Investor Relations

Strategy


A balanced focus on brands while responding to emerging consumer trends.

Competing In A Great Industry

Note: Below information is sourced from GlobalData and internal estimates.

Compelling Opportunity

The hot and cold beverages industry is a multi-category market with a $1.5 trillion base. This diversity in addition to our relatively low share amount in the majority of markets and categories outside of sparkling allows for many compelling growth opportunities for our company.

Note: Industry growth for nonalcoholic ready-to-drink excludes white milk and bulk water.

Note: Industry growth for nonalcoholic ready-to-drink excludes white milk and bulk water.

Outpaced Relative Growth

As diverse as the beverages industry is, it has been outpacing the growth in other consumer product categories over the last three years and we anticipate this growth trajectory will only continue into the future.

Highly Diversified with Strong Pricing Power

One component that makes the beverages industry especially attractive is that it is diversified across multiple channels with strong pricing power both in the developing and developed world.

Long-Term Growth Potential

There is significant long-term growth opportunity for both the industry and our company. In terms of markets, commercial beverages represent approximately 70 percent of beverage consumption in the developed world, and we have a 21 percent share of cold beverages with a very small position in hot beverages today.

In the developing and emerging world, only about 30 percent of beverage consumption is commercialized and our share position within that is about half of what it is in the developed world. The developing and emerging world representing 80% of the world’s population; over 6 billion people.

Therefore, we believe there is compelling long-term growth potential across the world through growing the overall industry and continuing to gain share.

Building On Solid Foundations

Diversifying Revenue

We have seen an ongoing diversification of our portfolio over the last several years. Going from a predominantly sparkling soft-drink company to offering a diverse array of products across categories. Today, sparkling soft drinks represents a little over half of our revenues.

Note: Pie chart represents 2018 revenue composition (adjusted for Costa acquisition).

Strong Global Position

Although we are in pursuit of becoming an even more, consumer-centric total beverage company, we are building on solid foundations. Today, we have a strong global position in all category clusters in global Non-Alcohol Ready-to-Drink (NARTD) beverages.

NOTE: Retail value position based on GlobalData and internal estimates

Pervasive Distribution

Our franchise business model has enabled us to develop a strong global footprint with a local touch in markets around the world. Today, we have more than 225 bottling partners across more than 200 countries and territories and sell our brands in more than 20 channels within more than 28 million customer outlets globally.

Our Strategy

A Platform for Sustained Performance

Beverages are a growing and vibrant industry with long-term growth potential well into the future. At the Coca-Cola Company, we are in pursuit of becoming an even more consumer-centric total beverage company in order to capitalize on that opportunity.

Corporate Strategy

Beverages for Life

We have established a platform for sustained performance centered around disciplined portfolio growth, an aligned and engaged bottling system and winning with our stakeholders. All underpinned by digitizing our enterprise, fostering a growth culture, and growing sustainably.

Growth Strategy

Disciplined Portfolio Growth

As we continue our journey as a total beverage company, disciplined portfolio growth plays an integral role in that journey. Disciplined portfolio growth through innovation, lifting, shifting and scaling and consumer-centric M&A. All supported by revenue growth management initiatives and greater brand building in the pursuit of quality leadership.

Sustainability

Doing Business the Right Way

At The Coca-Cola Company, we strive to use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.

Financials

Delivering Shareowner Value

In order to continue raising the performance bar within our organization, we are focused on investing in our people and our capabilities in order to accelerate four key pillars of financial performance: Topline Growth, Margins, Capital Allocation, and Free Cash Flow.