
(3)   with concentrate sales when the concentrate was sold to CCE, excluding the
      portion that was deemed to be intercompany due to our previous ownership
      interest in CCE. However, subsequent to the acquisition, the Company will
      not recognize the profit associated with concentrate sold to CCE's legacy
      North American business until the finished beverage products made from
      those concentrates are sold.

      Operating income (loss) and income (loss) before income taxes were reduced
(4)   by $74 million for North America due to the acceleration of expense
      associated with certain share-based replacement awards issued in
      connection with our acquisition of CCE's North American business.

      Operating income (loss) and income (loss) before income taxes were reduced
(5)   by $20 million for North America due to the amortization of favorable
      supply contracts acquired in connection with our acquisition of CCE's
      North American business.

      Operating income (loss) and income (loss) before income taxes were
      increased by $28 million for North America and $1 million for Corporate
(6)   due to mark-to-market gains related to non-designated hedges that are
      associated with underlying transactions expected to occur in a future
      period.

      Income (loss) before income taxes was reduced by $11 million for Bottling
(7)   Investments, primarily attributable to the Company's proportionate share
      of restructuring charges recorded by equity method investees.

      Income (loss) before income taxes was increased by $4,978 million for
(8)   Corporate due to the remeasurement of our equity investment in CCE to fair
      value upon our acquisition of CCE's North American business.

      Income (loss) before income taxes was reduced by $265 million for
(9)   Corporate due to charges related to pre-existing relationships with CCE.
      These charges primarily related to the write-off of our investment in
      infrastructure programs with CCE.

      Income (loss) before income taxes was increased by $597 million for
(10)  Corporate due to the gain on the sale of our Norway and Sweden bottling
      operations to CCE.

      Income (loss) before income taxes was reduced by $342 million for
(11)  Corporate due to debt extinguishment costs, including the impact of the
      settlement of treasury rate locks in connection with our tender offer.

      Income (loss) before income taxes was reduced by $22 million for Corporate
(12)  due to an other-than-temporary impairment of an equity method investment
      and a donation of preferred shares in one of our equity method investees.

      Intersegment revenues were $34 million for Eurasia and Africa, $210
(13)  million for Europe, $69 million for Latin America, $24 million for North
      America, $74 million for Pacific and $29 million for Bottling Investments.

      Operating income (loss) and income (loss) before income taxes were reduced
      by $1 million for Eurasia and Africa, $4 million for Europe, $16 million
(14)  for North America, $32 million for Bottling Investments and $48 million
      for Corporate, primarily as a result of the Company's productivity,
      integration and restructuring initiatives.

      Income (loss) before income taxes was reduced by $18 million for Bottling
(15)  Investments, primarily attributable to the Company's proportionate share
      of restructuring charges by equity method investees.

      Income (loss) before income taxes was increased by $34 million for
(16)  Corporate due to realized gains on the sale of equity securities that were
      classified as available-for-sale.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In millions)

Year Ended

               Net Operating Revenues            Operating Income (Loss)           Income (Loss) Before Income
                                                                                   Taxes

                                                                                   December
                                                                                   31,

                                                                                   2010

                                                                                   (2),
                                                 December                          (3),      December
               December    December              31,         December              (4),      31,
               31,         31,                               31,                   (5),
                                       % Fav. /  2010                    % Fav. /            2009        % Fav. /
               2010        2009                              2009                  (6),
                                       (Unfav.)  (2), (3),               (Unfav.)  (7),      (16),       (Unfav.)
               (1)         (15)                  (4)         (16)                  (8),      (17),
                                                                                   (9),
                                                 (5), (6)                                    (18), (19)
                                                                                   (10),
                                                                                   (11),
                                                                                   (12),

                                                                                   (13),
                                                                                   (14)

Eurasia &      $ 2,556     $ 2,197     16        $ 980       $ 810       21        $ 1,000   $ 810       23
Africa

Europe           5,249       5,203     1           2,976       2,946     1           3,020     2,976     1

Latin            4,121       3,882     6           2,405       2,042     18          2,426     2,039     19
America

North            11,205      8,271     35          1,520       1,699     (11 )       1,523     1,701     (10 )
America

Pacific          5,271       4,875     8           2,048       1,887     9           2,049     1,866     10

Bottling         8,313       8,320     0           227         179       27          1,205     980       23
Investments

Corporate        92          88        5           (1,707 )    (1,332 )  (28 )       3,020     (1,426 )  --

Eliminations     (1,688 )    (1,846 )  --          --          --        --          --        --        --

Consolidated   $ 35,119    $ 30,990    13        $ 8,449     $ 8,231     3         $ 14,243  $ 8,946     59



      Intersegment revenues were $130 million for Eurasia and Africa, $825
(1)   million for Europe, $241 million for Latin America, $65 million for North
      America, $330 million for Pacific and $97 million for Bottling
      Investments.

      Operating income (loss) and income (loss) before income taxes were reduced
      by $7 million for Eurasia and Africa, $50 million for Europe, $133 million
      for North America, $22 million for Pacific, $122 million for Bottling
      Investments and $485 million for Corporate, primarily due to the Company's
(2)   productivity, integration and restructuring initiatives, charitable
      donations, transaction costs incurred in connection with our acquisition
      of CCE's North American business and the sale of our Norway and Sweden
      bottling operations to CCE and other distribution charges related to
      bottling activities in Eurasia.

      Operating income (loss) and income (loss) before income taxes for North
      America were negatively impacted by $235 million, primarily due to the
      elimination of gross profit in inventory on intercompany sales and an
      inventory fair value adjustment as a result of our acquisition of CCE's
      North American business. Prior to the acquisition, we recognized the
(3)   profit associated with concentrate sales when the concentrate was sold to
      CCE, excluding the portion that was deemed to be intercompany due to our
      previous ownership interest in CCE. However, subsequent to the
      acquisition, the Company will not recognize the profit associated with
      concentrate sold to CCE's legacy North American business until the
      finished beverage products made from those concentrates are sold.

      Operating income (loss) and income (loss) before income taxes were reduced
(4)   by $74 million for North America due to the acceleration of expense
      associated with certain share-based replacement awards issued in
      connection with our acquisition of CCE's North American business.

      Operating income (loss) and income (loss) before income taxes were reduced
(5)   by $20 million for North America due to the amortization of favorable
      supply contracts acquired in connection with our acquisition of CCE's
      North American business.

      Operating income (loss) and income (loss) before income taxes were
      increased by $28 million for North America and $1 million for Corporate
(6)   due to mark-to-market gains related to non-designated hedges that are
      associated with underlying transactions expected to occur in a future
      period.

      Income (loss) before income taxes was reduced by $66 million for Bottling
      Investments. This net charge was primarily attributable to the Company's
      proportionate share of unusual tax charges, asset impairments,
(7)   restructuring charges and transaction costs recorded by equity method
      investees, which were partially offset by our proportionate share of a
      foreign currency remeasurement gain recorded by an equity method investee.
      The components of the net charge were individually insignificant.

      Income (loss) before income taxes was increased by $4,978 million for
(8)   Corporate due to the remeasurement of our equity investment in CCE to fair
      value upon our acquisition of CCE's North American business.

      Income (loss) before income taxes was reduced by $265 million for
(9)   Corporate due to charges related to pre-existing relationships with CCE.
      These charges primarily related to the write-off of our investment in
      infrastructure programs with CCE.

      Income (loss) before income taxes was increased by $597 million for
(10)  Corporate due to the gain on the sale of our Norway and Sweden bottling
      operations to CCE.

      Income (loss) before income taxes was reduced by $342 million for
(11)  Corporate due to debt extinguishment costs, including the impact of the
      settlement of treasury rate locks in connection with our tender offer.

      Income (loss) before income taxes was reduced by $103 million for
(12)  Corporate due to the remeasurement of our Venezuelan subsidiary's net
      assets.

      Income (loss) before income taxes was increased by $23 million for
(13)  Corporate due to the gain on the sale of 50 percent of our investment in
      Leao Junior, S.A., a Brazilian tea company.

      Income (loss) before income taxes was reduced by $23 million for Bottling
      Investments and $25 million for Corporate due to other-than-temporary
(14)  impairments of available-for-sale securities and an equity method
      investment and a donation of preferred shares in one of our equity method
      investees.

      Intersegment revenues were $220 million for Eurasia and Africa, $895
(15)  million for Europe, $182 million for Latin America, $80 million for North
      America, $342 million for Pacific and $127 million for Bottling
      Investments.

      Operating income (loss) and income (loss) before income taxes were reduced
      by $4 million for Eurasia and Africa, $7 million for Europe, $31 million
(16)  for North America, $1 million for Pacific, $141 million for Bottling
      Investments and $129 million for Corporate, primarily as a result of the
      Company's productivity, integration and restructuring initiatives and
      asset impairments.

      Income (loss) before income taxes was reduced by $84 million for Bottling
(17)  Investments and $2 million for Corporate, primarily attributable to the
      Company's proportionate share of asset impairment charges and
      restructuring costs recorded by equity method investees.

(18)  Income (loss) before income taxes was reduced by $27 million for Corporate
      due to an other-than-temporary impairment of a cost method investment.

      Income (loss) before income taxes was increased by $44 million for
(19)  Corporate due to realized gains on the sale of equity securities that were
      classified as available-for-sale.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

(UNAUDITED)

(In millions except per share data)

                 Three Months Ended December 31, 2010

                             Items Impacting Comparability
                                                                                                                                        % Change -
                                                                                                                            % Change
                                                                                  Certain                 After             -           After
                             Asset                                                Tax         Other       Considering
                 Reported    Impairments/   Productivity  Equity     CCE                      Items       Items             Reported    Considering
                 (GAAP)                     Initiatives   Investees               Matters
                             Restructuring                           Transaction              (2)         (Non-GAAP)        (GAAP)      Items
                                                                                  (1)
                                                                                                                                        (Non-GAAP)


Net Operating    $ 10,494                                                                     $ 4         $ 10,498          40          45     (3)
Revenues

Cost of goods      4,279                                             ($255   )                  22          4,046           61          62     (4)
sold

Gross Profit       6,215                                             255                        (18   )     6,452           28          36     (5),
                                                                                                                                               (8)

Selling,
general and        4,511                                             (74     )                              4,437           51          52     (6)
administrative
expenses

Other
operating          545         ($85  )        ($56  )                (144    )                  (260  )     -               --          --
charges

Operating          1,159       85             56                     473                        242         2,015           (35 )       11     (7),
Income                                                                                                                                         (8)

Interest           97                                                                                       97              49          54
income

Interest           487                                                                          (342  )     145             480         84
expense

Equity income      178                                    $ 11                                              189             3           (13 )
(loss) - net

Other income       5,294       15                                    (5,310  )                  7           6               --          --
(loss) - net

Income Before      6,241       100            56            11       (4,837  )                  591         2,162           218         7
Income Taxes

Income taxes       457         8              8             2        39             ($254  )    205         465             20          3

Consolidated       5,784       92             48            9        (4,876  )      254         386         1,697           267         9
Net Income

Less: Net
income
attributable       13                                                                                       13              (63 )       (13 )
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $ 5,771     $ 92           $ 48          $ 9        ($4,876 )    $ 254       $ 386       $ 1,684           274         9
of The
Coca-Cola
Company

Diluted Net
Income Per       $ 2.46      $ 0.04         $ 0.02        $ 0.00     ($2.08  )    $ 0.11      $ 0.16      $ 0.72       (9)  273         9
Share

Average Shares
Outstanding -      2,349       2,349          2,349         2,349    2,349          2,349       2,349       2,349
Diluted

Gross Margin       59.2   %                                                                                 61.5   %

Operating          11.0   %                                                                                 19.2   %
Margin

Effective Tax      7.3    %                                                                                 21.5   %
Rate

                             Three Months Ended December 31, 2009

                 Items Impacting Comparability

                                                                                                          After
                             Asset                                                Certain     Accounting
                 Reported                   Productivity  Equity     Transaction  Tax                     Considering
                             Impairments/                                                     Guidance
                 (GAAP)                     Initiatives   Investees  Gain         Matters                 Items
                             Restructuring                                                    Changes
                                                                                                          (Non-GAAP)

Net Operating    $ 7,510                                                                        ($258 )   $ 7,252
Revenues

Cost of goods      2,651                                                                        (146  )     2,505
sold

Gross Profit       4,859                                                                        (112  )     4,747

Selling,
general and        2,978                                                                        (51   )     2,927
administrative
expenses

Other
operating          101         ($52  )        ($49  )                                                       -
charges

Operating          1,780       52             49                                                (61   )     1,820
Income

Interest           65                                                                           (2    )     63
income

Interest           84                                                                           (5    )     79
expense

Equity income      172                                    $ 18                                  27          217
(loss) - net

Other income       27                                                ($34    )                  1           (6     )
(loss) - net

Income Before      1,960       52             49            18       (34     )                  (30   )     2,015
Income Taxes

Income taxes       382         7              18            3                     $ 53          (10   )     453

Consolidated       1,578       45             31            15       (34     )      (53    )    (20   )     1,562
Net Income

Less: Net
income
attributable       35                                                                           (20   )     15
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $ 1,543     $ 45           $ 31          $ 15       ($34    )      ($53   )  $ 0         $ 1,547
of The
Coca-Cola
Company

Diluted Net
Income Per       $ 0.66      $ 0.02         $ 0.01        $ 0.01     ($0.01  )      ($0.02 )  $ 0.00      $ 0.66       (9)
Share

Average Shares
Outstanding -      2,342       2,342          2,342         2,342    2,342          2,342       2,342       2,342
Diluted

Gross Margin       64.7   %                                                                                 65.5   %

Operating          23.7   %                                                                                 25.1   %
Margin

Effective Tax      19.5   %                                                                                 22.5   %
Rate



Notes:
        Items to consider for comparability include primarily charges, gains and
        accounting changes. Charges and accounting changes negatively impacting
        consolidated net income are reflected as increases to reported
        consolidated net income. Gains and accounting changes positively
        impacting consolidated net income are reflected as deductions to
        reported consolidated net income.


        The currency impact is equal to the difference between current year U.S.
        dollar amounts at current year exchange rates compared to current year
        U.S. dollar amounts recalculated using prior year comparable period
        exchange rates. In all cases, the exchange rates include the impact of
        hedging in the applicable periods.

        Items impacting comparability reflected in Certain Tax Matters for the
(1)     three months ended December 31, 2010 primarily include deferred tax
        expense on certain undistributed foreign earnings.

(2)
        Items impacting comparability reflected in Other Items for the three
        months ended December 31, 2010 include charitable donations of $250
        million, debt extinguishment costs of $342 million, unrealized
        mark-to-market gains of $29 million related to non-designated hedges
        that are associated with underlying transactions expected to occur in a
        future period, and other immaterial items.


(3)
        Reported net operating revenue growth includes a negative impact of $0.3
        billion, or 5%, due to items impacting comparability, which represents
        accounting guidance changes that are structural in nature. Currency had
        minimal impact on net operating revenues after considering items
        impacting comparability for the three months ended December 31, 2010.
        Currency neutral net operating revenues after considering items
        impacting comparability are approximately $10.5 billion. Currency
        neutral net operating revenue growth after considering items impacting
        comparability is 45%.


(4)
        Cost of goods sold after considering items impacting comparability for
        the three months ended December 31, 2010 includes a currency impact of
        approximately 2%. Currency neutral cost of goods sold after considering
        items impacting comparability increased 60%.


(5)
        Currency had minimal impact on gross profit after considering items
        impacting comparability for the three months ended December 31, 2010.
        Currency neutral gross profit growth after considering items impacting
        comparability is 36%.


(6)
        Currency had minimal impact on selling, general and administrative
        expenses after considering items impacting comparability for the three
        months ended December 31, 2010. Currency neutral selling, general and
        administrative expenses after considering items impacting
        comparabilityincreased 52%.


(7)
        Operating income after considering items impacting comparability for the
        three months ended December 31, 2010 includes a positive currency impact
        of approximately 1%. Currency neutral operating income after considering
        items impacting comparability is approximately $2.0 billion. Currency
        neutral operating income growth after considering items impacting
        comparability is 10%.


(8)
        Currency neutral operating expense leverage after considering items
        impacting comparability for the three months ended December 31, 2010 is
        negative 26 percentage points, which is calculated by subtracting
        currency neutral gross profit growth after considering items impacting
        comparability of 36% from currency neutral operating income growth after
        considering items impacting comparability of 10%.


(9)     Per share amounts do not add due to rounding.



The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that
certain non-GAAP financial measures used in managing the business may provide
users of this financial information additional meaningful comparisons between
current results and results in prior operating periods. Management believes
that these non-GAAP financial measures can provide additional meaningful
reflection of underlying trends of the business because they provide a
comparison of historical information that excludes certain items that impact
the overall comparability. Management also uses these non-GAAP financial
measures in making financial, operating and planning decisions and in
evaluating the Company's performance. See the tables above for supplemental
financial data and corresponding reconciliations to GAAP financial measures for
the three months ended December 31, 2010 and December 31, 2009. Non-GAAP
financial measures should be viewed in addition to, and not as an alternative
for, the Company's reported results prepared in accordance with GAAP.





 THE COCA-COLA COMPANY AND SUBSIDIARIES

 Reconciliation of GAAP and Non-GAAP Financial Measures

 (UNAUDITED)

 (In millions except per share data)

                  Year Ended December 31, 2010
                                                                                                                                                         % Change -
                              Items Impacting Comparability                                                                                   % Change
                                                                                                                                After         -          After
                                                                                                     Certain
                              Asset                                                                  Tax                        Considering   Reported   Considering
                  Reported                    Productivity   Equity      CCE           Transaction                Other Items
                              Impairments/                                                           Matters                    Items         (GAAP)     Items
                  (GAAP)                      Initiatives    Investees   Transaction   Gain                       (2)
                              Restructuring                                                          (1)                        (Non-GAAP)               (Non-GAAP)


 Net Operating    $35,119                                                                                         $4            $35,123       13         16          (3)
 Revenues

 Cost of goods    12,693                                                 ($255   )                                22            12,460        14         17          (4)
 sold

 Gross Profit     22,426                                                 255                                      (18     )     22,663        13         16          (5),
                                                                                                                                                                     (8)

 Selling,
 general and      13,158                                                 (74     )                                              13,084        16         17          (6)
 administrative
 expenses

 Other
 operating        819         ($153 )         ($190 )                    (216    )                                (260    )     -             --         --
 charges

 Operating        8,449       153             190                        545                                      242           9,579         3          14          (7),
 Income                                                                                                                                                              (8)

 Interest         317                                                                                                           317           27         30
 income

 Interest         733                                                                                             (342    )     391           106        15
 expense

 Equity income    1,025                                      $66                                                                1,091         31         15
 (loss) - net

 Other income     5,185       41                                         (5,310  )     ($23   )                   110           3             --         --
 (loss) - net

 Income Before    14,243      194             190            66          (4,765  )     (23    )                   694           10,599        59         15
 Income Taxes

 Income taxes     2,384       12              53             9           49            (10    )      ($296 )      205           2,406         17         15

 Consolidated     11,859      182             137            57          (4,814  )     (13    )      296          489           8,193         72         14
 Net Income

 Less: Net
 income
 attributable     50                                                                                                            50            (39 )      32
 to
 noncontrolling
 interests

 Net Income
 Attributable
 to Shareowners   $11,809     $182            $137           $57         ($4,814 )     ($13   )      $296         $489          $8,143        73         14
 of The
 Coca-Cola
 Company

 Diluted Net
 Income Per       $5.06       $0.08           $0.06          $0.02       ($2.06  )     ($0.01 )      $0.13        $0.21         $3.49         73         14
 Share

 Average Shares
 Outstanding -    2,333       2,333           2,333          2,333       2,333         2,333         2,333        2,333         2,333
 Diluted

 Gross Margin     63.9    %                                                                                                     64.5    %

 Operating        24.1    %                                                                                                     27.3    %
 Margin

 Effective Tax    16.7    %                                                                                                     22.7    %
 Rate

                  Year Ended December 31, 2009

                              Items Impacting Comparability
                                                                                                                  After

                  Reported    Asset                                                                  Accounting   Considering
                                              Productivity   Equity      Transaction   Certain Tax
                  (GAAP)      Impairments/                                                           Guidance     Items
                                              Initiatives    Investees   Gain          Matters
                              Restructuring                                                          Changes      (Non-GAAP)


 Net Operating    $30,990                                                                            ($819 )      $30,171
 Revenues

 Cost of goods    11,088                                                                             (476  )      10,612
 sold

 Gross Profit     19,902                                                                             (343  )      19,559

 Selling,
 general and      11,358                                                                             (177  )      11,181
 administrative
 expenses

 Other
 operating        313         ($206 )         ($107 )                                                             -
 charges

 Operating        8,231       206             107                                                    (166  )      8,378
 Income

 Interest         249                                                                                (6    )      243
 income

 Interest         355                                                                                (16   )      339
 expense

 Equity income    781                                        $86                                     79           946
 (loss) - net

 Other income     40          27                                         ($44    )                   (2    )      21
 (loss) - net

 Income Before    8,946       233             107            86          (44     )                   (79   )      9,249
 Income Taxes

 Income taxes     2,040       16              38             18                        $15           (35   )      2,092

 Consolidated     6,906       217             69             68          (44     )     (15    )      (44   )      7,157
 Net Income

 Less: Net
 income
 attributable     82                                                                                 (44   )      38
 to
 noncontrolling
 interests

 Net Income
 Attributable
 to Shareowners   $6,824      $217            $69            $68         ($44    )     ($15   )      $0           $7,119
 of The
 Coca-Cola
 Company

 Diluted Net
 Income Per       $2.93       $0.09           $0.03          $0.03       ($0.02  )     ($0.01 )      $0.00        $3.06       (9)
 Share

 Average Shares
 Outstanding -    2,329       2,329           2,329          2,329       2,329         2,329         2,329        2,329
 Diluted

 Gross Margin     64.2    %                                                                                       64.8    %

 Operating        26.6    %                                                                                       27.8    %
 Margin

 Effective Tax    22.8    %                                                                                       22.6    %
 Rate



Notes:
         Items to consider for comparability include primarily charges, gains
         and accounting changes. Charges and accounting changes negatively
         impacting consolidated net income are reflected as increases to
         reported consolidated net income. Gains and accounting changes
         positively impacting consolidated net income are reflected as
         deductions to reported consolidated net income.


         The currency impact is equal to the difference between current year
         U.S. dollar amounts at current year exchange rates compared to current
         year U.S. dollar amounts recalculated using prior year comparable
         period exchange rates. In all cases, the exchange rates include the
         impact of hedging in the applicable periods.

         Items impacting comparability reflected in Certain Tax Matters for the
(1)      year ended December 31, 2010 primarily include deferred tax expense on
         certain undistributed foreign earnings.

(2)
         Items impacting comparability reflected in Other Items for the twelve
         months ended December 31, 2010 include charitable donations of $250
         million, debt extinguishment costs of $342 million, a charge of $103
         million due to the remeasurement of our Venezuelan subsidiary's net
         assets, unrealized mark-to-market gains of $29 million related to
         non-designated hedges that are associated with underlying transactions
         expected to occur in a future period, and other immaterial items.


(3)
         Reported net operating revenue growth includes a negative impact of
         $0.8 billion, or 3%, due to items impacting comparability, which
         represents accounting guidance changes that are structural in nature.
         Net operating revenue growth after considering items impacting
         comparability for the year ended December 31, 2010 includes a positive
         currency impact of approximately 2%. Currency neutral net operating
         revenues after considering items impacting comparability are
         approximately $34.5 billion. Currency neutral net operating revenue
         growth after considering items impacting comparability is 14%.


(4)
         Cost of goods sold after considering items impacting comparability for
         the year ended December 31, 2010 includes a currency impact of
         approximately 2%. Currency neutral cost of goods sold after considering
         items impacting comparability increased 15%.


(5)
         Gross profit after considering items impacting comparability for the
         year ended December 31, 2010 includes a positive currency impact of
         approximately 2%. Currency neutral gross profit growth after
         considering items impacting comparability is 14%.


(6)
         Selling, general and administrative expenses after considering items
         impacting comparability for the year ended December 31, 2010 include a
         currency impact of approximately 1%. Currency neutral selling, general
         and administrative expenses after considering items impacting
         comparability increased 16%.


(7)
         Operating income after considering items impacting comparability for
         the year ended December 31, 2010 includes a positive currency impact of
         approximately 3%. Currency neutral operating income after considering
         items impacting comparability is approximately $9.3 billion. Currency
         neutral operating income growth after considering items impacting
         comparability is 11%.


(8)
         Currency neutral operating expense leverage after considering items
         impacting comparability for the year ended December 31, 2010 is
         negative 3 percentage points, which is calculated by subtracting
         currency neutral gross profit growth after considering items impacting
         comparability of 14% from currency neutral operating income growth
         after considering items impacting comparability of 11%.


(9)      Per share amounts do not add due to rounding.



The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall
comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's
performance. See the tables above for supplemental financial data and
corresponding reconciliations to GAAP financial measures for the years ended
December 31, 2010 and December 31, 2009. Non-GAAP financial measures should be
viewed in addition to, and not as an alternative for, the Company's reported
results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

               Three Months Ended December 31, 2010                                           Three Months Ended December 31, 2009
                                                                                                                                                                                    %
                          Items Impacting Comparability                                                  Items Impacting Comparability
                                                                                                                                                                   %                Favorable

                                                                                                                                                                   Favorable        (Unfavorable)
                                                                               After                                                                 After                          -
                                                                                                                                                                   (Unfavorable)
               Reported   Asset                                        Other   Considering    Reported   Asset                          Accounting   Considering   -                After
                                          Productivity   CCE                                                             Productivity                                               Considering
               (GAAP)     Impairments/                                 Items   Items          (GAAP)     Impairments/                   Guidance     Items         Reported
                                          Initiatives    Transaction                                                     Initiatives                                                Items
                          Restructuring                                (1)     (Non-GAAP)                Restructuring                  Changes      (Non-GAAP)    (GAAP)
                                                                                                                                                                                    (Non-GAAP)

                                                                                                                                                                                    (2)


Eurasia &      $199       $1              $2                                   $202           $176                       $1                          $177          13               14
Africa

Europe         585                        7                                    592            619        $1              3              $2           625           (5  )            (5 )

Latin          610                                                             610            559                                       (22  )       537           9                14
America

North          85         14              1              $439          ($28 )  511            383        15              1              4            403           (78 )            27
America

Pacific        390                        9                                    399            395                                       (6   )       389           (1  )            3

Bottling       6          66                                                   72             43         32                             (17  )       58            (86 )            24
Investments

Corporate      (716   )   4               37             34            270     (371   )       (395   )   4               44             (22  )       (369   )      (81 )            (1 )

Consolidated   $1,159     $85             $56            $473          $242    $2,015         $1,780     $52             $49            ($61 )       $1,820        (35 )            11



Notes:
         Items to consider for comparability include primarily charges, gains
         and accounting changes. Charges and accounting changes negatively
         impacting operating income are reflected as increases to reported
         operating income. Gains and accounting changes positively impacting
         operating income are reflected as deductions to reported operating
         income.


         The currency impact is equal to the difference between current year
         U.S. dollar amounts at current year exchange rates compared to current
         year U.S. dollar amounts recalculated using prior year comparable
         period exchange rates. In all cases, the exchange rates include the
         impact of hedging in the applicable periods.

(1)
         Items impacting comparability reflected in Other Items for the three
         months ended December 31, 2010 for North America and Corporate include
         unrealized mark-to-market gains related to non-designated hedges that
         are associated with underlying transactions expected to occur in a
         future period. Items impacting comparability for Corporate also include
         charitable donations of $250 million and other immaterial items.


         Currency neutral operating income growth after considering items
(2)      impacting comparability for each operating segment is calculated as
         follows:



                   % Favorable                           % Favorable
                                      % Currency
                   (Unfavorable) -                       (Unfavorable) -
                                      Impact After
                   After                                 Currency
                                      Considering
                   Considering                           Neutral After
                                      Items Impacting
                   Items                                 Considering Items
                                      Comparability
                   (Non-GAAP)                            (Non-GAAP)

Eurasia & Africa   14                 5                  9

Europe             (5)                (7)                2

Latin America      14                 4                  10

North America      27                 0                  27

Pacific            3                  8                  (5)

Bottling           24                 (3)                27
Investments

Corporate          (1)                1                  (2)

Consolidated       11                 1                  10



The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall
comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's
performance. See the tables above for supplemental financial data and
corresponding reconciliations to GAAP financial measures for the three months
ended December 31, 2010 and December 31, 2009. Non-GAAP financial measures
should be viewed in addition to, and not as an alternative for, the Company's
reported results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

               Year Ended December 31, 2010                                                         Year Ended December 31, 2009
                                                                                                                                                                                               % Favorable
                           Items Impacting Comparability                                                        Items Impacting Comparability
                                                                                                                                                                                               (Unfavorable)
                                                                                                                                                                              % Favorable      -
                                                                                     After                                                                     After
                                                                                                                                                                              (Unfavorable)    After
               Reported    Asset                                                     Considering    Reported    Asset                            Accounting    Considering    -
                                            Productivity    CCE            Other                                                 Productivity                                                  Considering
               (GAAP)      Impairments/                                    Items     Items          (GAAP)      Impairments/                     Guidance      Items          Reported
                                            Initiatives     Transaction                                                          Initiatives                                                   Items
                           Restructuring                                   (1)       (Non-GAAP)                 Restructuring                    Changes       (Non-GAAP)     (GAAP)
                                                                                                                                                                                               (Non-GAAP)

                                                                                                                                                                                               (2)


Eurasia &      $980        $2               $5                                       $987           $810        $2               $2                            $814           21               21
Africa

Europe         2,976                        50                                       3,026          2,946       2                5                             2,953          1                2

Latin          2,405                                                                 2,405          2,042                                        ($56  )       1,986          18               21
America

North          1,520       21               2               $439           ($28 )    1,954          1,699       30               1               14            1,744          (11  )           12
America

Pacific        2,048                        22                                       2,070          1,887                        1               (24   )       1,864          9                11

Bottling       227         122                                                       349            179         141                              (84   )       236            27               48
Investments

Corporate      (1,707 )    8                111             106            270       (1,212 )       (1,332 )    31               98              (16   )       (1,219 )       (28  )           1

Consolidated   $8,449      $153             $190            $545           $242      $9,579         $8,231      $206             $107            ($166 )       $8,378         3                14



Notes:
         Items to consider for comparability include primarily charges, gains
         and accounting changes. Charges and accounting changes negatively
         impacting operating income are reflected as increases to reported
         operating income. Gains and accounting changes positively impacting
         operating income are reflected as deductions to reported operating
         income.


         The currency impact is equal to the difference between current year
         U.S. dollar amounts at current year exchange rates compared to current
         year U.S. dollar amounts recalculated using prior year comparable
         period exchange rates. In all cases, the exchange rates include the
         impact of hedging in the applicable periods.

(1)
         Items impacting comparability reflected in Other Items for the year
         ended December 31, 2010 for North America and Corporate include
         unrealized mark-to-market gains related to non-designated hedges that
         are associated with underlying transactions expected to occur in a
         future period. Items impacting comparability for Corporate also include
         charitable donations of $250 million and other immaterial items.


         Currency neutral operating income growth after considering items
(2)      impacting comparability for each operating segment is calculated as
         follows:



                                                             % Favorable
                       % Favorable
                                          % Currency         (Unfavorable) -
                       (Unfavorable) -
                                          Impact After       Currency
                       After
                                          Considering        Neutral After
                       Considering
                                          Items Impacting    Considering
                       Items
                                          Comparability      Items
                       (Non-GAAP)
                                                             (Non-GAAP)

Eurasia & Africa       21                 7                  14

Europe                 2                  (1)                3

Latin America          21                 3                  18

North America          12                 0                  12

Pacific                11                 9                  2

Bottling Investments   48                 5                  43

Corporate              1                  1                  0

Consolidated           14                 3                  11



The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall
comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's
performance. See the tables above for supplemental financial data and
corresponding reconciliations to GAAP financial measures for the years ended
December 31, 2010 and December 31, 2009. Non-GAAP financial measures should be
viewed in addition to, and not as an alternative for, the Company's reported
results prepared in accordance with GAAP.



About The Coca-Cola Company

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Forward-Looking Statements

This press release may contain statements, estimates or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company's historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial performance; increased competition; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; increases in income tax rates or changes in income tax laws; increases in indirect taxes or new indirect taxes; our ability and the ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; risks related to our acquisition of Coca-Cola Enterprises Inc.'s North American operations; and other risks discussed in our Company's filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

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    Source: The Coca-Cola Company