The Coca-Cola Company Reports 2010 Third Quarter and Year-to-Date Results

Today, our Company reports solid performance, with quarterly results exceeding all long-term growth targets. Our momentum advances from a position of strength as we continue to gain global volume and value share in both core sparkling and still beverages. The acquisition of Coca-Cola Enterprises' North American business closed early in Q4 in line with our commitment, and integration efforts are well on track.

    --  Strong worldwide volume growth of 5% in the quarter, ahead of our
        long-term target, with balanced quality growth around the world,
        including 2% North America growth and 6% international growth.
        Year-to-date worldwide volume grew 5%. Volume growth was led by brand
        Coca-Cola, up 4% in the quarter and year-to-date.
    --  Third quarter reported EPS was $0.88, up 9%, with comparable EPS up 12%
        to $0.92, ahead of our long-term target.
    --  Reported net revenues grew 5% in the quarter and year-to-date, with
        comparable currency neutral net revenue growth of 8% in Q3, ahead of our
        long-term target.
    --  Reported operating income increased 9% in the quarter and 13%
        year-to-date. Comparable currency neutral operating income grew 14% in
        Q3, ahead of our long-term target.
    --  Global volume and value share gains continued in both core sparkling and
        still beverages. Grew total nonalcoholic ready-to-drink (NARTD) beverage
        value share globally while maintaining volume share.
    --  Strong cash flow continued, with year-to-date cash from operations up
        15% to $7.2 billion.
    --  Integration efforts of Coca-Cola Enterprises' (CCE) North American
        business remain well on track, with expected synergies of at least $350
        million per year, phased in over the next 4 years.

ATLANTA--(BUSINESS WIRE)-- The Coca-Cola Company reports strong third quarter operating results, with volume increasing 5% in both the quarter and year-to-date, ahead of our long-term growth target and cycling 2% volume growth in the prior year quarter. Importantly, North America volume grew 2% in the quarter, building on our momentum in this key market as we continue to evolve our franchise system and integrate the acquisition of CCE's North American business.

International volume increased 6% in the quarter. Eurasia and Africa volume grew 12% in the quarter, with broad-based growth across all business units and beverage categories, including 30% volume growth in Russia and double-digit growth in Turkey, Southern Eurasia and East and Central Africa. India achieved its 17th consecutive quarter of volume growth despite record rainfall in the quarter and cycling very strong 37% growth in the prior year quarter. Pacific volume grew 11% in the quarter, cycling 6% growth in the prior year quarter. These results were supported by 12% growth in China, as well as growth of 11% in Japan, 19% in the Philippines and 13% in Korea. Latin America volume grew 4% in the quarter, cycling 7% growth in the prior year quarter, with Brazil volume up 13%. Mexico posted even volume results despite adverse weather and cycling 9% growth in the prior year quarter. Europe volume was slightly positive in the quarter, rounding to even, a sequential improvement supported by mid single-digit volume growth in France and the Nordic Region as well as volume growth in Great Britain, Germany and Northern Central Europe. These positive results were partially offset by continuing macro-economic pressures in South and Eastern Europe and the Adriatic Region.

Strong growth continued in countries with per capita consumption of Company brands less than 150 eight-ounce servings per year, with volume up 10% in the quarter and year-to-date in those countries.

We gained value share and maintained volume share in total NARTD beverages driven by volume and value share gains across core sparkling beverages, still beverages, juices and juice drinks, sports drinks and packaged water. We also gained volume share in energy drinks. Internationally, we gained volume and value share in total NARTD beverages.

Incremental volume was evenly balanced between sparkling and still beverages. Total sparkling beverage volume increased 3% in the quarter with international sparkling volume increasing 4%. Brand Coca-Cola grew 4% in the quarter and year-to-date, with growth across many markets in the quarter, including Russia (+34%), Brazil (+14%), the Philippines (+12%), Japan (+9%), South Africa (+5%), France (+3%) and Germany (+2%). Total still beverage volume increased 11% in the quarter, led by continued growth in sports drinks, juices and juice drinks, teas and water brands. Still beverage volume increased 13% internationally.

Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company said, "We are very pleased with our third quarter performance. We successfully completed our acquisition of CCE's North American business and the sale of our Norway and Sweden bottling operations to CCE, on plan and in line with our commitment. And we closed this transaction on the heels of a strong quarter. We continue to build on our momentum, delivering solid volume, revenue and profit growth this quarter, with our results exceeding all of our long-term targets and generating sustainable value for our shareowners. This quarter, once again, underscores how we are advancing our 2020 Vision from a position of strength as we enter a new era of growth for The Coca-Cola Company. Together, in close alignment with our global bottling partners, we are executing with excellence around the world. Our strategies, our brands, our marketing, our innovation, our partnerships and our people are defining new growth opportunities today and shaping our system's vision for this decade.

"We are now intensely focused on driving a fast and seamless integration effort in our North America operations. This evolution of our franchise system is an important milestone in realizing our 2020 Vision, strengthening our commitment to best serve our customers and consumers and facilitating our ability to achieve sustainable and profitable growth in this, our flagship market.

"We see a world where today's consumers are valuing companies and brands as much on the quality of their ideals as the quality of the products and services they provide. Ideals like community, fun, happiness and the hope for a better tomorrow. This is what inspires our Company and our system and the long-term value we can create for our consumers and shareowners."

FINANCIAL HIGHLIGHTS

    --  Third quarter and year-to-date 2010 reported net revenues increased 5%.
        Third quarter reported net revenue growth includes a negative 3% impact
        due to the deconsolidation of certain entities required by a change in
        accounting guidance. Comparable currency neutral net revenues increased
        8% for the quarter, reflecting a 7% increase in concentrate sales.
        Price/mix for the quarter was up 1%, with our positive revenue
        management strategies offsetting the expected impact of geographic mix.
        Year-to-date comparable currency neutral net revenues increased 5%, in
        line with our long-term growth target.
    --  Reported operating income increased 9% in the quarter and 13%
        year-to-date. Third quarter 2010 comparable currency neutral operating
        income increased 14%. This was driven by strong top-line performance as
        well as a continued focus on cost management and the leveraging of
        productivity initiatives. Currency had minimal impact on operating
        income in the quarter. Year-to-date comparable currency neutral
        operating income increased 11%.
    --  Year-to-date cash from operations increased 15%.
    --  There were no share repurchases during the first three quarters of 2010
        due to the CCE transaction, which was finalized after the close of the
        third quarter. However, we expect to repurchase approximately $2 billion
        in shares by the end of 2010.
    --  Productivity initiatives are well on plan and we remain on track to
        achieve our target of $500 million in annualized savings by year-end
        2011.

OPERATING REVIEW

                       Three Months Ended October 1, 2010

                       % Favorable / (Unfavorable)

                                                              Comparable

                                                              Currency
                       Unit Case                  Operating
                                   Net Revenues               Neutral
                       Volume                     Income
                                                              Operating

                                                              Income

Total Company          5           5              9           14

Eurasia & Africa       12          16             20          19

Europe                 0           (3)            (4)         1

Latin America          4           4              11          16

North America          2           2              16          14

Pacific                11          21             33          26

Bottling Investments   (3)         (2)            (6)         44



                       Nine Months Ended October 1, 2010

                       % Favorable / (Unfavorable)

                                                              Comparable

                                                              Currency
                       Unit Case                  Operating
                                   Net Revenues               Neutral
                       Volume                     Income
                                                              Operating

                                                              Income

Total Company          5           5              13          11

Eurasia & Africa       11          17             23          15

Europe                 0           2              3           3

Latin America          5           10             21          21

North America          1           0              9           7

Pacific                8           9              11          5

Bottling Investments   1           3              63          47



Eurasia & Africa

    --  Our Eurasia and Africa Group's volume increased 12% in the quarter,
        cycling 2% growth in the prior year quarter. Year-to-date volume
        increased 11%, cycling 4% growth in the prior year. Net revenues for the
        quarter increased 16%, reflecting a 13% increase in concentrate sales, a
        2% positive currency impact and 1% positive price/mix. Reported
        operating income increased 20% in the quarter. Comparable currency
        neutral operating income increased 19% in the quarter due to the
        increase in revenues, partially offset by increased investments in the
        business.
    --  In Eurasia and Africa, sparkling beverages increased 10% and still
        beverages increased 21% in the quarter, with brand Coca-Cola growing
        10%. Volume growth was broad-based, with every business unit growing
        volume in the quarter. In Russia, we gained volume and value share in
        total NARTD beverages, as well as in sparkling beverages, sports drinks
        and packaged water, with value share gains in juices and juice drinks.
        Volume in Russia was up 30%, cycling negative volume in the prior year
        quarter, as volume growth for brand Coca-Cola, the single largest NARTD
        brand in Russia, has continued to accelerate through the year. Africa
        also reported strong volume growth in the quarter with the East and
        Central Region growing double digits and both South Africa and the North
        and West Region growing 6%. Volume in Turkey was up double digits with
        strong Ramadan activation in the quarter. India achieved its 17th
        consecutive quarter of volume growth despite record rainfall in the
        quarter and cycling very strong 37% growth in the prior year quarter.

Europe

    --  Our Europe Group's volume in the quarter was slightly positive, rounding
        to even, cycling a decline of 2% in the prior year quarter. Year-to-date
        volume declined slightly, also rounding to even, cycling a decline of 1%
        in the prior year period. Reported net revenues for the quarter
        decreased 3%, driven by a 6% negative impact of currency and partially
        offset by positive concentrate sales and positive price/mix. Comparable
        currency neutral net revenues increased 1% in the quarter. Reported
        operating income decreased 4% in the quarter driven by the negative
        impact of currency. Comparable currency neutral operating income
        increased 1%, driven by positive price/mix and tight expense management,
        partially offset by the timing of marketing expenses.
    --  Volume performance in the quarter was positively impacted by mid
        single-digit volume growth in France and the Nordic Region as well as
        volume growth in Great Britain, Germany and Northern Central Europe.
        Coca-Cola Zero volume grew 9% in the quarter and still beverage volume
        was up 5%. In a quarter of aggressive price competition, we were pleased
        to see NARTD volume share gains in France and Spain with the continued
        success of Coca-Cola Zero and a renewed focus on delivering value to the
        consumer. Europe also gained volume and value share in still beverages,
        sports drinks and energy drinks. Volume results in Europe were impacted
        by ongoing challenges in South and Eastern Europe and the Adriatic
        Region, and we continue to monitor consumer confidence throughout Europe
        as economic challenges persist and consumer confidence remains weak.

Latin America

    --  Our Latin America Group delivered volume growth of 4% in the quarter,
        cycling 7% growth in the prior year quarter. Year-to-date volume grew
        5%, cycling 6% growth in the prior year. Brand Coca-Cola volume was up
        4% in the quarter and 5% year-to-date driven by strong activation of our
        FIFA World CupTM programs. Reported net revenues for the quarter
        increased 4%, reflecting positive price/mix of 10% and concentrate sales
        growth of 8%, partially offset by a 1% currency impact and the impact of
        the deconsolidation of certain entities required by a change in
        accounting guidance. Reported operating income was up 11% in the
        quarter, with comparable currency neutral operating income up 16%,
        primarily reflecting favorable volume and pricing and the continued
        management of expenses.
    --  Solid volume growth in the quarter was led by a 13% increase in Brazil
        and a 6% increase in our South Latin Region. Brazil's focus on
        single-serve and returnable packaging has resulted in steady volume
        growth as well as strong volume and value share gains in total NARTD,
        sparkling and still beverages. During the quarter, brand Coca-Cola was
        up 14% in Brazil. Mexico posted even volume results despite adverse
        weather and cycling 9% growth in the prior year quarter. Importantly,
        Mexico continued to gain volume and value share in total NARTD beverages
        including both sparkling and still beverage categories.
    --  In the quarter the Latin America Group gained volume and value share in
        total NARTD beverages including volume and value share gains in
        sparkling and still beverages.

North America

    --  Our North America Group's volume grew 2% during the quarter with volume
        and value share gains across most categories, driven by a continued
        focus on a well-defined brand, price, package and channel strategy.
        Year-to-date volume grew 1%, cycling a decline of 2% in the prior year.
        Net revenues for the quarter increased 2%, reflecting a 2% increase in
        concentrate sales and positive price/mix, partially offset by the impact
        of the deconsolidation of certain entities required by a change in
        accounting guidance. Reported operating income increased 16%, while
        comparable currency neutral operating income increased 14% in the
        quarter reflecting the impact of higher concentrate sales and positive
        pricing as well as tight expense management and favorable timing of
        general and administrative expenses.
    --  Volume for sparkling beverages was even in the quarter, and we continue
        to lead the industry in building strong value-creating brands. Our total
        sparkling portfolio grew volume and value share and we increased our
        favorite brand score advantage versus our primary competitor. Coca-Cola
        Zero delivered double-digit volume growth for the 18th consecutive
        quarter. Sprite growth continued and Fanta had its strongest quarter of
        the year.
    --  North America still beverage volume was up 8%, led by strong
        double-digit growth of Powerade (+32%) and Trademark Simply (+23%).
        During the quarter, we gained volume and value share in juices and juice
        drinks, sports drinks and ready-to-drink tea. In addition, the glaceau
        business grew mid single digits in North America and vitaminwater
        trademark grew low single digits. We have now grown volume share in
        still beverages for 11 of the past 13 quarters and value share for 12 of
        the last 13 quarters.

Pacific

    --  Our Pacific Group delivered volume growth of 11% in the quarter, cycling
        6% growth in the prior year quarter. These results were supported by 12%
        growth in China, as well as growth of 11% in Japan, 19% in the
        Philippines and 13% in Korea. Year-to-date volume grew 8%, cycling 5%
        growth in the prior year. Net revenues for the quarter increased 21%,
        primarily reflecting a 10% increase in concentrate sales, a 7% positive
        currency impact and positive price/mix. Reported operating income
        increased 33% in the quarter. Comparable currency neutral operating
        income increased 26% in the quarter, reflecting the improvement in the
        top line coupled with tight expense controls, partially offset by higher
        marketing expenses due to timing.
    --  Volume in China grew 12%, with volume and value share gains in sparkling
        and still beverages, led by core sparkling beverages, juices and juice
        drinks and packaged water. Sparkling beverages grew high single digits
        due to our continued focus on the category with enhanced brand,
        commercial and franchise plans. China juices and juice drinks grew
        strong double digits in the quarter due to continued momentum of Minute
        Maid Orange Pulpy and other variants including Tropical Pulpy, White
        Grape and Lemon, as well as the launch of Natural Refreshment. As one of
        the only true multi-category beverage players in China, our system is
        investing for the long term in the China marketplace - investing $2
        billion from 2009 to 2011. Clearly with the dynamic consumer
        fundamentals and our solid position in China, we are just getting
        started in this region.
    --  In Japan, volume increased 11% in the quarter driven by successful
        in-market activations, strong innovation and very hot weather. Japan
        grew share in total NARTD beverages, as well as in sparkling and still
        beverages, driven by volume and value share gains in core sparkling
        beverages, sports drinks and packaged water. Brand Coca-Cola volume grew
        9% in the quarter as a result of strong programs such as the successful
        FIFA World CupTM activation and our Coca-Cola Summer Promotion. Sports
        drinks volume was up strong double digits. Overall, we are encouraged by
        the improving trends in Japan this past quarter and believe we are
        executing the right strategies and plans. Yet we remain cautious, as we
        expect the long-term economic and demographic headwinds in Japan to
        continue.

Bottling Investments

    --  Our Bottling Investments Group's volume increased 8% in the quarter on a
        comparable basis after adjusting for the impact of the deconsolidation
        of certain bottlers required by a change in accounting guidance.
        Reported volume decreased by 3%. The increase in comparable volume was
        driven by strong growth across most markets, especially the Philippines,
        China and Brazil. In addition, Germany posted its fifth consecutive
        quarter of growth. Reported net revenues for the quarter decreased 2%,
        while comparable net revenues were up 7% after adjusting for the impact
        of the deconsolidation. This reflects the 8% increase in volume,
        partially offset by the impact of currency. Reported operating income
        decreased 6%. Comparable currency neutral operating income increased 44%
        reflecting the increase in revenues and the benefits of disciplined
        capital investments and expense management, partially offset by
        continued investment in our in-market capabilities.

FINANCIAL REVIEW

Reported net revenues for the quarter increased 5%, with comparable net revenues up 8%, reflecting a 3% impact due to the deconsolidation of certain entities required by a change in accounting guidance. Net revenues reflect a 7% increase in concentrate sales during the quarter. Concentrate sales are in line with unit case volume year-to-date at 5%. Third quarter net revenues also reflect a 1% positive impact of price/mix, as we successfully executed our revenue growth management strategies to realize positive pricing that more than offset the impact of geographic mix. This enabled us to grow global value share for the 13th consecutive quarter.

Cost of goods sold decreased 1% in the quarter. After adjusting for items impacting comparability, currency neutral cost of goods sold increased 3%, driven by increased concentrate sales.

Selling, general and administrative (SG&A) expenses increased 5% in the quarter. After adjusting for items impacting comparability, SG&A expenses increased 7% in the quarter and increased 8% on a currency neutral basis. This increase was primarily driven by continued investment behind our bottling operations and timing of marketing expenses versus the prior year as well as the cycling of lower incentive compensation expense. And we continue to focus on ongoing productivity initiatives.

Reported operating income increased 9% and our comparable operating income increased 14% in the quarter. Items impacting comparability reduced third quarter operating income by $100 million in 2010 and increased third quarter operating income by $4 million in 2009. These items were primarily related to restructuring charges and costs related to global productivity initiatives as well as costs in 2010 related to the CCE transaction. In addition, items impacting comparability in 2009 included the deconsolidation of certain entities required by a change in accounting guidance. Comparable currency neutral operating income was up 14% in the quarter as currency had minimal impact on comparable operating income in the quarter.

For the third quarter of 2010, our reported earnings per share were $0.88, an increase of 9%. Reported earnings per share for the third quarter of 2010 included a net charge of $0.04 and for the third quarter of 2009 included a net charge of $0.01. The net charge in both years included restructuring charges and costs related to global productivity initiatives. The net charge in 2010 also included costs related to the CCE transaction. After considering the items impacting comparability, earnings per share for the quarter were $0.92, an increase of 12%.

Cash from operations was $7.2 billion for the first nine months of the year as compared with $6.3 billion in the prior year, an increase of 15%. This increase was primarily driven by our improved performance, including the effect of currency.

In anticipation of closing our acquisition of CCE's North American business and the sale of our Norway and Sweden bottling operations to CCE, the Company and CCE agreed to make the required cash payments on the last day of our third quarter. As a result, the Company made a cash payment to CCE of approximately $1.3 billion and received a cash payment from CCE of approximately $0.9 billion. In the event the transaction did not close, both parties would have been required to return the cash received. Therefore, the cash payment to CCE ($1.3 billion) was classified in prepaid expenses and other assets and the cash payment received from CCE ($0.9 billion) was classified in accounts payable and accrued expenses in our consolidated balance sheet. The cash payment and cash receipt were classified as acquisitions and investments, principally beverage and bottling companies and trademarks and proceeds from disposals of bottling companies and other investments, respectively, in our consolidated statement of cash flows.

Effective Tax Rate

The reported effective tax rate for the quarter was 23.4%. The underlying effective tax rate on operations for the quarter was 22.6%, reflecting an underlying annual rate of 23%. The variance between the reported rate and the underlying rate was due to the tax impact of various items impacting comparability, separately disclosed in this document in the Reconciliation of GAAP and Non-GAAP Financial Measures schedule.

Our underlying effective tax rate does not reflect the impact of significant or unusual items and discrete events, which, if and when they occur, are separately recognized in the appropriate period.

Items Impacting Prior Year Results

First quarter 2009 results included a net charge of $0.07 per share primarily related to restructuring charges and asset write-downs.

Second quarter 2009 results included a net charge of $0.04 per share primarily related to restructuring charges and asset write-downs.

Third quarter 2009 results included a net charge of $0.01 per share primarily related to restructuring charges and costs related to global productivity initiatives.

NOTES

    --  All references to growth rate percentages, share and cycling of growth
        rates compare the results of the period to those of the prior year
        comparable period.
    --  "Concentrate sales" represents the amount of concentrates, syrups,
        beverage bases and powders sold by, or used in finished beverages sold
        by, the Company to its bottling partners or other customers.
    --  "Sparkling beverages" means NARTD beverages with carbonation, including
        energy drinks and carbonated waters and flavored waters.
    --  "Still beverages" means nonalcoholic beverages without carbonation,
        including noncarbonated waters, flavored waters and enhanced waters,
        juices and juice drinks, teas, coffees and sports drinks.
    --  All references to volume and volume percentage changes indicate unit
        case volume. All volume percentage changes are computed based on average
        daily sales. "Unit case" means a unit of measurement equal to 24
        eight-ounce servings of finished beverage. "Unit case volume" means the
        number of unit cases (or unit case equivalents) of Company beverages
        directly or indirectly sold by the Company and its bottling partners to
        customers.
    --  Year-to-date 2010 results were impacted by one fewer selling day in the
        first quarter, which will be offset by the impact of one additional
        selling day in fourth quarter 2010 results.
    --  Comparable results for the third quarter and year-to-date 2010 reflect
        the impact of the deconsolidation of certain entities required by a
        change in accounting guidance.
    --  Our long-term growth targets referenced in this release are on a
        comparable currency neutral basis and exclude structural changes.
    --  All references to operating expense leverage indicate currency neutral
        operating expense leverage. This is calculated by subtracting comparable
        currency neutral gross profit growth from comparable currency neutral
        operating income growth.

CONFERENCE CALL

We are hosting a conference call with investors and analysts to discuss our third quarter and year-to-date 2010 results today at 9:30 a.m. (EDT). We invite investors to listen to the live audiocast of the conference call at our website, http://www.thecoca-colacompany.com in the "Investors" section. A replay in downloadable MP3 format will also be available within 24 hours after the audiocast on our website. Further, the "Investors" section of our website includes a reconciliation of non-GAAP financial measures that may be used periodically by management when discussing our financial results with investors and analysts to our results as reported under GAAP.

THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                                   Three Months Ended

                                   October 1, 2010   October 2, 2009   % Change

Net Operating Revenues             $ 8,426           $ 8,044           5

Cost of goods sold                   2,918             2,934           (1)

Gross Profit                         5,508             5,110           8

Selling, general and                 3,064             2,912           5
administrative expenses

Other operating charges              100               48              --

Operating Income                     2,344             2,150           9

Interest income                      93                67              39

Interest expense                     80                89              (10)

Equity income (loss) - net           355               282             26

Other income (loss) - net            (12   )           33              --

Income Before Income Taxes           2,700             2,443           11

Income taxes                         633               523             21

Consolidated Net Income              2,067             1,920           8

Less: Net income attributable to     12                24              (50)
noncontrolling interests

Net Income Attributable to
Shareowners of The Coca-Cola       $ 2,055           $ 1,896           8
Company

Diluted Net Income Per Share*      $ 0.88            $ 0.81            9

Average Shares Outstanding -         2,336             2,332
Diluted*



   For the three months ended October 1, 2010 and October 2, 2009, "Basic Net
   Income Per Share" was $0.89 for 2010 and $0.82 for 2009 based on "Average
*  Shares Outstanding - Basic" of 2,310 for 2010 and 2,316 for 2009. Basic net
   income per share and diluted net income per share are calculated based on net
   income attributable to shareowners of The Coca-Cola Company.



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Income

(UNAUDITED)

(In millions except per share data)

                                   Nine Months Ended

                                   October 1, 2010   October 2, 2009   % Change

Net Operating Revenues             $ 24,625          $ 23,480          5

Cost of goods sold                   8,414             8,437           0

Gross Profit                         16,211            15,043          8

Selling, general and                 8,647             8,380           3
administrative expenses

Other operating charges              274               212             --

Operating Income                     7,290             6,451           13

Interest income                      220               184             20

Interest expense                     246               271             (9)

Equity income (loss) - net           847               609             39

Other income (loss) - net            (109   )          13              --

Income Before Income Taxes           8,002             6,986           15

Income taxes                         1,927             1,658           16

Consolidated Net Income              6,075             5,328           14

Less: Net income attributable to     37                47              (21)
noncontrolling interests

Net Income Attributable to
Shareowners of The Coca-Cola       $ 6,038           $ 5,281           14
Company

Diluted Net Income Per Share*      $ 2.59            $ 2.27            14

Average Shares Outstanding -         2,329             2,324
Diluted*



   For the nine months ended October 1, 2010 and October 2, 2009, "Basic Net
   Income Per Share" was $2.62 for 2010 and $2.28 for 2009 based on "Average
*  Shares Outstanding - Basic" of 2,307 for 2010 and 2,314 for 2009. Basic net
   income per share and diluted net income per share are calculated based on net
   income attributable to shareowners of The Coca-Cola Company.



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Balance Sheets

(UNAUDITED)

(In millions except par value)

                                             October 1, 2010   December 31, 2009

Assets

Current Assets

Cash and cash equivalents                    $ 10,509          $ 7,021

Short-term investments                         2,644             2,130

Total Cash, Cash Equivalents and               13,153            9,151
Short-Term Investments

Marketable securities                          112               62

Trade accounts receivable, less allowances     3,720             3,758
of $48 and $55, respectively

Inventories                                    2,259             2,354

Prepaid expenses and other assets              3,248             2,226

Assets held for sale                           613               -

Total Current Assets                           23,105            17,551

Equity Method Investments                      6,870             6,217

Other Investments, Principally Bottling        610               538
Companies

Other Assets                                   2,100             1,976

Property, Plant and Equipment - net            9,145             9,561

Trademarks With Indefinite Lives               6,403             6,183

Goodwill                                       3,882             4,224

Other Intangible Assets                        1,974             2,421

Total Assets                                 $ 54,089          $ 48,671

Liabilities and Equity

Current Liabilities

Accounts payable and accrued expenses        $ 7,691           $ 6,657

Loans and notes payable                        8,390             6,749

Current maturities of long-term debt           547               51

Accrued income taxes                           429               264

Liabilities held for sale                      214               -

Total Current Liabilities                      17,271            13,721

Long-Term Debt                                 4,456             5,059

Other Liabilities                              2,777             2,965

Deferred Income Taxes                          1,384             1,580

The Coca-Cola Company Shareowners' Equity

Common stock, $0.25 par value; Authorized
- 5,600 shares; Issued - 3,520 and 3,520       880               880
shares, respectively

Capital surplus                                9,013             8,537

Reinvested earnings                            44,541            41,537

Accumulated other comprehensive income         (1,381  )         (757    )
(loss)

Treasury stock, at cost - 1,205 and 1,217      (25,147 )         (25,398 )
shares, respectively

Equity Attributable to Shareowners of The      27,906            24,799
Coca-Cola Company

Equity Attributable to Noncontrolling          295               547
Interests

Total Equity                                   28,201            25,346

Total Liabilities and Equity                 $ 54,089          $ 48,671



THE COCA-COLA COMPANY AND SUBSIDIARIES

Condensed Consolidated Statements of Cash Flow

(UNAUDITED)

(In millions)

                                               Nine Months Ended

                                               October 1, 2010   October 2, 2009

Operating Activities

Consolidated net income                        $ 6,075           $ 5,328

Depreciation and amortization                    934               905

Stock-based compensation expense                 185               142

Deferred income taxes                            46                26

Equity income or loss, net of dividends          (567   )          (428   )

Foreign currency adjustments                     109               15

Gains on sales of assets, including bottling     (48    )          (33    )
interests

Other operating charges                          111               134

Other items                                      87                187

Net change in operating assets and               292               (6     )
liabilities

Net cash provided by operating activities        7,224             6,270

Investing Activities

Purchases of short-term investments              (3,252 )          -

Proceeds from disposals of short-term            2,742             -
investments

Acquisitions and investments, principally
beverage and bottling companies and              (1,798 )          (286   )
trademarks

Purchases of other investments                   (65    )          (20    )

Proceeds from disposals of bottling              1,050             102
companies and other investments

Purchases of property, plant and equipment       (1,335 )          (1,399 )

Proceeds from disposals of property, plant       94                34
and equipment

Other investing activities                       (149   )          9

Net cash provided by (used in) investing         (2,713 )          (1,560 )
activities

Financing Activities

Issuances of debt                                8,611             11,149

Payments of debt                                 (6,983 )          (9,408 )

Issuances of stock                               535               232

Purchases of stock for treasury                  (3     )          (6     )

Dividends                                        (3,034 )          (2,850 )

Other financing activities                       (11    )          (1     )

Net cash provided by (used in) financing         (885   )          (884   )
activities

Effect of Exchange Rate Changes on Cash and      (138   )          319
Cash Equivalents

Cash and Cash Equivalents

Net increase (decrease) during the period        3,488             4,145

Balance at beginning of period                   7,021             4,701

Balance at end of period                       $ 10,509          $ 8,846





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In Millions)

Three Months Ended

               Net Operating Revenues             Operating Income (Loss)            Income (Loss) Before Income
                                                                                     Taxes

               October     October                October     October                October     October
               1,          2,                     1,          2,                     1,          2,
                                       % Fav. /                           % Fav. /                           % Fav. /
               2010        2009                   2010        2009                   2010        2009
                                       (Unfav.)                           (Unfav.)                           (Unfav.)
               (1)         (5)                    (2)         (6)                    (2), (3),   (6), (7),
                                                                                     (4)         (8)

Eurasia &      $ 624       $ 537       16         $ 221       $ 184       20         $ 217       $ 182       19
Africa

Europe           1,338       1,380     (3 )         742         774       (4  )        748         784       (5  )

Latin            1,048       1,004     4            616         557       11           617         554       11
America

North            2,171       2,119     2            503         433       16           501         435       15
America

Pacific          1,538       1,269     21           586         442       33           588         435       35

Bottling         2,159       2,212     (2 )         78          83        (6  )        432         369       17
Investments

Corporate        12          12        0            (402  )     (323  )   (24 )        (403  )     (316  )   (28 )

Eliminations     (464  )     (489  )   --           --          --        --           --          --        --

Consolidated   $ 8,426     $ 8,044     5          $ 2,344     $ 2,150     9          $ 2,700     $ 2,443     11



     Intersegment revenues for the three months ended October 1, 2010, were
(1)  approximately $25 million for Eurasia and Africa, $231 million for Europe,
     $60 million for Latin America, $12 million for North America, $109 million
     for Pacific and $27 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the three
     months ended October 1, 2010, were reduced by approximately $1 million for
     Eurasia and Africa, $13 million for Europe, $8 million for Pacific, $12
     million for Bottling Investments and $68 million for Corporate, primarily
     due to the Company's ongoing productivity, integration and restructuring
(2)  initiatives and transaction costs incurred in connection with our
     acquisition of CCE's North American business and the sale of our Norwegian
     and Swedish bottling operations to CCE. Operating income (loss) and income
     (loss) before income taxes for the three months ended October 1, 2010, were
     increased by approximately $2 million for North America due to the
     refinement of previously established restructuring accruals.

     Income (loss) before income taxes for the three months ended October 1,
     2010, was reduced by approximately $10 million for Bottling Investments.
     This net charge was primarily attributable to the Company's proportionate
(3)  share of transaction costs recorded by CCE, which was partially offset by
     our proportionate share of a foreign currency remeasurement gain recorded
     by an equity method investee. The components of the net charge were
     individually insignificant.

     Income (loss) before income taxes for the three months ended October 1,
(4)  2010, was increased by approximately $23 million for Corporate due to the
     gain on the sale of 50 percent of our investment in Leao Junior, S.A., a
     Brazilian tea company.

     Intersegment revenues for the three months ended October 2, 2009, were
(5)  approximately $72 million for Eurasia and Africa, $243 million for Europe,
     $44 million for Latin America, $7 million for North America, $87 million
     for Pacific and $36 million for Bottling Investments.

     Operating income (loss) and income (loss) before income taxes for the three
     months ended October 2, 2009, were reduced by approximately $2 million for
(6)  Europe, $2 million for North America, $1 million for Pacific, $18 million
     for Bottling Investments and $25 million for Corporate, primarily as a
     result of the Company's ongoing productivity, integration and restructuring
     initiatives.

     Income (loss) before income taxes for the three months ended October 2,
(7)  2009, was reduced by approximately $5 million for Bottling Investments and
     $1 million for Corporate, primarily attributable to our proportionate share
     of restructuring charges recorded by equity method investees.

     Income (loss) before income taxes for the three months ended October 2,
(8)  2009, was increased by approximately $10 million for Corporate due to
     realized gains on the sale of equity securities that were classified as
     available-for-sale.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Operating Segments

(UNAUDITED)

(In Millions)

Nine Months Ended

               Net Operating Revenues               Operating Income (Loss)            Income (Loss) Before Income Taxes

                                                                                       October 1,   October 2,
               October 1,   October 2,              October     October
                                         % Fav. /   1,          2,          % Fav. /   2010         2009         % Fav. /
               2010         2009
                                         (Unfav.)   2010        2009        (Unfav.)   (2), (3),    (8), (9),    (Unfav.)
               (1)          (7)
                                                    (2)         (8)                    (4), (5),    (10), (11)
                                                                                       (6)

Eurasia &      $ 1,937      $ 1,655      17         $ 781       $ 634       23         $ 794        $ 637        25
Africa

Europe           4,086        4,013      2            2,391       2,327     3            2,423        2,361      3

Latin            3,036        2,762      10           1,795       1,483     21           1,810        1,481      22
America

North            6,383        6,385      0            1,435       1,316     9            1,433        1,322      8
America

Pacific          4,055        3,731      9            1,658       1,492     11           1,659        1,475      12

Bottling         6,453        6,276      3            221         136       63           1,018        746        36
Investments

Corporate        63           64         (2 )         (991  )     (937  )   (6 )         (1,135 )     (1,036 )   (10 )

Eliminations     (1,388 )     (1,406 )   --           --          --        --           --           --         --

Consolidated   $ 24,625     $ 23,480     5          $ 7,290     $ 6,451     13         $ 8,002      $ 6,986      15



      Intersegment revenues for the nine months ended October 1, 2010, were
(1)   approximately $110 million for Eurasia and Africa, $686 million for
      Europe, $171 million for Latin America, $47 million for North America,
      $297 million for Pacific and $77 million for Bottling Investments.

      Operating income (loss) and income (loss) before income taxes for the nine
      months ended October 1, 2010, were reduced by approximately $4 million for
      Eurasia and Africa, $43 million for Europe, $8 million for North America,
      $13 million for Pacific, $56 million for Bottling Investments and $150
(2)   million for Corporate, primarily due to the Company's ongoing
      productivity, integration and restructuring initiatives and transaction
      costs incurred in connection with our acquisition of CCE's North American
      business and the sale of our Norwegian and Swedish bottling operations to
      CCE.

      Income (loss) before income taxes for the nine months ended October 1,
      2010, was reduced by approximately $55 million for Bottling Investments.
      This net charge was primarily attributable to the Company's proportionate
(3)   share of unusual tax charges, asset impairments, restructuring charges and
      transaction costs recorded by equity method investees, which were
      partially offset by our proportionate share of a foreign currency
      remeasurement gain recorded by an equity method investee. The components
      of the net charge were individually insignificant.

      Income (loss) before income taxes for the nine months ended October 1,
(4)   2010, was increased by approximately $23 million for Corporate due to the
      gain on the sale of 50 percent of our investment in Leao Junior, S.A., a
      Brazilian tea company.

      Income (loss) before income taxes for the nine months ended October 1,
(5)   2010, was reduced by approximately $103 million for Corporate due to the
      remeasurement of our Venezuelan subsidiary's net assets.

      Income (loss) before income taxes for the nine months ended October 1,
(6)   2010, was reduced by approximately $23 million for Bottling Investments
      and $3 million for Corporate, primarily due to other-than-temporary
      impairments of available-for-sale securities.

      Intersegment revenues for the nine months ended October 2, 2009, were
(7)   approximately $186 million for Eurasia and Africa, $685 million for
      Europe, $113 million for Latin America, $56 million for North America,
      $268 million for Pacific and $98 million for Bottling Investments.

      Operating income (loss) and income (loss) before income taxes for the nine
      months ended October 2, 2009, were reduced by approximately $3 million for
      Eurasia and Africa, $3 million for Europe, $15 million for North America,
(8)   $1 million for Pacific, $109 million for Bottling Investments and $81
      million for Corporate, primarily as a result of the Company's ongoing
      productivity, integration and restructuring initiatives and asset
      impairments.

      Income (loss) before income taxes for the nine months ended October 2,
      2009, was reduced by approximately $66 million for Bottling Investments
(9)   and $2 million for Corporate, primarily attributable to our proportionate
      share of asset impairment charges and restructuring costs recorded by
      equity method investees.

      Income (loss) before income taxes for the nine months ended October 2,
(10)  2009, was reduced by approximately $27 million for Corporate due to an
      other-than-temporary impairment of a cost method investment.

      Income (loss) before income taxes for the nine months ended October 2,
(11)  2009, was increased by approximately $10 million for Corporate due to
      realized gains on the sale of equity securities that were classified as
      available-for-sale.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

(UNAUDITED)

(In millions except per share data)

                 Three Months Ended October 1, 2010

                            Items Impacting Comparability
                                                                                                                                              % Change -
                                                                                                                After              % Change
                                                                                                                                   -          After
                 Reported   Asset                                                                  Certain      Considering
                                            Productivity   Equity      CCE           Transaction   Tax                             Reported   Considering
                 (GAAP)     Impairments/                                                                        Items
                                            Initiatives    Investees   Transaction   Gain          Matters                         (GAAP)     Items
                            Restructuring                                                                       (Non-GAAP)
                                                                                                                                              (Non-GAAP)


Net Operating    $8,426                                                                                         $8,426             5          8            (1)
Revenues

Cost of goods    2,918                                                                                          2,918              (1  )      4            (2)
sold

Gross Profit     5,508                                                                                          5,508              8          10           (3),
                                                                                                                                                           (6)

Selling,
general and      3,064                                                                                          3,064              5          7            (4)
administrative
expenses

Other
operating        100        ($9   )         ($49  )                    ($42  )                                  -                  --         --
charges

Operating        2,344      9               49                         42                                       2,444              9          14           (5),
Income                                                                                                                                                     (6)

Interest         93                                                                                             93                 39         41
income

Interest         80                                                                                             80                 (10 )      (7 )
expense

Equity income    355                                       $10                                                  365                26         17
(loss) - net

Other income     (12    )                                                            ($23   )                   (35    )           --         --
(loss) - net

Income Before    2,700      9               49             10          42            (23    )                   2,787              11         13
Income Taxes

Income taxes     633                        16             1           3             (10    )      ($13  )      630                21         19

Consolidated     2,067      9               33             9           39            (13    )      13           2,157              8          12
Net Income

Less: Net
income
attributable     12                                                                                             12                 (50 )      50
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $2,055     $9              $33            $9          $39           ($13   )      $13          $2,145             8          12
of The
Coca-Cola
Company

Diluted Net
Income Per       $0.88      $0.00           $0.01          $0.00       $0.02         ($0.01 )      $0.01        $0.92        (7)   9          12
Share

Average Shares
Outstanding -    2,336      2,336           2,336          2,336       2,336         2,336         2,336        2,336
Diluted

Gross Margin     65.4   %                                                                                       65.4   %

Operating        27.8   %                                                                                       29.0   %
Margin

Effective Tax    23.4   %                                                                                       22.6   %
Rate

                 Three Months Ended October 2, 2009

                            Items Impacting Comparability
                                                                                                                After

                 Reported   Asset                                                                  Accounting   Considering
                                            Productivity   Equity      Transaction   Certain Tax
                 (GAAP)     Impairments/                                                           Guidance     Items
                                            Initiatives    Investees   Gain          Matters
                            Restructuring                                                          Changes      (Non-GAAP)


Net Operating    $8,044                                                                            ($223 )      $7,821
Revenues

Cost of goods    2,934                                                                             (123  )      2,811
sold

Gross Profit     5,110                                                                             (100  )      5,010

Selling,
general and      2,912                                                                             (48   )      2,864
administrative
expenses

Other
operating        48         ($23  )         ($25  )                                                             -
charges

Operating        2,150      23              25                                                     (52   )      2,146
Income

Interest         67                                                                                (1    )      66
income

Interest         89                                                                                (3    )      86
expense

Equity income    282                                       $6                                      23           311
(loss) - net

Other income     33                                                    ($10  )                                  23
(loss) - net

Income Before    2,443      23              25             6           (10   )                     (27   )      2,460
Income Taxes

Income taxes     523        2               8                                        $9            (11   )      531

Consolidated     1,920      21              17             6           (10   )       (9     )      (16   )      1,929
Net Income

Less: Net
income
attributable     24                                                                                (16   )      8
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $1,896     $21             $17            $6          ($10  )       ($9    )      $0           $1,921
of The
Coca-Cola
Company

Diluted Net
Income Per       $0.81      $0.01           $0.01          $0.00       $0.00         $0.00         $0.00        $0.82        (7)
Share

Average Shares
Outstanding -    2,332      2,332           2,332          2,332       2,332         2,332         2,332        2,332
Diluted

Gross Margin     63.5   %                                                                                       64.1   %

Operating        26.7   %                                                                                       27.4   %
Margin

Effective Tax    21.4   %                                                                                       21.6   %
Rate



        Items to consider for comparability include primarily charges, gains,
        and accounting changes. Charges and accounting changes negatively
Notes:  impacting net income are reflected as increases to reported net income.
        Gains and accounting changes positively impacting net income are
        reflected as deductions to reported net income.

        The currency impact is equal to the difference between current year U.S.
        dollar amounts at current year exchange rates compared to current year
        U.S. dollar amounts recalculated using prior year comparable period
        exchange rates. In all cases, the exchange rates include the impact of
        hedging in the applicable periods.

        Reported net operating revenue growth includes a negative impact of $223
        million, or approximately 3%, due to items impacting comparability,
        which represents accounting guidance changes that are structural in
        nature. Currency had minimal impact on net operating revenues after
        considering items comparability for the three months ended October 1,
(1)     2010. Currency neutral net operating revenue growth after considering
        items impacting comparability is 8%. Currency neutral net operating
        revenue growth also includes a negative impact of $18 million due to
        other structural changes. Currency neutral net operating revenue growth
        after considering items impacting comparability and other structural
        changes is 8%.

        Cost of goods sold after considering items impacting comparability for
(2)     the three months ended October 1, 2010 includes a currency impact of
        approximately 1%. Currency neutral cost of goods sold after considering
        items impacting comparability increased 3%.

        Currency had minimal impact on gross profit after considering items
(3)     impacting comparability for the three months ended October 1, 2010.
        Currency neutral gross profit growth after considering items impacting
        comparability is 10%.

        Selling, general and administrative expenses after considering items
        impacting comparability for the three months ended October 1, 2010
(4)     include a currency impact of approximately 1%. Currency neutral selling,
        general and administrative expenses after considering items impacting
        comparability increased 8%.

        Currency had minimal impact on operating income after considering items
(5)     impacting comparability for the three months ended October 1, 2010.
        Currency neutral operating income growth after considering items
        impacting comparability is 14%.

        Currency neutral operating expense leverage after considering items
        impacting comparability for the three months ended October 1, 2010 is
(6)     positive 4 percentage points, which is calculated by subtracting
        currency neutral gross profit growth after considering items impacting
        comparability of 10% from currency neutral operating income growth after
        considering items impacting comparability of 14%.

(7)     Per share amounts do not add due to rounding.



The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall
comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's
performance. See the tables above for supplemental financial data and
corresponding reconciliations to GAAP financial measures for the three months
ended October 1, 2010 and October 2, 2009. Non-GAAP financial measures should be
viewed in addition to, and not as an alternative for, the Company's reported
results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

(UNAUDITED)

(In millions except per share data)

                 Nine Months Ended October 1, 2010
                                                                                                                                                        % Change -
                             Items Impacting Comparability                                                                                   % Change
                                                                                                                               After         -          After

                 Reported    Asset                                                                  Certain                    Considering   Reported   Considering
                                             Productivity   Equity      CCE           Transaction   Tax
                 (GAAP)      Impairments/                                                                        Other Items   Items         (GAAP)     Items
                                             Initiatives    Investees   Transaction   Gain          Matters
                             Restructuring                                                                                     (Non-GAAP)               (Non-GAAP)


Net Operating    $24,625                                                                                                       $24,625       5          7            (1)
Revenues

Cost of goods    8,414                                                                                                         8,414         0          4            (2)
sold

Gross Profit     16,211                                                                                                        16,211        8          9            (3),
                                                                                                                                                                     (6)

Selling,
general and      8,647                                                                                                         8,647         3          5            (4)
administrative
expenses

Other
operating        274         ($68  )         ($134 )                    ($72  )                                                -             --         --
charges

Operating        7,290       68              134                        72                                                     7,564         13         15           (5),
Income                                                                                                                                                               (6)

Interest         220                                                                                                           220           20         22
income

Interest         246                                                                                                           246           (9  )      (5 )
expense

Equity income    847                                        $55                                                                902           39         24
(loss) - net

Other income     (109    )   26                                                       ($23   )                   $103          (3      )     --         --
(loss) - net

Income Before    8,002       94              134            55          72            (23    )                   103           8,437         15         17
Income Taxes

Income taxes     1,927       4               45             7           10            (10    )      ($42  )                    1,941         16         18

Consolidated     6,075       90              89             48          62            (13    )      42           103           6,496         14         16
Net Income

Less: Net
income
attributable     37                                                                                                            37            (21 )      61
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $6,038      $90             $89            $48         $62           ($13   )      $42          $103          $6,459        14         16
of The
Coca-Cola
Company

Diluted Net
Income Per       $2.59       $0.04           $0.04          $0.02       $0.03         ($0.01 )      $0.02        $0.04         $2.77         14         15
Share

Average Shares
Outstanding -    2,329       2,329           2,329          2,329       2,329         2,329         2,329        2,329         2,329
Diluted

Gross Margin     65.8    %                                                                                                     65.8    %

Operating        29.6    %                                                                                                     30.7    %
Margin

Effective Tax    24.1    %                                                                                                     23.0    %
Rate

                 Nine Months Ended October 2, 2009

                             Items Impacting Comparability
                                                                                                                 After

                 Reported    Asset                                                                  Accounting   Considering
                                             Productivity   Equity      Transaction   Certain Tax
                 (GAAP)      Impairments/                                                           Guidance     Items
                                             Initiatives    Investees   Gain          Matters
                             Restructuring                                                          Changes      (Non-GAAP)


Net Operating    $23,480                                                                            ($561 )      $22,919
Revenues

Cost of goods    8,437                                                                              (330  )      8,107
sold

Gross Profit     15,043                                                                             (231  )      14,812

Selling,
general and      8,380                                                                              (126  )      8,254
administrative
expenses

Other
operating        212         ($154 )         ($58  )                                                             -
charges

Operating        6,451       154             58                                                     (105  )      6,558
Income

Interest         184                                                                                (4    )      180
income

Interest         271                                                                                (11   )      260
expense

Equity income    609                                        $68                                     52           729
(loss) - net

Other income     13          27                                         ($10  )                     (3    )      27
(loss) - net

Income Before    6,986       181             58             68          (10   )                     (49   )      7,234
Income Taxes

Income taxes     1,658       9               20             15                        ($38   )      (25   )      1,639

Consolidated     5,328       172             38             53          (10   )       38            (24   )      5,595
Net Income

Less: Net
income
attributable     47                                                                                 (24   )      23
to
noncontrolling
interests

Net Income
Attributable
to Shareowners   $5,281      $172            $38            $53         ($10  )       $38           $0           $5,572
of The
Coca-Cola
Company

Diluted Net
Income Per       $2.27       $0.07           $0.02          $0.02       $0.00         $0.02         $0.00        $2.40
Share

Average Shares
Outstanding -    2,324       2,324           2,324          2,324       2,324         2,324         2,324        2,324
Diluted

Gross Margin     64.1    %                                                                                       64.6    %

Operating        27.5    %                                                                                       28.6    %
Margin

Effective Tax    23.7    %                                                                                       22.7    %
Rate



        Items to consider for comparability include primarily charges, gains,
        and accounting changes. Charges and accounting changes negatively
Notes:  impacting net income are reflected as increases to reported net income.
        Gains and accounting changes positively impacting net income are
        reflected as deductions to reported net income.

        The currency impact is equal to the difference between current year U.S.
        dollar amounts at current year exchange rates compared to current year
        U.S. dollar amounts recalculated using prior year comparable period
        exchange rates. In all cases, the exchange rates include the impact of
        hedging in the applicable periods.

        Reported net operating revenue growth includes a negative impact of $561
        million, or approximately 3%, due to items impacting comparability,
        which represents accounting guidance changes that are structural in
        nature. Net operating revenue growth after considering items impacting
        comparability for the nine months ended October 1, 2010 includes a
(1)     positive currency impact of approximately 3%. Currency neutral net
        operating revenue growth after considering items impacting comparability
        is 5%. Items do not add due to rounding. Currency neutral net operating
        revenue growth also includes a negative impact of $21 million due to
        other structural changes. Currency neutral net operating revenue growth
        after considering items impacting comparability and other structural
        changes is 5%.

        Cost of goods sold after considering items impacting comparability for
(2)     the nine months ended October 1, 2010 includes a currency impact of
        approximately 3%. Currency neutral cost of goods sold after considering
        items impacting comparability increased 1%.

        Gross profit after considering items impacting comparability for the
(3)     nine months ended October 1, 2010 includes a positive currency impact of
        approximately 2%. Currency neutral gross profit growth after considering
        items impacting comparability is 7%.

        Selling, general and administrative expenses after considering items
        impacting comparability for the nine months ended October 1, 2010
(4)     include a currency impact of approximately 2%. Currency neutral selling,
        general and administrative expenses after considering items impacting
        comparability increased 3%.

        Operating income after considering items impacting comparability for the
(5)     nine months ended October 1, 2010 includes a positive currency impact of
        approximately 4%. Currency neutral operating income growth after
        considering items impacting comparability is 11%.

        Currency neutral operating expense leverage after considering items
        impacting comparability for the nine months ended October 1, 2010 is
(6)     positive 4 percentage points, which is calculated by subtracting
        currency neutral gross profit growth after considering items impacting
        comparability of 7% from currency neutral operating income growth after
        considering items impacting comparability of 11%.



The Company reports its financial results in accordance with U.S. generally
accepted accounting principles (GAAP). However, management believes that certain
non-GAAP financial measures used in managing the business may provide users of
this financial information additional meaningful comparisons between current
results and results in prior operating periods. Management believes that these
non-GAAP financial measures can provide additional meaningful reflection of
underlying trends of the business because they provide a comparison of
historical information that excludes certain items that impact the overall
comparability. Management also uses these non-GAAP financial measures in making
financial, operating and planning decisions and in evaluating the Company's
performance. See the tables above for supplemental financial data and
corresponding reconciliations to GAAP financial measures for the nine months
ended October 1, 2010 and October 2, 2009. Non-GAAP financial measures should be
viewed in addition to, and not as an alternative for, the Company's reported
results prepared in accordance with GAAP.





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

               Three Months Ended October 1, 2010                                          Three Months Ended October 2, 2009
                                                                                                                                                                                % Favorable
                               Items Impacting Comparability                                          Items Impacting Comparability
                                                                                                                                                                                (Unfavorable)
                                                                                                                                                                % Favorable     -
                                                                             After                                                                After
                                                                                                                                                                (Unfavorable)   After
               Reported        Asset                                         Considering   Reported   Asset                          Accounting   Considering   -
                                               Productivity    CCE                                                    Productivity                                              Considering
               (GAAP)          Impairments/                                  Items         (GAAP)     Impairments/                   Guidance     Items         Reported
                                               Initiatives     Transaction                                            Initiatives                                               Items
                               Restructuring                                 (Non-GAAP)               Restructuring                  Changes      (Non-GAAP)    (GAAP)
                                                                                                                                                                                (Non-GAAP)

                                                                                                                                                                                (1)


Eurasia &      $221                            $1                            $222          $184       ($1 )           $1                          $184          20              21
Africa

Europe         742                             13                            755           774        1               1              ($1  )       775           (4  )           (3  )

Latin          616                                                           616           557                                       (13  )       544           11              13
America

North          503             ($2 )                                         501           433        2                              5            440           16              14
America

Pacific        586                             8                             594           442                        1              (8   )       435           33              37

Bottling       78              12                                            90            83         18                             (37  )       64            (6  )           41
Investments

Corporate      (402   )        (1  )           27              $42           (334   )      (323   )   3               22             2            (296   )      (24 )           (13 )

Consolidated   $2,344          $9              $49             $42           $2,444        $2,150     $23             $25            ($52 )       $2,146        9               14

Note: The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates compared to current year U.S. dollar amounts recalculated using
prior year comparable period exchange rates. In all cases, the exchange rates include the impact of hedging in the applicable periods.

(1) Currency neutral operating income growth after considering items impacting comparability for each operating segment is calculated as follows:

                                               % Favorable
               % Favorable
                               % Currency      (Unfavorable)
               (Unfavorable)                   -
               -               Impact After
                                               Currency
               After           Considering
                                               Neutral After
               Considering     Items
                               Impacting       Considering
               Items
                               Comparability   Items
               (Non-GAAP)
                                               (Non-GAAP)

Eurasia &      21              2               19
Africa

Europe         (3)             (4)             1

Latin          13              (3)             16
America

North          14              0               14
America

Pacific        37              11              26

Bottling       41              (3)             44
Investments

Corporate      (13)            (2)             (11)

Consolidated   14              0               14





THE COCA-COLA COMPANY AND SUBSIDIARIES

Reconciliation of GAAP and Non-GAAP Financial Measures

Operating Income (Loss) by Segment

(UNAUDITED)

(In millions)

               Nine Months Ended October 1, 2010                                           Nine Months Ended October 2, 2009
                                                                                                                                                                                % Favorable
                               Items Impacting Comparability                                          Items Impacting Comparability
                                                                                                                                                                                (Unfavorable)
                                                                                                                                                                % Favorable     -
                                                                             After                                                                After
                                                                                                                                                                (Unfavorable)   After
               Reported        Asset                                         Considering   Reported   Asset                          Accounting   Considering   -
                                               Productivity    CCE                                                    Productivity                                              Considering
               (GAAP)          Impairments/                                  Items         (GAAP)     Impairments/                   Guidance     Items         Reported
                                               Initiatives     Transaction                                            Initiatives                                               Items
                               Restructuring                                 (Non-GAAP)               Restructuring                  Changes      (Non-GAAP)    (GAAP)
                                                                                                                                                                                (Non-GAAP)

                                                                                                                                                                                (1)


Eurasia &      $781            $1              $3                            $785          $634       $2              $1                          $637          23              23
Africa

Europe         2,391                           43                            2,434         2,327      1               2              ($2   )      2,328         3               5

Latin          1,795                                                         1,795         1,483                                     (34   )      1,449         21              24
America

North          1,435           7               1                             1,443         1,316      15                             10           1,341         9               8
America

Pacific        1,658                           13                            1,671         1,492                      1              (18   )      1,475         11              13

Bottling       221             56                                            277           136        109                            (67   )      178           63              56
Investments

Corporate      (991   )        4               74              $72           (841   )      (937   )   27              54             6            (850   )      (6 )            1

Consolidated   $7,290          $68             $134            $72           $7,564        $6,451     $154            $58            ($105 )      $6,558        13              15

Note: The currency impact is equal to the difference between current year U.S. dollar amounts at current year exchange rates compared to current year U.S. dollar amounts recalculated using
prior year comparable period exchange rates. In all cases, the exchange rates include the impact of hedging in the applicable periods.

(1) Currency neutral operating income growth after considering items impacting comparability for each operating segment is calculated as follows:

                                               % Favorable
               % Favorable
                               % Currency      (Unfavorable)
               (Unfavorable)                   -
               -               Impact After
                                               Currency
               After           Considering
                                               Neutral After
               Considering     Items
                               Impacting       Considering
               Items
                               Comparability   Items
               (Non-GAAP)
                                               (Non-GAAP)

Eurasia &      23              8               15
Africa

Europe         5               2               3

Latin          24              3               21
America

North          8               1               7
America

Pacific        13              8               5

Bottling       56              9               47
Investments

Corporate      1               0               1

Consolidated   15              4               11



The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

Forward-Looking Statements

This press release may contain statements, estimates or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "believe," "expect," "intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company's historical experience and our present expectations or projections. These risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial performance; increased competition; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; increases in income tax rates or changes in income tax laws; increases in indirect taxes or new indirect taxes; our ability and the ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; risks related to our acquisition of Coca-Cola Enterprises Inc.'s North American operations; and other risks discussed in our Company's filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

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    Source: The Coca-Cola Company