Fanta(R) Announces Brittany Hampton as Winner of the 2010 Search for the Fourth Fantana(TM)
Reality Show Host Melissa Rycroft and More than 20,000 Fanta Fans Cast Their Votes
ATLANTA--(BUSINESS WIRE)-- They sang, they danced, and now, after a national contest the Search for the Fourth Fantana is complete. Brittany Hampton from Baton Rouge, La., won the contest after capturing the hearts of Fanta fans online. People nationwide will meet Brittany starting today via a Fanta commercial airing throughout the week on MTV and through special announcements posted to www.Fanta.com and other social media sites.
Fanta fans were impressed with Brittany's performance and her spunky, playful personality, which embodies the high-spirited qualities of a Fantana. "I really thought I had what it took to be a Fantana, but I still can't believe that I'm the one who was selected," said Brittany.
For the exciting 2010 Search for the Fourth Fantana competition, contestants submitted one minute videos at www.Fanta.com showcasing their singing and dancing talents and describing why they would be the best Fantana. Once the submission phase ended, contestants were encouraged to have their friends and families rate their videos. The 10 semi-finalists were selected based on fan ratings and the scores from a qualified panel of judges that included Melissa Rycroft-Strickland, an experienced dancer, former reality show contestant and current co-host of "Bachelor Pad" on ABC. Fanta fans then voted for their favorite semi-finalist, sending the top three contestants to a casting call in Atlanta, Ga.
"I was very impressed with the contestants' performances, overall talents and positive attitudes," said Rycroft-Strickland. "Brittany has a fun and friendly personality that's contagious. She makes you smile and want to get up and move! I see her as the perfect new addition to The Fantanas."
As the winner of the Search for the Fourth Fantana contest, Brittany receives a $7,000 cash prize and the opportunity to make an appearance on television, be featured online at www.Fanta.com and social media websites, and participate in a professional photo shoot.
"We received great positive feedback from Fanta fans last year when we offered them the opportunity to help select our fourth Fantana," said Caren Pasquale Seckler, Vice President, Non-Cola Brands, Coca-Cola North America. "Bringing the contest back this year was a great way to reward Fanta drinkers for their love of the brand and give them an even better on-line experience in 2010 as they once again helped to choose the fourth Fantana."
The Fantanas are ambassadors of fun, spreading flavor and refreshment to all. They are part of Fanta's fully integrated marketing campaign, which features both traditional and non-traditional media, including television, radio and cinema advertising, digital, out-of-home, point-of-sale, and targeted sampling activities.
About Fanta
In 2009, the Fanta brand rolled out a fresh new look that included vibrant packaging with colorful illustrations and contemporary graphics. In addition, Fanta Orange, the #1 fruit-flavored sparkling beverage in the U.S., was re-introduced with 100 percent natural flavors, joining Fanta Orange Zero. The entire Fanta line now features 100 percent natural flavors, while providing the same great Fanta taste. The brand offers an assortment of refreshing products, including Fanta Orange, Fanta Orange Zero, Fanta Grape, Fanta Strawberry, Fanta Pineapple, Fanta Apple, Fanta Peach and Fanta Grapefruit.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(R), vitaminwater, POWERADE, Minute Maid(R) and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecocacolacompany.com.
Source: The Coca-Cola Company
Released September 20, 2010