Coca-Cola Celebrates “Unsung Heroes” in New Holiday Campaign
All-new TV creative tugs at the heartstrings as one teen delivers bottles of ice-cold happiness to others
ATLANTA--(BUSINESS WIRE)-- Since the 1930s, Coca-Cola has been synonymous with the holiday season. From heartwarming ads and special-edition packaging to the Coca-Cola Holiday Caravan stops that bring holiday happiness to communities across America, Coke and the holidays go hand-in-hand.
To embrace and celebrate the spirit of the season in 2016, Coca-Cola is shining a light on “unsung heroes”– those who go the extra mile to make the holidays more special for those around them. A new 30-second TV commercial, titled “A Coke For Christmas,” follows a teen as he wheels a cart of ice-cold Coca-Cola through his neighborhood, sharing bottles of delicious refreshment with merry-makers working hard to create a festive season and wonderful memories. From a man hanging holiday lights to a mom tirelessly preparing a holiday meal, each recipient is surprised by the unexpected token of kindness. The final bottle of Coca-Cola is saved for a visit from one last holiday hero: Santa Claus. Coca-Cola developed “A Coke For Christmas” with SRA Rushmore – Madrid.
“For decades, Coca-Cola has brought happiness and refreshment to the holiday season,” said Melissa Palacios, associate brand manager, Coca-Cola Trademark, Coca-Cola North America. “We’re embracing the spirit of unsung holiday heroes through our TV creative, but we aren’t finished there. Through special packaging and our Holiday Caravan’s cross-country tour, we’ll touch millions of Coca-Cola fans and unsung heroes with heartwarming, uplifting experiences.”
The brand is also encouraging teens across America to showcase the different ways they step it up during the holidays through a #WeSleigh social campaign. Through it, fans can interact, share their holiday photos and recognize fellow teens.
The Polar Bears Return!
For a limited time, Coca-Cola
will pair its logo on product packaging with iconic and beloved symbols
of the holiday season. The brand’s famous polar bears will be featured
on holiday packaging of Coca-Cola, Coke Zero and Diet Coke, including
12-ounce can multi-packs, 20-ounce bottles, 1.25-liter and 2-liter
bottles, as well as 12-ounce can multi-packs, 20-ounce bottles of Coke
Life and 8.5-ounce aluminum bottles of Coca-Cola.
In addition, Coca-Cola’s iconic Santa Claus, as imagined by the artist Haddon Sundblom, will appear for a limited time on 8-ounce glass bottles of Coca-Cola, 7.5-ounce mini cans and 6-pack glass bottle carriers of Coca-Cola, Coke Zero, Diet Coke and Coca-Cola Life, and on .5-liter, 6-packs of Coca-Cola, Coke Zero and Diet Coke.
Coca-Cola Holiday Caravan Crosses America
Now in its
19th year, The Coca-Cola Holiday Caravan – six trucks each illuminated
by more than 30,000 red and white sparkling lights – will roll into more
than 25 cities across the country to spread holiday happiness through
December 18, 2016. In addition, Coca-Cola will donate 4,000 toys for
teens to Marine Toys for Tots Foundation chapters across the country.
Special Order Custom Bottles of Coca-Cola
Coca-Cola
fans who want to spread happiness far and wide can continue to purchase
and send “Share a Coke” glass bottles customized with names or holiday
themes through ShareaCoke.com.
Online purchase options include individual 8-ounce glass bottles and
6-packs of 8-ounce glass bottles of Coca-Cola, Coke Zero, and Diet Coke.
About The Coca-Cola Company
The Coca-Cola Company
(NYSE: KO) is the world’s largest beverage company, refreshing consumers
with more than 500 sparkling and still brands and more than 3,800
beverage choices. Led by Coca-Cola, one of the world’s most valuable and
recognizable brands, our company’s portfolio features 20 billion-dollar
brands, 18 of which are available in reduced-, low- or no-calorie
options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero,
Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del
Valle, Georgia and Gold Peak. Through the world’s largest beverage
distribution system, we are the No. 1 provider of both sparkling and
still beverages. More than 1.9 billion servings of our beverages are
enjoyed by consumers in more than 200 countries each day. With an
enduring commitment to building sustainable communities, our company is
focused on initiatives that reduce our environmental footprint, create a
safe, inclusive work environment for our associates, and enhance the
economic development of the communities where we operate. Together with
our bottling partners, we rank among the world’s top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo,
visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com
or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
The Coca-Cola Company
Melina Baetti, 404-909-7647
mbaetti@coca-cola.com
Source: The Coca-Cola Company
Released November 21, 2016