Investor Relations

Strategy


A balanced focus on brands while responding to emerging consumer trends.

Competing In A Great Industry

Note: Below information is sourced from GlobalData and internal estimates.

Compelling Opportunity

The hot and cold beverages industry is a multi-category market with a $1.6 trillion base. This diversity in addition to our relatively low share amount in the majority of markets and categories outside of sparkling allows for many compelling growth opportunities for our company.

Note: Industry growth for nonalcoholic ready-to-drink excludes white milk and bulk water.

Outpaced Relative Growth

As diverse as the beverages industry is, it has been outpacing the growth in other consumer product categories over the last three years and we anticipate this growth trajectory will continue into the future.

Highly Diversified with Strong Pricing Power

One component that makes the beverages industry especially attractive is that it is diversified across multiple channels with strong pricing power both in the developing and developed world.

Long-Term Growth Potential

There is significant long-term growth opportunity for both the industry and our company. In terms of markets, commercial beverages represent approximately 70 percent of beverage consumption in the developed world, and we have a 20 percent share of cold, nonalcoholic beverages with a very small position in hot, nonalcoholic beverages today.

In the developing and emerging world, only about 30 percent of beverage consumption is commercialized and our share position within that is about half of what it is in the developed world. The developing and emerging world representing 80 percent of the world’s population; over 6 billion people.

Therefore, we believe there is compelling long-term growth potential across the world through growing the overall industry and continuing to gain share.

Growth potential

Building On Solid Foundations

Diversifying Revenue

We have seen an ongoing diversification of our portfolio over the last several years. Going from a predominantly sparkling soft drink company to offering a diverse array of products across categories. Today, sparkling soft drinks represents a little over half of our revenues.

Note: Pie chart represents 2019 revenue composition.

Strong Global Position

Although we are in pursuit of becoming an even more, consumer-centric total beverage company, we are building on solid foundations. Today, we have a strong global position in all category clusters in global nonalcoholic ready-to-drink (NARTD) beverages. However, outside of sparkling, our strong global position is primarily due to a solid presence in only a handful of markets. Therefore we have a long runway in the majority of markets to gain leadership positions outside of sparkling.

*Tea & coffee includes ready-to-drink beverages only
NOTE: The leadership position donut charts represent the percentage of markets where we have a leadership position in the markets in which we play for that category cluster.

Pervasive Distribution

Our franchise business model has enabled us to develop a strong global footprint with a local touch in markets around the world. Today, we have approximately 225 bottling partners across more than 200 countries and territories and sell our brands in more than 20 channels within approximately 30 million customer outlets globally.

*2018 data

Our Purpose

Refresh the World. Make a Difference.

Our company started in 1886 and grew with a purpose to refresh the world. This became refreshment not just in a physical sense but also in spirit, and not just to refresh people but also communities.

Today, we are a total beverage company. We’re present in almost every beverage category, and we have more than 500 brands. Over 700,000 people in our system help deliver those brands to customers and consumers every day. The Coca‑Cola Company’s purpose remains clear: To refresh the world and make a difference.


View The Purpose

Our Vision

Beverages for Life

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Growth Strategy

Disciplined Portfolio Growth

As we continue our journey as a total beverage company, disciplined portfolio growth plays an integral role in that journey. Disciplined portfolio growth through a constant focus on innovation, revenue growth management and improved execution – all supported by integrated brand-building. We believe executing and improving upon these initiatives forms the foundation to deliver strong results today and in the years ahead.

Sustainability

Doing Business the Right Way

At The Coca-Cola Company, we strive to use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.

Financials

Delivering Shareowner Value

In order to continue raising the performance bar within our organization, we are focused on investing in our people and our capabilities in order to leverage accelerating topline growth across four key pillars of financial performance: Resource Allocation, Margin Expansion, Asset Optimization, and Cash Flow Generation.