Investor Relations

Strategy


A balanced focus on brands while responding to emerging consumer trends.

Long-Term Growth Potential

There is a significant long-term growth opportunity for both the industry and our company. In terms of markets, commercial beverages represent approximately 70 percent of beverage consumption in the developed world, and we have a 20 percent share of cold, nonalcoholic beverages with a very small position in hot, nonalcoholic beverages today.

In the developing and emerging world, only about 30 percent of beverage consumption is commercialized and our share position within that is about half of what it is in the developed world. The developing and emerging world representing 80 percent of the world’s population; with over 6 billion people.

Therefore, we believe there is compelling long-term growth potential across the world through growing the overall industry and continuing to gain share.

Growth potential


Source: GlobalData and internal estimates

Loved Brands

Diversified and Optimized Brand Portfolio

Diversified and Optimized Brand Portfolio

We have the platform to take advantage of this long-term growth opportunity– our diversified portfolio of beverages and brands with which to address this opportunity

Strong Global Value Share - #1 Position in 4 out of 5 Categories

Strong Global Value Share - #1 Position in 4 out of 5 Categories

We are in pursuit of becoming an even more, consumer-centric total beverage company and we are building on solid foundations. Today, we have a strong global position in all category clusters in global nonalcoholic ready-to-drink (NARTD) beverages. However, outside of sparkling, our strong global position is primarily due to a solid presence in only a handful of markets. Therefore, we have a long runway in the majority of markets to gain leadership positions outside of sparkling.

Source for value share positions: Euromonitor

Focused on the Core + Experimenting in Adjacencies

Focused on the Core + Experimenting in Adjacencies

We are laser-focused on the core but we have begun experimenting in adjacencies – like Costa, and our Lemon Du product in Japan and the launch of Topo Chico Hard Seltzer in multiple markets globally are in line with our test and learn approach as a company to be consumer and customer-centric.

Pervasive Distribution

Our franchise business model has enabled us to develop a strong global footprint with a local touch in markets around the world. Today, we have approximately 225 bottling partners across more than 200 countries and territories and sell our brands in more than 20 channels within approximately 30 million customer outlets globally.

~$8 Billion System Capex*

~$8 Billion System Capex*

* Data points are for 2019

> 20 Channels

> 20 Channels

30M Customer Outlets*

30M Customer Outlets*

16M Cold-Drink Assets*

16M Cold-Drink Assets*

Our Purpose

Refresh the World. Make a Difference.

Our company started in 1886 and grew with a purpose to refresh the world. This became refreshment not just in a physical sense but also in spirit, and not just to refresh people but also communities.

Today, we are a total beverage company. We’re present in almost every beverage category, and we have more approximately 200 master brands. Over 700,000 people in our system help deliver those brands to customers and consumers every day. The Coca‑Cola Company’s purpose remains clear: To refresh the world and make a difference


View The Purpose

Our Vision

Beverages for Life

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet.

Growth Strategy

Disciplined Portfolio Growth

As we continue our journey as a total beverage company, disciplined portfolio growth plays an integral role in that journey. Disciplined portfolio growth through a constant focus on innovation, revenue growth management and improved execution – all supported by integrated brand-building. We believe executing and improving upon these initiatives forms the foundation to deliver strong results today and in the years ahead.

Sustainability

Doing Business the Right Way

At The Coca-Cola Company, we strive to use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.

Financials

Delivering Shareowner Value

In order to continue raising the performance bar within our organization, we are focused on investing in our people and our capabilities in order to leverage accelerating topline growth across four key pillars of financial performance: Resource Allocation, Margin Expansion, Asset Optimization, and Cash Flow Generation.