We craft meaningful brands and a choice of drinks that people love and that refresh them in body and spirit.
Total Beverage Company
Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. This has three connected pillars:
We craft meaningful brands and a choice of drinks that people love and that refresh them in body and spirit.
We use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet.
We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.
Loved Brands
Disciplined Portfolio Growth
As we continue our journey as a total beverage company, building loved brands starts with following the needs and desires of the consumer, and we’ve become increasingly granular about how we address these opportunities. We’ve developed data and technology capabilities to better segment our consumers so that we appropriately match their needs and desires with a powerful portfolio of products, allowing us to continue to remain consumer centric while remaining disciplined in our approach. Through this disciplined portfolio growth, we believe we’re well positioned to meet the various drinking-occasions per day which forms the foundation to deliver strong results today and in the years ahead.
(a) Coca-Cola Trademark as of May 2023, Hawkeye study findings, excluding China and India
(b) TCCC has an equity investment in Monster Beverage Corporation
Done Sustainably
As a total beverage company, we are driven by our purpose to refresh the world and make a difference. This means crafting drinks people love, in a sustainable way. It is also about improving people’s lives and the communities we call home.
We have set ambitious sustainability goals that aim to drive business growth and create a better shared future. Every drink our consumers enjoy is a step forward on that journey.
Our priorities focus on water, packaging, climate, portfolio, agriculture and people & communities. These are all interconnected. We invest in solutions that help our operations, our value chain and local communities adapt to change and build long-term success.
Recognizing that collaboration is key to progress, our bottlers and partners help us deliver on our ambitions.
For a Better Shared Future
The Coca-Cola Company is for everyone. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the many communities we call home.
Creating Value for Customers Big and Small
We’ll bring brands and programs that become key parts of our customers’ growth agendas, delivered with best-in-class execution. We’ll engage them in joint efforts for a more sustainable future.
For example, we continue to strengthen our competitive advantage by making better, more informed decisions, and we’re making them faster… translating data into insights, and insights into actions. These insights equip our customers with a new view on how to create value in the beverage category. This kind of collaboration helps drive results, making the Coca-Cola system the largest driver of incremental retail value growth globally across the CPG space.
(a) Estimated vs. 2019; (b) Ambient and chilled sparkling soft drinks
Creating Value for Investors
The investments that we make for our customers and consumers also create value for our investors. By syncing each of our investment priorities together in unison, we believe that the resulting sum is greater than the individual parts and leads to sustained value creation for our investors over the long term.
Acting with a Growth Mindset
We nurture a culture with a passion to refresh the world. We make a difference. This includes inspiring and supporting the growth of our people, service to our communities and constantly shaping a more sustainable business. We embrace a growth mindset and believe in continuous learning to improve our business and ourselves. We value how we work as much as what we achieve. Acting with courage and a growth mindset is the part of our culture that is most needed to create the future. This is an expansive approach to what’s possible and the essential animating force to building a better future. The behaviors we strive to exhibit every day include being:
Curious
This is the starting point, whether it’s about the consumer or customers or partners in our system, or even the world around us. It’s exploring, understanding, connecting, imagining, wondering about how it could be better or different. It connects to our heritage of believing, as our former president and chairman Robert Woodruff once said, that “the future belongs to the discontented.”
Empowered
We take accountability, and we act. It’s not a free-for-all – we need consideration and prioritization. But it’s a bias for feeling empowered.
Inclusive
We have an incredibly diverse network of employees, partners and operating environments around the globe. We’ll draw on this talent and experience to improve our ideas. The crucible of creativity is marrying individual thought with great team interactions.
Agile
In a fast-moving, omni-everything world, most of what we do should prioritize learning fast and taking a more iterative, real-world-tested approach. We embrace the practice of version 1.0, 2.0, 3.0, etc.