We craft meaningful brands and a choice of drinks that people love and that refresh them in body and spirit.
We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.
We’ll bring brands and programs that become key parts of our customers’ growth agendas, delivered with best-in-class execution. We’ll engage them in joint efforts for a more sustainable future.
For example, we’re strengthening our competitive advantage by making better, more informed decisions, and we’re making them faster… translating data into insights, and insights into actions. These insights equip our customers with a new view on how to create value in the beverage category. This kind of collaboration helps drive results, making the Coca-Cola system the largest driver of incremental retail value growth globally across the CPG space.
We nurture a culture with a passion to refresh the world. We make a difference. This includes inspiring and supporting the growth of our people, service to our communities and constantly shaping a more sustainable business. We embrace a growth mindset and believe in continuous learning to improve our business and ourselves. We value how we work as much as what we achieve. Acting with a growth mindset is the part of our culture that is most needed to create the future. This is an expansive approach to what’s possible and the essential animating force to building a better future. The behaviors we focus on using every day are being:
We take accountability, and we take action. It’s not a free-for-all – we need consideration and prioritization. But it’s a bias for feeling empowered and doing.
We have an incredibly diverse network of employees, partners and operating environments around the globe. We’ll draw on this talent and experience to improve our ideas. The crucible of creativity is marrying individual thought with great team interactions.
In a fast-moving, omni-everything world, most of what we do should prioritize learning fast and taking a more iterative, real-world-tested approach (a.k.a., version 1.0, 2.0, 3.0).
This is the starting point, whether it’s about the consumer or customers or a partner in our system, or even the world around us. It’s exploring, understanding, connecting, imagining, wondering about how it could be better or different. It connects to our heritage of believing, as Robert Woodruff once said, that “the future belongs to the discontented.”