Mello Yello® Hits the Mark with the Return of Realtree® Camo Packaging
This fall the “unofficial beverage of the outdoors” encourages fans to Unwind and refresh in “This is MY World™” campaign
ATLANTA--(BUSINESS WIRE)-- Although camouflage is meant to disguise, it can’t hide the deliciously smooth, citrus taste of Mello Yello. Its bold new “MY” look debuted earlier this year, and just in time for the fall outdoor season, Mello Yello is bringing back the camouflage designs of the iconic Georgia-based Realtree.
Hitting shelves nationwide today, “MY” Realtree packages feature 12 natural colors in a 3D pattern helping it perfectly blend into a variety of fall and winter habitats. “MY” Realtree packaging will be incorporated into the “This is MY World” campaign, which invites all who love the great outdoors to unwind and refresh with a Mello Yello.
“The rugged adventures of Mello Yello fans are limitless, and they’re unapologetic about their passion and enthusiasm for the outdoors,” said Bobby Oliver, director, sparkling citrus brands. “Our partnership with Realtree proved to be a game-changer last year by even further establishing Mello Yello as the perfect, must-have beverage companion for fans as they gear-up for the outdoors.”
Between August 15 and December 31, in select markets, “This is MY World” will boast radio media, out-of-home and in-store point-of-sale advertisements featuring David Blanton, the host of Realtree Outdoors.
Realtree signature camouflage patterns will appear on Mello Yello and Mello Yello Zero™ 20-ounce bottles, 12-ounce cans in 12-, 20-, 24- packs, 16-ounce cans and 2-liter bottles. The limited-edition packaging will be available in retail outlets nationwide and Amazon Prime Pantry through December. Visit MelloYello.com to learn more.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola Company
Lauren Thompson, 404-676-3034
laurenthompson@coca-cola.com
Source: The Coca-Cola Company
Released August 15, 2016