Coca-Cola Red Carpet LIVE! @ The 2014 AMAs Pre-Show to Stream Live on Yahoo Nov. 23

Pre-Show hosted by Lance Bass, Jordin Sparks, Frankie Grande, Gavin DeGraw, Kandi Burruss, Morgan Stewart, Ted Stryker & Chelsea Briggs Will Broadcast Live Online from the 2014 American Music Awards

ATLANTA--(BUSINESS WIRE)-- Roll out the red carpet and cue the celebrities because the Coca-Cola Red Carpet LIVE! @ The 2014 AMAs pre-show is back for 2014. Streaming live online for fans worldwide at www.yahoo.com/live, the show will begin on Sunday, Nov. 23 at 2 p.m. PT/5 p.m. ET and will lead directly into the live broadcast of the 2014 American Music Awards on ABC. The red carpet show will feature three hours of entertaining celebrity interviews and exclusive behind-the-scenes content hosted by Lance Bass, Jordin Sparks, Frankie Grande, Gavin DeGraw, Kandi Burruss, Morgan Stewart, Ted Stryker and Chelsea Briggs. Additionally, the pre-show will include live performances from today’s hottest emerging artists, including R5, Mary Lambert, Ella Henderson, Katy Tiz and Becky G.

“I always have so much fun turning the tables and interviewing other celebrities during the Coca-Cola Red Carpet LIVE! @ The 2014 AMAs pre-show,” said Lance Bass. “Returning as a host for the sixth year is a huge honor and I’m looking forward to helping create a really unique experience for fans leading into one of music’s most anticipated award shows.”

This year, leading up to the show, Coke asked fans via Twitter to help create the new Coca-Cola AHHcade experience on the red carpet. Each week, fans weighed in on items they wanted to see featured in the AHHcade, such as the Coca-Cola polar bear, a Coca-Cola interactive vending machine and a vintage Pac-Man game for artists to sign that will be donated to St. Jude Children’s Research Hospital. The AHHcade will be unveiled during the pre-show and will be a highlight of the 2014 AMAs red carpet.

During the Coca-Cola Red Carpet LIVE! @ The 2014 AMAs, fans also will have the opportunity to continue to influence the pre-show in real time. Chelsea Briggs, the official Coca-Cola AHHcade host and author of popular celebrity blog, Hollywire, will be tweeting live and allowing fans to have input into what she does in the Coca-Cola AHHcade. Follow @Chelsea_Briggs to help her create her AHHcade experience.

Fans will be able to view several areas live during the pre-show, such as the Coca-Cola Interview Lounge, the first stop for celebrity interviews on the red carpet, and the Coca-Cola AHHzone, a prime viewing area where sweepstakes winners can get up close and personal with their favorite celebrities on the red carpet. Celebrity hosts from all sectors of the music and entertainment world will get the latest Hollywood scoop from the stars themselves as they make their way into one of music’s biggest nights.

“The AMAs is such a unique awards show because it is so closely tied to the fans and that experience starts with the Coca-Cola Red Carpet LIVE! @ The 2014 AMAs pre-show,” said Jordin Sparks. “All of the unique aspects of the pre-show really enhance the AMAs red carpet and I’m thrilled to be a part of it again this year.”

When asked about the company’s rich history with dick clark productions, Sharon Byers, Coca-Cola’s SVP Sports and Entertainment Marketing, commented, “Coca-Cola is a proud partner of the American Music Awards. The Coca-Cola Red Carpet LIVE! @ The 2014 AMAs digital show helps create an experience for teens that only Coca-Cola can provide. With musical acts and engaging celebrity hosts, the show will be filled with unique content that fans everywhere can enjoy.”

About the American Music Awards

The American Music Awards features performances from today’s hottest artists and presents fan-voted awards in the categories of Pop/Rock, Alternative Rock, Country, Rap/Hip-Hop, Soul/R&B, Adult Contemporary, Contemporary Inspirational, Latin, EDM, Soundtrack, Single of The Year, New Artist of the Year Presented by Kohl’s, and Artist of the Year. The American Music Awards pays tribute to today’s most influential and iconic artists. The show is produced by dick clark productions and is seen in more than 160 countries around the world. For more information, visit www.theamas.com, www.dickclark.com or abc.go.com/shows/american-music-awards.

About dick clark productions

dick clark productions (dcp) is among the world's largest producers and proprietors of televised live event programming. dcp produces perennial hits such as the "American Music Awards," "Golden Globe Awards," "Academy of Country Music Awards," "Billboard Music Awards," and "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest." Weekly television programming, includes "So You Think You Can Dance" from 19 Entertainment, a division of CORE Media Group, and dick clark productions; as well as "Rising Star" and the upcoming “Boom!” from Keshet DCP, the joint venture between Keshet International (KI), the global distribution and production arm of Keshet Media Group, and DC Media, the parent company of dick clark productions (dcp). In 2014, dcp will debut the "American Country Countdown Awards" (FOX), “Hollywood Film Awards (CBS) and "The PEOPLE MAGAZINE Awards" (NBC). dcp also owns one of the world's most unique and extensive entertainment archive libraries with more than 55 years of dcp's award-winning shows, historic programs, specials, performances, and legendary programming. For additional information, visit www.dickclark.com.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog,Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.

Coca-Cola
Melina Baetti, 404-676-1533
mbaetti@coca-cola.com
or
Rogers & Cowan
Nicole Okoneski, 310-854-8189
nokoneski@rogersandcowan.com

Source: The Coca-Cola Company

Released November 20, 2014