Margins are not dictated necessarily by the category in which you play in, but more how you chose to play and your leadership position within a category. We believe we can grow our portfolio offering while expanding margins through disciplined portfolio growth.
Our capital allocation strategy supports both our growth ambitions and returning cash to shareowners.
Focus on making investments within marketing, innovation, productivity, and capital expenditures.
Find the right balance between strategic rationale, financial returns, and risk profile.
Continue to grow dividend as a function of free cash flow*, with a 75% payout ratio over time.
At least offset dilution from employee stock-based compensation plans.
Financial metrics referenced on this page are from Coca-Cola's 2019 Deutsche Bank Global Consumer Conference. View the reconciliation of Non-GAAP Financial Measures for more information.