Diet Coke® and Heart Health Supporters “Show Their Heart”
COLUMBUS, Ohio--(BUSINESS WIRE)-- Today, Diet Coke rocked the runway with the “Show Your Heart” Fashion Event at The Ohio State University.
First Lady of Ohio Karen Kasich raises awareness for heart health on the red carpet during the "Show Your Heart" Fashion event held at Ohio State University Wednesday. (Photo: Jason Wright)
First Lady of Ohio Karen Kasich joined Diet Coke, OSU student leaders and community representatives at the event in support of heart health awareness programs. The fashion show provided a platform for the community to “show their heart” while demonstrating a personal commitment to heart health education.
“We all know a woman who may be at risk for cardiovascular disease—I lost my own mother to complications from the disease, as well as multiple family members and recently a dear friend,” said Karen Waldbillig Kasich, Ohio First Lady and wife of Governor John Kasich. ”That’s why I’m joining Diet Coke in its continuing commitment to The Heart Truth®—to educate people about the importance of heart health. The fashion show provided a fun way to raise awareness about a health issue that has touched us all.”
Models included state officials, student leaders and local health and wellness professionals. Local retailers Ann Taylor, Banana Republic, Francesca’s, Whitehouse Black Market and Anthropologie provided red clothing for the fashion show in honor of American Heart Month. Health information and screenings were also offered to those in participating.
At the conclusion of the show, Diet Coke presented a $5,000 check to the Columbus Black Nurses’ Association in support of community heart health programs.
“At The Coca-Cola Company, our operating philosophy is to Live Positively® and The Heart Truth® campaign very much embodies that idea”, said Diet Coke Leadership Ambassador Lisa Field. “We are dedicated to encouraging people of all generations to be active, stay extraordinary and become advocates for heart health education programs.”
Those who couldn’t make it to the event can still learn more about heart health programs by visiting www.DietCoke.com/HeartTruth.
The Heart Truth®, a national awareness campaign sponsored by the National Heart, Lung, and Blood Institute (NHLBI), is embraced by millions of people who share the goal of better heart health for all women. For the fifth year in a row, Diet Coke is supporting the campaign and using its cans and bottles, advertising and digital assets to reach people to raise awareness and funding for heart health programs across the country. This year, Diet Coke cans and bottles have a new look throughout the month of February. The eye-catching whimsical design depicts a stick figure painting a large, red heart. In addition to the limited-edition cans and bottles, more than six billion packages of Diet Coke will carry The Heart Truth logo to raise awareness of women’s heart health year-round.
To lend your support, visit DietCoke.com/HeartTruth and make a donation to the Foundation for the National for heart health programs in support of The Heart Truth®. The more involved people are in the campaign, the more funds will be raised.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
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The Coca-Cola Company
Jennifer Richmond, 513-680-3471
jennrichmond@coca-cola.com
or
Katelyn
Jackson, 513-375-7008
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Source: The Coca-Cola Company
Released March 1, 2012