Investor Relations

Vision

Total Beverage Company

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body and spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people’s lives, communities and our planet. This has three connected pillars:

Loved Brands

We craft meaningful brands and a choice of drinks that people love and that refresh them in body and spirit.

Done Sustainably

We use our leadership to be part of the solution to achieve positive change in the world and to build a more sustainable future for our planet.

For A Better Shared Future

We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the broad communities we call home.


Loved Brands

Loved Brands

We craft meaningful brands and a choice of drinks that people love and that refresh them in body and spirit.

Loved Brands

Disciplined Portfolio Growth

As we continue our journey as a total beverage company, building loved brands starts with following the needs and desires of the consumer, and we’ve become increasingly granular about how we address these opportunities. We’ve developed data and technology capabilities to better segment our consumers so that we appropriately match their needs and desires with a powerful portfolio of products, allowing us to continue to remain consumer centric while remaining disciplined in our approach. Through this disciplined portfolio growth, we believe we’re well positioned to meet the various drinking-occasions per day which forms the foundation to deliver strong results today and in the years ahead.


Portfolio Growth


(a) Coca-Cola Trademark as of May 2023, Hawkeye study findings, excluding China and India
(b) TCCC has an equity investment in Monster Beverage Corporation


Done Sustainably

Done Sustainably

As a total beverage company, we are driven by our purpose to refresh the world and make a difference. This means crafting drinks people love, in a sustainable way. It is also about improving people’s lives and the communities we call home.

We have set ambitious sustainability goals that aim to drive business growth and create a better shared future. Every drink our consumers enjoy is a step forward on that journey.

Our priorities focus on water, packaging, climate, portfolio, agriculture and people & communities. These are all interconnected. We invest in solutions that help our operations, our value chain and local communities adapt to change and build long-term success.

Recognizing that collaboration is key to progress, our bottlers and partners help us deliver on our ambitions.



Relentless Focus

Working toward a World Without Waste

We care about the impact of every drink we sell. Our ambitious World Without Waste strategy aims to help create a circular economy for our packaging—from how bottles and cans are designed and manufactured to how they’re recycled and reused. We deliver our beverages in a variety of packaging formats—from glass and PET bottles, to aluminum cans, to refillable packaging. Since glass, aluminum and PET plastic are all recyclable materials, they all can play a role in a circular economy.

Circular Economy


(a) Excluding caps and labels
(b) Global packaging for the Coca-Cola system


For a better shared future

For a Better Shared Future

The Coca-Cola Company is for everyone. We invest to improve people’s lives, from our employees to all those who touch our business system, to our investors, to the many communities we call home.

Creating Value for Customers Big and Small

We’ll bring brands and programs that become key parts of our customers’ growth agendas, delivered with best-in-class execution. We’ll engage them in joint efforts for a more sustainable future.

For example, we continue to strengthen our competitive advantage by making better, more informed decisions, and we’re making them faster… translating data into insights, and insights into actions. These insights equip our customers with a new view on how to create value in the beverage category. This kind of collaboration helps drive results, making the Coca-Cola system the largest driver of incremental retail value growth globally across the CPG space.

Creating Value

(a) Estimated vs. 2019; (b) Ambient and chilled sparkling soft drinks


Creating Value for Investors

The investments that we make for our customers and consumers also create value for our investors. By syncing each of our investment priorities together in unison, we believe that the resulting sum is greater than the individual parts and leads to sustained value creation for our investors over the long term.

Acting with a Growth Mindset

We nurture a culture with a passion to refresh the world. We make a difference. This includes inspiring and supporting the growth of our people, service to our communities and constantly shaping a more sustainable business. We embrace a growth mindset and believe in continuous learning to improve our business and ourselves. We value how we work as much as what we achieve. Acting with courage and a growth mindset is the part of our culture that is most needed to create the future. This is an expansive approach to what’s possible and the essential animating force to building a better future. The behaviors we strive to exhibit every day include being:



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Curious

This is the starting point, whether it’s about the consumer or customers or partners in our system, or even the world around us. It’s exploring, understanding, connecting, imagining, wondering about how it could be better or different. It connects to our heritage of believing, as our former president and chairman Robert Woodruff once said, that “the future belongs to the discontented.”

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Empowered

We take accountability, and we act. It’s not a free-for-all – we need consideration and prioritization. But it’s a bias for feeling empowered.

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Inclusive

We have an incredibly diverse network of employees, partners and operating environments around the globe. We’ll draw on this talent and experience to improve our ideas. The crucible of creativity is marrying individual thought with great team interactions.

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Agile

In a fast-moving, omni-everything world, most of what we do should prioritize learning fast and taking a more iterative, real-world-tested approach. We embrace the practice of version 1.0, 2.0, 3.0, etc.